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Tag: Aaj Tak Bangla

  • Aaj Tak Bangla hits one million YouTube subscribers

    Aaj Tak Bangla hits one million YouTube subscribers

    Mumbai: Aaj Tak Bangla, the leading Bengali YouTube channel from the stable of India Today Group, marked a significant achievement by surpassing one million subscribers within a mere one year and five months since its launch.

    Breaking away from conventional news reporting, Aaj Tak Bangla has captured over 30 million views on YouTube in a month (Source: vidiQ | YouTube video views | 1-31 Jan-2024) with its refreshing and dynamic approach. The channel, led by news editor Showbhik Chowdhury and input editor Indrajit Kundu, has become the go-to source for news-hungry intellectual Bengali audiences, delivering an impressive 3k plus news stories in a month.

    In addition to its ground-breaking news coverage, Aaj Tak Bangla has ventured into infotainment news, carving a unique space in the media landscape. This diverse content strategy has garnered a niche viewership, establishing the channel as a trendsetter in the digital news arena. One of the standout features of Aaj Tak Bangla over the past year is the introduction of AiNA, the world’s first Bengali AI Anchor. This groundbreaking move has set-forth a new standard in news presentation, showcasing Aaj Tak Bangla’s commitment to innovation and staying ahead of the curve.

    Aaj Tak Bangla has also emerged as the largest Bengali news media WhatsApp channel, amassing an impressive following of 1.28 lac within just three months. This achievement surpasses the nearest competitor, who lags behind with only 80,000 followers. The rapid growth of the WhatsApp channel reflects Aaj Tak Bangla’s commitment in engaging its audience across various platforms.

    In an industry where traditional media adapts to new formats, Aaj Tak Bangla stands out as a true trendsetter, challenging mainstream media and establishing itself as a force to be reckoned with. The channel’s rapid growth and unwavering commitment to quality content have positioned it as a key player in the evolving digital news landscape.
     

  • Aaj Tak Bangla’s Durga Puja coverage goes beyond food and pandal hopping

    Aaj Tak Bangla’s Durga Puja coverage goes beyond food and pandal hopping

    Mumbai: Durga Puja is the time of the year that puts Bengal on the global itinerary of culture and festivities. For Bengal, Durga Puja is not just a festival but also a celebration of art, history, heritage, and homecoming. A five-day-long celebration, Durga Puja is more than what meets the eye and Aaj Tak Bangla celebrated its first Durga Puja with the promise of bringing out untold stories from not just Bengal but also from the Bengali diaspora across the globe.

    The channel’s week-long coverage through the pujas included ground reports of theme pandals, heritage pujas that go back to hundreds of years, celebrity puja celebrations, stories on gastronomic delights, and much more.

    Aaj Tak Bangla’s puja reportage debut travelled all the way to USA and Germany, not only restricting itself to Bengal.

    However, the coverage was not just about festivities, Aaj Tak Bangla touched upon other important issues around the festival too. For instance, Aaj Tak cameras reached Malda to capture how a small puja organised by the locals of the area celebrates communal harmony. Both Hindus and Muslims participate in the puja and enjoy the festivities together. While they have never publicised their pujo ever before, Aaj Tak’s coverage of this small pujo in the outskirts of Kolkata brought out the true spirit of Durga Puja which is all about spreading peace and unity, due to which this unique puja is now popular in the state and is already setting an example for others to follow.

    Apart from all the above initiatives, the channel also saw intellectuals from various walks of life contributing opinion pieces to add to the highly engaging and impactful Puja Aaj Tak celebrated this year. The Aaj Tak Bangla’s Puja coverage was supported by Dollar, Assam Downtown University, and Adani Wilmar as its sponsors.