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Tag: AajTak.in

  • Aajtak.in is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social

    Aajtak.in is the No. 1 Hindi News Destination across Desktop, Mobile, APP, Video & Social

    New Delhi: Aajtak.in has again established its dominance in Hindi news space across digital platforms (Desktop, mWeb, App & Social). The latest Comscore data (February 2020) is a clear reminder of the trust of the Indian consumers on the Sabse Tez news brand. Here’s how Aajtak.in reinforced its top spot, among all verticals of the digital segment:

    Desktop

    Aajtak.in continues to hold the top spot in the Desktop segment. With 2.80 Million Unique Visitors on Desktop, it has become the go-to news source across the country, providing the most relevant and topical news with well-researched opinions and polls. (Comscore, MMX, Custom List of Hindi News Publishers, Unique Visitors, FEB’20, India)

    Mobile

    Whether it is mWeb or Mobile App, Aajtak.in has engaged users through both publishing platforms. With over 53 Million Unique Visitors, It holds the No.1 position on mWeb. While content consumption and engagement is growing in India for mobile app, with over 500 million minutes spent & 4.41 million unique visitors, Aaj Tak mobile app continues to be the No. 1 Hindi news destination. Mobile is the preferred medium for most of the daily news consumers, as they get their news on-the-go, whether its short snippets of topical information or long-format content or even video. (Comscore Mobile Metrix, Custom list of Hindi News Publishers, Mobile Web & App, FEB’20, India). 

    Video

    With over 1.5 Billion Video Views in a month, Aaj Tak holds the title of No. 1 Hindi News Video Publisher across publishing platforms.

    Social Media

    With 23 Million Social Media Post Interactions and a collective social fan base of 65 million, Aaj Tak has become the voice of the people on social media as well and is the No.1 Hindi news brand on Social Media (Source: Crowdtangle, Post Interactions, Facebook & Instagram, FEB’20).

  • AajTak.in tops across digital platforms in the hindi news genre

    AajTak.in tops across digital platforms in the hindi news genre

    MUMBAI: Aaj Tak, India’s most watched, trusted and awarded news brand, has set another benchmark for competitors by topping all digital platforms in the Hindi news genre in February, 2019.

    Aajtak.in stands at the numero uno position across all digital platforms in the hindi news genre i.e. website, WAP, APP, YouTube, Facebook, Twitter and Instagram . The iconic news brand has yet again proved to be a true testament of leadership and legacy by being the preferred choice for the New-Gen.

    According to data released by ComScore recently for the month of feb’19, AajTak.in stands tall at no.1 position across platforms with 3.52 million monthly unique visitor on desktop, 36.86 million unique visitor on mobile and 8.1 million monthly unique active app users on app.

    On YouTube Live TV it has garnered 104 million video views with 747 million watch minute and 21.5 million video views on desktop and 18.6 million video views on mobile site in Feb ’19.

    It has also created history by being the most loved news brand across Social platforms.

    · Aaj Tak is World no.1 news brand on YouTube with a subscriber base of 16.63 million (SocialBlade),

    · Aaj Tak is India’s no.1 media page on facebook with 21.9 million likes (CrowdTangle),

    · Aaj Tak is India’s no.1 Hindi news Twitter handle with 7.88 million followers (CrowdTangle)

    · Aaj Tak is India’s no.1 media page on Instagram with 1.75 million followers as on 30th March 2019 (CrowdTangle).

    Ms Kalli Purie, Vice-Chairperson, India Today Group said “We’re delighted that Aaj tak, 'Sabse Tez’ is consistently the no1 choice in digital news, and now has raised the bar decisively by being no.1 across all digital platforms. Maintaining the pole position cutting across platforms is a testimony to the unshakeable loyalty built with the audiences. We thank the digital millennials for instantly connecting with Aaj Tak. The promise of credibility stands apart across sites, across platforms and across social media”