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It is happy hours for the exhibitors, especially the multiplex properties. After starving for footfalls, Bahubali 2: The Conclusion has come as a saviour. Never look...
MUMBAI: Big films are getting scarce with some major studios pulling out from backing productions. Thanks to the corporate houses bankrolling films, the costs have escalated...
MUMBAI: Star India has constantly endeavoured to inspire social change through its thought-provoking programming, and this mission is reflected in the journey of its ‘Nayi Soch’...
MUMBAI: There’s a gunfight on in Indian news television town. And, the gunslingers are: Times Television Network and TV18’s CNBC TV18. CNBC TV18 drew its gun...
Year 2016 may have had a poor run in terms of box office, in general, but Aamir Khan-starrer Dangal bucked the trend and managed to spread...
Year 2016 may have had a poor run in terms of box office, in general, but Aamir Khan-starrer Dangal bucked the trend and managed to spread...
Sports-based films had few takers till late, especially the concocted stories kind. However, the biographical sports-oriented films seem to work better, albeit, if they are inspiring...
Sports-based films had few takers till late, especially the concocted stories kind. However, the biographical sports-oriented films seem to work better, albeit, if they are inspiring...
MUMBAI: As the poor run of films continues at the box office, often poor content blamed on demonetisation lately, exhibitors look forward to the release of...
MUMBAI: As the poor run of films continues at the box office, often poor content blamed on demonetisation lately, exhibitors look forward to the release of...
MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of...
MUMBAI: Viacom18 has entered into a strategic tie-up with the Global Citizen Festival to amplify a hi-decibel public awareness campaign in India on the issues of...
MUMBAI: The leader is the natural ambassador. Why would there be any need to create a brand or national identity from celebrities/socialites? The nationalist is India’s...
MUMBAI: The leader is the natural ambassador. Why would there be any need to create a brand or national identity from celebrities/socialites? The nationalist is India’s...
MUMBAI: After putting India on the international creative map by winning the Grand Prix at Cannes Lions International Festival of Creativity 2016, the 6 Pack Band...
MUMBAI: After putting India on the international creative map by winning the Grand Prix at Cannes Lions International Festival of Creativity 2016, the 6 Pack Band...
MUMBAI: Circa 1990: When a big Bollywood star like Amitabh Bachchan descended on the small screen to host a quiz show featuring the common man, it...
MUMBAI: Circa 1990: When a big Bollywood star like Amitabh Bachchan descended on the small screen to host a quiz show featuring the common man, it...
MUMBAI: Bollywood stalwart Amitabh Bachchan and India’s new international face Priyanka Chopra have been named as the brand ambassadors for Government of India’s ‘Incredible India’ campaign,...
MUMBAI: Bollywood stalwart Amitabh Bachchan and India’s new international face Priyanka Chopra have been named as the brand ambassadors for Government of India’s ‘Incredible India’ campaign,...
MUMBAI: Yash Raj Films has cast Anushka Sharma opposite Salman Khan in the upcoming movie Sultan. The movie, which is slated to release on Eid this...
MUMBAI: The Tourism Ministry has denied removing Aamir Khan as the brand ambassador of the Incredible India ad campaign. In response to media reports citing...
MUMBAI: Celebrities and brands go hand in hand and so do celebrities and controversies! No sooner has a celeb publicly said something even remotely scandalous, blasphemous, startling...
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: The two Bs that created the maximum buzz at the Indian box office this year were Bajrangi Bhaijaan and Baahubali – The Beginning. While the former starring Salman Khan did...
MUMBAI: Even as Star Gold emerged as the number one channel in Hindi movie genre with the premiere of Salman Khan’s Bajrangi Bhaijaan, the movie has popped...
NEW DELHI: Holding them guilty of anti-competitive practices, the Competition Commission of India (CCI) has imposed a fine of Rs 20.24 lakh on three organisations of...
MUMBAI: Big ticket world television premieres have been seen as viewership boosters for most of the broadcasters. Remember the world television premiere of Shah Rukh Khan...
MUMBAI: Blockbuster PK continues be the golden goose. The Rajkumar Hirani directed movie became the most watched programme of week 26 as per Tam TV ratings...
MUMBAI: Sony LIV, Multi Screen Media’s (MSM’s) digital video entertainment brand serving and streaming content both on mobile & web, is all set to bring the...
NEW DELHI: A new series of television commercials (TVCs) on the theme of ‘Atithi Devo Bhava’ with actor Aamir Khan were launched here by the Tourism...
MUMBAI: Known to be soft targets, it’s almost become a fad to sue celebrities in India these days. After the likes of Amitabh Bachchan and Madhuri...
MUMBAI: In a marketing and promotional coup of sorts, Salman Khan managed to pull off an unparalleled feat. The ‘Being Human’ star has managed to get...
MUMBAI: The ongoing season of the Indian Premier League (IPL) saw telecom operator Vodafone Cellular as the top advertised brand on the basis of secondages during...
MUMBAI: Prime Minister Narendra Modi’s visit to China has spelt good news for the Indian film industry. In a casting coup of sorts, Chinese film...
MUMBAI: The Kalki Koechlin starrer Margarita, With A Straw has been hugely appreciated by the Bollywood film fraternity including Amitabh Bachchan, Aamir Khan, Rakeysh Omprakash Mehra,...
MUMBAI: The 16th edition of the International Indian Film Academy (IIFA) Awards has announced the list of nominations in the popular category. The Videocon d2h IIFA Weekend...
MUMBAI: E-Commerce venture Snapdeal has appointed Bollywood actor Aamir Khan as its new brand ambassador. The company will launch a new brand campaign Dil Ki Deal featuring Khan in its latest...
MUMBAI: The movie measuring consumer viewership information provider Rentrak has joined hands with Indian multiplex operator Cinepolis. With this tie-up, Rentrak will launch its box office...
NEW DELHI: Despite the number of television commercials in which she is seen, Katrina Kaif continues to be the most powerful actress when it comes to...
MUMBAI: Cricket is nothing less than a religion in India and to build on the recent Cricket World Cup phenomenon, &pictures, India’s premium Hindi movie channel,...
MUMBAI: Bipasha Basu’s sex appeal and skin show does not quite work at the box office as the content and treatment of Alone don’t back her...
MUMBAI: The solo release of the week, ‘Tevar’ suffered due to its outdated theme as the film is a remake of a 2003 Telugu original, ‘Ukkadu’....
MUMBAI: Aamir Khan, one of Bollywood’s stars known for blockbusters like Lagaan, 3 Idiots and Dhoom 3 has officially outdone himself. The recently released PK,...
MUMBAI: The movie Mumbai Can Dance Saala finds no takers and grossly negative reviews make things worse for the film. Take It Easy, a film...
MUMBAI: Experimentation, experimentation and experimentation. 2014 was the year when India’s Hindi general entertainment channels (GECs) went to the lab and tested out many new programming...
MUMBAI: With one of the biggest and widespread releases across all the available screens in India backed by a huge hype in the media with box...
MUMBAI: This decade saw a number of in-film product placements as it has become the most pursued marketing strategy to gain prominence with every potential blockbuster....
MUMBAI: The expectations from PK would, naturally, be as high as director Raju Hirani’s three earlier classic hits, the Munnabhai two and 3 Idiots have built....
MUMBAI: Today, in-branding in television and films has become a must. The visibility given to it through these popular shows and films is humongous. The latest...
