MUMBAI: The BJP’s victory over AAP in Delhi can be examined through key marketing principles – product lifecycle, distribution strategy, and competitive positioning. Product Failure:* AAP...
Mumbai: Blaming the previous Akali Dal and Congress regimes for the poor fiscal health of Punjab, finance minister and senior AAP leader, Harpal Cheema, on Tuesday...
MUMBAI: On 10 February when Aam Admi Party (AAP) founder Arvind Kejriwal created a history of sorts by winning the Delhi assembly elections by a record...
MUMBAI: He has donned numerous hats. From selling space in Yellow Pages to being a member of a political party, Sameer Nair has had a volatile...
MUMBAI: The eighth phase of the elections just ended and with only one last phase left, the 16th Lok Sabha general elections are turning out to...
MUMBAI: Barely days for the city to go to polls, and a party which had hitherto relied on unconventional methods such as word-of-mouth, foot soldiers and...
MUMBAI: Aam Admi Party’s image suffers a blow for the midnight raids at Khirki Extension led by party MLA and law minister Somnath Bharti in Delhi, suggests the opinion poll...
