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Tag: Aaj Tak

  • Aaj Tak leads HSM market share from week 1-10 ’22: Barc

    Aaj Tak leads HSM market share from week 1-10 ’22: Barc

    Mumbai: Aaj Tak had the highest market share amongst eight opt-in Hindi news channels from week 1-10 in 2022, according to the data shared by Broadcast Audience Research Council (Barc) India.

    The data shows that Aaj Tak had a market share of 25.3 per cent, followed by TV9 Bharatvarsh at 21.4 per cent and Republic TV with a 19.9 per cent share. The data was for the Hindi-speaking market, 15+ target audience, NCCS All. Aaj Tak also had the highest market share in urban and rural markets at 27 per cent and 23.2 per cent share, respectively.


    As per Barc, Aaj Tak’s coverage since the beginning of the year 2022 has reached 10 crore viewers every week (TG 2+).  The latest data released by Barc for news channels is governed by an augmented data reporting standard which has a four-week rolling average.


    Barc India has released data for individual news channels after a 17-month hiatus. The TV audience measurement agency had also agreed to release the past 13 weeks of data after consultation with industry stakeholders. However, many news channels including India TV, News18 India, ABP News, Good News Today, News 24, and NDTV India have opted out of past data. NDTV India has completely pulled out of Barc ratings.

    (Source: BARC; TG: 15+ NCCS All; Market: HSM; Period: Wk 1-10’22; 8 Opt-in Hindi News Channels)
    (Source: BARC; TG: 2+ NCCS All; Market; India Period: Wk 1-10’22; Cume Rch (Crores); 8 Opt-in Hindi News Channels    )

  • Aaj Tak claims to grab major market share in BARC India news ratings

    Aaj Tak claims to grab major market share in BARC India news ratings

    MUMBAI: Aaj Tak has got the lion’s portion of the market share at 24.9 per cent, according to the BARC data provided to TV Today.

    According to data available with TV Today, the news channels that have made it to the top in the Hindi News Channels Category are TV9 Bharatvarsh  (22.8 percent), Republic Bharat  (19.4 per cent), Zee News (15.7 per cent), Zee Hindustan (7.2 per cent), News Nation (7.0 per cent), DD News (2.0 per cent), India News (1.0 per cent).

    The much anticipated Broadcasters Audience Research Council (BARC) viewership data for news channels are finally out after a hiatus of 17 months. The news genre has got its viewership stats back today. The data is available for weeks 6-10.

    The advertising and marketing industry has been looking forward to the return of the ratings as much of the annual deals are done in the March-April period and a lot is riding on the ratings. These are the first Broadcast Audience Research Council (BARC) India ratings in nearly 2 years and all the players in the segment will know where they stand on the viewership table.

    Earlier last week, News broadcaster NDTV, which owns and operates NDTV 24×7 and NDTV India, had pulled out of Barc India’s rating system citing that the broadcaster doesn’t find it feasible to subscribe to BARC India’s rating system “till it is reconfigured and becomes far more transparent.”

  • Aaj Tak was the most-searched keyword during counting hours

    Aaj Tak was the most-searched keyword during counting hours

    Mumbai: Aaj Tak was the most searched keyword across Google during counting hours on 10 March, the brodcaster said in a statement released on Tuesday.

    The nation was anticipating the election results from Uttar Pradesh, Punjab, Uttarakhand, Goa, and Manipur.

    As per Google trends, Aaj Tak had the highest search rank more than the political parties that were contesting the elections. With an impressive search volume of one million+, Aaj Tak was trending in the top ten searches (as per Google trends on 10 March). The keyword Aaj Tak was searched for, even more than the political parties including the likes of BJP, Congress, and AAP or SP running for the chief minister’s office.

    People searched specifically for election-centric news by typing in the keyword ‘Aaj Tak’ apart from keying AajTak news, Aaj Tak Live, Aaj Tak News Live on google. The Hindi news brand was even more searched than political bigwigs such as Yogi Adithyanath, Akhilesh Yadav, Arvind Kejriwal, and even prime minister Narendra Modi.

  • Aaj Tak returns with latest edition of ‘Agenda Aaj Tak’

    Aaj Tak returns with latest edition of ‘Agenda Aaj Tak’

    Mumbai: Hindi news channel Aaj Tak returns with ‘Agenda Aaj Tak,’ the biggest thought platform for debates and discussions in the Hindi language. The theme of the event is ‘Naye Daur Mein Likhenge Nayi Kahani’ (new stories written for a new age), capturing how a resurgent nation, emerging victorious from the turmoil of the 2020 pandemic is set to write a new chapter of change for itself in various ways.

    The event is set to be held at New Delhi’s Le Meridien Hotel on 3 and 4 December and will bring together India’s most recognisable and celebrated names across the realms of politics, entertainment, business and social welfare to ponder on the big questions that lie in store for Indians as they usher the new year.

    The event will unite marquee leaders to decide the nation’s ‘agenda’ – across its most important spheres.  Bharatiya Janata Party chairman JP Nadda will deliver a keynote on the party’s vision and mission for the upcoming elections while finance minister of India Nirmala Sitharaman will offer insights on India’s financial outlook. 

    The event will also witness the presence of eminent union cabinet ministers like Nitin Gadkari, Jyotiraditya Scindia, Ashwini Vaishnaw, Kiren Rijiju and Mansukh Mandaviya. This will also be the first time when union agriculture minister Narendra Singh Tomar will be seen addressing a public gathering, post the three controversial farm bills got repealed.

    The event will also be graced by prominent chief ministers like Shivraj Singh Chouhan, Bhupesh Baghel, Arvind Kejriwal, and Charanjit Singh Channi, who will talk about the issues that are relevant to their respective states.

    Leaders like Salman Khurshid, Asaduddin Owaisi, Manish Tewari, Randeep Surjewala across all political spectrum will also mark their attendance in the two-day event. Bollywood celebrities like Aayushmann Khurrana, Kiara Advani, Sara Ali Khan, Kriti Sanon, Sonu Sood, Kartik Aryan, Aanand L Rai, and Ayush Sharma will talk about their individual journeys. Other celebrities like Raveena Tandon, Ashutosh Rana, and Shweta Tripathi who are known to voice out their opinion strong and loud, will be seen participating in an open dialogue.

    Agenda Aaj Tak 2021 will pose and attempt to engage with the biggest questions of the day in empowering, innovative ways- in the nation’s language, to reach and inspire the nation’s most important voices. 

    Viewers can catch all the engaging discussions on Aaj Tak and Aaj Tak HD channels or online – for a live broadcast on www.aajtak.in.

  • Delhi HC orders suspension of websites infringing Aaj Tak trademark

    Delhi HC orders suspension of websites infringing Aaj Tak trademark

    Mumbai: The Delhi high court has directed digital media platforms Google and Facebook to suspend the domain names and web platforms of a number of websites for infringing the “Aaj Tak” trademark, according to a report by Bar and Bench.

    The order was passed by the single judge bench held by Justice Suresh Kumar Sait in a suit filed by Living Media India Ltd, a parent company of Aaj Tak. The court also extended the previously granted interim injunction passed against the websites in question.

    The HC order has restrained four websites from using the “Aaj Tak” trademark and observed that “the extensive and awareness of the plaintiffs’ trademarks and device/composite mark is apparent if one were to take into account the figures concerning turnover and advertisement spend set out in the plaint”, according to the report.

    During a previous hearing, senior advocate Darpan Wadhwa, appearing on behalf of Aaj Tak, had sought leave from the court to file for relief seeking similar orders against other rogue websites that emerged. Consequently, the plaintiffs sought impleadment of several additional websites and prayed for suspension of their domain names.

    The single judge bench concluded that the proposed defendants were “necessary parties for just adjudication of this case and if they are not impleaded, prima facie it will amount to immense loss of goodwill and reputation on account of the unlawful activities of these proposed defendants.”

  • Good News Today set to launch on 5 September

    Good News Today set to launch on 5 September

    New Delhi: The India Today Group is all set to launch its latest news channel – Good News Today on 5 September, it announced on Wednesday.

    According to the media group, news doesn’t just have to mean bad news. And even in the presence of negative news stories, it is only when we focus on what is constructive- that we can move the needle of progress forward. It is this belief that forms the basis of the new channel. The channel doesn’t assume the doom and gloom of the world but bravely opens its eyes to the possibilities around it. 

    “Good News Today will showcase stories of hope, human triumph, innovation and inspiration from different walks of life, from different parts of India and the world. The news channel with an affirmative leaning- Good News Today rests on the motto of “acchi khabar, sacchi khabar”- true stories that foster goodwill and unite audiences in their higher purpose,” the media conglomerate said in a statement.

    India Today Group, vice-chairperson, Kalli Purie said, “I am delighted to introduce Good News Today into the lives of our viewers. Coming off a challenging year, the world needs to come together to unite in stories of human triumph. We all need a source of encouragement and the unique ability to see the good. This is a channel with a heart full of optimism and helps you tune into a Good News Wali Smile.”

    According to the media group, Good News Today is committed to changing the perspectives around it, by infusing refreshing narratives that allow for a more holistic view of the world- khabar nahi badalte, nazar badalte hain!

    The legacy of India Today magazine dates back to 1975 when it was launched to fill the pressing need for quality journalism with an impact, at a time when the prevailing newspapers were not investing in editorial capabilities or in new ideas around printing, or even colour layouts. The Group has been at the forefront of media innovation ever since. 

    From pioneering independent broadcast journalism, in the times of tapes and video libraries with Newstrack and then Aaj Tak on DD News as a bulletin, to Aaj Tak scaling to India’s most loved TV news channel on its own strength for 20 straight years. From adapting the news to the internet and digital revolution, and making the news social media-friendly to now being the dominant network of the digital-only mobile-first constellation of channels with the Tak ecosystem- India Today has been its viewers greatest partner as times and tides change.

  • Aaj Tak set to organise ‘Panchayat Aaj Tak’ in UP

    Aaj Tak set to organise ‘Panchayat Aaj Tak’ in UP

    New Delhi: Aaj Tak has announced the latest edition of its conclave – Panchayat Aaj Tak’  – scheduled to begin in Lucknow on Friday.

    The event starting at 10 AM will feature debates and discussions on various burning issues surrounding UP politics ahead of the state assembly elections due early next year.

    Several leaders from the ruling BJP government Iand from other parties like the Indian National Congress, Aam Aadmi Party, BSP, and the SP will be in attendance as speakers discussing the dynamics of civic development, electoral politics, religion, minority representation, and arts and culture in the state of Uttar Pradesh, the network said in a statement.

    The conclave will also see a host of sessions, starting with “Kaun Banega Mukhya Mantri? (Who Will Be the chief minister?)” led by the deputy chief minister of UP Keshav Prasad Maurya, moving to multi-party panel discussions like “Kaun Jaat Ho? (What’s Your Caste?)” with leaders from the BJP, Congress and the SP.

    Current cabinet minister, Satish Mahana will take a session on civic planning such as “Expressway ki Ganga”. Samajwadi Party chief Akhilesh Yadav will lead a session titled “UP Mein Khela Hoi”. Bhartiya Kisan Union spokesperson Rakesh Tikait,will be talking in the session named “Jaat Khadi Karega Khaat!”

    Bhim Army president Chandrashekhar Azad Ravan will be heading a session on Dalit vote blocs while AIMIM Chief Asaduddin Owaisi along with cabinet minister Sidharth Nath Singh will be talking in a session titled “Chunav Ka Dharam Kaanta”.

    The final session of the day will be a keynote speech from chief minister Yogi Adityanath on “Mission 300” and his vision for Uttar Pradesh.

    The event is part of Aaj Tak’s effort to bring nuanced debates to the Indian masses, in order for them to comprehend topical issues in an easy-to-access format. The event will be conducted with all Covid-appropriate protocols in place.

    The event will be broadcast live on the Aaj Tak channel and live streamed online starting 10 AM.

  • Rahul Kanwal elevated to executive director, Business Today

    Rahul Kanwal elevated to executive director, Business Today

    NEW DELHI:  India Today Group has elevated Rahul Kanwal to the role of executive director of its business magazine, Business Today.

    The new business responsibility is in addition to his current role as news director of news channels Aaj Tak and India Today. Apart from leading news gathering operations for the India Today network, Kanwal hosts India Today’s flagship prime-time broadcast, Newstrack. He carries an experience of 20 years in broadcast media.

    The magazine recently went a content refresh to align with the increasing demand of digital news and focus on ‘digital first’ approach.

  • Aaj Tak anchor Rohit Sardana succumbs to Covid

    Aaj Tak anchor Rohit Sardana succumbs to Covid

    NEW DELHI: Covid keeps taking its toll on the Indian news broadcasting industry. Reports emerged on Friday that Hindi news channel Aaj Tak’s lead anchor Rohit Sardana has passed away after testing positive for Covid2019.

    “More terrible news friends. Well known TV news anchor Rohit Sardana has passed away. Had a heart attack this morning. Deep condolences to his family,” tweeted journalist Rajdeep Sardesai.

     

     

    A senior broadcast journalist and a popular face on Hindi news channels, Sardana had left Zee News to join Aaj Tak in 2017. He was the host of the popular debate show Taal Thok Ke on Zee News and was last hosting Dangal on Aaj Tak.

    Sardana’s untimely demise has left the news media world in a state of shock, with several friends, colleagues and prominent personages expressing their sadness over demise on social media. Zee News editor-in-chief Sudhir Chaudhary and Delhi’s deputy chief minister Manish Sisodia took to Twitter to condole Sardana’s passing.

     

     

     

     

    The last few posts on Sardana’s Twitter account shows that he was trying to help people even while suffering from Covid himself. He was amplifying the SOS calls of people who were in need of amenities amidst the second wave of the Covid2019 pandemic.

  • #AajTakSabseTez rolls out new film ‘Zara Jhukke’

    #AajTakSabseTez rolls out new film ‘Zara Jhukke’

    NEW DELHI: As part of the ongoing viral campaign #AajTakSabseTez, news channel Aaj Tak has launched the fifth film of the series. Titled Zara Jhukke, the film features Chitra Tripathi and throws light on how increasingly many news channels have political leanings and biases. Aaj Tak on the other hand does not need to do that. It believes in straight forward reporting without any political leanings.

    Conceptualised and directed by the widely acclaimed writer-director Pradeep Sarkar, #AajTakSabseTez campaign is a satirical take on the current news environment in the country and entertainingly highlights the relaxed standards of reporting by some players in the age of fake news. The first film Sach Ka Band brought to light the exaggeration of events while presenting the news; the second film Achaar Gully highlighted the importance of credibility over sensationalism; the third film Afwaah showed the rampant practice of rumour mongering in news and the fourth film Khabaristan took a dig at resorting to convenient truths. The campaign is already talk of the town as many celebrities including Sania Mirza, Ashutosh Rana, Jwala Gutta, Mika, Harbhajan Singh, Suresh Raina and many more have been tweeting about it. 

    Aaj Tak and its brave journalists have brought a ringside view of every major happening in the country. While many news outlets may have clear leanings, Aaj Tak has always taken the middle ground, without any bias. As the depth of echo chambers increases, the need for a shared platform where both sides can be heard is essential. A place where people can agree to disagree is the need of the hour. Aaj Tak is that listening room, that middle ground for the two sides to continue a meaningful dialogue. What else is a society if not a vibrant conversation in progress?

    These films, while depicting Aaj Tak’s relentless pursuit to always side with the truth, are equally sure to put a smile on your face.

    You can watch the film here: