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Tag: Aamir Khan

  • Marketing coup: SRK, Aamir unveil Salman’s ‘Bajrangi Bhaijaan’ poster on Twitter

    Marketing coup: SRK, Aamir unveil Salman’s ‘Bajrangi Bhaijaan’ poster on Twitter

    MUMBAI: In a marketing and promotional coup of sorts, Salman Khan managed to pull off an unparalleled feat. The ‘Being Human’ star has managed to get his contemporaries Shah Rukh Khan and Aamir Khan to tweet the first look of his upcoming film Bajrangi Bhaijaan to their followers on Twitter.

     

    “I believe Being a brother is bigger than being a Hero. ‘Bhaijaan’ coming Eid 2015. How do u like the first look?” tweeted Shah Rukh Khan, the once arch nemesis of Salman.

     

    A few minutes later, Aamir Khan also took to the popular micro-blogging site Twitter to post the poster of Salman’s film with the caption ‘Coming soon…”

     

    While SRK has 13.2 million followers on Twitter, Aamir is close behind with 12.8 million followers. On the other hand, amongst the trio, Salman lags slightly behind with 12 million followers on Twitter. Between them, the Khan trinity has the capability to reach out to a fan base of a whopping 38 million followers. No doubt, this is a sure shot recipe for unmatched ‘low cost – maximum impact’ publicity. Now that’s called marketing!

  • IPL 8: Vodafone, Amazon dominate advertising blitz

    IPL 8: Vodafone, Amazon dominate advertising blitz

    MUMBAI: The ongoing season of the Indian Premier League (IPL) saw telecom operator Vodafone Cellular as the top advertised brand on the basis of secondages during the live coverage.

     

    As per Television Audience Measurement’s (TAM) analysis, Vodafone was closely followed by e-commerce giant Amazon.in, which is IPL’s presenting sponsor this season.

     

    Invading new territories PayTm.com was placed in the third position, while the Aamir Khan endorsed brand Snapdeal.com bagged the fourth berth.

     

    The fifth spot was occupied by the ad for Vimal Pan Masala featuring Ajay Devgn, signifying the brand’s 25 years celebration.

     

    Websites like Cardekho.com, Freecharge.in and Cartrade.com also featured in the list of top ten brands.

     

    On the other hand, the on screen presence was dominated by ACC Cement, which was closely followed by PayTM.com. Brands like Yes Bank, Intex Aqua Speed, Amazon.in and Vodafone Cellular Phone Service followed in chronological order.

     

    TAM’s analysis reflecting on ground presence of brands – Instadia, successfully managed to penetrate through the lenses and grab a slot in the television screen during the match. The category saw title sponsor Pepsi (the cola giant) in the pole position, followed by Pepsi IPL (the cricket tournament). Star India’s VOD platform Hotstar, which is also the official online streaming partner of IPL, is placed in the third spot. Yes Bank and Vodafone Cellular Phone Services followed at the fourth and fifth spot respectively. It must be noted that Hotstar is the sponsor of ‘Hotstar of the Match’ award, whereas Vodfone has ‘Fan of the Day’ and Yes Bank sponsors the ‘Maximum Sixer Award.

     

    Snapdeal brand ambassador Aamir Khan led the celebrity chart on the basis of ad volumes, followed by Ajay Devgn and Indian cricket team captain MS Dhoni.

     

    The list of new advertisers that were endorsing in the multi-million dollar tourney for the first time was led by PayTm.com. Intex Technologies and Vimal Pan Masala and Cardekho.com followed in descending order.

     

    IPL 8 viewership up 23 per cent cumulative reach up 2 per cent

     

    The eight edition of the IPL also received a boost in viewership. As compared to IPL 7, 23 per cent more fans tuned in to various channels of Multi Screen Media (MSM) to enjoy IPL action. After 45 matches, the current season registered 9,823 TVTs (000’s) whereas in 2014 the championship manage to garner 7,985 TVT’s (000’s) after same number of matches.

     

    The cumulative reach also went up compared to the previous edition. After 45 matches IPL 8 garnered 182 million viewers as compared to 179 million in 2014 edition, which signifies a growth of two per cent.

     

    The average time spent witnessed a growth of nine per cent as the current registered 45.04 minutes per match compared to 41.22 minutes of 2014 edition.

     

    IPL 8’s viewership so far has been dominated by males aged between 15 to 24 and 35 above. 

     

    Source: TAM Peoplemeter System; TG: CS 4+ Yrs, Market: All India; Period: 8 April – 9 May, 2015; IPL 7: 45 matches played between 16 April – 19 May, 2014

     

    To view the entire presentation, click here.

  • Aamir Khan – Jackie Chan to star in ‘Kung Fu Yoga’

    Aamir Khan – Jackie Chan to star in ‘Kung Fu Yoga’

    MUMBAI: Prime Minister Narendra Modi’s visit to China has spelt good news for the Indian film industry.

     

    In a casting coup of sorts, Chinese film regulators have announced that Indian actor Aamir Khan and Jackie Chan will be starring together in a movie titled Kung Fu Yoga. The movie, which will be co-produced by India and China, is being touted as a perfect combination of Chinese martial arts and Indian culture.

     

    As was reported by Indiantelevision.com earlier, Khan was in China to attend the premier of his blockbuster movie PK. The dubbed Chinese version of the movie is slated to release across 3500+ screens in China on 22 May.

     

    China will also co-produce another movie with India titled Da Nao Tian Zhu (Causing Havoc in India). The movie will be the directorial debut of Chinese film star Wang Baoqiang.

     

    As was reported earlier, India’s Eros International and Chinese Film Corporation entered into a co-production deal for a film titled Da Tang XuanZang (Monk XuanZang). Wong Kar Wai will be the executive producer on the movie.

     

    The three film co-productions were jointly announced by China’s State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) and the Indian Embassy in China.

  • Kalki Koechlin’s ‘Margarita, With A Straw’ gets thumbs up from industry

    Kalki Koechlin’s ‘Margarita, With A Straw’ gets thumbs up from industry

    MUMBAI: The Kalki Koechlin starrer Margarita, With A Straw has been hugely appreciated by the Bollywood film fraternity including Amitabh Bachchan, Aamir Khan, Rakeysh Omprakash Mehra, Shraddha Kapoor, Anurag Kashyap, Farah Khan, Soni Razdan, Radhika Apte, Aditi Rao Hydari and Colors CEO Raj Nayak among others.
     

    A film by Sonali Bose, Margarita, With A Straw has already been screened at various film festivals like Toronto, Busan and Cannes amongst others winning recognition to its credit like the best actress and the best film awards. The film has been applauded for its heartwarming story and unbiased approach at various issues of society.
     

    Some of the accolades received on Twitter are:
     

    Director Farah Khan loved the film and tweeted, “Just saw #MaragaritaWithAStraw .. It’s a 2 hero film..Director Shonali Bose n actress kalki koechlin..!! Take a bow”
     

    Calling the film a moving experience actress Soni Razdan tweeted, “Margarita, With A Straw…one of the most sensitive entertaining and moving films I have seen, brilliantly directed by Shonali Bose, so proud!”
     

    Nayak tweeted, “Watched #margaritawithastraw. What a beautiful movie, so sensitively made, touches a chord in you. LOVED it. #shonalibose Proud of you :)”

  • ‘2 States’ leads IIFA 2015 nominations

    ‘2 States’ leads IIFA 2015 nominations

    MUMBAI: The 16th edition of the International Indian Film Academy (IIFA) Awards has announced the list of nominations in the popular category. The Videocon d2h IIFA Weekend & Awards will take place at Stadium Putra in Kuala Lumpur, Malaysia from 5-7 June, 2015.

     
    Leading the polls is 2 States with nine nominations followed closely by Vishal Bhardwaj’s hard-hitting Haider, which garnered eight nominations. Rajkumar Hirani’sPK achieved six nominations and the naively stirring Kangana Ranaut starrer Queenreceived five nominations. Some of the other noteworthy mentions this year are Imtiaz Ali’s Highway and Ek Villain.

     

    Wizcraft International Entertainment director Andre Timmins said, “It is amazing how Indian cinema is growing strength by strength every year. It has been a spectacular year for Indian cinema across genres of films and a multitude of talent on and off screen. Some of the biggest films are contending for awards this year and the nominations reflect the talent and achievements of our Indian film industry.”

     

    Contenders for the Leading Role Male this year are Shah Rukh Khan (Happy New Year), Aamir Khan (PK), Hrithik Roshan (Bang Bang), Arjun Kapoor (2 States), Shahid Kapoor (Haider) and Randeep Hooda (Highway). The Leading Role Female category will see Deepika Padukone (Happy New Year), Priyanka Chopra (Mary Kom), Rani Mukherji (Mardaani), Anushka Sharma (PK), Kangana Ranaut (Queen) and Alia Bhatt (2 States) vying for the award this year.

     

    The best director category sees a host of nominees like Vikas Bahl (Queen), Vishal Bhardwaj (Haider), Rajkumar Hirani (PK), Abhishek Varman (2 States) and Imtiaz Ali’s (Highway).

  • Snapdeal ropes in Aamir Khan as brand ambassador

    Snapdeal ropes in Aamir Khan as brand ambassador

    MUMBAI: E-Commerce venture Snapdeal has appointed Bollywood actor Aamir Khan as its new brand ambassador. The company will launch a new brand campaign Dil Ki Deal featuring Khan in its latest TVC.

     

    The campaign is an extension of Snapdeal’s philosophy of creating life changing experiences for its buyers and sellers by helping them meet their aspirations and fulfilling their dreams.

     

    Through the new brand campaign, Snapdeal aims to highlight the fact that how with the wide range of products available on its platform, it is not only making people’s lives simpler or better but is also a medium that they can use to express their love for their dear ones.

     

    The ad film features Khan, as an observer, an onlooker and also a consumer himself. He not only witnesses how wishes of people around him are being fulfilled through Snapdeal’s varied product offerings but also receives a Dil Ki Deal himself.

     

    Talking about selection of the brand ambassador Snapdeal senior vice president – marketing Sandeep Komaravelly said, “Aamir Khan is undoubtedly one of India’s finest and most loved actors. However, his persona goes beyond his acting prowess. He cuts across audiences and appeals to every consumer. These are the attributes, which enthused Snapdeal to associate with him. We truly believe in the power of emotions and are sure that with Aamir Khan as the face of the campaign, it will receive a warm uptake amongst consumers.”

     

    Khan added, “I was quite amazed to see how Snapdeal as a platform is so empowering to both the seller and the buyer. Also, their emphasis on quality control, reliability, and competitive pricing is most impressive.”

     

    This campaign marks a shift from Snapdeal’s earlier communication around the value a consumer derives by shopping on the platform. Keeping that tangible benefit alive, the brand is elevating this positioning to build an emotional connect with its customers and the Dil Ki Deal campaign is the first step in the direction of bringing this proposition alive.

     

    Speaking about the new campaign  Komaravelly said, “With our previous campaigns, we have established the USP of Snapdeal being a destination that offers the widest assortment of products at great value. Building on that tangible benefit, we feel Snapdeal today has evolved to take the next step in its communication journey and lay emphasis on the emotional fulfilment it enables for its consumers. Shopping for loved ones is a very emotional and fulfilling experience. Snapdeal’s latest ‘Dil ki deal’ campaign showcases the same and rides on some such emotions of love, care, joy and fulfilment.”

     

  • Rentrak partners India’s Cinepolis for box office analysis

    Rentrak partners India’s Cinepolis for box office analysis

    MUMBAI: The movie measuring consumer viewership information provider Rentrak has joined hands with Indian multiplex operator Cinepolis. With this tie-up, Rentrak will launch its box office service to report daily theater-level information for Cinepolis, the third largest multiplex operator in India, in terms of box office revenues.

     

    With the recent acquisition of Mumbai-based Fun Cinemas, Cinepolis has now nearly 200 screens in India in 31 cites. The addition of Cinepolis, gives Rentrak a huge boost in its efforts in India, where Rentrak has just launched its services to track movie box office revenues with the Rajkumar Hirani and Vidhu Vinod Chopra’s film PK starring Aamir Khan.

     

    “India is one of the fastest-growing theatrical markets and our measurement is vital to helping serve their clients, we look forward to our partnership with Cinepolis and expanding as they continue to add more screens,” said Rentrak worldwide movie measurement business president Ron Giambra. 

     

    Cinepolis India managing director Javier Sotomayor added, “India is a very exciting market with tremendous passion for cinema. When this passion can be measured accurately in real time and understood in terms of box-office analytics, it will pave way for greater growth in the industry and better movie products for the country as a whole.”

     

    Rentrak’s Box Office Essentials and International Box Office Essentials are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.

     

  • Amitabh Bachchan, Katrina Kaif top list of brand endorsing celebs

    Amitabh Bachchan, Katrina Kaif top list of brand endorsing celebs

    NEW DELHI: Despite the number of television commercials in which she is seen, Katrina Kaif continues to be the most powerful actress when it comes to endorsements. According to a recent survey, Kaif is one of the most trusted faces in the advertisement scene.

     

    The Annual Brand Trust Report 2015 ranked Kaif at the very top of the heap where actresses and other female celebrities were concerned. Kaif was ranked first in the Cinema Female category of the annual report. She took the ninth spot in the most trusted personality list.

     

    On the other hand, Amitabh Bachchan, Aamir Khan and Shah Rukh Khan topped the list of most trusted personality list in the Brand Trust Report 2015. They were ranked first, second and third, respectively, in the Cinema Male category too.

     

    Stand-up comedian Kapil Sharma took the fifth spot in the most trusted personality list, while Salman Khan took the eighth place. Salman is ranked fourth in the Cinema Male category.

     

    Priyanka Chopra, Deepika Padukone and Kareena Kapoor were ranked second, third and fourth, respectively, in Cinema Female category, while taking the twelfth, thirteenth and fourteenth place in the all over list.

     

    Sanjay Dutt, Ranbir Kapoor, Ranveer Singh and Ajay Devgn were ranked fifth, sixth, seventh and eighth in the male category but were ranked tenth, eleventh, fifteenth and twenty one, respectively, in the most trusted personality list.

     

    In the female category, the last three positions were taken by Rekha, Vidya Balan and Preity Zinta, who were ranked seventeenth, nineteenth and twentieth, respectively, in the all over list.

  • & Pictures to premiere documentary on cricket ‘Beyond All Boundaries’

    & Pictures to premiere documentary on cricket ‘Beyond All Boundaries’

    MUMBAI: Cricket is nothing less than a religion in India and to build on the recent Cricket World Cup phenomenon, &pictures, India’s premium Hindi movie channel, post the successful presentation of Amir Khan’s unreleased film ‘Chale Chalo’ has set itself apart by airing the glorious documentary – Beyond All Boundaries directed by Sushrut Jain. The channel, known to raise the bar with its differentiated offering each time has scheduled this gripping tale of three ordinary Indians and their love for an extraordinary sport. The film touching the life of three ardent cricket fans Sudhir Kumar Chaudhury –the biggest Sachin Tendulkar fan, Prithvi Shaw – the young prodigy in Indian cricket, and Akshaya Surve – a talented young female cricketer who dreams of making it to the Indian women’s team will premiere on Saturday, 14 March at 2:20 pm.

     

    Speaking of the World Television premiere of Beyond All Boundaries, Zee Hindi Movie Channels deputy business head Ruchir Tiwari stated, “At &pictures, we are constantly innovating the content we provide to our audience and with Beyond All Boundaries we had an opportunity to showcase something unusual and inspiring. India being a cricket-loving country, this documentary is a tribute to them and give viewers a glimpse into the sport. We plan to bring more such unique films that are entertaining, distinctive and engaging.”

     

    Beyond All Boundaries featuring prominent cricket players such as Saurav Ganguly along with Yuvraj singh is co-produced and skillfully narrated by Kunal Nayyar famous for his nerdy astrophysicist character ‘Raj Koothrappali’ from the successful American sitcom The Big Bang Theory. The film describes cricket as a metaphor for life in India encapsulating the emotions of cricket fans during 2011 World Cup. The film effectively depicts an ordinary fan’s addiction to the game, the desperation for winning a World Cup after 28 long years and the breathless excitement during the last overs of a match. The film also beautifully captures the purest form of devotion from the three lead protagonists to their beloved game.

  • ‘Alone’ tots Rs 11.4 crore at BO

    ‘Alone’ tots Rs 11.4 crore at BO

    MUMBAI: Bipasha Basu’s sex appeal and skin show does not quite work at the box office as the content and treatment of Alone don’t back her up. A routine horror film with forced scary moments, which fail to scare, the film opens with tepid response.

     

    Not a film for single screens, its magic has limited appeal even at the multiplexes, where it was aimed. Alone has managed to put together collections of Rs 11.4 crore in its opening weekend with Saturday and Sunday showing a symbolic growth over its opening day.

     

    Sharafat Gayee Tel Lene took home a few lakhs with poor performance at the box office. Crazy Cukkad Family followed suit at the box office, its investment being total waste of resources.

     

    I (dubbed but promoted as the Hindi version) gets better response than all other films of the week though the collections remain at below average levels as South actors and films don’t find ready takers in the Hindi market. The film has collected about Rs 6.5 crore over the weekend including paid previews on Thursday.

     

    Tevar, with its adverse reports and weak opening, ends the first week with uninspiring figures. The film collects Rs 33.15 crore. Not much is expected in its second week.

     

    Coming at the end of its run at the box office, Ugly adds Rs 60 lakh to its second week to take its three week tally to Rs 8.4 crore.

     

    On the other hand, the Aamir Khan starrer PK, which is directed by Rajkumar Hirani, remains rock steady in its fourth week. The film collects Rs 12.5 crore and takes its four week tally to Rs 324.2 crore.