ITV

Tag: Aamir Mulani

  • Vidnet Summit 2024: The streaming commerce: Where is this heading?

    Vidnet Summit 2024: The streaming commerce: Where is this heading?

    Mumbai: The OTT business in India is buzzing with new streamers, niche, and language offerings. However, early players are struggling as heavy content spending isn’t matching revenues, and India-specific low pricing hasn’t spurred subscriptions. Growth has plateaued as consumers return to post-COVID normalcy, preferring to binge occasionally.

    Adding to the churn is the shift towards AVOD by giants like JioCinema, offering premium events like cricket for free, with Disney+Hotstar following suit. This has strained streaming bottom lines. The rise of FAST channels is also causing industry jitters. Vidnet explored the future of the streaming ecosystem.

    The panel for this session was moderated by Ernst and Young LLP (Session Chair) partner Raghav Anand along with other panelists like Arha Media & Broadcasting CEO, Ravikant Sabnavis, Chaupal co-founder Ujjwal Mahajan, JOJO App co-founder Meet Kariya, PlayboxTV founder & CEO Aamir Mulani.

    Anand set the tone by highlighting the rapid evolution of streaming commerce and its profound impact on brands and OTT platforms. He posed a question to the panelists about how they foresee the evolving landscape of streaming commerce influencing both brands and OTT platforms, and what strategies they deem crucial for effectively leveraging this trend in the coming years.

    Mulani shared his perspective, telling the goal of achieving parity with television distribution to enhance cache and development capabilities, “‘The idea is the day we match, 50% of distribution of television, we all be able to have a better cache. We always able to have a better dev. Everything will be smooth.”

    Mahajan stressed the importance of engaging content across multiple languages, aligning with theatrical markets, and boosting marketing efforts for major movies, “The power of content lies in its ability to engage audiences. If our platform operates in multiple languages from the start, it aligns well with theatrical markets and boosts existing marketing efforts for major tentpole movies. However, long-term success hinges on digital content.”

    Sabnavis said their content strategy’s evolution to resonate strongly with cultural preferences, initially focusing on a direct subscription model to build brand loyalty, “Over the last four years, we have honed our content strategy to ensure a strong cultural affinity, making it compelling and unique. Initially, we opted for a subscription model, avoiding partnerships with telecom operators to create a direct brand pull.”

    Lastly, Kariya reflected on their app journey from producers to launching a free platform, driven by a desire to support content creators facing challenges.

  • PlayboxTV introduces T20 Dhamaka

    PlayboxTV introduces T20 Dhamaka

    Mumbai: As cricket fever sweeps the nation with the ICC Men’s T20 World Cup 2024, PlayboxTV introduces its latest plan: PlayboxTV T20 Dhamaka. With the PlayboxTV T20 Dhamaka, users can dive into a diverse array of content across various genres, from LIVE sports and movies to TV shows and documentaries. This unique package is designed to cater to the varied tastes of Indian viewers, combining the thrill of LIVE T20 matches with the convenience of on-demand streaming.

    PlayboxTV founder and CEO Aamir Mulani commented, “Cricket holds a special place in the hearts of all Indians and we’re committed to keeping that spirit alive. We’re thrilled to introduce our new PlayboxTV T20 Dhamaka, making the ICC Men’s T20 World Cup 2024 on Disney+ Hotstar available to a wider audience.”

    At an unbeatable price of Rs 149 per month, PlayboxTV which includes Disney+ Hotstar subscription, offers an exceptional value for money. Subscribers can enjoy premium content on multiple devices, making quality entertainment accessible to a wider audience. Besides the cricketing action, the package includes access to a total of 20 popular OTT platforms, ensuring a vast library of content. Whether you’re a fan of Bollywood blockbusters, international TV series, regional films, or the latest web series, you can now watch all you love with just one subscription.

    Subscribing to the PlayboxTV T20 Dhamaka is simple and quick. Interested users can visit the PlayboxTV website or download the PlayboxTV app. After selecting the PlayboxTV T20 Dhamaka package, subscribers can enjoy instant access to a world of entertainment at their fingertips. As the action of the ICC Men’s T20 World Cup 2024 unfolds on Disney+ Hotstar, PlayboxTV T20 Dhamaka stands out as the perfect subscription plan combining cricket craze and diverse entertainment needs. The subscription plan becomes even more affordable with the yearly plan at Rs 1499 offering nearly two months of savings.

  • PlayboxTV and Shucae Films redefine entertainment horizon

    PlayboxTV and Shucae Films redefine entertainment horizon

    Mumbai: PlayboxTV, a fourth-largest OTT aggregator, announced an exciting collaboration with Shucae Films, an OTT platform owned by Shucae Films Pvt Ltd (SFPL). This partnership aims to elevate the entertainment landscape by delivering a rich array of culturally diverse content. By curating content from around the globe, the collaboration promises to enrich the viewing experience for the audience.

    The partnership between Shucae Films and PlayboxTV will facilitate cross-promotional activities, enhancing visibility for both platforms among their respective users. This collaboration aims to boost user acquisition and retention by leveraging shared audiences. Through mutual sharing, users of Shucae Films and PlayboxTV will access content from each platform, fostering growth opportunities for both companies.

    On this Partnership PlayboxTV founder and CEO, Aamir Mulani said, “Shucae Films has a great collection of regional content, which will diversify our content offering and help us cater to a wider audience. We are very excited since this partnership will help both PlayboxTV and Shucae Films to grow.”

    Shucae Films, based in Mandi, Himachal Pradesh, and with an operational office in Delhi NCR, offers streaming services for entertainment enthusiasts. These services deliver movies, short documentaries, and news insights accessible via internet-connected devices. PlayboxTV and Shucae Films aim to tap into new markets and demographics, introducing regional content to untapped audiences and drawing in users intrigued by such offerings. This partnership will enrich user’s experience by expanding content accessibility, enabling PlayboxTV’s audience to indulge in a diverse array of regional entertainment, and enhancing the appeal and engagement of both platforms.

    Manoj Doogra, Founder and CEO of Shucae Films, comments, “I am thrilled about our collaboration with PlayboxTV. This partnership marks a significant milestone for us as we endeavour to bring diverse cultural experiences to our viewers. Our shared vision is to create a platform where every viewer can find something they love and this partnership is a significant step toward achieving that goal.”

    Shucae Films provides a rich array of entertainment catering to a worldwide audience. Their collection spans feature films, web series, dramas, comedies, action, romances, and insightful documentaries delving into culture, history, and societal topics. With a focus on regional content, they celebrate diverse cultures and offer informative news updates on global affairs. Audiences now have access to a diverse array of content options, with Shucae Films’ offerings available on PlayboxTV.

  • OTT aggregator PlayboxTV onboards ZEE5 and SonyLIV

    OTT aggregator PlayboxTV onboards ZEE5 and SonyLIV

    Mumbai: OTT aggregator app PlayboxTV which allows viewers to watch multiple OTT platforms and Live TV under one roof has brought onboard ZEE5 and SonyLIV to enhance its proposition.

    A collaborative effort between Next Trillion Technologies and Microscan Infocommtech, PlayboxTV positions itself as a one-stop destination for wholesome entertainment, bundled up in subscriptions starting at Rs 129. It is accessible on TV as well as on mobile devices. In the absence of a Smart TV, PlayboxTV set-top box can be used to avail the same services on television sets. It customises content recommendations based viewers’ viewers’ interests and choices. Playbox TV has a collection of 100,000 movies, over 350 live TV channels, multiple originals and popular shows, according to the official statement.

    Commenting on the collaboration, Playbox TV founder and CEO, Aamir Mulani said, “I am truly excited about these collaborations that aim to revolutionise the OTT space. We are trying to adapt and evolve according to the rapidly changing needs of the consumers, who are now in search of a single OTT aggregator to consolidate and bundle their favourite OTT platforms into a simple yet accessible application. We at PlayboxTV believe that connecting movie lovers to their favourite content is of utmost significance and that is how we will be able to stand out in the fast-progressing OTT industry. The ecosystem is evolving, and hence consolidating and bundling is the way forward for an affordable viewing experience.”

    ZEE5 head of alliance and partnerships, Vivek Arora, added, “ZEE5 is excited to partner with PlayboxTV and unlock a completely new audience demographic who can now enjoy our best-in-class stories. Value-driven partnerships have always been important to us and this association with PlayboxTV aligns with our larger goal of harnessing the power of ISPs hyper-local presence with ZEE5’s diverse content library to democratise entertainment for millions of individuals across the country.”

     “At SonyLIV, we are consistently making efforts and committing resources to build a great personalised experience for our users. This partnership with PlayboxTV enables us to further expand our consumer footprint to wider pop-strata and bring millions of new users onto the digital content platforms. The audience is always on the lookout for good and wholesome entertainment and this association will enable them to consume a wide range of SPNI content in a familiar environment,” remarked SonyLIV, head – growth & monetisation, digital business, Manish Aggarwal.

  • PlayboxTV taps Samson Jesudas as new director & business head

    PlayboxTV taps Samson Jesudas as new director & business head

    New Delhi: Integrated Internet media distribution company PlayboxTV has named Samson Jesudas the new director and business head. Apart from the new role, he will continue to oversee the ISP Business.

    As part of his new remit, Jesudas will be responsible for building nationwide PlayboxTV-OTT business using last-mile cable operators as business partners. He would also be responsible to ensure quality of service, corporate governance and customer experience as a key to success. Furthermore, he will play a significant role in the transition of local cable TV operators to the next level of the digital world and train them to give quality digital services to their end subscribers be it broadband or OTT, said the company on Wednesday.

    Playbox founder & CEO Aamir Mulani said, “Samson has impeccable business and leadership skills. On behalf of the company’s board members, we welcome him on both of his new roles. We have complete faith in his extensive experience and visionary leadership that will drive the company forward.”

    Microscan founder & CEO Sandeep Donde remarked, “Samson is a key person in building Microscan’s retail broadband business and with his amazing network skills and business relationships we feel he’ll do wonders on his additional role building nationwide OTT business.”

    Jesudas added, “I am thankful to the board members and management to acknowledge my work and offer this huge responsibility. Furthermore, I am deeply humbled and honoured to lead the company with all my core values to bring positive outcomes to the company’s performance. I am delighted and look forward to working with the team.”