MUMBAI: Lights, camera… appetiser! PVR Inox is giving Bengaluru’s cinema-goers a taste of something extraordinary with the launch of India’s first-ever luxury dine-in cinema at M5 Ecity Mall, where silver screens meet silver service.
Fresh off opening its new eight screen multiplex at the mall, Pvr Inox is now transforming the movie experience into a full-fledged culinary and lifestyle destination. The new dine-in format lets guests enjoy gourmet, chef-curated meals in the comfort of their cinema seats, no stepping out, and remarkably, no movie ticket required to dine.
The concept redefines what a night at the movies means. From Crosta’s artisanal pizzas and Wokstar’s sizzling Asian comfort food to Dogfather’s inventive hot dogs and Local Street’s regional delicacies, every dish is designed to elevate the cinematic journey. Add to that café corners, indulgent desserts, and lounge-style foyers and the venue doubles as a social space for foodies and film buffs alike.
At the heart of this venture lies “youthification”, Pvr Inox’s futuristic approach to entertainment. The space integrates gaming zones, kids-first formats, and digital lounges, alongside its luxury auditoriums, appealing to young, experience-hungry audiences. “This is not just about watching films, it’s about spending time well,” said Pvr Inox lead specialist – innovation, film marketing & digital programming Aamer Bijli.
Echoing the sentiment, Pvr Inox Limited managing director Ajay Bijli added, “With M5 Ecity Mall, we’re inviting audiences to experience cinema in an entirely new way. From India’s first dine-in auditorium to immersive technology and curated food, it’s a celebration of films, lifestyle, and shared moments.”
The tech is as grand as the gastronomy. Every auditorium boasts Dolby Atmos, Dts:x, and 4k Laser projection, with the Big Pix theatre offering Reald 3D visuals, and the Samsung Onyx Led screen taking in-seat dining to dazzling new heights.
