ITV

Tag: ^a t o m Network

  • Enormous lives up to its name as digital dominance gets properly massive

    Enormous lives up to its name as digital dominance gets properly massive

    GOA: Day two of Goafest 2025 witnessed Enormous absolutely bulldozing the digital specialist category with the sort of performance that makes other agencies wonder if they’ve been doing this whole digital thing wrong all along.

    The aptly named agency lived up to its billing by hoovering up 64 points through one gold, five silvers, six bronzes and a merit—a haul so comprehensive it left competitors reaching for their calculators and then quietly weeping into their keyboards.

    Leo India managed a respectable second place with 26 points courtesy of two silvers, three bronzes and a merit, though one suspects they might have preferred a few more zeros on that scoreboard. Meanwhile, ^a t o m network and Mudra Max found themselves locked in a dead heat at 22 points each—^a t o m network with one silver, three bronzes and two merits, whilst Mudra Max opted for one silver and four bronzes. 

    The gold rush wasn’t entirely monopolised by the winner. Tilt Brand Solutions snagged 18 points with one gold, one silver and one bronze, whilst Schbang grabbed 16 points with one gold and two bronzes. Swiggy Ltd proved that food delivery companies can serve up awards too, bagging 14 points with one gold and one silver.

    The middle order was packed tighter than a Mumbai local train. Digitas, Maitri Advertising Works, The New Thing by Talented, and VML India all managed 12 points each—though their routes  varied wildly. FCB India scraped together 10 points with one bronze and three merits.

    Those trailing weren’t entirely forgotten. Grey Group, Krafton India, and Restless – a division of Magic Circle Communications each managed six points, whilst the stragglers—BelieveTrinity, Havas Life Mumbai, Havas Worldwide India , Interactive Avenues , and Rapidue Technologies —all pocketed two points each. 

    The Abby Creative Awards 2025, powered by The One Show, continued their systematic dismantling of every conceivable advertising category, with broadcaster, design specialist, mobile specialist, technology specialist, and direct specialist awards ensuring no stone remains unturned in the quest for creative excellence.

  • Leo India and Mindshare tie for tech supremacy as Goafest gets techie

    Leo India and Mindshare tie for tech supremacy as Goafest gets techie

    GOA: Day two of Goafest 2025 delivered a technological thriller as Leo India and Mindshare found themselves locked in a perfect 10-point tie for ‘technology specialist agency of the year’—proof that sometimes even the most sophisticated algorithms can’t pick a winner.

    Leo India clinched its share of the crown with one silver and two merits, whilst Mindshare matched the tally with one silver and one bronze. It was the sort of neck-and-neck finish that would make a horse race look pedestrian.
    Leo India
    The chasing pack managed  eight points each. ^a t o m network secured third place with one bronze and two merits, whilst Cheil India, Enormous, Havas Life Mumbai, and Madison Media all bagged eight points courtesy of two bronzes each. Good Morning Films managed the same score with a single gold—which suggests that sometimes quality beats quantity, though not by much.

    The middle order was positively stuffed with contenders. BBH Communications India private limited, Hyphen Brands, and Tagglabs Experiential each grabbed six points, with BBH and Tagglabs managing a silver apiece whilst Hyphen Brands settled for one bronze and one merit. Tribes Communication also hit six points, though it did it the hard way with three merits—the participation trophy approach to excellence.

    The tail-enders weren’t entirely forgotten. FCB India and Interactive Avenues each scraped together four points with two merits apiece, whilst Hogarth Studios managed the same score with a single bronze. Grey Group and VML India brought up the rear with two points each, courtesy of one merit—hardly the stuff of technological revolution, but at least they showed up.

    The Abby Creative Awards 2025, powered by The One Show, continued their relentless categorisation of excellence, with broadcaster, PR, digital specialist, design specialist, mobile specialist, and direct specialist awards ensuring that every conceivable advertising niche gets its moment in the sun.

    (Pictures: Top: The Mindshare team, below: The Leo India team)

  • FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    FCB India spins gold in PR specialist agency of the year at Abby Creative Awards by One Show

    GOA: Day two of Goafest 2025 witnessed FCB India absolutely demolishing the competition in the public relations category, proving that sometimes the best way to handle PR is to simply be brilliant at it.

    The agency swept to victory as ‘public relations specialist agency of the year’ with a frankly ridiculous haul of 66 points, built on four golds, three silvers, three bronzes and two merits. It was the sort of performance that left rivals wondering whether they’d accidentally entered a different competition entirely.

    Leo India managed a respectable runner-up spot with 38 points, courtesy of three silvers, four bronzes and two merits—though one suspects they might have preferred trading some of that bronze for a bit more gold. Tribes Communication rounded out the podium with 26 points, bagging one gold, two silvers, one bronze and a merit in what can only be described as a thoroughly balanced performance.

    The others  made their presence felt too. BC Web Wise nabbed 10 points with one silver and one bronze, whilst Grey group and Mudra Max each scored eight points—Grey group with a single gold and Mudra Max with two bronzes. Meanwhile, ^a t o m network, Godrej Enterprises group, and Social Panga – Higa Digital all managed six points apiece, proving that in the PR game, every point counts.

    Even the laggards got their moment. Grey Alchemy picked up four points with a bronze, whilst boAt Lifestyle and Digitas each secured two points with a merit—hardly earth-shattering, perhaps, but better than going home empty-handed.

    The Abby Creative Awards 2025, powered by The One Show, continued their relentless march through specialist categories, with broadcaster, digital specialist, design specialist, mobile specialist, technology specialist, and direct specialist awards all up for grabs. 

  • DS Group’s Dairy brand Ksheer launches a campaign for its Ghee range

    DS Group’s Dairy brand Ksheer launches a campaign for its Ghee range

    Mumbai: DS Group (Dharampal Satyapal Group), a multi-business corporation and an FMCG conglomerate, has unveiled a new campaign for its Ksheer Ghee range titled “Jab Khaana Bane Ksheer Ghee Se, Toh Gul Ho Jaye Boliyaan, Chatpataye Ungliyaan.” This campaign, developed with its agency partner, ^a t o m Network, aims to add a tasty twist to the way consumers perceive and experience ghee. The digital film will be amplified across multiple digital touchpoints, including Instagram, Facebook, YouTube, and various OTT channels.

    The campaign’s tagline, “Jab Khaana Bane Ksheer Ghee Se, Toh Gul Ho Jaye Boliyaan, Chatpataye Ungliyaan” (‘When your food is cooked with Ksheer Ghee, conversations are gone, because licking fingers is on’), encapsulates the idea that the sheer deliciousness of food cooked with Ksheer Ghee adds a flavour which words cannot express. Targeting mothers and families, Ksheer Ghee offers more than just tasty food—it gives birth to a new language from the ‘lip-smacking’ sounds of your fingers because you can’t resist digging into the food and licking them off your fingers and one is engrossed in savouring the food, oblivious to everything else.

    DS Group AGM Marketing, Dairy Pravin Roy said, “DS Group is excited to introduce the latest campaign which adds a delectable new dimension to our Ksheer Ghee range. This unique campaign beautifully captures how Ksheer Ghee transforms every meal, making the tongue dance with delight and the fingers eager to eat more.”

    ^a t o m Network CCO & co-founder Yash Kulshresth added, “We all have had food with family and friends, and some delectable meals left everyone speechless. We took the creative leap to show how a family has cracked a new food language because the desi khana was prepared in Ksheer Ghee’s richness.”

  • Hyatt unveils ‘Perfectly Yours 2.0’ in India: A musical trilogy celebrating Indian weddings

    Hyatt unveils ‘Perfectly Yours 2.0’ in India: A musical trilogy celebrating Indian weddings

    Mumbai: Hyatt today announced the launch of ‘Perfectly Yours 2.0,’ in India a much-awaited sequel to the clutter-breaking wedding campaign that was introduced last year for modern Indian couples who seek a personalised wedding experience. While `Perfectly Yours` was a testament to the meticulousness and personal involvement with which Hyatt planned and executed the modern-day “dream wedding,” the new initiative strives to make the wedding “uniquely yours” not just on the wedding day – but across key moments like the proposal, the wedding and beyond as well. The core of the campaign stays true to how Hyatt hotels puts the ‘You’ in your wedding.

    Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on some of the culturally rich events in Indian weddings such as the mehendi, sangeet, wedding rituals and family reunions through a trilogy of musical experiences intertwined with the captivating narrative of a modern Indian couple and their emotions as they take the steps toward forever. This has been achieved by bringing together some of the best homegrown artists from the country to create melodies for a celebration that transcends beyond the big day.

    The enchanting trilogy commences with ‘Fell In Love In A Hopeful Place,’ featuring the soulful voices of Monali Thakur and Ashu Shukla, as the couple experiences the magic of their first meeting at a friend’s wedding in a Hyatt hotel. In the second chapter, ‘Shor Aur Sukoon,’ Aakriti Kakkar and Osho Jain lend their mesmerizing vocals to a tale filled with jittery excitement as the couple navigates the intricacies of planning their grand day, while the backdrop of a Hyatt hotel provides an elegant canvas for their dreams. The trilogy concludes on a poignant note with ‘Dheere Dheere’, sung by the dynamic duo Sona Mohapatra and Akkhil Sachdeva, beautifully encapsulating the culmination of the couple’s journey as they exchange vows and embark on a lifelong adventure together.  

    Composed & written by the talented Sreejone Nag and brought to life under the masterful production of Ankur Shrivastava, the Perfectly Yours musicals star actors Karan Jotwani and Shreya Gupto as the lead protagonists. Staying true to the purpose of caring for people so they can be their best, colleagues at Hyatt hotels stand as pillars of support throughout the couple’s romantic journey, seamlessly weaving their presence into crafting unforgettable moments, from the initial spark of romance to the joyous union of the two souls.

    Commenting on the initiative, Hyatt regional vice president of commercial, India and Southwest Asia Kadmbini Mittal said, “With the ‘Perfectly Yours’ campaign, we were able to successfully spark conversations around how modern Indian weddings are increasingly reflective of the couple’s characteristics and beliefs, while focusing on Hyatt’s expertise in curating personalised experiences for each couple. Expanding on the love and accolades received by the inaugural campaign, we are delighted to present ‘Perfectly Yours 2.0,’ which is dedicated to enhancing this offering by encapsulating Hyatt hotels’ commitment to going above and beyond the wedding day by building culturally rich moments to ensure a unique experience for each couple. As the campaign demonstrates, we do take pride in `putting the You` in your wedding.”

    Hyatt hotels have long been the perfect setting for tailor-made weddings and the Perfectly Yours campaign takes this expertise and experience many steps forward through an assortment of personalized experiences, from innumerable culinary delights, customized culinary experiences and sustainable décor options, to even including pets in the wedding celebrations.

    The #PerfectlyYours participating hotels represent Hyatt’s celebrated brands across India’s top metropolitan cities and wedding destinations, ensuring that couples can choose from a wide range of hotels and brands. The hotels include Andaz Delhi, Grand Hyatt Mumbai, Grand Hyatt Goa, Alila Diwa Goa, Alila Fort Bishangarh, Hyatt Regency Dehradun, Hyatt Regency Jaipur, Hyatt Regency Chandigarh, Hyatt Centric Sector 17 Chandigarh, and Park Hyatt Hyderabad.

    The musical trilogy can be viewed across ‘Hyatt India Weddings’ social media platforms –  Instagram, Facebook, YouTube, and Linkedin. It can also be streamed on Spotify and iMusic.

     

  • Cipla launches a song with Shankar Mahadevan for the Tuffies campaign

    Cipla launches a song with Shankar Mahadevan for the Tuffies campaign

    Mumbai: Empowering kids living with chronic respiratory conditions like asthma through the magic of music, Cipla forays into the next phase of its Tuffies campaign with a new song. The mighty melody has been sung and composed by Shankar Mahadevan and conceptualised with creative agency ^ a t o m network. With the aim of spreading the Tuffies mission nationwide, the new song will be part of the company’s strengthened efforts to promote paediatric respiratory care awareness through both online and offline channels. The Tuffies song is now available across Cipla’s social channels.

    Speaking on the launch of the new song, Cipla Ltd CEO – one India business Achin Gupta said, “Music has always been an incredible medium of expression and at Cipla we have tremendous belief in its ability to inspire, motivate and unite. We’re excited to launch the ‘Dhan-ta-daa’ song specifically created for little Tuffies across the country and we’re especially excited to have collaborated with the talented Shankar Mahadevan to help us bring the spirit of ‘Tuffies’ alive.”

    Singer and composer Shankar Mahadevan said, “Music is a powerful tool for storytelling and I’m so happy to have been presented with the opportunity to be part of such a special project that brings attention to a serious and relevant cause. Learning about the impact of a disease like asthma on little ones across the country was an eye-opener and Cipla’s commitment to these little ‘Tuffies’ is commendable. Melodious and catchy, our hope is that this song resonates with children, enabling them to take charge of their own health and give them the courage to achieve their full potential.

    The song launch will be coupled with new initiatives that includes a second comic book titled, ‘Mystery of the Lost Kitty’, which for the first time has been co-created with Indian paediatricians. Furthermore, recognizing the crucial role of schools in promoting health education, the company has rolled out the ‘Tuffies ki School Yatra’ to 1000 plus schools across the country. Through this hands-on approach the company hopes to empower students and staff with the knowledge to navigate respiratory conditions, dispel misconceptions, and promote proactive respiratory health management. In addition to asthma screening opportunities, the yatra includes fun activities like blow painting for kids, engaging group sessions with healthcare professionals for staff members, and opportunities for parents to feature their child in the next Tuffies comic book.

    Link to read second comic book, ‘Mystery of the Lost Kitty’: https://www.breathefree.com/tuffies/read-comics/

    Speaking on the new comic book and the ‘Tuffies Ki School Yatra’, Cipla Ltd CEO – one India business Achin Gupta,  “Addressing India’s young population, where 70-82% of those suffering from wheezing or severe asthma remain undiagnosed[1], Tuffies aims to educate and entertain children in a relatable language. Exemplifying the power of tailored creative storytelling in effectively engaging audiences, the slew of offline and online activities will only further bolster these ambitions and aid our mission of raising awareness about paediatric respiratory care”.

    Led by the delightful, animated characters Vicky, Mini, Gullu and Mr. Puffy – Tuffies hopes to inspire children with respiratory conditions, like asthma, to take charge of their health through dynamic storytelling and engagement. It also assists parents and caregivers in distinguishing between accurate information and misconceptions about these conditions.

    Disclaimer: This information is only for general awareness and is neither intended nor expected to promote, use, or endorse any product or encourage use of medicines or treatment in any way nor implied to be a substitute for professional medical advice nor for diagnosis or treatment/cure of any medical condition. The views expressed are independent opinion based on studies from validated qualified sources. Your discretion must be exercised before using the information for consulting doctor. Please consult your doctor/registered medical practitioner before starting any treatment/medicine/ inhaler. This is being used only as a reference to create awareness and is not an advertisement.

  • History TV18 unveils new documentary on India’s Jal Jeevan Mission, ‘Jal Dhaara: Har Ghar Jal’

    History TV18 unveils new documentary on India’s Jal Jeevan Mission, ‘Jal Dhaara: Har Ghar Jal’

    Mumbai: History TV18 has announced the premiere of its new documentary, Jal Dhaara: Har Ghar Jal’, releasing on 23 October, 2023 at 8 p.m. The 40-minute documentary unravels the remarkable story of India’s ambitious ‘Jal Jeevan Mission’, a nationwide initiative aimed at providing permanent water connections to 16 Crore rural households by 2024. The mission is set to quench the thirst of millions of Indians and prevent the impending water crisis in the country.

    Narrated by renowned journalist Richa Anirudh, ‘Jal Dhaara: Har Ghar Jal’ takes viewers on an inspiring journey that traces the beginning of India’s water revolution, which started in Gujarat. The film features personalities like Bharat Lal, (Former JJM Mission Director), Ashok Gulati (Agricultural Economist and Professor at ICRIER), Vini Mahajan (Secretary, Jal Shakti Ministry – DDWS), Sunita Narain (Environmentalist – Centre for Science and Environment) and R. K. Sama (Project Director – WASMO, Gujarat), who highlight the tireless efforts of India’s ‘water warriors’, including the inspiring ‘Jal Sahelis’, dedicated ‘Pani Panchayat members’ and ordinary citizens who are making valuable contributions towards water security for all.

    ‘Jal Dhaara: Har Ghar Jal’ transcends geographical boundaries as it travels from the parched valleys of Ladakh to traditionally water-stressed regions like Bundelkhand and Vidarbha. It explores the difficulties encountered in areas in and around the Thar desert, and urban coastal landscapes in cities like Chennai.

    While the film highlights the daily struggles of people due to water scarcity, it also showcases the historic milestone of laying water pipelines that reach even the most remote and inaccessible corners of India, transforming ‘Har Ghar Jal se Nal’ into a people’s movement.

    The documentary provides audiences with insights into India’s innovative ‘Water Model,’ a blend of traditional water wisdom and cutting-edge technology. It highlights the revival of traditional water sources, the construction of check dams and watersheds for rainwater harvesting, and the significance of ‘catching the rain where it falls, when it falls.’ The film also explains how technology is empowering individuals and communities while creating new opportunities for livelihood and financial security. It features large-scale projects for water management, desalination, and greywater treatment, as well as satellite mapping, climate-smart farming, and sustainable housing.

    The Jal Jeevan Mission is not only shaping a sustainable and water-secure future for India but also serving as a global model for future initiatives.

    ‘Jal Dhaara: Har Ghar Jal’ premieres on History TV18 on 23 October, 2023 at 8 p.m. and will also be made available on the factual entertainment leader’s YouTube channel.