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MUMBAI: After the two-week long conflict, the three bodies IBF, AAAI and ISA along with TAM came up with the consesus, last week. Hence, from now...
MUMBAI: The two-week long standoff between IBF, AAAI and ISA finally ended mid-last week as the three constituents came up with a consensus. However, if one...
MUMBAI: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement....
MUMBAI: As everyone waited for the standoff between IBF, AAAI and ISA to resolve, the channels went on to showcase their shows and advertisements. And before...
MUMBAI: One stakeholder to be quite delighted with the fact that advertisers, broadcasters and agencies have sorted out their differences on TV ratings is undoubtedly TAM...
MUMBAI: Phew! One can finally breathe a sigh of relief now that the three stakeholders – Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI)...
MUMBAI: Even as the day saw a couple of more notices to unsubscribe from TAM‘s TV ratings. The Advertising Agencies Association of India (AAAI) president Arvind...
There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the...
There are two kinds of individuals out there. Those, who lead their lives on their own terms and others, who lead their lives according to the...
MUMBAI: It finally looks like the industry is rallying around TAM Media. First, the AAAI announced its support for TAM this morning. Now it is the...
MUMBAI: The Advertising Agencies Association of India (AAAI) has come out strongly in support of TAM and stated that discontinuing its ratings service as the broadcasters...
MUMBAI: Even as the broadcast community gets ready to put the lights out on India‘s TV ratings, TAM Media CEO LV Krishnan has suggested that he...
MUMBAI: After nearly three weeks of speculation, debate and discussions, the advertising agencies, represented by the Advertisng Agencies‘ Association of India (AAAI), and the broadcasters, represented...
MUMBAI: The stalemate between the Indian Broadcasting Foundation (IBF) and the Advertising Agencies Association of India (AAAI) on the net billing issue has been resolved and...
MUMBAI: Broadcasters, facing tax liabilities on account of non-deduction of TDS on agency commission, had stopped airing ads. This was because advertising agencies did not agree...
MUMBAI: The curtains are slated to go down on a very long-standing practice in the media industry tonight. Sources in the broadcasting fraternity reveal that net...
MUMBAI: Advertising and media agencies in India have got a breather on the net billing issue. Even as the Indian Broadcasting Foundation (IBF) announced that its...
MUMBAI: In an effort to create a reliable television rating system, the Telecom Regulatory Authority of India (Trai) today issued a paper to deal with issues...
MUMBAI: Come the end of the next advertising billing cycle, an age old practice is likely to come to an end in the Indian broadcasting industry,...
Developing a new television audience rating system is a long, arduous and costly process. It has required as a prerequisite that the three major stakeholders –...
As the ancient Chinese proverb goes – May you live in interesting times! 2012 was certainly an interesting year. Worsening economic conditions caused India‘s GDP growth...
MUMBAI: Goafest 2013, the annual South Asian advertising festival, will be held on 5 and 6 April at the Zuri White Sands in Goa. The theme...
MUMBAI: Publicis CEO-South Asia Nakul Chopra has been appointed as chairman of the advertising event Goafest 2013. Chopra was a part of the core committee team...
MUMBAI: Viewership data for individual news channels from 7 October 2012 will be available on 9 January when TAM Media Research, the television ratings service provider,...
MUMBAI: After much drama and negotiations over the last few days, India will get its first television viewership data from the digital viewership with news being...
MUMBAI: News broadcasters Association (NBA) has agreed to have resumption of TAM Media Research’s viewership ratings data of all news channels from 9 January, a deferment...
MUMBAI: The industry will have to wait longer to get to know how audiences watched television for the last nine weeks in a digitised environment. TAM...
MUMBAI: The suspension of TAM data for nine weeks till 8 December will not have much bearing on the way advertisement deals are done, at least...
MUMBAI: Release of television viewership ratings in India has been suspended till 19 December to provide a stabilisation period after the compulsory switchover to digital delivery...
MUMBAI: Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI) and Indian Society of Advertisers (ISA) on Monday could not arrive at a consensus on...
MUMBAI: Don‘t mistake the alternative television ratings system to be under the total control of the private broadcasters, advertising agencies and the advertisers. The government is...
NEW DELHI/MUMBAI: The government on Tuesday directed broadcasters, advertisers and advertising agencies to submit a detailed plan for making Broadcast Audience Research Council (BARC) functional soon....
NEW DELHI: The pressure on TAM Media Research, India‘s sole television ratings provider, is just not easing. The Information & Broadcasting (I&B) Ministry has decided to...
MUMBAI: Television broadcasters need to have patience as all the stakeholders are taking steps to move to a system of audience measurement acceptable to all, said...
MUMBAI: TAM, the television ratings provider, has assured the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) that it will work...
MUMBAI: With NDTV‘s lawsuit against television ratings provider TAM Media raising concerns among the industry affiliates, the Advertising Agencies Association of India (AAAI) and the Indian...
MUMBAI: The ball is in the Indian Broadcasting Foundation‘s (IBF) court and the draft document (incorporating memorandum and articles of association) has been sent to them...
MUMBAI: Advertising Agencies Association of India (AAAI) has appointed Leo Burnett chairman and CEO of India subcontinent Arvind Sharma as president for the year 2012-2013 at...
MUMBAI: The Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and Advertising Agencies Association of India (AAAI) Wednesday formally announced the official formation of...
MUMBAI: Goafest 2012‘s organising committee announced the launch of the programme named ‘marketing wizards‘ for delegates under 30 years belonging to the member companies of the...
MUMBAI: The theme of Goafest 2012, to be held on 19-21 April, will be ‘Magic of ideas.‘ In line with the overall festival theme, Goafest 2012...
MUMBAI/NEW DELHI: Television news broadcasters are pressuring for a monthly ratings system that will free their content from being weighed on a weekly basis, but advertising...
MUMBAI: Interface Communications executive director Nagesh Alai has been re-elected president of Advertising Agencies Association of India (AAAI) for the year 2011-2012 at its Annual General...
MUMBAI: Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay (ACB) said Thursday that the sixth edition of Goafest will be extended to five...
NEW DELHI: News television channels have welcomed the formation of the independent, media-run rating agency, Broadcast Audience Research Council (BARC), saying competition will be good. However,...
As the sun and sands of Goa beckon the Indian advertising, media and marketing community for the AAAI organized ad festival Goafest from 19 – 21...
MUMBAI: The Advertising Agencies Association of India (AAAI) has for the fifth consecutive year announced the young creative talent contest renewing their endeavour of nurturing and...
MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that they will hold a 10-session 30-hour experience, The Block The Triple A Creative Workshop. The...
MUMBAI: The Advertising Association of India (AAAI) to mark its Diamond Jubilee has announced a series of seminars. The first, will provide an opportunity for professionals...
NEW DELHI: A tough stance against errant companies has helped broadcasters get back outstanding dues in jiffy. Only into the second day of an embargo put...
