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Tag: Aakriti Vohra

  • LALIGA India show launches with NEWJ partnership

    LALIGA India show launches with NEWJ partnership

    Mumbai: LALIGA – the largest football ecosystem in the world – has launched its first video podcast in India, named the ‘LALIGA India Show’, produced and hosted by NEWJ. Set to be launched in English, Marathi, Kannada, and Bengali vernaculars, the viewing experience will provide fans an opportunity to immerse themselves in the league through a fan-led format, regional vernacular content, spotlighting legendary moments, engaging match day analysis, entertaining fan Interactions, and much more!    

    The LALIGA India Show will be an ancillary content which provides fans an additional medium to experience and participate in the league like never before. Aired on NEWJ’s social-first platform, ‘GameOn by NEWJ’, the sports vertical will bring an Indian fan’s perspective into all things LALIGA. Delving into all things LALIGA, including season/game week reviews, matchday analysis, unforgettable moments, and legendary players, the ‘light-hearted fan-led punditry’ will also provide viewers, a chance to win merchandise and get featured on the show. Looking to unite and ignite the game’s passionate fanbase in India, the show stays true to LALIGA’s innovative and action-packed nature. In India, the league is exclusively broadcast live on Sports18-1, Sports18-1 HD, Sports18-3, and streamed on JioCinema. The ancillary content with NewsJ will provide for additional regional connections and fan engagement.

    Speaking about the development, LALIGA India Delegate Aakriti Vohra, said, “We are thrilled to bring this format of the league to light, and alongside Viacom18, we continue to chart new territories for the brand. The launch of the ‘LALIGA India Show’ provides us a unique platform to further connect with our passionate fans in India. The show’s immersive experience and light-hearted commentary will ensure fans are thoroughly engaged and wanting more!”

    NEWJ co-founder Kunal Chaudhary remarked, “LALIGA’ is monumental; it’s always eagerly anticipated by fans across the globe. While football is one of the most beloved and popular sports there is, there’s still a notable lack of homegrown sports content. It will be very interesting to see how the ‘LALIGA India Show’ is received by its audience, especially in vernacular regions. With more initiatives like this, we can expect the sport to become even more popular and loved.”

  • LALIGA and Turespaña unveil transformative initiative for Indian football enthusiasts

    LALIGA and Turespaña unveil transformative initiative for Indian football enthusiasts

    Mumbai: In an exciting announcement at the “Exploring destination delights and the magic of football in Spain” event, LALIGA, in collaboration with Tourism Office of Spanish Embassy (Turespaña) and Instituto Cervantes, revealed a visionary initiative aimed at transcending boundaries, using football as a conduit for cultural and human connection between Spain and India. With a focus on enhancing regional ties, the alliance endeavors to bring Indian fans closer to the richness of Spanish culture. Through innovative tools fostering tourism connections, breaking down language barriers, and providing immersive football experiences, Indian fans have the scope to embrace “Spain” as a distinctive and unparalleled brand.

    With an unwavering commitment to harness the allure of the beautiful game for its transformative impact, LALIGA stands resolute in its ongoing endeavors in India. Aligned with a visionary mission to offer collaborative growth opportunities across stakeholders in the football ecosystem, LALIGA seeks to utilise “The Power of our Fútbol”, to drive change beyond the realm of sports. Acting as a catalyst for meaningful connections, LALIGA hope to yield far-reaching implications across football, business, social, and cultural spheres.

    On the other hand, The Tourism Office of Spain (Turespaña), Mumbai continues to work as the principal tourism body to spearhead promotion of Spain as a tourism destination in India. A destination that provides a unique opportunity to the international travel to experience a variety of activities in one single trip – whether its art & culture, gastronomy, luxury or sport, among others, Spain indeed remains one of the preferred European destinations for the Indian traveler.

    With Instituto Cervantes, the Spanish government’s mission is to promote the teaching of the Spanish language and Spain’s co-official languages. It also aims to foster knowledge of the cultures of Spanish-speaking countries.

    Speaking at the presentation, Turespaña director Elisa Robles said, “Turespaña is thrilled to embark on this fantastic initiative alongside LALIGA and Instituto Cervantes. Our collaboration aims to create a bridge between Spain and India, using the universal language of football to foster cultural understanding. This alliance not only enriches the experience for Indian football fans, but also opens doors to explore the vibrant tapestry of Spanish culture, ultimately allowing the Indian travelers to truly explore and experience the beautiful destination that is Spain.”

    Instituto Cervantes director Òscar Pujol in Delhi said, “Football with its universal appeal, provides a unique platform to cultivate connections. Along with the Spanish – Hindi & Bengali dictionary, we are delighted to play our part once again in these sustained efforts aimed to enhance regional ties through the breaking of language barriers and fostering of relationships through football.”

    LALIGA Global Network Delegate in India Aakriti Vohra added, “LALIGA is not just a league; it’s a cultural bridge, and we are excited to once again showcase ‘The Power of our Fútbol’ as a catalyst for positive change and meaningful connections in the Indian subcontinent. As an addition to the Spanish – Hindi & Bengali dictionary, It is a moment of great pride to announce this transformative collaboration with Turespaña and Instituto Cervantes and bring Indian fans ever closer to the vibrant spirit of Spanish culture.”