ITV

Tag: Aaj Tak HD

  • Anjana Om Kashyap adds Aaj Tak HD to her editorial leadership portfolio

    Anjana Om Kashyap adds Aaj Tak HD to her editorial leadership portfolio

    MUMBAI: Anjana Om Kashyap has officially been handed the editorial reins of Aaj Tak HD, in addition to her successful run on digital-first channel Aaj Tak 2 – a move that cements her reputation as one of India’s most dynamic news leaders.

    This expanded mandate comes on the back of Anjana’s stellar track record. Her audacious Helicopter Shot coverage carved a new benchmark in election journalism – 100 destinations in 10 days – blending relentless ground reporting with trademark energy. And now both Anjana & Anjana 2.0 are doing the same at 9 PM with Black & White.

    As one of the most recognisable faces in Indian news, Anjana now stands poised to turn HD into high definition not just in pixels, but in ambition. For viewers, it promises a sharper, faster, and bolder brand of journalism. For the newsroom, it’s another helicopter shot straight out of Anjana’s playbook.

  • Saikat Dutta revs up ABP Network as new revenue head

    Saikat Dutta revs up ABP Network as new revenue head

    MUMBAI: Saikat Dutta is putting his foot firmly on the pedal at ABP Network Pvt Ltd, joining as the network revenue head in April 2025 with a burst of fresh energy and an enviable track record in turbocharging ad sales across India’s media landscape.

    Dutta, whose career has zipped through some of the country’s biggest networks, will now steer pan-India advertising sales for ABP News, ABP Ananda, ABP Majha and ABP Asmita, besides beefing up digital revenues across connected TV, web, and app platforms.

    With 24 years of punching above his weight in advertising sales, Dutta’s resume reads like a greatest hits album: from TV Today (where he drove ad sales for Aaj Tak, Aaj Tak HD, and Good News Today) to a stint as chief operating officer at Patanjali Media, and earlier as a revenue honcho for Sun TV Network’s GEC cluster in the north and east markets.

    Before that, he made his mark at India TV, Zee Entertainment Enterprises, Asia TV USA Ltd, Star TV, and ABP Group, helping these media giants rake in crores through innovative and integrated ad solutions.
    From selling blockbuster shows to orchestrating strategic alliances, Dutta has consistently delivered standout results.

    In his own words, it’s “new role, new energy!” — and with a toolkit spanning strategic planning, B2B sales, key account development, and solution selling, Dutta looks ready to crank up ABP Network’s revenue engine into overdrive.

  • Aaj Tak HD hits airwaves, available on Tata Sky

    Aaj Tak HD hits airwaves, available on Tata Sky

    MUMBAI: India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel – Aaj Tak HD. The HD avatar of the channel will be powered by rich exclusives, superior picture, and audio quality and lesser ad breaks.

    India Today Group chairman and editor in chief Aroon Purie speaking on the launch said, “Time and Information are the real currencies of this digital age. We have created Aaj Tak HD to give the viewer the best value on both these counts.  Aaj Tak HD has been designed in a way that there will be smaller ad breaks and much more news content than you will find anywhere else.  Let me assure you that Aaj Tak HD is not just about High Definition audio-video. This is about High Definition content and more of it.  As a market leader with Aaj Tak, we have always been Sabse Tez, and now with Aaj Tak HD we won’t be just Sabse Tez but also Sabse Zyada.”

    Aaj Tak has had many firsts to its name like experimenting with 3D augmented reality graphics during UP elections, using a drone camera and launching election express – the only live and on the move newsroom. The launch of the HD channel is expected to strengthen the company's competitive positioning and boost its leadership in the Hindi speaking belt.

    The media group plans to launch the new channel with special features on Business, Bollywood and International News.  On the occasion of the launch, the channel is also releasing the “Sabse Tez, Sabse Zyada” campaign across multiple platforms – outdoor, TV, digital and massive airport presence.

    Aaj Tak HD will be offered exclusively on Tata Sky (Channel Number 508) in India initially, and eventually will become available on other platforms.

    Welcoming the viewers to the next level of television news viewing India Today Group vice chairperson Kalli Purie said, “Your trust in Aaj Tak has grown year over year. It is our responsibility, therefore, to always be Sabse Tez… And also to always keep you ahead. Aaj Tak HD will keep you ahead on the technology curve and will serve the entire spectrum of your interests including special features on International Content, Business, and Bollywood. We hope you like our new offering, Sabse Tez Sabse Zyada.”

    Aaj Tak is the leading channel in both urban and rural Hindi Speaking Markets not only as per BARC but also as per IRS data.  With HD variant, Aaj Tak will also go on to attract the best and affluent Hindi viewer profile.

  • TV Today Network to replace Business Today with Aaj Tak HD

    TV Today Network to replace Business Today with Aaj Tak HD

    MUMBAI: The Ministry of Information and Broadcasting (MIB) has granted permission to the TV Today Network to change the name and logo of news and current affairs TV channel Business Today to Aaj Tak HD in a letter dated 27 August 2018. TV Today Network had written to MIB requesting for these approvals on 12 October 2017.

    “The Stock Exchange would be duly intimated before the launch of the channel ‘Aaj Tak HD’”, the company informed the Bombay Stock Exchange (BSE) today.

    Apart from the logo and name change, the channel will also witness a change in transmission mode from SD to HD and a language switch from English to Hindi.

    In the same letter, MIB also approved the appointment of India Today Group CEO Vivek Khanna, who took over the position in November last year.

    Aaj Tak is the leading channel in all the three Hindi speaking markets according to the BARC data. The channel announced a hike in its ad rates earlier this week.

    Aaj Tak recalibrated its rates after indexing inventory and latest leadership performance across parameters.

    Commenting on the latest development, TV Today CRO Rahul Shaw said, “Given its unchallenged viewership and unparalleled following, Aaj Tak is now strategically looking at lowering inventory and compensating it with a premium pricing. With leadership across hsm, all india, urban, rural, coverage and prime time and almost a quarter of  news viewership with only one news channel on big news time bands, it is important that the leader helps the genre improve yields “.

    India Today Group CEO Vivek Khanna added, “The most influential news brand of the country has been a role model for many to follow. Truth, integrity and unconventional methods of news reporting really leave no competition in sight.”

    In BARC’s week 33 data, the channel garnered 214534 impressions (000s) sum in the urban plus rural market. In the rural market, the channel’s recorded viewership was 102312 impressions (000s) sum. The urban market helped the channel register 112222 impressions (000s) sum.