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MUMBAI: There are certain fragrances, sites, and flavours that appeal to us just by virtue of the nostalgia they evoke within us. Three friends realized this...
MUMBAI: Global communications consultancy firm Maxus won the media mandate for Hector Beverages’ Paper Boat after a multi agency pitch. Maxus South head Sanchayeeta Verma said, “We...
MUMBAI: Localisation is the key factor to survive, today. As more and more brands, channels and groups enter different markets in the globalised world, they need...
MUMBAI: The world’s favourite ready to drink beverage, BREEZER introduces BREEZER IndiMix in India. This launch marks the first time a global beverage brand has introduced...
