ITV

Tag: Aamir Khan

  • Star Plus brings ‘Nayi Soch’ with Aamir for Women’s day

    MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’ (new thinking) campaigns, which have continued to positively impact millions of lives.

    In further pursuit of its mission to spark social change through its ‘Nayi Soch’ campaign, Star Plus has released the next chapter in the inspirational series — a special Women’s Day communication featuring none other than superstar Aamir Khan. Created by Ogilvy and directed by Nitesh Tiwari of Dangal fame, the Women’s Day special of ‘Nayi Soch’ puts the spotlight on one of the nation’s biggest social issues of gender inequality and takes it head on.  

    Star India chairman & CEO Uday Shankar says, ”We at Star believe that daughters are equally capable to bring laurels to their families and society. Our latest Nayi Soch film reflects this confidence. It not only questions the gender discrimination that still exists, but also iterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish.”

     https://we.tl/HKf5rwB013

    The brand film showcases Aamir as a small-town, middle-class but new-age father who is progressive and confident that his daughters will take ahead the legacy of his business. The symbolic act of naming the store ”And Daughters” is a global first in thought and establishes a positive role model that could potentially have a ripple effect on society.

    Khan asserted, ”I think it is a great initiative by Star Plus. The film is a tribute to all the proud dads and their daughters who became the beacons of change.”

    The film ends with the thought-provoking line, “Kaamyabi na ladka dekhti hai na ladki. Kaamyabi sirf soch dekhti hai.” (Success does not consider whether one is a boy or girl; it only takes powerful thoughts into account).

     

  • Times TV gets into a gunfight with CNBC TV18 on Budget Day claims

    MUMBAI: There’s a gunfight on in Indian news television town. And, the gunslingers are: Times Television Network and TV18’s CNBC TV18.

    CNBC TV18 drew its gun first claiming that the channel had created unprecedented highs in viewership on budget day (1 February) cornering almost 86 per cent of English business news channel viewership as against 10 per cent for arch rival ET Now and four per cent by the others. And it made a lot of noise about it online and in print and outdoor media.

    Times Television Network has retaliated crying foul and has written letters to the sheriffs of news TV town – that is the Indian Broadcasting Foundation (IBF), the News Broadcasters Association (NBA), BARC, the Advertising Agencies Association of India and the Indian Society of Advertisers. (The letters are in the possession of indiantelevision.com).

    According to Times Television Network, its ET Now team observed a sudden spike in CNBC TV18’s reach to 2,289,000 as against an average of 289,000 over the previous thirteen weeks. This points to a manipulation of its viewership, states Times TV in a communication with indantelevision.com.

    How did CNBC TV18 allegedly achieve this?

    ET Now says its fiercest competitor allegedly “resorted to replacing the feeds of its network/bouquet channels with the feed of CNBC TV18, in the networks of MSOs like GTPL, InCable, E-Infra, Kaizen, Digicable, Manthan, Barasat, Meghbela.”

    And its communication has a list of cable TV networks detailing the channels that were allegedly replaced in each territory with CNBC TV18.

    “This helped it get an unfair advantage over the other competing channels… such an unnatural increase in the rating was not due to the channel’s coverage or the relevance of the day’s programming,” it further alleges in the email to indiantelevision.com. “The rating system of BARC captured the ratings of all the parallel LCNs on various networks and reported the same collectively as ratings for CNBC TV18. This was not just an addition to the regular and normal rating of the existing channel, but also a multiplication of the ratings, causing a sharp and unnatural spike. This fact could be corroborated by comparing the ratings of the regional channels – Colours and ETV, especially in the territories of Delhi, Bengaluru, Maharashtra, Kolkata, Madhya Pradesh and Gujarat, as these channels saw a drop in their ratings on Budget day.”

    Times Television Network has urged the associations “to investigate and take action against TV18 and direct them not to indulge in such practices as it doesn’t only damage the reputation of broadcasters, but also causes disruption among them. Let’s hope this case serves as a precedent against using such unwarranted methods in the industry.”

    Indiantelevision.com reached out to the corporate communications team at Network18 and got a point-blank denial on the allegation that it resorted to dirty tricks on Budget Day.

    “We are not aware of any such complaint, nor have we received any communication in this regard. CNBC-TV18 has always been at the forefront when it comes to the Union Budget coverage and has been a leader on the Budget day even in the past. Viewers chose to watch our channel because of the content and we believe in investing in our channel to ensure quality is maintained. Any suggestion that we have used unfair means is a false propaganda by competition to justify their dismal performance. We disapprove of anyone spreading rumours about us and accept the viewer’s choice.”

    TV viewership monitor BARC acknowledged that it had got a letter from Times Television Network highlighting the alleged CNBC TV 18 Budget Day tactics.

    A spokesperson explained that “broadcasters may opt to make their channel (s) available on more than one slot/frequency on a particular distribution platform for a variety of reasons: such decisions are entirely within the domain of the broadcaster and distribution platform (DTH, cable etc). Regulatory issues pertaining to this, if any, would lie within the domain of Ministry of Information & Broadcasting (MIB) and/or the Telecom Regulatory Authority of India (TRAI). Pre-empting or stopping broadcasters from making efforts to raise visibility of their channels is not within our remit. Our mandate is to measure what people watch and for how long. We strictly follow Government of India guidelines on the matter.”

    “By virtue of its mandate, and the technology deployed, BARC India measures viewership of a watermarked channel, irrespective of the platform it is available on, and also the number of instances within that platform. As long as all/multiple feeds carry the same unique watermark, BARC India’s Bar-o-Meters would read all of them as one channel and we would report its ratings as a single channel. In effect, multiple instances of a channel on a single platform is not very dissimilar to its availability across multiple platforms, or distribution modes.”

    In the past, networks such as Star India have simulcast cricket on many of its channels. It did the same for its Aamir Khan hosted show Satyamev Jayate which was also aired on Doordarshan and in different languages on its various regional channels as well as on Eenadu TV.

    Will Times TV Network take BARC’s response at face value? Or will it go further and seek to change the way the latter monitors and reports viewership? Or will it continue its fight by going to TRAI and the MIB? Or will the Times TV Network and other broadcast network managements learn from CNBC TV18’s Budget Day tactics and also go for roadblocks on distribution platforms for select events on a channel?

    Clearly, the last of the bullets has not been fired in this gun battle.

    Also Read:

    http://www.indiantelevision.com/television/tv-channels/viewership/news-channels-across-genres-see-rise-in-ratings-cnbc-tv18-leads-in-viewership-170203

    http://www.indiantelevision.com/television/tv-channels/news-broadcasting/barc-india-suspends-three-errant-channels-review-161125

    http://www.indiantelevision.com/television/tv-channels/viewership/whether-barc-action-can-stop-unethical-practices-161021

    http://www.indiantelevision.com/specials/year-enders/barc-india-gets-thumbs-up-for-2016but-challenges-remain-170111

  • Dangal ends 2016’s poor run

    Dangal ends 2016’s poor run

    Year 2016 may have had a poor run in terms of box office, in general, but Aamir Khan-starrer Dangal bucked the trend and managed to spread the Christmas cheer. Dangal set records from show one, day one. Whatever little exposure the multiplexes gave to earlier releases like Befikre, found no footfalls and the screens were later passed on to Dangal.

    Aamir Khan is the pioneer of the Rs. 300 crore Club in Hindi films and the trade expects him to continue the trend with Dangal — his third entry into the Club.

    *Dangal is set to become a winner and a blockbuster that the indiantelevision.compredicted the film to be. It would be a rare product where a film works sans romance and melody, while also connecting with the viewer via a sportsperson’s biopic. Coming as it did after a disastrous lineup of 2016, the film promised little. Salman Khan-starrer Sultan, with a similar theme of wrestling, was released earlier in the year. However, Dangal surprised the trade with an unbelievable advance booking through bookmyshow.com (the site claims record-breaking business) and the film neared the all-time top grossers as it neared Rs. 30 crore for the opening day.

    Surprise was because of the fact that the film had Aamir Khan in an unconventional role with a few newcomers along with a not-yet- established director.

    Dangal opened with a Rs. 29.7 crore Friday; Saturday was expected by the trade at Rs. 32 crore, which the film bettered by a couple of crore of rupees and, finally, grossing over Rs. 10 core more than the opening day on Sunday. Dangal went on to register a record breaking opening weekend of Rs. 106.9 crore.

    With no new releases to challenge the film till 13 January, 2017, it is expected Dangal will put up a sterling show in the holiday season.

    *Wajah Tum Ho’s release was staggered because of demonetization of high currency notes early November, but failed to click at the box office. It barely managed put together Rs. 10.1 crore for its first week. The film has found it tough to find audience since the release of Dangal leading to ‘no audience no show status’.

    *Shor Se Shuruaat, a seven short film omnibus, fairs poorly.

    *Befikre holds well in its second week to collect Rs. 9.75 crore to take its two week total to Rs. 58.5 crore. However, a show or two spared for the film in its third week opposite Dangal has not worked for the film as the audience is missing and the screens finally got diverted to Dangal.

    *Kahaani 2 has collected Rs. 2.1 crore in its third week taking its three week total to Rs. 30.5 crore.

    *Dear Zindagi has added Rs. 1.4 crore in its fourth week taking its four week total to Rs. 63.8 crore.

  • Dangal ends 2016’s poor run

    Dangal ends 2016’s poor run

    Year 2016 may have had a poor run in terms of box office, in general, but Aamir Khan-starrer Dangal bucked the trend and managed to spread the Christmas cheer. Dangal set records from show one, day one. Whatever little exposure the multiplexes gave to earlier releases like Befikre, found no footfalls and the screens were later passed on to Dangal.

    Aamir Khan is the pioneer of the Rs. 300 crore Club in Hindi films and the trade expects him to continue the trend with Dangal — his third entry into the Club.

    *Dangal is set to become a winner and a blockbuster that the indiantelevision.compredicted the film to be. It would be a rare product where a film works sans romance and melody, while also connecting with the viewer via a sportsperson’s biopic. Coming as it did after a disastrous lineup of 2016, the film promised little. Salman Khan-starrer Sultan, with a similar theme of wrestling, was released earlier in the year. However, Dangal surprised the trade with an unbelievable advance booking through bookmyshow.com (the site claims record-breaking business) and the film neared the all-time top grossers as it neared Rs. 30 crore for the opening day.

    Surprise was because of the fact that the film had Aamir Khan in an unconventional role with a few newcomers along with a not-yet- established director.

    Dangal opened with a Rs. 29.7 crore Friday; Saturday was expected by the trade at Rs. 32 crore, which the film bettered by a couple of crore of rupees and, finally, grossing over Rs. 10 core more than the opening day on Sunday. Dangal went on to register a record breaking opening weekend of Rs. 106.9 crore.

    With no new releases to challenge the film till 13 January, 2017, it is expected Dangal will put up a sterling show in the holiday season.

    *Wajah Tum Ho’s release was staggered because of demonetization of high currency notes early November, but failed to click at the box office. It barely managed put together Rs. 10.1 crore for its first week. The film has found it tough to find audience since the release of Dangal leading to ‘no audience no show status’.

    *Shor Se Shuruaat, a seven short film omnibus, fairs poorly.

    *Befikre holds well in its second week to collect Rs. 9.75 crore to take its two week total to Rs. 58.5 crore. However, a show or two spared for the film in its third week opposite Dangal has not worked for the film as the audience is missing and the screens finally got diverted to Dangal.

    *Kahaani 2 has collected Rs. 2.1 crore in its third week taking its three week total to Rs. 30.5 crore.

    *Dear Zindagi has added Rs. 1.4 crore in its fourth week taking its four week total to Rs. 63.8 crore.

  • Dangal: This is a winner!

    Dangal: This is a winner!

    Sports-based films had few takers till late, especially the concocted stories kind. However, the biographical sports-oriented films seem to work better, albeit, if they are inspiring enough and based on the lives of self-made successes.

    Bhaag Milkha Bhaag, Paan Singh Tomar, M S Dhoni: The Untold Story, Mary Kom are a few examples. Whose story the film is based on and the faces behind such a film also matters.

    Dangal is a biopic based on one such story that has a lot working for it. The story defies taboos and traditions of the native Haryana where a father pining for boys in the family but siring, instead, four daughters, decides to train his daughters to step into an arena of wrestling, a sport dominated by men, and excel.

    Dangal is based on the life of Mahavir Singh Phogat, a wrestler from Bilali village in Haryana who served as a coach for India’s Olympic wrestlers. Phogat, played by Aamir Khan, always dreamt of making wrestling champions out of his sons and win a Gold Medal for India. However, his dreams are far from being realised when his wife, Daya Shobha Kaur (Sakshi Tanwar) delivers four daughters.

    Phogat is disillusioned when one day while he hears of his two daughters beating up a village bully. Seeing their aggression and fighting spirit, he decides to do something nobody in his state would dream of. Train his daughters into world class wrestlers and bring the country its first gold medal.

    As the training begins, much to the girls’ reluctance and resistance, any and everything that hinders their training and concentration is done away with. The salwar kameez are replaced by shorts and T shirts, their long hair are shorn off and chicken becomes the staple food. A wrestling arena is built in the family farm and the girls’ cousin, Aparshakti Khurrana’s character, is the guinea pig with whom the girls practice their wrestling strategies.

    As the older of the two daughters, Geeta (Fatima Sana Shaikh) qualifies to train at the National Sports Academy, the grounds rules change, something Fatima is not used to. Life here is easier than the one she lived at home training under her father. Her first lesson from the coach (Girish Kulkarni) is that she unlearns all that her father taught her and begin anew. There is enough indulgence in watching TV, outings in the town and also freedom to eat gol gappas. This only works to corrupt the qualities and expertise that the girl possessed in wrestling.

    The result is, Geeta goes on losing all her international bouts and gets into verbal conflicts with her disappointed father. By now, even the younger Phogat girl, Babita (Sanya Malhotra) has qualified for a place at the Academy. Through her, she sees the value of her father’s coaching. Then starts a dual of coaches unawares of each other as Geeta listens to all that her coach has to say while follows what her father teaches her.

    Aamir Khan has become the master of playing unconventional roles in a totally deglamorised avatar and yet promise a hit! He gets into the skin of the veteran coach, Mahavir Singh Phogat so much that even the later would be proud of.

    The girls, Zaira Wasim and Suhani Bhatnagar as young Geeta and Babita are excellent as most of the earlier and challenging part rests on their shoulders. Fatima Sana Shaikh and Sanya Malhotra, the grown-up Phogat sisters, carry on the solid base created convincingly by the young ones and not letting a continuity jerk show. SakshiTanwar and Aparshakti are natural all the way.

    Dangal wins half its bout at the writing stage itself as the narration is smooth and witty dialogue make the initial training parts enjoyable which, in other such training phases in a film are tougher on viewers than on the aspiring sportsperson! Direction by Nitesh Tiwari is accomplished; he never lets the film sag at any stage despite its genre and length (161 minutes).

    The climax strays for the better and sends a viewer back with a serving of patriotism. Cinematography is very good. The songs have a purely utility value.

    The Haryanvi language used extensively in the film is no deterrent. Dangal is a winner all the way with all the makings of a first blockbuster biopic in Hindi film industry.

    Producers: Aamir Khan, Kiran Rao, Sidharth Roy Kapur.

    Direction: Nitesh Tiwari.

    Cast: Aamir Khan, Fatima Sana Shaikh, Sanya Malhotra, Zaira Washim, Suhani Bhatnagar, Sakshi Tanwar.

  • Dangal: This is a winner!

    Dangal: This is a winner!

    Sports-based films had few takers till late, especially the concocted stories kind. However, the biographical sports-oriented films seem to work better, albeit, if they are inspiring enough and based on the lives of self-made successes.

    Bhaag Milkha Bhaag, Paan Singh Tomar, M S Dhoni: The Untold Story, Mary Kom are a few examples. Whose story the film is based on and the faces behind such a film also matters.

    Dangal is a biopic based on one such story that has a lot working for it. The story defies taboos and traditions of the native Haryana where a father pining for boys in the family but siring, instead, four daughters, decides to train his daughters to step into an arena of wrestling, a sport dominated by men, and excel.

    Dangal is based on the life of Mahavir Singh Phogat, a wrestler from Bilali village in Haryana who served as a coach for India’s Olympic wrestlers. Phogat, played by Aamir Khan, always dreamt of making wrestling champions out of his sons and win a Gold Medal for India. However, his dreams are far from being realised when his wife, Daya Shobha Kaur (Sakshi Tanwar) delivers four daughters.

    Phogat is disillusioned when one day while he hears of his two daughters beating up a village bully. Seeing their aggression and fighting spirit, he decides to do something nobody in his state would dream of. Train his daughters into world class wrestlers and bring the country its first gold medal.

    As the training begins, much to the girls’ reluctance and resistance, any and everything that hinders their training and concentration is done away with. The salwar kameez are replaced by shorts and T shirts, their long hair are shorn off and chicken becomes the staple food. A wrestling arena is built in the family farm and the girls’ cousin, Aparshakti Khurrana’s character, is the guinea pig with whom the girls practice their wrestling strategies.

    As the older of the two daughters, Geeta (Fatima Sana Shaikh) qualifies to train at the National Sports Academy, the grounds rules change, something Fatima is not used to. Life here is easier than the one she lived at home training under her father. Her first lesson from the coach (Girish Kulkarni) is that she unlearns all that her father taught her and begin anew. There is enough indulgence in watching TV, outings in the town and also freedom to eat gol gappas. This only works to corrupt the qualities and expertise that the girl possessed in wrestling.

    The result is, Geeta goes on losing all her international bouts and gets into verbal conflicts with her disappointed father. By now, even the younger Phogat girl, Babita (Sanya Malhotra) has qualified for a place at the Academy. Through her, she sees the value of her father’s coaching. Then starts a dual of coaches unawares of each other as Geeta listens to all that her coach has to say while follows what her father teaches her.

    Aamir Khan has become the master of playing unconventional roles in a totally deglamorised avatar and yet promise a hit! He gets into the skin of the veteran coach, Mahavir Singh Phogat so much that even the later would be proud of.

    The girls, Zaira Wasim and Suhani Bhatnagar as young Geeta and Babita are excellent as most of the earlier and challenging part rests on their shoulders. Fatima Sana Shaikh and Sanya Malhotra, the grown-up Phogat sisters, carry on the solid base created convincingly by the young ones and not letting a continuity jerk show. SakshiTanwar and Aparshakti are natural all the way.

    Dangal wins half its bout at the writing stage itself as the narration is smooth and witty dialogue make the initial training parts enjoyable which, in other such training phases in a film are tougher on viewers than on the aspiring sportsperson! Direction by Nitesh Tiwari is accomplished; he never lets the film sag at any stage despite its genre and length (161 minutes).

    The climax strays for the better and sends a viewer back with a serving of patriotism. Cinematography is very good. The songs have a purely utility value.

    The Haryanvi language used extensively in the film is no deterrent. Dangal is a winner all the way with all the makings of a first blockbuster biopic in Hindi film industry.

    Producers: Aamir Khan, Kiran Rao, Sidharth Roy Kapur.

    Direction: Nitesh Tiwari.

    Cast: Aamir Khan, Fatima Sana Shaikh, Sanya Malhotra, Zaira Washim, Suhani Bhatnagar, Sakshi Tanwar.

  • Poor content blamed on demonetisation

    Poor content blamed on demonetisation

    MUMBAI: As the poor run of films continues at the box office, often poor content blamed on demonetisation lately, exhibitors look forward to the release of Aamir Khan’s Dangal, due on Friday, 23 December.

    *Postponed from its earlier release date of 2 December owing to the effect of demonetisation on the box office, Wajah Tum Ho, released on 16 December, fails to benefit from the move. A disjointed script as an excuse to show love scenes, the film fails to arouse even the initial curiosity as the it had a poor opening of Rs 2.3 crore and ended its opening weekend with Rs 6.7 crore.

    *Befikre manages to sustain despite mixed reactions as the film enjoyed no opposition while Ranveer Singh’s growing popularity also helped. The film had a decent opening weekend and went on to add another Rs 14.4 crore during rest of the week taking its first week total to Rs 48.75 crore.

    *Kahaani 2 has added Rs 5.6 crore to take its two week total to Rs 29.4 crore. Poor.

    *Dear Zindagi collected Rs 4.25 crore in its third week to take its three week total to Rs 62.4 crore.

  • Poor content blamed on demonetisation

    Poor content blamed on demonetisation

    MUMBAI: As the poor run of films continues at the box office, often poor content blamed on demonetisation lately, exhibitors look forward to the release of Aamir Khan’s Dangal, due on Friday, 23 December.

    *Postponed from its earlier release date of 2 December owing to the effect of demonetisation on the box office, Wajah Tum Ho, released on 16 December, fails to benefit from the move. A disjointed script as an excuse to show love scenes, the film fails to arouse even the initial curiosity as the it had a poor opening of Rs 2.3 crore and ended its opening weekend with Rs 6.7 crore.

    *Befikre manages to sustain despite mixed reactions as the film enjoyed no opposition while Ranveer Singh’s growing popularity also helped. The film had a decent opening weekend and went on to add another Rs 14.4 crore during rest of the week taking its first week total to Rs 48.75 crore.

    *Kahaani 2 has added Rs 5.6 crore to take its two week total to Rs 29.4 crore. Poor.

    *Dear Zindagi collected Rs 4.25 crore in its third week to take its three week total to Rs 62.4 crore.

  • Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of quality education, gender equality and clean water and sanitation.

    As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with the network’s flagship channel Colors airing it in December while Colors Infinity and MTV will showcase content around the festival.

    The Global Citizen Foundation India has been mobilising Indian youth in the run-up to the festival to take action on various challenging issues for India. These are in the areas of quality education, gender equality, and clean water & sanitation; causes that Viacom18 has been supporting, through both, its corporate and media brands, since inception.

    On the GCF partnership, Viacom18 Group CEO Sudhanshu Vats said, “We saw this partnership as a natural extension of our own beliefs and perfectly in sync with the kind of work we have been doing since inception. It gives us the ideal springboard to channel a much larger force towards driving change in modern-day India. The Global Citizen Festival enables us to work with like-minded organisations as we use all our media assets to drive behavioral change when it comes to WASH (Water, Sanitation and Hygiene) related matters.”

    The festival will see a galaxy of international musicians like Colday, Jay Z and Demi Lovato and Indian icons like A. R. Rahman, Aamir Khan, Ranveer Singh, Katrina Kaif, Farhan Akhtar, Kareena Kapoor Khan, Arijit Singh, Arjun Kapoor, Amitabh Bachchan, Ayushmann Khurrana, Dia Mirza, Freida Pinto, Malaika Arorha Khan, Monali Thakur, Parineeti Chopra, Sachin Tendulkar, Sakshi Malik, Shah Rukh Khan, Shankar-Ehsaan-Loy, Shraddha Kapoor, Sonakshi Sinha, Vidya Balan, Vijendar Singh and Vivek Oberoi come together in support of the GCF’s cause at MMRDA Grounds on 19 November 2016.

    Viacom18 will be multiplying the reach of the festival by broadcasting it live on the all new VH1, streaming it on the network’s OTT service VOOT with repeat telecasts on MTV and Colors Infinity, and telecast of Hindi content on Colors at a later date.

  • Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    Global Citizen Festival enables us to drive behavioural change, says Viacom18’s Sudhanshu Vats

    MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of quality education, gender equality and clean water and sanitation.

    As part of this partnership, the festival will be telecast live exclusively on Vh1, streamed exclusively on Voot, with the network’s flagship channel Colors airing it in December while Colors Infinity and MTV will showcase content around the festival.

    The Global Citizen Foundation India has been mobilising Indian youth in the run-up to the festival to take action on various challenging issues for India. These are in the areas of quality education, gender equality, and clean water & sanitation; causes that Viacom18 has been supporting, through both, its corporate and media brands, since inception.

    On the GCF partnership, Viacom18 Group CEO Sudhanshu Vats said, “We saw this partnership as a natural extension of our own beliefs and perfectly in sync with the kind of work we have been doing since inception. It gives us the ideal springboard to channel a much larger force towards driving change in modern-day India. The Global Citizen Festival enables us to work with like-minded organisations as we use all our media assets to drive behavioral change when it comes to WASH (Water, Sanitation and Hygiene) related matters.”

    The festival will see a galaxy of international musicians like Colday, Jay Z and Demi Lovato and Indian icons like A. R. Rahman, Aamir Khan, Ranveer Singh, Katrina Kaif, Farhan Akhtar, Kareena Kapoor Khan, Arijit Singh, Arjun Kapoor, Amitabh Bachchan, Ayushmann Khurrana, Dia Mirza, Freida Pinto, Malaika Arorha Khan, Monali Thakur, Parineeti Chopra, Sachin Tendulkar, Sakshi Malik, Shah Rukh Khan, Shankar-Ehsaan-Loy, Shraddha Kapoor, Sonakshi Sinha, Vidya Balan, Vijendar Singh and Vivek Oberoi come together in support of the GCF’s cause at MMRDA Grounds on 19 November 2016.

    Viacom18 will be multiplying the reach of the festival by broadcasting it live on the all new VH1, streaming it on the network’s OTT service VOOT with repeat telecasts on MTV and Colors Infinity, and telecast of Hindi content on Colors at a later date.