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Tag: Aakash Chatterjee

  • 5W1H uses drone and CGI videos for the launch of SHOTT’s latest outlet in Pune

    5W1H uses drone and CGI videos for the launch of SHOTT’s latest outlet in Pune

    Mumbai: 5W1H, a creative and media advertising agency, has recently launched the marketing campaign for Shott’s newest outlet in Pune, Koregaon Park.

    To create a large buzz and amplify it across mediums, 5W1H conducted a 2 week-long pre and post-launch strategy. As part of the marketing activities, there were parties tailored for mom-vloggers, influencers, and corporate gatherings.

    They also leveraged digital media to do a sneak peek of SHOTT Pune’s offerings. A captivating drone video was filmed and released during its launch. This live-action drone video captured all the aspects of the outlet and highlighted the complete premium experience which includes Spark Tech Bowling, Arcade Games, VR Gaming, Exclusive Banquet Halls, and Restaurant.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SHOTT India (@shottindia)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by SHOTT India (@shottindia)

     

    Sharing his enthusiasm on the Pune venture, SHOTT COO & visionary force Smeet Shah said, “We are thrilled to introduce SHOTT to Pune, a city known for its vibrant culture and appreciation for entertainment. SHOTT Pune is not just an amusement center; it’s a destination where technology meets recreation, creating an unparalleled immersive experience like no other. We are confident that SHOTT Pune will set new benchmarks in the premium entertainment segment and become the go-to destination for those seeking a blend of excitement, luxury, and culinary delights.”

    “The expansion of SHOTT to Pune is not just a business move; it is a strategic endeavor to create a lasting impact. Beyond the initial marketing activities, our focus is on building enduring connections, building partnerships, and contributing to business growth as SHOTT ventures into the dynamic Pune market. We are excited about the opportunities ahead, and our focus is not only to launch SHOTT in Pune but also to establish a significant presence in the Pune entertainment and gaming industry” said 5W1H co-founder & chief business officer Kunal Luhar.

    5W1H co-founder & CCO Aakash Chatterjee said, “We are thrilled to be a part of the journey as SHOTT expands its horizons to Pune. 5W1H is not just about marketing and crafting campaigns, it is about curating experiences and a narrative that unfolds, captivating hearts to redefine entertainment experiences. We are excited for the next phase of the activities.”

    SHOTT is not an ordinary amusement center; it is designed as a versatile space for entertainment enthusiasts. It is set to deliver a heart-pounding experience and redefine the joy of bowling as it features Asia’s only Spark Tech Bowling arena with a collection of more than 60 arcade games. SHOTT Pune is all set to emerge as a perfect setting for a variety of events, be it an intimate office gathering or a fine dine restaurant and bar which is a perfect blend of excitement with sophistication.

  • Roche releases its print campaign for the festive season ‘Control Diabetes with Every Check’

    Roche releases its print campaign for the festive season ‘Control Diabetes with Every Check’

    Mumbai: Roche Diabetes Care India Pvt. Ltd., a pioneer in blood glucose monitoring, has released the first leg of their festive campaign for their flagship brand Accu-Chek titled ‘Control Diabetes with Every Check’.  This pan-India omnichannel campaign focuses on creating awareness about the power of an individual to take charge of their diabetes management through regular self-monitoring. It also highlights their two key products – Accu-Chek Instant & Accu-Chek Guide, along with their ‘mySugr’ mobile application.

    The first phase of the campaign was focused on print media which was released on the first day of Navratri in leading newspapers across the country. The print advertisements were strategically released on full pages and half pages in Hindustan Times, Economic Times, Dinamalar, Vijaya Karnataka, Anand Bazar Patrika & Eenadu.

    The campaign’s core message revolves around empowering individuals to take charge of their diabetes management by promoting regular self-monitoring. In a world where diabetes is a growing concern, “Control Diabetes with Every Check” aims to educate and inspire people to lead healthier lives and drive behaviour change.

    Roche Diabetes Care head marketing Vivek Desai said “Diabetes is a growing concern in our society, and people must have the tools and information to effectively manage it. Through the ‘Control Diabetes with Every Check’ campaign we want to give the message that every individual is empowered enough to take charge of their diabetes and that there is an efficient way to monitor diabetes regularly on their own. As we enter the festive season, it becomes more difficult for people to practice self-control and they are often not able to maintain a healthy lifestyle that helps them manage their diabetes. At times like these, regular self-monitoring of blood glucose becomes an important tool to help them stay on track and enjoy the festivities while effectively managing their diabetes…”

    “We believe that this campaign will make a major difference in bringing about awareness about diabetes and its management and help drive a change in behaviour among people with diabetes and those at risk of developing diabetes.  Through this awareness campaign we hope that individuals will be better equipped to manage their diabetes, ultimately leading to better health outcomes”, he further added.

    “We are immensely proud of the impactful collaboration and launch of the Accu-Chek ‘Control Diabetes with Every Check’ campaign. This campaign represents our unwavering commitment to creating innovative and meaningful campaigns that not only resonate but also drive positive change. This is the first leg of the festive campaign, and we can’t wait to bring out the next rounds to the audience”, said  5W1H co-founder and chief creative officer Aakash Chatterjee.

    5W1H Co-Founder and Chief Business Officer Kunal Luhar said, “At 5W1H, we recognise how critical effective communication is to bring about meaningful change. Reaching people in today’s fast-paced world requires clear and deliberate communication, especially when it comes to serious health issues like diabetes. This partnership demonstrates our commitment to using our experience to raise awareness about diabetes management. We understand managing diabetes requires more than just medical interventions; it also requires education, support and care. The importance of Accu-Chek in this equation cannot be overstated. Accu-Chek gives people the tools and knowledge needed for proactive diabetes care, enabling them to take charge of their health. By empowering people to live healthier, more informed lives, we hope to create a significant influence.”