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Tag: Aaj Tak

  • Word Play Returns as Sahitya Aaj Tak Turns Delhi into a Lit Fest

    Word Play Returns as Sahitya Aaj Tak Turns Delhi into a Lit Fest

    MUMBAI: Delhi’s about to get a serious case of literary fever and no one’s complaining. The India Today Group organized and much-loved Sahitya Aaj Tak is back from 21 to 23 November 2025, transforming the Major Dhyan Chand National Stadium into a buzzing playground of poetry, prose and performance.

    Now in its latest edition, the three-day fiesta promises to be a heady mix of words, wisdom and rhythm, with over 30 celebrated voices from literature, music and performance coming together to make language sing again.

    This year’s line-up reads like a who’s who of India’s creative scene Piyush Mishra, Kumar Vishwas, Imran Pratapgarhi, Varsha Singh Dhanoa, Malini Awasthi, Neha Kakkar, Namita Dubey, Manoj Muntashir, and Jasbir Jassi each bringing their unique flavour of expression to Delhi’s cultural calendar.

    From soulful shayari to pop beats, Sahitya Aaj Tak 2025 is where a verse meets a voice and rhythm meets reason. Whether you’re there for Kumar Vishwas’s philosophical masterpiece Apne Apne Ram (which will feature across all three days), or Neha Kakkar’s chart-topping energy, the event promises moments that move the heart as much as they make you hum.

    Adding a contemplative layer are thematic sessions like Jeewan Ki Jagrukta: Kitni Zaruri…, delving into mindfulness and awareness in today’s whirlwind life. Another highlight, Rahgeer Live…, brings together poetic voices like Marham, Deveshi Sahgal, and Rahgir, blending verse and melody into one mesmerising flow.

    As always, the festival’s magic lies in its ability to make literature feel alive not confined to dusty pages or late-night screens, but performed, sung, debated and celebrated. With folk icon Malini Awasthi, Punjabi powerhouse Jasbir Jassi, and Hargun Kaur adding melody to the mix, it’s a feast for the senses as much as the soul.

    Registration for the festival is now open on sahitya.aajtak.in.

    So mark your calendars and charge your creative batteries because for three days this November, Delhi won’t just speak, it’ll rhyme, sing and soar.

     

  • AI meets news: India Today leads the way

    AI meets news: India Today leads the way

    MUMBAI: When it comes to news, India Today is taking a deeper dive. The media giant has become the first in the APAC region to launch Taboola’s Deeperdive, a Gen AI answer engine designed to bring instant, trustworthy answers straight to readers on its own sites.

    Deeperdive taps into decades of India Today’s rich editorial content, allowing readers to ask questions on anything from election analysis to trending stories, and get AI-powered answers sourced from trusted journalists. The engine even suggests related queries, keeping users engaged longer and exploring more of the site.

    “Pioneering journalism means being future-ready,” said India Today Group vice chairperson and executive editor-in-chief Kalli Purie. “With Deeperdive, we’re offering richer experiences, staying connected to our readers, and unlocking new AI-powered frontiers of engagement and monetisation.”

    Taboola CEO and founder Adam Singolda added, “India Today is a must-visit destination for news and analysis. Deeperdive lets them join the Gen AI revolution on their own terms, delivering trusted answers while opening search-like advertising opportunities.”

    Built to understand the “pulse of the internet,” Deeperdive analyses trends from over 600 million daily users across 9,000 publishers. Unlike traditional AI engines, it uses real-time data to deliver timely, contextual insights, ensuring readers get answers that matter, right when they need them.

    For publishers, this means longer reader engagement, more site exploration, and high-intent ad revenue within their own environments, all while maintaining a seamless, intuitive experience.

    With 50 years of journalistic excellence and a digital presence spanning Aaj Tak, Business Today, and The Lallantop, India Today is leveraging AI not just to keep pace with change, but to lead it, showing that when it comes to content, the future is very much now.

  • Aaj Tak’s Health summit tackles India’s silent crisis

    Aaj Tak’s Health summit tackles India’s silent crisis

    MUMBAI: India’s health is under the weather, and Aaj Tak is putting it back in the spotlight. The news channel will host the first edition of Health summit 2025 on 29 September, aligning with World heart day, to address the nation’s growing silent health emergency.

    With more than 100 million people battling diabetes, obesity and fatty liver cases on the rise, and mental health concerns mounting, the summit promises to be a wake-up call. Policymakers, doctors, nutritionists and mental health experts will gather for a day of hard-hitting discussions on everything from cardiovascular health and childhood lifestyle diseases to nutrition myths and mental well-being.

    Union health minister J P Nadda, yoga guru Swami Ramdev, and eminent specialists including Fortis Escorts’s Ashok Seth and AIIMS’s Rakesh Yadav will join the dialogue. Senior ministers from Delhi, Uttar Pradesh, Uttarakhand and Madhya Pradesh will also bring a policymaker’s perspective.

    Anchored by Aaj Tak’s most trusted voices, the event aims not just to raise awareness but to inspire action: building pathways for a fitter, stronger, and healthier India.

  • Breaking the Language Barrier: India Today Goes Multilingual with CAMB.AI

    Breaking the Language Barrier: India Today Goes Multilingual with CAMB.AI

    MUMBAI: When it comes to making headlines, India Today is literally speaking everyone’s language. In a first-of-its-kind global move, CAMB.AI, the AI-powered multilingual communication pioneer, has teamed up with The India Today Group (ITG) to make live news accessible across languages and continents. The announcement comes ahead of IBC 2025, where CAMB.AI will showcase its technology at booth 5H49 from 12-15 September.

    This collaboration is designed to co-create cutting-edge language solutions that extend ITG’s reach beyond English, into Hindi and other regional Indian languages, and even to non-resident Indians worldwide. In doing so, the partnership promises to deliver trusted journalism to over 750 million monthly readers, viewers, and digital consumers who engage with ITG’s vast portfolio from India Today magazine to Aaj Tak, Business Today, and Lallantop.

    CAMB.AI, already a game-changer in live sports broadcasting with its speech-to-speech translation tech available in more than 150 languages, will now bring the same magic to the newsroom. The technology not only translates but preserves the authenticity, emotion, and accents of each speaker, ensuring that live news remains true to its source while crossing linguistic borders.

    “Quality information shouldn’t be limited by language,” said India Today group managing editor for production Samkhya Edamaruku. “Our enhanced capabilities now add inclusivity to credibility. By leveraging AI to overcome language barriers, we are making trusted journalism accessible to a more diverse audience, helping to build a more informed and connected world.”

    CAMB.AI co-founder and CTO Akshat Prakash added, “For 50 years, India Today has led with innovation and creativity. Being their first live news translation partner validates our growth plans in India and Southeast Asia. We are already exploring ways to expand ITG’s reach even further.”

    This partnership comes at a pivotal time. India is fast emerging as one of the world’s largest digital economies, with a diverse audience hungry for content in their native languages. Multilingual reach is no longer just a global strategy, it’s a local imperative. Through CAMB.AI’s AI-powered solutions, ITG is set to engage audiences at an unprecedented scale, making news consumption not only accessible but also personalised and culturally resonant.

    The India Today Group itself has been a trailblazer in media since its inception in 1975. Renowned for its credibility and bold storytelling, ITG has consistently championed independent journalism across television, print, digital, mobile, and audio platforms. It has also led innovations like integrated newsrooms, AI-powered news anchors, and digital-first initiatives, alongside hosting marquee events such as the India Today Conclave and Sahitya Aaj Tak.

    With CAMB.AI’s real-time multilingual translation and India Today’s trusted content, this collaboration signals a new era where language is no longer a barrier, but a bridge bringing news to the world with speed, authenticity, and reach like never before. Attendees at IBC 2025 can experience this futuristic newsroom in action at booth 5H49, where CAMB.AI will demonstrate how AI is transforming not just sports, but news itself.

     

  • Aaj Tak reels in half of Insta news buzz with 110 million actions

    Aaj Tak reels in half of Insta news buzz with 110 million actions

    MUMBAI: When it comes to news on the ’gram, Aaj Tak isn’t just scrolling, it’s ruling. The Hindi news giant has clinched a staggering 51 per cent share of Instagram actions in August 2025, according to the latest Comscore Social report, making it the undisputed champion of digital engagement.

    The numbers tell the story. Aaj Tak racked up an eye-popping 110 million total actions on Instagram, dwarfing its nearest competitor News24, which managed 26.3 million (12.3 per cent share). The gulf only widens from there: ABP News clocked 21.5 million (10 per cent), The Lallantop 13.6 million (6.3 per cent), and NDTV India 12.4 million (5.8 per cent). The rest, from Zee News to Republic Bharat, trailed in single digits.

    What’s driving this dominance? Aaj Tak’s digital-first playbook: snappy Reels, interactive storytelling, and a sharp grasp of Gen Z and millennial habits. The strategy doesn’t just deliver eyeballs; it’s delivering engagement that outstrips the combined total of all its rivals put together.

    For brands, the implications are hard to miss. With half the Hindi news universe’s Instagram buzz flowing through its account, Aaj Tak offers a reach and resonance that no competitor can match.

    The Comscore recognition cements what viewers and advertisers already know: Aaj Tak has successfully married editorial credibility with social-native flair. In an age where attention spans are measured in seconds, the channel has mastered the art of turning the scroll into a stop and then into a share.

  • News18 India stays a cut above as Hindi news crown slips from rival Aaj Tak

    News18 India stays a cut above as Hindi news crown slips from rival Aaj Tak

    MUMBAI: When it comes to news wars, News18 India is scripting the headline itself by clinching the Hindi news crown yet again. The latest BARC report cements its dominance, showing the channel outpacing rival Aaj Tak by a clear margin across both overall and primetime viewership.

    Between Week 32’25 and Week 35’25, News18 India drew a whopping 83,768 AMA’000s, leaving Aaj Tak trailing at 79,108 AMA’000s. The gap widens in the fiercely contested evening primetime slot (6 pm–11 pm), where over 12 weeks (Week 24’25–Week 35’25) News18 India commanded 36,480 AMA’000s, while Aaj Tak managed 27,916 AMA’000s. (Source: BARC | TG: NCCS All 15 plus | HSM).

    This streak of leadership underscores how the channel has become the go-to destination for audiences seeking credible, fast, and impactful journalism. Its combination of breaking news speed, on-ground reporting, and sharp debates has given it a formidable edge in the Hindi-speaking markets.

    Fronting this rise are a powerhouse of star anchors Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, Aman Chopra and Pankaj Bhargava whose shows consistently set the evening agenda with fiery debates and exclusives.

    Part of the larger News18 Network, the channel has also extended its clout beyond TV screens, strengthening its hold across digital platforms to capture viewers wherever they consume news.

    With these numbers, News18 India isn’t just reporting the story, it’s becoming the story, turning primetime battles into a showcase of audience trust and loyalty.

  • News18 reigns supreme as rivals trail in English and Hindi news battle

    News18 reigns supreme as rivals trail in English and Hindi news battle

    MUMBAI: When it comes to the news game, the 18s are playing in a league of their own. CNN-News18 and News18 India have once again flexed their dominance, leaving competitors scrambling to catch up in both English and Hindi news television.

    According to the latest BARC data, CNN-News18 continues to tower over the English news space with a hefty 38.8 per cent market share, while NDTV 24×7 trails at 23.8 per cent and Times Now at a modest 17.0 per cent. (BARC India | Mkt: India | TG: 15 plus | Wk30’25 – 33’25 | 8 Channels considered | Market Share  per cent Basis AMA’000). Ever since BARC ratings resumed in March 2022, CNN-News18 has kept its crown, week after week, making its supremacy look almost effortless.

    The Hindi turf tells a similar story. News18 India clocked 77,918 AMA’000, comfortably ahead of Aaj Tak at 74,546 AMA’000 (BARC | Metric: Avg. Weekly AMA’s | TG: NCCS All 15 plus | Period: Wk 30’25-Wk 33’25, 24 Hrs, All Days | Market: HSM). With anchors like Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra fronting its power-packed programming, News18 India continues to be the nation’s preferred pitstop for Hindi news.

    Part of the larger News18 Network, which boasts the country’s biggest omni-channel news presence, both CNN-News18 and News18 India have invested heavily in editorial firepower and technology. The strategy is paying off handsomely, with the network cementing its place as India’s most-watched and trusted news giant proving that in the battle for eyeballs, the house of 18 is still the boss.

  • NDTV hires Aajtak veteran Sameer Anand

    NDTV hires Aajtak veteran Sameer Anand

    MUMBAI: NDTV has recruited  a senior advertising executive from rival broadcaster TV Today, as India’s news channels scramble for talent in an increasingly competitive market.

    Sameer Anand, who spent four and a half years climbing the ranks at TV Today’s Hindi news channel Aajtak, has joined NDTV as assistant vice president. The move comes as broadcasters battle for advertising revenues in a market where every rupee counts.

    Anand’s hire is a coup for NDTV Arena, the broadcaster’s sports arm. At Aajtak, he rose from assistant general manager to deputy general manager of ad sales, handling key corporate accounts that included blue-chip clients such as Maruti Suzuki, LG, Samsung and Panasonic during his earlier stint at Red FM.

    The executive’s career spans nearly two decades across India’s media landscape, including stints at Zee Entertainment Enterprises and radio broadcaster Red FM, where he cut his teeth managing corporate sales for 13 years.

    His appointment signals NDTV’s intent to bolster its commercial operations as Indian news channels face pressure from digital platforms and changing viewer habits. The broadcaster, which has weathered regulatory storms and ownership changes, is keen to strengthen its advertising revenues through experienced hands.

    The hire also reflects the musical chairs nature of India’s media industry, where seasoned sales executives command premium salaries as channels vie for market share in a fragmented landscape.

  • News18 India takes a jab at Aaj Tak with bold print campaign in The Economic Times

    News18 India takes a jab at Aaj Tak with bold print campaign in The Economic Times

    MUMBAI: Three years is a long time to lie low, and News18 India isn’t letting its rival forget it. In a front-page ad that screams swagger, the channel took a not-so-subtle dig at competitor Aaj Tak with the line: “3 saal se gire, Aaj Tak nahi uthe”. Plastered across The Economic Times on
    10 June, the ad fired off a victory lap, underpinned by a bouquet of audience metrics.

    According to BARC (Wk 22’22–21’25, 24 hours, all days, HSM), News18 India clocked 7.88 crore average weekly AMA, decisively ahead of Aaj Tak’s 7.35 crore. The jab wasn’t just terrestrial. On YouTube, the network reported a massive 3.4 billion views, more than triple Aaj Tak’s 1.04 billion, as per May 2025 Playboard data.

    For three straight years, News18 India has claimed the top position in the Hindi news genre, especially during national events where real-time analysis and critical reportage often define trust.

    Its editorial firepower comes from a frontline of anchors including Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra. Backed by a nationwide web of reporters, the channel has kept its programming punchy, polarising when needed, but persistently on point.

    News18 India’s latest campaign doesn’t merely flaunt numbers—it sharpens them into weapons. As the digital and broadcast battlegrounds heat up, this move signals that News18 doesn’t just want to lead the race. It wants to win it with style.

     

  • Breaking news, breaking records as Aaj Tak holds Hindi crown again

    Breaking news, breaking records as Aaj Tak holds Hindi crown again

     MUMBAI: Prime time isn’t just Aaj Tak’s time, it’s the time they broke the mould and the leaderboard. India’s leading Hindi news channel, Aaj Tak, has retained its No. 1 position in Week 21 of the BARC ratings for 2025 (HSM | 15 plus | 24 Hrs | Gross AMA’000), clocking a Gross AMA of 1,06,202 and commanding a 13.3 per cent market share the highest among the 14 Hindi news channels tracked. Its closest competitor, News18 India, followed with 1,05,147 AMA and a 13.1 per cent share, showing just how close the news battle can get when the stakes are sky-high.

    This win isn’t just statistical, it’s strategic. The channel’s decisive and sustained coverage of ‘Operation Sindoor’, a major national story that dominated headlines in May, proved to be a defining moment. Aaj Tak’s revamped prime time roster, featuring anchors surgically slotted into time bands with distinct formats, captured viewer loyalty and cemented the channel’s position across TV and digital platforms.

    On 8 May, during the peak of Operation Sindoor’s coverage, 2 million concurrent viewers tuned in to Aaj Tak’s Youtube livestream, setting another benchmark and demonstrating that the channel’s dominance extends far beyond traditional broadcasting.

    Weeks 18 and 19 had already seen Aaj Tak notch record engagement across rolled and unrolled BARC data. Now, with Week 21 locked in as a win, the message is loud and clear when breaking news breaks, India still turns to Aaj Tak.

    With competitors close behind, Aaj Tak’s consistent edge in editorial innovation, digital integration, and anchor-led prime time might just be the secret sauce to its continued lead. For now, the scoreboard says it all and the ticker at Aaj Tak HQ probably reads: still number one.