Tag: Aaj Tak

Four news genres saw no change in BARC week 2

MUMBAI: All the four genres apart from Hindi news urban market saw no change in second week of the year. Aaj Tak continued to groove on the same tracks in the rural, urban and U+R genres as it did the previous year. India TV and News18 India interchanged their positions in the Hindi news urban market.

English News

Republic TV led the English news genre with 683 impressions ‘000. Times Now came in at second place with 535 impressions ‘000. India Today Television stood in third position with 273 impressions ‘000 followed by CNN News18 at fourth position with 247 impressions ‘000. NDTV 24X7 with mere 225 impressions ‘000 took the fifth position.

English business news

The English business news genre saw no changes as always. CNBC TV18 was at the first position with 378 impressions '000. ET Now and BTVI took second and third positions with 125 impressions '000 and 61 impressions '000. CNBC TV18 Prime HD took fourth position with 15 impressions '000.

Hindi news (U+R)

Aaj Tak continued a dominating start in the Hindi news (U+R) genre with 142,676 impressions ‘000. Zee News was placed in the second place with 117,877 impressions ‘000. News18 India takes the third position with 116,114 impressions ‘000. ABP News stands in fourth position with 111,648 impressions ‘000. India TV is placed in the fifth position with 103,984 impressions ‘000.

Hindi news rural

Aaj Tak is positioned first in the Hindi news rural genre with 65,226 impressions ‘000. ABP News and News18 India are at second and third positions with 56,261 impressions ‘000 and 51,145 impressions ‘000, respectively. Zee News with 47,297 impressions ‘000 is placed at the fourth place. India TV took the fifth spot with 38,977 impressions ’000.

Hindi news urban

Aaj Tak stood on top with 77,450 impressions ‘000 followed by Zee News with 70,580 impressions ‘000. India TV and News18 India took the third and fourth position after interchanging their positions with 65,007 impressions ‘000 and 64,970 impressions ‘000, respectively. ABP News took the fifth place with 55,387 impressions ‘000.

January 19, 2019
Aaj Tak becomes the world’s first News Channel to be awarded YouTube’s ‘Diamond Play Button’

MUMBAI: India’s No.1 news channel Aaj Tak creates history yet again! The prestigious ‘Diamond Play Button’ bestowed by YouTube, recognises Aaj Tak as the global no.1, the first and the only news channel in the world to have crossed the 10 Million Subscriber mark.

The Award was presented by YouTube to the India Today Group last week. This milestone achievement on YouTube by an Indian channel, puts India right on top of the global news media map. The fact that Aaj Tak is well ahead of the global peers, is a testament to the unshakeable trust and the phenomenal following , Aaj Tak has relentlessly earned over 18 years since inception. The 'Diamond Play Button' is the top honor awarded by YouTube, next only to the Ruby Button at the 50 Million mark

Ms Kalli Purie, Vice-Chairperson, India Today Group on accepting the recognition for the milestone said, “I am so proud that AajTak has won the YouTube Diamond Button, the only news channel in the world to have earned this award. The diamond button is not an overnight success, this is something AajTak has worked very hard towards. We first got the silver button, then the gold button and then finally we got the diamond button at 10 million subscribers. The journey doesn’t stop here, we are ambitious and we are moving ahead, trying and working towards now the YouTube Ruby Button that comes in at 50 million subscribers. And I am sure with the support of our viewers, we will get there too, and we will get there ‘Sabse Tez’.”

Susan Wojcicki, CEO, YouTube in her letter lauding the Aaj Tak YouTube channel for this accomplishment said, “We hope you will accept this Diamond Creator Award as a token of our appreciation and respect for what you have accomplished.” In the letter Susan Wojcicki expressed her amazement at the magnitude of this achievement. She wrote “The 10 Million Mark? At this point we are actually scratching our heads. How on earth did you do that? 10 million subscribers is not just a lot of people. It is more than the entire population of New York City!”

Citing that the Aaj Tak YouTube channel is no longer just a channel but a movement, she added, “You have clearly touched a nerve in the world and you have found a legion of fans who expect – and receive- great things from you.”

An unmatched record of 18 straight years at the numero uno position, helps Aaj Tak beat all its global rivals like BBC News, CNN, ABC News etc. As on 17th January 2019, Aaj Tak has 13.07 million subscribers.

January 18, 2019
English business news genre sees no change in position in BARC week 1

MUMBAI: The English business news genre saw no changes for the new week of the new year as compared to the last week of the previous year; everyone’s placed on the same positions as they ended the previous year. Aaj Tak continue to groove on the same tracks in the rural, urban and U+R genres as it did the previous year.

English News

Republic TV started week 1 in leading position in the English news genre with 731 impressions ‘000. Times Now came in at second place with 583 impressions ‘000. India Today Television stood in third position with 284 impressions ‘000 for the first week of 2019 after ending the last week of year 2018 on fourth position. CNN News18 took the fourth position with a tight 280 impressions ‘000 compared to India Today Television. NDTV 24X7 with mere 191 impressions ‘000 took the fifth position.

English business news

The English business news genre saw no changes for the new week of the New Year as compared to the last week of the previous year. CNBC TV18 started off in the first place with 442 impressions '000. ET Now and BTVI took second and third positions with 105 impressions '000 and 64 impressions '000. CNBC TV18 Prime HD took fourth position with 19 impressions '000.

Hindi News (U+R)

Aaj Tak continued a dominative start in the Hindi news (U+R) genre with 140,656 impressions ‘000. Zee News is placed in the second place with 119,908 impressions ‘000. News18 India takes the third position with 114,993 impressions ‘000. ABP News stands in fourth position with 109,341 impressions ‘000. India TV is placed in the fifth position with 101,902 impressions ‘000.

Hindi news rural

Aaj Tak is positioned first in the Hindi news rural genre with 63,672 impressions ‘000. ABP News and News18 India are at second and third positions with 53,357 impressions ‘000 and 50,674 impressions ‘000, respectively. Zee News with 47,496 impressions ‘000 is placed at the fourth place. India TV took the fifth spot with 37,983 impressions ’000.

Hindi news urban

Aaj Tak stood on top with 76,984 impressions ‘000 followed by Zee News with 72,412 impressions ‘000. News18 India took the third place with 64,319 impressions ‘000. India TV is placed on the fourth position with 63,918 impressions ‘000. ABP News took the fifth place with 55,983 impressions ‘000.

January 12, 2019
Aaj Tak continues overall domination in BARC week 52

MUMBAI: CNN News18 continued at third position for yet another week with 264 impressions ‘000 in the English news genre. Aaj Tak continued to dominate the entire Hindi news genres with strong impressions overall. English business news genre saw no changes this week.

English News

Republic TV maintained its lead in the first position in the English news genre with 711 impressions ‘000. Times Now came in at second place with 571 impressions ‘000. CNN News18 continued on third position for yet another week with 264 impressions ‘000. India Today Television stood on the fourth position with 219 impressions ‘000. NDTV 24X7 with 181 impressions ‘000 continued to stand at the fifth position.

English business news

The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 342 impressions '000. ET Now and BTVI stood in their second and third positions with 105 impressions '000 and 55 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 13 impressions '000.

Hindi News (U+R)

Aaj Tak continued to stay on top of the Hindi news (U+R) genre with 130,110 impressions ‘000. News18 India is placed on the second place with 115,771 impressions ‘000. After changing their positions with each other, Zee News and ABP News stood in third and fourth positions respectively with 109,043 and 100,206 impressions ‘000. India TV was placed in the fifth position with 98,313 impressions ‘000.

Hindi news rural

Aaj Tak is positioned first in the Hindi news rural genre with 60,592 impressions ‘000. News18 India and ABP News were at second and third positions with 50,564 impressions ‘000 and 49,894 impressions ‘000, respectively. Zee News with 43,931 impressions ‘000 was placed at the fourth place. India TV took the fifth spot with 40,251 impressions’000.

Hindi news urban

Aaj Tak stood on top with 69,518 impressions ‘000 followed by News18 India with 65,207 impressions ‘000. Zee News stood at the third place with 65,112 impressions ‘000. India TV was placed at the fourth position with 58,062 impressions ‘000. ABP News took the fifth place with 50,311 impressions ‘000.

January 6, 2019
ABP News moves back to its fifth position in BARC week 51

MUMBAI: ABP News saw a three-spot jump last week, but moved back to the fifth position in the Hindi news urban genre in BARC week 51. Zee News and India TV are at fourth and fifth positions after interchanging their slots respectively in Hindi news (U+R) and Hindi news rural genre. The English business news genre saw no changes again this week.

English news

Republic TV maintained its lead in the first position in the English news genre with 792 impressions ‘000. Times Now came in at second place with 676 impressions ‘000. CNN News18 after a week’s gap came at second position with 292 replacing impressions ‘000 India Today Television which dropped to the fourth position with 289 impressions ‘000. NDTV 24X7 with 177 impressions ‘000 continued to stand at the fifth position.

English business news

The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 405 impressions '000. ET Now and BTVI stood in their second and third positions with 161 impressions '000 and 40 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 12 impressions '000.

Hindi news (U+R)

Aaj Tak continued to stay on top of the Hindi news (U+R) genre with massive 146,758 impressions ‘000. News18 India has moved up a slot to the second position with 119872 impressions ‘000. ABP News dropped a slot to the third position 108,950 impressions ‘000. Zee News and India TV are at fourth and fifth position after interchanging their slots with 106468 impressions ‘000 and 99024 impressions ‘000, respectively.

Hindi news rural

Aaj Tak is positioned first in the Hindi news rural genre with 71,173 impressions ‘000. ABP News and News18 India are at second and third positions with 56,904 impressions ‘000 and 53,820 impressions ‘000, respectively. Zee News and India TV are at fourth and fifth position after interchanging their slots with 45480 impressions ‘000 and 39793 impressions ‘000 respectively.

Hindi news urban

Aaj Tak stood on top with 75,585 impressions ‘000 followed by News18 India which climbed a slot to the second position with 66052 impressions ‘000. Zee News climbed two slots to the third position with 60989 impressions ‘000. India TV dropped a spot to the fourth position with 59230 impressions ‘000. ABP News witnessed a steep fall of three spots to the fifth position with 52046 impressions ‘000.

December 30, 2018
Aaj Tak Scores Big; Wins Its First International Award At Prestigious AVTA 2018

MUMBAI: Aaj Tak’s number 1 position remains unchallenged, even on international grounds! India’s number 1 Hindi news channel has just won the award for “Best News Channel Of The Year” at the fifth edition the prestigious Asian Viewers Television Awards (AVTA) in London, UK. The acclaimed awards took place on December 15, 2018 in a grand pomp and show affair.

Beating its fierce competitors like ABP and NDTV news channels, Aaj Tak with this big win, has firmly declared its legacy on international grounds as well.

This is a joyous and proud moment for Aaj Tak as the news channel known for its bold and veracious content since past 18 years has proven once again that when it comes to credible news, there is no one else like brand Aaj Tak. And, this is just another feather added to Aaj Tak’s already over bulging cap of achievements. Take a look:
•India’s No. 1 Hindi news channel since past 17 years (Source – BARC, 15+ NCCS All, Period – Wk19’18 to Wk 26’18, Market – HSM, Cume Coverage)

•On the week of Bollywood actress Sridevi’s demise, Aaj Tak’s coverage was 160 million (Source – BARC, TG – 15+, HSM, WK – 09’18)

•Karnataka election counting day, Aaj Tak received 5 Crore audience (Source – BARC, Universe, India, period – 15th March 2018, cov in cr)

•In Bollywood actor Salman Khan’s verdict week, Aaj Tak’s market share was 16.9%, Aaj Tak viewership- 25% more than No.2 news channel. (Source – BARC, TG – 15+ NCCS ALL, HSM, market share calculated based on 12 Hindi News Channels)

•India’s No.1 Hindi News Channel with a record-breaking influential social media standing- YouTube, Twitter, Facebook

•Aaj Tak has 2 time more viewership than the No. 2 Hindi News channel (Source- IRS 2017, Most Watched Television)

The Asian Viewers Television Awards are an annual award ceremony that celebrate the best of Asian talent. They are the only event of their kind that honors the Asian television talent in United Kingdom.

Aaj Tak with its fearless take on news worldwide wishes to present all sides of the story to its viewers in a unbiased, unabashed and uncensored manner. And with this award, it looks like Aaj Tak has been walking on the right path since past 18 years.

December 22, 2018
ABP News moved up the charts in BARC week 50

MUMBAI: ABP News moved up from fifth position to take the second position in the Hindi news urban genre in BARC week 50. ABP News also moved two places above and stood in the second position in the Hindi news (U+R) genre. The English business news genre saw no changes again this week.

English News

Republic TV maintained its lead in the first position in the English news genre with 1217 impressions ‘000. Times Now came in at second place with 1053 impressions ‘000. India Today Television moved a place above to the third position with 583 impressions ‘000 replacing CNN News18 which dropped to the fourth position with 543 impressions ‘000. NDTV 24X7 with 385 impressions ‘000 continued to stand at the fifth position.

English business news

The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 491 impressions '000. ET Now and BTVI stood in their second and third positions with 145 impressions '000 and 62 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 47 impressions '000.

Hindi News (U+R)

Aaj Tak continued to stay on top of the Hindi news (U+R) genre with massive 232,664 impressions ‘000. ABP News moved two places above and stood on the second position with 196,823 impressions ‘000. News18 India dropped to the third position with 164,313 impressions ‘000. India TV moved to the fourth place with 147,558 impressions ‘000 as Zee News dropped two slots to the fifth place with 134,567 impressions ‘000.

Hindi news rural

Aaj Tak is positioned first in the Hindi news rural genre with 110,049 impressions ‘000. ABP News and News18 India are at second and third positions with 106,265 impressions ‘000 and 774,68 impressions ‘000, respectively. India TV moved a place above and took the fourth spot with 64,762 impressions’000. Zee News with 59,580 impressions ‘000 is placed at the fifth place.

Hindi news urban

Aaj Tak stood on top with 122,615 impressions ‘000 followed by ABP News with 90,558 impressions ‘000 which moved above from fifth position to take the second position. News18 India stood at the third place with 86,845 impressions ‘000. India TV is placed at the fourth positions with 82,796 impressions ‘000. Zee News dropped from the second position and took the fifth place with 74,987 impressions ‘000.

December 22, 2018
Aaj Tak continues to lead amid elections in BARC week 49

MUMBAI: Aaj Tak yet again stood on top in all the three Hindi news genres in BARC week 49. Republic TV continued to dominate the English news genre. Zee News took the third position in Hindi News (U+R) after replacing ABP News which slipped down to the fourth place.

English News

Republic TV maintained its lead in the first position in the English news genre with 943 impressions ‘000. Times Now at second and CNN News18 at third hold onto their respective positions with 820 impressions ‘000 and 412 impressions ‘000. India Today Television stood at fourth position with 368 impressions ‘000. NDTV 24X7 with 286 impressions ‘000 continued to stand at the fifth position.

English business news

The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 440 impressions '000. ET Now and BTVI stood in their second and third positions with 135 impressions '000 and 66 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 31 impressions '000.

Hindi News (U+R)

Aaj Tak once again topped the Hindi news (U+R) genre with 136450 impressions ‘000. News18 India took the second place with 113147 impressions ‘000. Zee News was at the third position with 110864 impressions ‘000 after changing its position with ABP News which was placed in fourth position with 106325 impressions ‘000. India TV was at fifth position with 102736 impressions ‘000.

Hindi news rural

Aaj Tak is positioned first in the Hindi news rural genre with 60849 impressions ‘000. ABP News, News18 India and Zee News are at second, third and fourth positions with 52104 impressions ‘000, 46660 impressions ‘000 and 46518 impressions ‘000, respectively. India TV with 42869 impressions ‘000 is placed at the fifth place.

Hindi news urban

Aaj Tak stood on top with 75601 impressions ‘000 followed by News18 India with 66486 impressions ‘000. Zee News and India TV were placed at third and fourth positions with 64346 impressions ‘000 and 59866 impressions ‘000. ABP News took the fifth place with 54221 impressions ‘000.

December 15, 2018
Aaj Tak HD hits airwaves, available on Tata Sky

MUMBAI: India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel – Aaj Tak HD. The HD avatar of the channel will be powered by rich exclusives, superior picture, and audio quality and lesser ad breaks.

India Today Group chairman and editor in chief Aroon Purie speaking on the launch said, “Time and Information are the real currencies of this digital age. We have created Aaj Tak HD to give the viewer the best value on both these counts. Aaj Tak HD has been designed in a way that there will be smaller ad breaks and much more news content than you will find anywhere else. Let me assure you that Aaj Tak HD is not just about High Definition audio-video. This is about High Definition content and more of it. As a market leader with Aaj Tak, we have always been Sabse Tez, and now with Aaj Tak HD we won’t be just Sabse Tez but also Sabse Zyada.”

Aaj Tak has had many firsts to its name like experimenting with 3D augmented reality graphics during UP elections, using a drone camera and launching election express – the only live and on the move newsroom. The launch of the HD channel is expected to strengthen the company's competitive positioning and boost its leadership in the Hindi speaking belt.

The media group plans to launch the new channel with special features on Business, Bollywood and International News. On the occasion of the launch, the channel is also releasing the “Sabse Tez, Sabse Zyada” campaign across multiple platforms – outdoor, TV, digital and massive airport presence.

Aaj Tak HD will be offered exclusively on Tata Sky (Channel Number 508) in India initially, and eventually will become available on other platforms.

Welcoming the viewers to the next level of television news viewing India Today Group vice chairperson Kalli Purie said, “Your trust in Aaj Tak has grown year over year. It is our responsibility, therefore, to always be Sabse Tez… And also to always keep you ahead. Aaj Tak HD will keep you ahead on the technology curve and will serve the entire spectrum of your interests including special features on International Content, Business, and Bollywood. We hope you like our new offering, Sabse Tez Sabse Zyada.”

Aaj Tak is the leading channel in both urban and rural Hindi Speaking Markets not only as per BARC but also as per IRS data. With HD variant, Aaj Tak will also go on to attract the best and affluent Hindi viewer profile.

December 14, 2018
How Hindi news channels perform on counting day

MUMBAI: News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events. Being scheduled additionally helps news channels plan better. Discussions, flashes, events – before, during, and after the polls and election results day – drive the news genre’s viewership through the roof. Some of the channels even have a countdown clock to the D-Day to heighten the anxiety and interest among viewer about who will come to occupy 7, Lok Kalyan Marg.

According to BARC, it is the Elections Results day which draws the largest spike in ratings, followed by Election Day, followed by pre-election days.

As per BARC, on an election result day, the break duration on the channels goes down, with programming increasing. This is due to channels covering the results from multiple perspectives and angles to keep the viewers hooked, and taking lesser breaks.

Election programming plays a key role in helping channels garner big viewership numbers and attracting advertisers. The race for reporting numbers as they trickle in is fierce as viewers switch channels in their hunger for the fastest updates.

Some of the biggest brands in the country also get into the heightened frenzy and spend top dollars on leading Hindi news channels during election season. That’s because sponsorship and native advertising rates are jacked up, keeping in mind the hordes of viewers who will lead to the spurt in ratings.

Across years and markets, we can see a visible drop in some ad insertions on Hindi news on Election Day, as channels take lesser breaks and focus more on the live coverage to increase viewership. Hence, the brands that chose to put their money during this busy time end up paying a premium for the ad inventory.

Election coverage leadership

Nothing gets the Indian public going like the rough and tumble of Indian politics. More so when election season well and truly kicks off with high-voltage campaigns and rallies by political stalwarts in the run up to polling and eventually counting of votes. The political drama that plays out in all the news studios makes for engagement almost equal to what can be seen on TV soaps and dramas on general entertainment channels.

Hindi news channels put their best foot forward to capture the public mood to not just drive up ratings but also their revenues. In a bid to do so, most channels spruce up their programming with leading experts and political watchers.

Below are the reach numbers achieved by the Hindi News genre leader AajTak in the recent elections.

Below is the stack-up of weekly impressions of the recent elections. The genre leader AajTak emerges as the clear leader here as well. It leads second placed India TV by a goodly measure of about 24 per cent. The second, third and fourth slots are hotly contested with the second, third and fourth placed news channels is around five per cent.

Below is the stack-up of Election Day impressions of the recent elections.

The below table shows Hindi News Group and leader AajTak have clocked increased impressions on election result days.

December 10, 2018