ITV

Tag: Aapka Colors

  • Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Mumbai: Times Square, New York is a location almost everyone heads to when visiting the Big Apple. 28 October, this year, visitors were treated to another edition of the grand Diwali festival with the square between 46 and 48 the street being transformed into a colourful tapestry of Indian culture  NYC Mayor Adams, majority leader Chuck Schumer, director for United States domestic policy, Neera Tanden, and assemblywoman Jenifer Rajkumar lit a diya (lamp) at the famed ball drop tower with family and friends in attendance, symbolising the illumination of the soul and the dispelling of ignorance

    Viacom18’s Aapka Colors channel in the US partnered with Event Guru and sponsor Gopi Dairy came on board to people from various backgrounds in the spirit of love, friendship, and togetherness.

    The celebration culminated in an electrifying concert which started at 8 pm, featuring renowned artists from Bollywood, headlining the event was Mika Singh, the iconic Bollywood singer, and former American Idol contestant, Shuba. Along with, soul-stirring British Indian classical singer, Shivali. Their performances captivated the audience, making 2023’s  Diwali Festival at Times Square an unforgettable experience!

    “As a network dedicated to providing quality entertainment, culture, and connectivity to our diverse audience, being associated with Diwali at Times Square aligns perfectly with our core values. This event is a true celebration of the rich traditions and heritage of India, and we are proud to lend our support to such an extraordinary platform,” said IndiaCast Media executive vice-president & head of international business Govind Shahi.

    “We are delighted to be associated with the magnificent Diwali at Times Square event along with Gopi Dairy. It is a great honor for Colors TV to be a part of this grand celebration, as it provides us with a unique opportunity to connect with audiences every year and spread the spirit of Diwali,’ added  IndiaCast Media senior vice president and business head Americas Sameer Targe.

    “Our collaboration with Diwali at Times Square has successfully spanned for the past three years! This year is exceptionally exciting as our client Gopi Dairy, the title sponsor, increases their focus on the East Coast with our 360 media solution that combines ‘ground’, ‘on air’ and ‘digital elements’, all centered around Diwali. We have elevated our partnership with a multi-level sales and marketing initiative responding to the growing demand for integrated media solutions. Our partnership promises to redefine the media engagement and captivate our audience,” said IndiaCast head of sales & marketing Americas Shalaj Dang.

    “Gopi Dairy is proud to sponsor ‘Gopi Dairy Diwali at Times Square 2023’, a festival rooted in peace, new beginnings, and the human values of gratitude and humility. At Gopi, we’re honored to have been part of your daily lives for over a decade, delivering pure dairy products from our family to yours. This is an historic moment for us all to celebrate the universal festival of light and joy!” added Karoun Dairies CEO  Rostom Baghdassarian.

    “The annual Diwali festival in Times Square plays a pivotal role in the western hemisphere as the festival’s significance and fostering a peaceful and harmonious world. During Diwali, people decorate their homes and share sweets and gifts with their friends and loved ones. Our title sponsor, Gopi Dairy, aligns perfectly with the tradition of spreading sweetness and joy,” stated Diwali at Times Square founder  Neeta Bhasin.

    The event was livestreamed on 28 October and is to now to be telecast on Aapka Colors on 26 November at 1 pm Eastern time and 10 am Pacific Times. 

  • Aapka Colors partners with Salim Sulaiman Live 2015 North America Tour

    Aapka Colors partners with Salim Sulaiman Live 2015 North America Tour

    MUMBAI: Aapka Colors, the flagship general entertainment channel of Viacom18 Media has partnered with Live Concert World, an International institution founded in North America with over 10 years’ experience in managing entertainment talent and world tours, for the upcoming Salim Sulaiman Live 2015 North America Tour. As part of this association, Aapka Colors will be the official media partner of the concerts being held at multiple locations across North America.

     

    Organised by Live Concert World, the Live 2015 North America Tour will feature Bollywood’s leading music composer duo Salim-Sulaiman as they jointly embark on their second North America tour in September 2015. Catering to the Indian diaspora across North America, AAPKA COLORS will partner with the concerts as they will take place across major cities in USA and Canada including Dallas, Memphis, Calgary, Chicago, Vancouver and Toronto.

     

    Commenting on the partnership, Anuj Gandhi, Group CEO – IndiaCast said, “Music is a core element in world entertainment and music composers like Salim and Sulaiman are performers whose relationship with music is evident in every endeavor they undertake. AAPKA COLORS offers wholesome viewing avenues for the family which has made the channel a one-stop destination for viewers. Our partnership with Live Concert World is a step towards realizing our promise of associating with quality content reaching out to Indian film and music lovers across North America.”

     

    Adding further, Salim and Sulaiman said, “We are thrilled to be working with one of the strongest Indian entertainment companies in the world. We know that this will get us another step closer to our fans in North America.”

     

    The Salim Sulaiman Live 2015 North America Tour is a month-long musical siesta which will kick off in Dallas, TX (USA) on 5th September and reach its pinnacle with a power-packed culmination in Toronto (Canada) on 26th September, 2015.

  • Viacom 18 launches HD feed of Aapka Colors in US

    Viacom 18 launches HD feed of Aapka Colors in US

    MUMBAI: Viacom 18 has launched the high definition (HD) feed of its channel Aapka Colors in the US.

     

    The channel will be available to viewers from 3 June, 2015 on US pay-TV provider Dish and on Sling International.

     

    Currently, the channel’s SD feed is available to subscribers of multiple MVPDs including Dish, Sling TV, AT&T, RCN and Verizon Fios among others. The introduction of the HD feed offers Dish and Sling subscribers all current content of Aapka Colors with an even more immersive viewing experience – clearer picture and superior sound.

     

    IndiaCast group COO Gaurav Gandhi said, “With the launch the HD service of Aapka Colors on Dish and Sling, we further enhance our offering on those platforms. We at Viacom 18 and IndiaCast, strive to bring the best of Indian entertainment to the South Asian diaspora around the globe. The fact that US will be the first market after India where we will launch the HD service of the channel demonstrates our commitment and focus towards the market. Together with Dish and Sling, we look forward to offering a truly world class viewing experience to our audiences who have contributed phenomenally to the growth of our business in the US.”

     

    On the communication approach to promote the launch of the HD feed, IndiaCast US operations head Sameer Goswami added, “Aapka Colors enjoys high resonance with the South Asian diaspora in the US and the launch of the HD feed of the channel will further help the brand to get even more entrenched with the local viewers in the region. We will leverage the reach of popular mass media, social platforms, along with in-cinema and out-of-home promotions for the launch of Aapka Colors HD.”

     

    Dish and Sling SVP – international programming Chris Kuelling added, “We are proud to be the first pay-TV provider in the US to deliver Aapka Colors in HD, giving our customers an enhanced viewing experience and delivering on our ongoing commitment to provide high quality, affordable entertainment that connects viewers to their culture.  And with Sling, viewers will be able to access Aapka Colors in HD on almost any device including IOS, Android, Roku, Xbox, Amazon Fire and more.”

  • Rentrak sings TV ratings agreement with Viacom 18 Media’s IndiaCast

    Rentrak sings TV ratings agreement with Viacom 18 Media’s IndiaCast

    MUMBAI: Rentrak, one of the leaders in measuring movies and TV everywhere, has announced an agreement with Viacom 18 Media’s IndiaCast for its two networks, Aapka Colors (known as Colors outside of the US) and MTV India.

     

    As part of the agreement, IndiaCast will utilise Rentrak’s TV ratings currency for programming research, as well as a business tool for its advertising sales initiatives.

     

    “Aapka Colors and MTV India are extremely popular services, not only in the US, but around the world,” said IndiaCast head of Americas business Sameer Goswami. “With expanded distribution and focused marketing, we are now getting into the next phase of our business in the US for these brands, which is where measurement systems such as Rentrak play a big role.”

     

    “Rentrak is happy to continue to serve the south Asian category and prove the value of these networks thorough our unique advanced demographic targets,” added Rentrak president of national television sales Chris Wilson.

     

    Rentrak’s television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 29 million TVs and Video on Demand from more than 114 million TVs, including granular information for TV stations in all 210 markets projected to the US population.

     

  • Colors expands distribution in the US

    Colors expands distribution in the US

    MUMBAI: To further expand its distribution in the US market, general entertainment channel (GEC) Colors, known as Aapka Colors in the US and Canada announced its partnership with Verizon FiOS TV.

     

    It will join several other top South Asia-targeted programming services – TV Asia, SET Asia, Star India, Star Plus and Zee TV in Verizon’s South Asian programming package which retails for $34.99 (Rs 2049.19).

     

    The addition of Aapka Colors brings a power packed programming mix from scripted series and reality shows to the biggest Bollywood blockbuster movies, award shows and special events to Verizon’s South Asian programming line-up.

     

    The network is dedicated to providing wholesome viewing for the entire family through reality programs like Mission Sapne, Fear Factor: Khatron Ke Khiladi, Dancing with the Stars: Jhalak Dikhhla Jaa and Bigg Boss.  The network also airs long running series such as Balika Vadhu, Uttaran, and Madhubala. 

     

    Commenting on the development, IndiaCast Group COO Gaurav Gandhi said, “We are delighted to announce the launch of Aapka Colors on Verizon FiOS. The channel has been entertaining millions of viewers around the world each night with its engaging content and now Verizon customers will get a chance to be entertained and delighted by the biggest dramas, reality shows and movies on the channel. It is a household name in every South Asian home in the country and this deal with Verizon FiOS bridges a critical gap we had in our distribution to reach our audiences.”