ITV

Tag: Aaj Tak

  • Sudhir Chaudhary’s ‘Black and White’ gets highest concurrent views on YouTube

    Sudhir Chaudhary’s ‘Black and White’ gets highest concurrent views on YouTube

    Mumbai: Aaj Tak’s Black and White, hosted by Sudhir Chaudhary, has been ranked as the number one show in the 9 p.m. band ever since it started rolling. The show has been witnessing the highest concurrent views on YouTube.

    The show has held attention ever since it started in July 2022. It has been breaking all records for the past two months on the 9 p.m. prime time band on YouTube, making Aaj Tak rank number one every day on the digital platform YouTube and leaving the competitors behind by a considerable margin.

    Aaj Tak has been marking an average of 74.3K daily live concurrent users (weekdays, 9-10 p.m.) on YouTube Live in the period from 19 July to 31 October 2022, where Aaj Tak has nearly twice the total live concurrent users.

    Sudhir Chaudhary’s show on Aaj Tak caters to the audience’s news requirement with every topic, making it ‘Black and White,’ logical, retaining the true essence of the story, and specially curated for a deeper insight.

    Aaj Tak’s Black and White show with Sudhir Chaudhary has covered sensitive updates around various topics through in-depth analysis of national and international news. Uncovering well-researched data and underlying facts, Chaudhary also presented the Hijab Row with deep research. Black and White also covered the Russian-Ukraine war, enhancing the audience’s insights into the topics and providing a window to think through facts and data.

    Followed by crucial topics of national interest like the NIA PFI Issue, Congress president elections, and an RSS story on the controversy surrounding the film AdiPurush, including an exclusive interview of the director and writer.

    With their social campaign “Mera Swabhimaan,” which highlights the lives of blue-collar employees and the issues they face, the host aims to initiate a revolution that talks about the basic human code of conduct and establishes a place of pride in society for the hardworking daily wage earners.

    Chaudhary’s Black and White has successfully emerged as one of the most promising prime-time shows. Taking over prime time with the most concurrent live views on YouTube and continuing the dominance in news space.

  • Barc Wk 39 – Wk 42: News18 India maintains pole position in news genre

    Barc Wk 39 – Wk 42: News18 India maintains pole position in news genre

    Mumbai: News18 India has strengthened its leadership in the field. According to the most current Barc data for Wk 39 to 42, Aaj Tak, which has slipped to the fourth spot in the viewership statistics, is 29 per cent behind the channel.

    According to Barc data (market share per cent 24 hrs TG:15+, India, Wk 39-42’22, All Day), News18 India accounts for 15.9  per cent, followed by TV9 Bharatvarsh at 13.6 per cent, India TV and Aaj Tak both accounting for 12.3  per cent each.

    According to Barc data (market share per cent, 6 p.m. to 12 a.m., TG:15+ HSM, Wk 39-42, All days), News18 India maintained its dominant position in the highly sought-after prime time slot, capturing a staggering 16.5 per cent market share. TV9 Bharatvarsh managed 14.8 per cent of the market, while India TV, Republic Bharat, and Aaj Tak each maintained a 12.3 per cent share.

    The most prestigious time slot in the national Hindi news genre, between 9 p.m. and 10 p.m., has also been maintained by News18 India, where Kishore Ajwani’s show tops Rajat Sharma’s show on India TV and Sudhir Chaudhary’s show on Aaj Tak.

    While News18 India dominated the news segment with 18.7 per cent market share, India TV managed 16.2 per cent, followed by Republic Bharat with 15 per cent and Aaj Tak with 13.6 per cent, respectively, as per Barc data (market share per cent, 2100-2200 hrs, TG:15+ HSM, week 39-42’22, Mon-Fri).

    According to the weekly report, News18 India has been outperforming the top general entertainment channels (GEC) in terms of reach.

    The channel claims that News18 brands have been gaining strong traction even online, with their views rising rapidly across YouTube and other social media platforms.

    To stay well ahead of the competition and maintain its distinctively tailored content for the audience, News18 has made significant investments in technology and editorial resources.

  • Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views

    Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views

    Mumbai: Aaj Tak’s recent social campaign, “Mera Swabhimaan,” received over one million views across all platforms on the first day of its release.

    The interactive campaign, in collaboration with Lux Cozi, was officially launched on 3 October during prime time on Aaj Tak, urging viewers to submit their entries, and was flooded with over 2,50,000 submissions from people against being mistreated.

    According to Aaj Tak, these are the most active participants any televised campaign has ever seen in such a short period of time.

    The momentum grew even stronger after recording over 35,000 tweets on the microblogging platform Twitter in less than two hours.

    Many celebrities and influencers, including well-known actor Rajpal Yadav, joined forces with the “Mera Swabhimaan” campaign to support the working class.

    The massive response to the “Mera Swabhimaan” demonstrates how serious the problem of ill-treatment of the working class is and how deeply affected this group of people is.

    “The campaign struck a chord at an emotional level with the blue-collar workers and a few sensitive and sensible sections of our society. Aaj Tak’s well-planned, well-timed and well-executed initiative once again has proved the leading Hindi news channel’s determination to not only broadcast journalism but also to spotlight and curb social malaises,” the channel said.

  • Aaj Tak brings social awareness campaign ‘Mera Swabhimaan’

    Aaj Tak brings social awareness campaign ‘Mera Swabhimaan’

    Mumbai: On Monday, Aaj Tak announced its new campaign “Mera Swabhimaan” with its first segment on the channel’s prime time show Black & White by Sudhir Chaudhary at 9 p.m.

    The campaign’s interactive format invites viewers to share their personal stories through self-shot videos of such incidents that happened with or around them. 

    Aaj Tak has also put up a dedicated microsite where viewers can submit their entries in video format at https://www.aajtak.in/mera-swabhimaan.

    As a torchbearer, the campaign attempts to trigger a revolution by initiating discussion on the basic human code of conduct and strives to build a place of pride in society.

    Taking a stand for ‘Swabhimaan,’ Aaj Tak urges the public to come out in full support of this campaign and submit stories for the country to see.

  • News Nation appoints Anita Khanna as senior vice president & network sales head West

    News Nation appoints Anita Khanna as senior vice president & network sales head West

    Mumbai: News Nation Network has appointed Anita Khanna as senior vice president and network sales head for the West. In her new roles, she will be responsible for the performance of all revenue-generating avenues; drive growth through strategic decisions; partner with key stakeholders and steer revenue acceleration.

    Prior to this, Anita Khanna was vice president of sales for TV Today Network. She was an integral part of the original team to see through the launch of Aaj Tak. She grew the market in the West from scratch to its success. Anita is a well-known media professional with over two decades of experience and a unique, relationship-driven personal approach with clients, advertising agencies, and with her team.

    Speaking about her new position, Anita Khanna said, “It gives me great pleasure to join the enthusiastic and aggressive team of News Nation Network. The brand is already well established and I look forward to collaborating with all stakeholders to achieve long-term goals.”

    On her appointment, News Nation Network chief business officer Bhuwan Bhatt said, “Inclusion of Anita will further strengthen the national team as well as the growth of our west region. We are immensely hopeful that Anita will bring huge value to the organisation with her leadership and interpersonal skills. We look forward to driving growth of all the brands with each passing day in their role.”

    News Nation Network executive vice president and national head of sales Vivek Makkar added, “Joining of Anita will give a strong boost to the revenue potential of the network. I’m confident that, as a seasoned professional, Anita will scale new heights.”

  • Barc week 31-34: News18 India cements top position in the Hindi TV news space with 13.7% market share

    Barc week 31-34: News18 India cements top position in the Hindi TV news space with 13.7% market share

    Mumbai: News18 India has announced that it continued to be the industry leader, cementing its No.1 position in the Hindi TV news space with a market share of 13.7 per cent in week 31-34’22.

    According to Barc data provided to us by News18, Aaj Tak has a market share of 11.8 percent. With a 11.5 percent market share, India TV ranks third.

    News18 said that ever since the Barc ratings have resumed, it has been steadily climbing the viewership charts.

    The channel opened at number three when the Barc ratings resumed in March this year. Over the last four months, the channel has risen steadily to acquire the top position six weeks ago. It has been investing heavily in journalistic resources, along with technology. Even on digital, the brand is garnering solid traction.

    Network18 CEO Hindi cluster Karan Abhishek Singh said, “As per the latest BARC data, we now reach 1.4 crore more viewers than Aajtak on a weekly basis. Our lead in Prime Time has only widened & we are seeing better stickiness for our content across day parts. In the latest ratings, our market share is higher than ABP and Zee News combined. We continue to invest heavily in content & this has resulted in News18 India enjoying continued preference from our viewers.”

    In prime time on weekdays (Wk 34’22, 1800-2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands. Even in (Wk 34’22, 2100-2200 hrs, TG: 15+, HSM) News18 India is leading with a 15.8 per cent share, which is 24 per cent higher than Aaj Tak.

    Additionally, News18 India has retained its No.1 position from 9-10 p.m. News18 India’s Kishore Ajwani show is ahead of India TV’s Rajat Sharma and Aajtak’s star anchor Sudhir Chaudhary.

  • Aaj Tak beats Zee News in a prime time slot with its new show ‘Black & White’

    Aaj Tak beats Zee News in a prime time slot with its new show ‘Black & White’

    Mumbai: Aaj Tak’s show Black & White has surpassed Zee News’s show DNA in terms of viewership.

    After leaving Zee News and its show DNA, journalist Sudhir Chaudhary joined Aaj Tak and launched his new prime-time show Black & White.

    In the latest week rolled data, Black & White in Wk 32 was at 824 (ooo) AMA and has crossed the viewership of DNA, which stood at 792 (000) AMA with the last six-week average (between Wk 20 to 25 at 9 to 10 p.m. on weekdays).

    In terms of daily average reach, Aaj Tak is 20 per cent ahead of Zee News with 6428 (000) AMA in Wk 32, whereas Zee News was at 5345 (ooo) AMA between Wk 20 and 25.

    When it comes to cumulative reach, Aaj Tak is 23 per cent higher at 24616 (000) AMA between Wk 32 compared to Zee News, which is at 20063 (000) between Wk 20 and 25 AMA between 9 p.m. and 10 p.m.

  • News18 India continues its dominance for four consecutive weeks

    News18 India continues its dominance for four consecutive weeks

    Mumbai: News18 India has cemented its position as the No.1 Hindi channel in the country. The channel has widened its lead over Aaj Tak and India TV.

    According to the Barc ratings released, News18 has secured a 13.1 per cent market share in weeks 29–32, HSM-urban+rural, ahead of Aaj Tak, which stands at 12.0 per cent and India TV at 11.9 per cent.

    In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.

    Even in primetime hours (1800-2400 hours, TG: 15+, HSM), News18 India has 1.7 per cent more market share than Aaj Tak. News18 India enjoys a 14 per cent market share, as compared to 12.3 per cent for Aaj Tak.

    Network18 Hindi cluster CEO Karan Abhishek Singh said, “It is extremely heartening to note that the viewers continue to place their trust in News18 India. With the channel further strengthening its leadership at the top, the hard work of our teams has been validated.”

    The channel has not only performed well on TV, but its digital audience base has also seen steep growth.

  • Anjana Om Kashyap to lead India Today Group’s new digital platform Aaj Tak 2

    Anjana Om Kashyap to lead India Today Group’s new digital platform Aaj Tak 2

    Mumbai: The India Today Group has launched Aaj Tak 2, a brand extension of its flagship Hindi news channel Aaj Tak.

    In an internal communication sent to their staff this morning, India Today Group vice-chairperson Kalli Purie stated, “For now, Aaj Tak 2 will be available on aajtak.in and Aaj Tak digital platforms.”

    Purie further added, “This is the beginning of an exciting new journey for our much loved, all-pervasive brand Aaj Tak. Aaj Tak 2 will unshackle Aaj Tak from the boundaries of a linear medium. It gives us the chance to bring the Aaj Tak brand of journalistic rigour to more than one news story simultaneously.”

    He said, “We have always been the news choice of Indians and the non-linear opportunities of digital give us the chance to create a parallel channel of news more appropriate for the younger audiences.”

    Anjana Om Kashyap will lead Aaj Tak 2 in addition to her current responsibilities at Aaj Tak.

    Purie said, “To lead this super exciting new venture, I am happy to appoint our very own Anjana Om Kashyap. Anjana will spearhead AT2 in addition to her current responsibilities at Aaj Tak 1. Anjana played a key role in the founding days of News Tak, building it up into the force it is today. I hope that her experience, enthusiasm and nose for news will help us create another unmissable channel. She will report to Supriya Prasad for this new initiative.”

  • Aaj Tak’s premiere telecast of ‘Black & White’ with Sudhir Chaudhary crosses 1000 TVT mark: Barc

    Aaj Tak’s premiere telecast of ‘Black & White’ with Sudhir Chaudhary crosses 1000 TVT mark: Barc

    Mumbai: Aaj Tak channel crossed the 1000 TVT (average minute audience) during the 9 p.m time band on 19 July during the telecast of its new show Black & White with consultant editor Sudhir Chaudhary. This number is higher than the rolled average of any other news channel during the 9 p.m band in Week 29.

    This was the news anchor’s first appearance on the Hindi news channel following his exit from Zee Media.

    As per the channel, the viewership contribution of the 9 p.m slot has increased from 11 per cent to 15 per cent. Aaj Tak claims that Sudhir Chaudhary’s show garnered higher TVTs compared to every other news show during the 9 p.m band based on four-week data.

    As per unrolled data, Sudhir Chaudhary’s show saw an unprecedented growth of 39 per cent on the opening day (19 July), 54 per cent on the following day (20 July) and 60 per cent on the day after (21 July).

    To celebrate the performance of the show, Chaudhary asked his viewers to join him for a Facebook Live chat on 28 July starting at 6:30 p.m.

    Source: Barc | HSM 15+ | 21:00 hrs | Week 26-29