The India Today group’s TV Today flagged off its 24 hour Hindi news channel Aaj Tak on 31 December. The channel was launched by Law, Justice and Company Affairs Minister Arun Jaitley at a late night function. The Group has already invested Rs 600 million in the channel on state-of-the-art equipment and 18 bureaus across the country out of a total investment of Rs 800 million. The channel proposes to target the vast 14-15 million Hindi-watching Indian cable TV homes.
TV Today had a contract with DD till March 2001 to continue supplying it with its daily news and current affairs show Aaj Tak. The group however decided to withdraw from the DD platform much earlier.
In its new avatar Aaj Tak will extend its particular brand of news coverage to thematic programmes on issues such as health, lifestyle, bollywood, and information technology.
