ITV

Tag: Aaj Tak

  • News space witnesses mixed ratings: BARC week 40

    News space witnesses mixed ratings: BARC week 40

    MUMBAI: After dividing Hindi news into Rural and Urban, the Broadcast Audience Research Council (BARC) all-India figures reported that genre leaders continued to dominate their respective categories. News X entered the Top 5 list in the English news space whereas Times Now stood at the number one position. CNBC TV 18 dominated the English business news genre. The business news players except BTVi witnessed a tremendous hike in its ratings.

    In the overall Hindi news genre Aaj Tak continued to lead whereas other players saw an increase in their viewership. The channels in the Hindi Business News space also observed growth in ratings led by CNBC Awaaz at the number 1 position.

    English news

    Times Now maintained its first position with 1340 Impressions (000s). CNN News18 took the second position with 505 Impressions (000s). India Today Television settled on the third berth with 349 Impressions (000s). NDTV 24×7 grabbed the fourth spot with 331 Impressions (000s) whereas News X stood at the fifth position with 147 Impressions (000s).

    English business news

    CNBC TV 18 dominated the space with 582 Impressions (000s) followed by ET Now at the second slot with 339 Impressions (000s).  NDTV Profit and NDTV Prime with 146 Impressions (000s) and BTVi with 18 (‘000s) Impressions (000s) took the third and fourth positions respectively.

    Hindi news

    Aaj Tak stood at the first spot with 164583 Impressions (000s) followed by India TV at the second position with 138723 Impressions (000s).  India News sustained at its third position with 132445 Impressions (000s) followed by Zee News securing the fourth position with 118301 Impressions (000s). ABP News took the fifth position with 115601 Impressions (000s).

    Hindi news – rural

    Aaj Tak dominated the rural market with 80034 Impressions (000s) followed by India News with 71270 Impressions (000s). India TV grabbed 62529 Impressions (000s). News 24 managed 54026 Impressions (000s) followed by ABP News with 53175 Impressions (000s).

    Hindi news – urban

    Aaj Tak was at the number one position with 84549 Impressions (000s) followed by India TV at the second position with 76194 Impressions (000s).  Zee News grabbed the third position with 73907 Impressions (000s) followed by ABP News at the fourth position with 62426 Impressions (000s). India News took the fifth position with 61175 Impressions (000s).

    Hindi business news

    CNBC Awaaz grabbed the first spot with 1432 Impressions (000s) whereas Zee Business stood at the second spot with 1006 Impressions (000s).

  • News space witnesses mixed ratings: BARC week 40

    News space witnesses mixed ratings: BARC week 40

    MUMBAI: After dividing Hindi news into Rural and Urban, the Broadcast Audience Research Council (BARC) all-India figures reported that genre leaders continued to dominate their respective categories. News X entered the Top 5 list in the English news space whereas Times Now stood at the number one position. CNBC TV 18 dominated the English business news genre. The business news players except BTVi witnessed a tremendous hike in its ratings.

    In the overall Hindi news genre Aaj Tak continued to lead whereas other players saw an increase in their viewership. The channels in the Hindi Business News space also observed growth in ratings led by CNBC Awaaz at the number 1 position.

    English news

    Times Now maintained its first position with 1340 Impressions (000s). CNN News18 took the second position with 505 Impressions (000s). India Today Television settled on the third berth with 349 Impressions (000s). NDTV 24×7 grabbed the fourth spot with 331 Impressions (000s) whereas News X stood at the fifth position with 147 Impressions (000s).

    English business news

    CNBC TV 18 dominated the space with 582 Impressions (000s) followed by ET Now at the second slot with 339 Impressions (000s).  NDTV Profit and NDTV Prime with 146 Impressions (000s) and BTVi with 18 (‘000s) Impressions (000s) took the third and fourth positions respectively.

    Hindi news

    Aaj Tak stood at the first spot with 164583 Impressions (000s) followed by India TV at the second position with 138723 Impressions (000s).  India News sustained at its third position with 132445 Impressions (000s) followed by Zee News securing the fourth position with 118301 Impressions (000s). ABP News took the fifth position with 115601 Impressions (000s).

    Hindi news – rural

    Aaj Tak dominated the rural market with 80034 Impressions (000s) followed by India News with 71270 Impressions (000s). India TV grabbed 62529 Impressions (000s). News 24 managed 54026 Impressions (000s) followed by ABP News with 53175 Impressions (000s).

    Hindi news – urban

    Aaj Tak was at the number one position with 84549 Impressions (000s) followed by India TV at the second position with 76194 Impressions (000s).  Zee News grabbed the third position with 73907 Impressions (000s) followed by ABP News at the fourth position with 62426 Impressions (000s). India News took the fifth position with 61175 Impressions (000s).

    Hindi business news

    CNBC Awaaz grabbed the first spot with 1432 Impressions (000s) whereas Zee Business stood at the second spot with 1006 Impressions (000s).

  • Hindi news segregated into urban and rural: BARC week 39

    Hindi news segregated into urban and rural: BARC week 39

    MUMBAI: Broadcast Audience Research Council (BARC) All India data has divided Hindi news into rural and urban from week 39. Moreover, Times Now stood at the number one position in the English News space whereas CNBC TV 18 dominated the English business news genre.

    In the overall Hindi news genre Aaj Tak continued to lead. According to the data, the channel has an upperhand in the urban markets.  CNBC Awaaz ranked number one in Hindi Business News.

    English news

    Times Now maintained its first position with 1084 Impressions (000s). CNN News18 took the second position with 433 Impressions (000s). NDTV 24×7 settled on the third berth with 317 Impressions (000s). India Today television grabbed the fourth spot with 234 Impressions (000s) whereas BBC World News stood at the fifth position with 196 Impressions (000s).

    English business news

    CNBC TV 18 dominated the space with 299 Impressions (000s) followed by ET Now at the second slot with 185 Impressions (000s).  NDTV Profit and NDTV Prime with 73 Impressions (000s) and BTVi with 24 (‘000s) Impressions (000s) took the third and fourth positions respectively.

    Hindi news

    Aaj Tak stood at the first spot with 140557 Impressions (000s) followed by India TV at the second position with 110127 Impressions (000s).  India News sustained at third position with 107195 Impressions (000s) followed by Zee News securing the fourth position with 97935 Impressions (000s). ABP News took the fifth position with 97933 Impressions (000s).

    Hindi news – rural

    Aaj Tak dominated the rural market with 64614 Impressions (000s) followed by India News with 53759 Impressions (000s). India TV grabbed 51966 Impressions (000s). ABP News managed 45104 Impressions (000s) followed by News 24 with 39126 Impressions (000s).

    Hindi news – urban

    Aaj Tak was at the number one position with 75943 Impressions (000s) followed by Zee News at the second position with 59704 Impressions (000s).  India TV grabbed the third position with 58161 Impressions (000s) followed by India News at the fourth position with 53437 Impressions (000s). ABP News took the fifth position with 52829 Impressions (000s).

    Hindi business news

    CNBC Awaaz grabbed the first spot with 896 Impressions (000s) whereas Zee Business stood at the second spot with 734 Impressions (000s).

     

  • Hindi news segregated into urban and rural: BARC week 39

    Hindi news segregated into urban and rural: BARC week 39

    MUMBAI: Broadcast Audience Research Council (BARC) All India data has divided Hindi news into rural and urban from week 39. Moreover, Times Now stood at the number one position in the English News space whereas CNBC TV 18 dominated the English business news genre.

    In the overall Hindi news genre Aaj Tak continued to lead. According to the data, the channel has an upperhand in the urban markets.  CNBC Awaaz ranked number one in Hindi Business News.

    English news

    Times Now maintained its first position with 1084 Impressions (000s). CNN News18 took the second position with 433 Impressions (000s). NDTV 24×7 settled on the third berth with 317 Impressions (000s). India Today television grabbed the fourth spot with 234 Impressions (000s) whereas BBC World News stood at the fifth position with 196 Impressions (000s).

    English business news

    CNBC TV 18 dominated the space with 299 Impressions (000s) followed by ET Now at the second slot with 185 Impressions (000s).  NDTV Profit and NDTV Prime with 73 Impressions (000s) and BTVi with 24 (‘000s) Impressions (000s) took the third and fourth positions respectively.

    Hindi news

    Aaj Tak stood at the first spot with 140557 Impressions (000s) followed by India TV at the second position with 110127 Impressions (000s).  India News sustained at third position with 107195 Impressions (000s) followed by Zee News securing the fourth position with 97935 Impressions (000s). ABP News took the fifth position with 97933 Impressions (000s).

    Hindi news – rural

    Aaj Tak dominated the rural market with 64614 Impressions (000s) followed by India News with 53759 Impressions (000s). India TV grabbed 51966 Impressions (000s). ABP News managed 45104 Impressions (000s) followed by News 24 with 39126 Impressions (000s).

    Hindi news – urban

    Aaj Tak was at the number one position with 75943 Impressions (000s) followed by Zee News at the second position with 59704 Impressions (000s).  India TV grabbed the third position with 58161 Impressions (000s) followed by India News at the fourth position with 53437 Impressions (000s). ABP News took the fifth position with 52829 Impressions (000s).

    Hindi business news

    CNBC Awaaz grabbed the first spot with 896 Impressions (000s) whereas Zee Business stood at the second spot with 734 Impressions (000s).

     

  • Channel ratings: Genre leaders continue to dominate

    Channel ratings: Genre leaders continue to dominate

    MUMBAI: Times network shone this week with Times Now as the undisputed leader in the English News space and ET Now dominated the English business news genre. According to week 37 of Broadcast Audience Research Council (BARC) all India data, in the Hindi news genre, Aaj Tak continued to lead whereas CNBC Awaaz ranked number one in Hindi Business News.

    English news

    Times Now maintained its first position with 446 Impressions (000s). CNN News18 took the second position with 204 Impressions (000s). NDTV 24×7 settled on the third berth with 193 Impressions (000s). India Today television grabbed the fourth spot with 139 Impressions (000s) whereas News X sustained its fifth position with 79 Impressions (000s).

    English business news

    ET Now dominated the space with 157 Impressions (000s) followed by CNBC TV18  that secured the second slot with 153 Impressions (000s).  NDTV Profit and NDTV Prime with 93 Impressions (000s) and BTVi with 13 (‘000s) Impressions (000s) took the third and fourth positions respectively.

    Hindi news

    Aaj Tak stood at the first spot with 82288 Impressions (000s) followed by India TV at the second position with 75059 Impressions (000s).  India News sustained was at third position with 75059 Impressions (000s) followed by ABP News securing the fourth position with 58691 Impressions (000s). Zee News took the fifth position with 52913 Impressions (000s).

    Hindi business news

    CNBC Awaaz grabbed the first spot with 877 Impressions (000s) whereas Zee Business stood at the second spot with 593 Impressions (000s).
     

  • Channel ratings: Genre leaders continue to dominate

    Channel ratings: Genre leaders continue to dominate

    MUMBAI: Times network shone this week with Times Now as the undisputed leader in the English News space and ET Now dominated the English business news genre. According to week 37 of Broadcast Audience Research Council (BARC) all India data, in the Hindi news genre, Aaj Tak continued to lead whereas CNBC Awaaz ranked number one in Hindi Business News.

    English news

    Times Now maintained its first position with 446 Impressions (000s). CNN News18 took the second position with 204 Impressions (000s). NDTV 24×7 settled on the third berth with 193 Impressions (000s). India Today television grabbed the fourth spot with 139 Impressions (000s) whereas News X sustained its fifth position with 79 Impressions (000s).

    English business news

    ET Now dominated the space with 157 Impressions (000s) followed by CNBC TV18  that secured the second slot with 153 Impressions (000s).  NDTV Profit and NDTV Prime with 93 Impressions (000s) and BTVi with 13 (‘000s) Impressions (000s) took the third and fourth positions respectively.

    Hindi news

    Aaj Tak stood at the first spot with 82288 Impressions (000s) followed by India TV at the second position with 75059 Impressions (000s).  India News sustained was at third position with 75059 Impressions (000s) followed by ABP News securing the fourth position with 58691 Impressions (000s). Zee News took the fifth position with 52913 Impressions (000s).

    Hindi business news

    CNBC Awaaz grabbed the first spot with 877 Impressions (000s) whereas Zee Business stood at the second spot with 593 Impressions (000s).
     

  • Madhuri Dixit new face of Intex Washing Machine, features in TVC

    Madhuri Dixit new face of Intex Washing Machine, features in TVC

    New Delhi: Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

    Intex Technologies Director Keshav Bansal said: “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect.”

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines for a period of two years, and she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

    The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results. The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

  • Madhuri Dixit new face of Intex Washing Machine, features in TVC

    Madhuri Dixit new face of Intex Washing Machine, features in TVC

    New Delhi: Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

    Intex Technologies Director Keshav Bansal said: “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect.”

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines for a period of two years, and she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

    The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results. The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

  • IBN7’s new programming gamble

    IBN7’s new programming gamble

    MUMBAI: Just after 50 days of joining IBN7 as the consulting editor, Prabal Pratap Singh has high hopes from the channel’s two new shows. The two shows, namely Aar Paar and Super Crime Time, were already in discussion with Network 18 chief executive officer, news, and group editor-in-chief Rahul Joshi and his team before Singh rejoined. “After I stepped in as the consulting editor of the channel, we finalised everything on both these shows,” said Singh.

    Disrupting the routine timings of debate shows on news channels, debate show Aar Paar will air every Monday-Friday from 7 to 8 pm. Motive: to utilise the 7 pm time slot for a debates on a news channel. It aims at catering to the Hindi markets at large. Anchored by Amish Devgan, the show will pick topics that have a deeper connect with the common man. It will follow the normal style of debates with multiple guests on-screen discussing the subject and will ask tough questions to those in positions of power and hold them accountable.

    The channel has developed different teams for various roles like scripting, production, etc. Telecasted live, the show will not shy away from taking positions on issues that the viewers relate to strongly. Amish will engage directly with viewers through various social platforms to add an element of interactivity to the show.

    “Amish’s personality is unique and I would appreciate if he can retain his style. Having him on board is an achievement for us. He will conduct the debates in his own manner. I don’t think an anchor has to shout for attracting viewers,” asserted Singh.

    Debate shows on news channel are pretty common these days. But what if news channels not only report crime news but also recreate the crime scene? – asks the channel as it reinvents the category with Super Crime Time.

    Crime as a topic has proved to be an important genre for the general entertainment space. Re-constructing crime incidents to spread awareness about the incident flagged off through the news channels with shows like Sansani on ABP News and Vardaat on Aaj Tak. The news channels have dramatic anchors for these shows to boost ratings.

    In a move to revive this space, IBN7’s other show called Super Crime Time will be a heady mix of crime, drama, mystery and investigation. The show will not only report crime news from various parts of the country but also feature one major incident of the day by recreating the crime scene, piece by piece, trying to uncover its mystery. Airing 7 days a week between, the first half (10-10:30pm) will reports crime stories while the second half (10:30-11pm) will dramatise the details of crime place. On Saturdays, the programming will showcase some of the most infamous love stories which involve misconduct and bloodshed. The show will also have plenty visual effects.

    Digvijay will spread out the message of ‘Apna Khayal Rakhna’ through this show. With 24 scenes already in place, the channel has a huge database of crime stories in bank. “The prime time for Hindi markets has now extended to 11 pm. We will recreate few concepts due to lack of visual support. We hope these shows will boost our viewership,” points out Singh.

    The show has been directed by the editor of the channel Manoj Kumar Singh. The channel has associated students, theater artists, etc to enact the various scenes.

    IBN7 would keep its eyes strained on its ratings in the couple of weeks to see how the new programming gamble is fairing.

  • IBN7’s new programming gamble

    IBN7’s new programming gamble

    MUMBAI: Just after 50 days of joining IBN7 as the consulting editor, Prabal Pratap Singh has high hopes from the channel’s two new shows. The two shows, namely Aar Paar and Super Crime Time, were already in discussion with Network 18 chief executive officer, news, and group editor-in-chief Rahul Joshi and his team before Singh rejoined. “After I stepped in as the consulting editor of the channel, we finalised everything on both these shows,” said Singh.

    Disrupting the routine timings of debate shows on news channels, debate show Aar Paar will air every Monday-Friday from 7 to 8 pm. Motive: to utilise the 7 pm time slot for a debates on a news channel. It aims at catering to the Hindi markets at large. Anchored by Amish Devgan, the show will pick topics that have a deeper connect with the common man. It will follow the normal style of debates with multiple guests on-screen discussing the subject and will ask tough questions to those in positions of power and hold them accountable.

    The channel has developed different teams for various roles like scripting, production, etc. Telecasted live, the show will not shy away from taking positions on issues that the viewers relate to strongly. Amish will engage directly with viewers through various social platforms to add an element of interactivity to the show.

    “Amish’s personality is unique and I would appreciate if he can retain his style. Having him on board is an achievement for us. He will conduct the debates in his own manner. I don’t think an anchor has to shout for attracting viewers,” asserted Singh.

    Debate shows on news channel are pretty common these days. But what if news channels not only report crime news but also recreate the crime scene? – asks the channel as it reinvents the category with Super Crime Time.

    Crime as a topic has proved to be an important genre for the general entertainment space. Re-constructing crime incidents to spread awareness about the incident flagged off through the news channels with shows like Sansani on ABP News and Vardaat on Aaj Tak. The news channels have dramatic anchors for these shows to boost ratings.

    In a move to revive this space, IBN7’s other show called Super Crime Time will be a heady mix of crime, drama, mystery and investigation. The show will not only report crime news from various parts of the country but also feature one major incident of the day by recreating the crime scene, piece by piece, trying to uncover its mystery. Airing 7 days a week between, the first half (10-10:30pm) will reports crime stories while the second half (10:30-11pm) will dramatise the details of crime place. On Saturdays, the programming will showcase some of the most infamous love stories which involve misconduct and bloodshed. The show will also have plenty visual effects.

    Digvijay will spread out the message of ‘Apna Khayal Rakhna’ through this show. With 24 scenes already in place, the channel has a huge database of crime stories in bank. “The prime time for Hindi markets has now extended to 11 pm. We will recreate few concepts due to lack of visual support. We hope these shows will boost our viewership,” points out Singh.

    The show has been directed by the editor of the channel Manoj Kumar Singh. The channel has associated students, theater artists, etc to enact the various scenes.

    IBN7 would keep its eyes strained on its ratings in the couple of weeks to see how the new programming gamble is fairing.