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Tag: Aakash Gupta

  • Squid Game goes live in Mumbai as Netflix turns finale into fan-fuelled frenzy

    Squid Game goes live in Mumbai as Netflix turns finale into fan-fuelled frenzy

    MUMBAI: Netflix India turned Mumbai into a battleground of brawns, brains and buzz as Squid Game Season 3 dropped with a live spectacle that felt straight out of the show’s playbook. In a first-of-its-kind activation, 19 of India’s top digital creators and one lucky fan faced off in real-life recreations of Squid Game’s infamous challenges – all cheered on by a screaming crowd of 900+ die-hard fans.

    It was “Red Light, Green Light” meets influencer culture as names like Awez Darbar, The Rebel Kid, Gurleen Pannu, Aakash Gupta, Urooj Ashfaq, GamerFleet, and Ashish Solanki went full-throttle in a live taping that played out like the season’s highlight reel — complete with chaos, cliffhangers and meme-worthy moments.

    The creators battled it out in iconic games from past seasons — including a laugh-out-loud six-legged sprint and a sneak peek of Jump Rope, a brand-new challenge from the final season — all while being broadcast to a sea of fans whose energy matched the stakes.

    The grand finale? A live-action celebration of one of the most-watched thrillers on Netflix, amped up with raw fandom, creator energy, and IRL drama. This wasn’t your usual game night. This was Squid Game unplugged, unscripted, and unmissable.
     

  • ENO brings cricket banter to life with Aakash Gupta in humorous new campaign

    ENO brings cricket banter to life with Aakash Gupta in humorous new campaign

    MUMBAI: ENO, has launched a witty new campaign featuring comedian Aakash Gupta, celebrating the nation’s shared love for cricket and food. The campaign highlights passionate fan rivalries and indulgent match-time snacking, ensuring that acidity never spoils the fun.

    Fresh off the Champions Trophy victory, cricket fever grips the nation as fans gear up for the next big tournament. With every match comes friendly banter, intense team rivalries, and a spread of delicious snacks elements that define the true cricket-watching experience in India. ENO’s campaign playfully captures these moments, reminding fans that while emotions may run high, acidity shouldn’t interfere.

    Gupta takes on multiple humorous avatars, portraying enthusiastic fans enjoying regional delicacies without worrying about acidity.

    “For millions of cricket fans, it’s not just a game but a battle of pride, passion and some friendly banter. No matter which side you are on, one thing’s for sure great cricket is best enjoyed in the cheerful company of friends and family over delicious food that we love to indulge in. In the moments of nail-biting finishes and wholesome entertainment, the last thing we want is for acidity to spoil the fun. ENO understands the joy of these shared moments and wants to ensure that nothing comes between you and the excitement of the game – not even acidity. ENO is here to help you savour every moment, every snack, and every triumph, without interruption,” said Haleon India category lead, digestive health Bineet Jain.

    Comedian Gupta said, “I’m super excited to be teaming up with ENO for this campaign! As a die-hard foodie and cricket fanatic, I live for intense match moments where you get so caught up in the game, you don’t even realise how much you’ve devoured until the acidity hits. That’s when ENO is the ultimate solution for fast and effective relief to go right back to the game without missing a moment. I hope the humorous scenarios we’ve created in this campaign really resonate with audiences, reminding them to keep ENO handy so they can keep the party going, uninterrupted!”

    The campaign will run across digital platforms, including YouTube, Meta, and other social media channels, reaching cricket fans across the country.

    Watch the campaign films here,

    – Chennai vs Mumbai –

    – Delhi vs Punjab –

    – Gujarat vs Rajasthan –

    – Hyderabad vs Lucknow –

    – Kolkata vs Bangalore –

  • Easybuy launches new campaign to boost engagement with cross-category creators

    Easybuy launches new campaign to boost engagement with cross-category creators

    Mumbai: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72 per cent increase in reach and a 25 per cent boost in engagement across the brand’s digital platforms.

    In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand’s message of self-expression and authenticity to life. The lineup includes:

    MJ5, the popular dance group known for its high-energy performances, who brought an electrifying music video to the series.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MJ5 ® (@mj5_official)

     

    Elli Avram, the charismatic actor and influencer, who took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.

    Aakash Gupta, the well-loved comedian, who added his signature humor to the shopping experience, providing a lighthearted yet engaging perspective.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aakash Gupta (@theskygupta)

     

    These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests, creating deeper connections with consumers.

    One of the key highlights of this campaign is Easybuy’s innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Easybuy CEO  Karan Mehta emphasised the significance of this shift: “The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers.”

    The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy’s commitment to versatile, everyday fashion while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.

    Experience “The Lit Series” Today!

    Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.

  • Easybuy launches “The Lit Series” campaign to engage diverse audiences

    Easybuy launches “The Lit Series” campaign to engage diverse audiences

    Mumbai: Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72 per cent increase in reach and a 25 per cent boost in engagement across the brand’s digital platforms.

    In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand’s message of self-expression and authenticity to life. The lineup includes:

    ●    MJ5, the popular dance group known for its high-energy performances, brought an electrifying music video to the series.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by MJ5 ® (@mj5_official)

    ●    Elli Avram, the charismatic actor and influencer, took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.

     

    ●    Aakash Gupta, the well-loved comedian, added his signature humour to the shopping experience, providing a lighthearted yet engaging perspective.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aakash Gupta (@theskygupta)

     

    These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests and creating deeper connections with consumers.

    One of the key highlights of this campaign is Easybuy’s innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Karan Mehta, CEO of Easybuy, emphasizes the significance of this shift: “The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers.”

    The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy’s commitment to versatile, everyday fashion while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.

    Experience “The Lit Series” Today!

    Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.

  • WhatsApp partners with OML to raise privacy awareness

    WhatsApp partners with OML to raise privacy awareness

    Mumbai: WhatsApp has collaborated with Only Much Louder (OML), a market-leading, full-service creative and entertainment business network for #MessagePrivately, a consumer awareness partnership focused on the importance of privacy in our lives. The collaboration has led to the production of ‘WhatsApp GoodMornings’ social series with Zakir Khan, Biswa Kalyan Rath, Aakash Gupta, and Gurleen Pannu, who talk about their experiences and light-hearted moments when sharing ‘Good Morning’ messages on WhatsApp from family and friends.

    This partnership with the talented bunch of comedians brilliantly combined humour and relatability, leveraging the power of comedians, who resonate with millennials, to deliver content that is both informative and entertaining. With each comedian bringing their unique style, the films highlighted the importance of privacy in our digital interactions, all while delivering light-hearted and engaging storytelling.

    It aimed to familiarise key audiences with privacy features related to messaging through some of their favourite comedians. The in-house team tapped into the potential of ‘Good morning’ messages to translate their power into a successful social media marketing collaboration for WhatsApp while seamlessly blending its creative expertise through four films and memes into the ‘WhatsApp GoodMornings’ IP series.

    With cheeky wordplay that celebrated his beloved plant, Biswa Kalyan Rath kicked off this partnership by talking about the wrath of spam callers and how to not let them ruin our ‘budding’ happiness. Zakir Khan, with his innovative storytelling, educated his father about dodging over-enthusiastic scammers through the ‘Block And Report’ feature while simultaneously taking a playful jab at singlehood.

    Gurleen Pannu taught her overprotective mother how to not let hackers get to chats with WhatsApp’s two-step verification feature. Lastly, Aakash Gupta, with his signature interactive style and wit, explained to viewers the importance of buying products from vendors with a Meta Verified Badge while brewing his first cup of Colombian coffee.

    Meta director of consumer marketing Vyom Prashant said, “’Privacy is at the core of WhatsApp. Over the years, we have added layers of security and protection with innovative features that empower our users to communicate securely & confidently on WhatsApp, including engaging with businesses they choose to. ‘Good Morning’ messages on WhatsApp is a shared experience for our users across India, and we partnered with OML to build upon this familiar concept, with humour and levity to explain how easy it is to protect oneself from spam and scams on WhatsApp.”

    Only Much Louder SVP of revenue Pankaj Malani said, “The team at OML Studios wanted to elevate the conversation about how WhatsApp is protecting its users’ conversations with loved ones from unwanted scammers. We set out to blend humour with purpose and highlight the importance of privacy while messaging in a light-hearted and relatable manner. We leveraged the intimacy that ‘Good Morning’ messages hold for everyone and kicked off the series with an amazing pool of talent, crafting engaging narratives that resonated with diverse audiences. Each message was designed to not only create awareness but also to foster connection, ensuring that every ‘Good Morning’ message resonated with warmth, all while underscoring the important role that privacy plays in our digital interactions.”

    By celebrating the simple joy of good morning messages, this partnership reminded viewers of the love and support that surrounds them, transforming ordinary mornings into meaningful moments of connection. Ultimately, this collaboration highlighted WhatsApp’s privacy features that help people connect with their loved ones safely and securely and demystify privacy in a simplified manner that resonates with audiences. It also fostered a community that values both authentic communication and privacy in the digital age.

  • Multi-day, multi-city, multi-genre comedy festival – The Circuit – launched by OML Entertainment

    Multi-day, multi-city, multi-genre comedy festival – The Circuit – launched by OML Entertainment

    MUMBAI – Comedy’s never been taken this seriously before. OML Entertainment Pvt Ltd, the creators of India’s decade-old and much-loved Happiest Music Festival- Bacardi NH7 Weekender, have announced the first edition of a massive comedy festival called The Circuit. From March 7-15, the festival will travel to Mumbai, Delhi and Bangalore.  

    The lineup for all three cities is out, with all shows for Delhi and Bangalore being live, and part of the Mumbai calendar of shows being out. With a mixture of smaller club shows and auditorium shows,  the festival is designed to offer innovative and unique experiences to audiences who enjoy comedy with stand-up comedy in various forms – specially curated lineups, women’s showcases, LGBTQ shows, regional comedy with shows being released for Marathi and Malayalam shows as well as formats such as debates, quizzing, various comedy games and much more. The lineup features over 100 comedians from across the country – for a variety of shows both big and small, with interesting lineups sure to appeal to a wide range of people, including comedians like Aakash Gupta, Rohan Joshi, Radhika Vaz, Tanmay Bhat, Anu Menon, Saikiran, Urjita Wani, Zakir Khan and more.

    After kicking off in Delhi and Bangalore on March 7-8, the festival will run in Mumbai from March 11-15. After a packed calendar of shows from March 11-14, the festival will conclude with a grand finale – The Festival Circuit – in Jio Garden on March 15. This event will see a series of different performances by a strong lineup of over 20 comedians, and will be an all day outdoor event with comedy fans getting a taste of various types and formats of comedy. With just one ticket, the audience can see 5 different shows at the grand finale of the festival.

    “As OML, we've had the opportunity to work with some of the most talented comedians from around the country and abroad. The Circuit is our celebration of the versatility of the genre and the messages it can hold. It will not only bring together a diverse range of shows from comics to sketch troupes, debates and game formats – but also venues, partners and artists that make the landscape as vibrant as it is. We're proud to be working with curators who have pulled together a great lineup ranging from regional comedy to unique ideas such as roast battles and comedy tag team, making sure there's something for every comedy fan” said Gunjan Arya, CEO, OML Entertainment Pvt. Ltd.

    OML worked with specific comedy curators to program the festival who brought together new formats of comedy to give a varied experience across venues, comedian styles and cities to put together a festival that distinguishes The Circuit from other comedy events in the country. Rohan Desai said, “We are very excited to be curating this festival that will feature a wide variety of concept shows which will be a unique one-time experience. The jokes and performances you see in these shows will never be repeated again.” Shreemayee Das added, “A few of the concept shows will actually be happening in tournament style – like a cricket world cup. So it will be very interesting to follow the progress of different teams and see which comedians will win the finals.” Reuben Kaduskar said, “This was a very exciting opportunity, because I got the chance to collaborate with artists from all over the country, and from an audience perspective, it's perfect because they get to see some of the best talent all at one place. Other than the game shows, what's unique about this festival is that a lot of the comedians are doing their brand new one hour solo shows for the first time ever.”

    Four different show types are on the cards to give different sorts of comedy experience to the . The Club Circuit will have intimate venues with curated programming. The Theatre Circuit will have bigger showcases with a diverse lineup of different comedians performing to bigger audiences. Circuit X shows will have exclusive showcases. The Festival Circuit will see an all day outdoor event at Jio Garden on March 15.

    There’s more to be announced with more shows coming soon in Mumbai.

    Get ready to do The Circuit of comedy in your city.

    Details for shows in all cities can be seen at www.thecircuit.in.

    City Specific Pages

    Mumbai – https://insider.in/the-circuit-comedy-festival-mumbai/article

    Delhi – https://insider.in/the-circuit-comedy-festival-delhi/article

    Bangalore – https://insider.in/the-circuit-comedy-festival-bangalore/article