Tag: 9XM

ShopClues’ exclusive launch of Sunday Flea Market on 9XM

MUMBAI: ShopClues makes a grand move towards Television through its recent tie-up with India’s leading Bollywood Music Channel, 9XM. The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’. Airing every Sunday from 11 am to 1 pm, ‘Shopclues.com presents Sunday Flea Market’ proffers an exciting shopping experience to the tunes of Bollywood Chartbusters.

The show rides on the popular concept of Online Flea Market pioneered by ShopClues, with the same name. Since inception, ShopClues’ Sunday Flea Market has been a real game changer in the Indian Ecommerce space. This merchandizing property curates a mix of Products Under Rs. 1000 to replicate the experience of a ‘Shani Bazaar’ or ‘Mangal Bazaar’, hence it is modelled to the frame of local neighbourhood bazaars. Featuring Unstructured Product Categories like Daily Utilities, Garden Needs, Kitchen Storage, Hardware, Electronics & Automotive Accessories etc., it caters to the needs of consumers of every age group.
This prized proposition brings the serendipity of finding Unusual Products online such as a Skipping Rope or a Mosquito Killer Racket, which are often pursued in a local street market on a Sunday. The eagerness to explore and buy all the day-to-day utilities at home triggers the impulse shopping behaviour of consumers. Its Low Price Point coupled with Unit Quantity element propels merchants to sell such products at amazingly low prices. Tapping the curiosity and excitement of consumers, it brings the most Paisa-Vasool Deals to the table, every Sunday. This first-ever Online Flea Market is now streaming on TV to entice the large viewer base of 9XM.

‘Shopclues.com presents Sunday Flea Market’, is an anchor-based show where viewers get to watch the latest Bollywood songs along with introduction to the Aflatooni Products of Sunday Flea Market. Now, shoppers across India have another medium to access the Best Deals on almost everything they need in their daily life.

Speaking about the association ShopClues marketing AVP Nitin Agarwal said, “Sunday Flea Market has been one of the most successful merchandising propositions in the Indian e-commerce segment and now we bring this amazing offering on TV. Our consumers and viewers of 9XM can now enjoy a delightful cocktail of shopping and entertainment with ‘Shopclues.com presents Sunday Flea Market’. The partnership with 9XM is certainly going to be a mutually beneficial one as both brands are very popular and have a massive appeal.”

Commenting on the initiative 9X Media chief revenue officer Pawan Jailkhani said “Shopclues.com presents Sunday Flea Market, is a first of its kind show on Indian television where viewers get to shop while getting entertained with the latest chart buster Bollywood songs. We are pleased to partner with Shopclues.com in this endeavour. Sunday Flea Market will definitely resonate with the young music lovers across India.”

April 13, 2016
Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.

MUMBAI: Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles.

Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnessed a 80% GRP rise in viewership. Aired every Sunday from 6 pm to 7 pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.

A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.

Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.

Sab Group CEO Manav Dhanda said, “At Sab Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”

Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.

April 13, 2016
Mastiii to launch two new shows: Mastiii Star Wars and Mastiii Doubles.

MUMBAI: Mastiii, the music channel is all set to launch two new shows namely Mastiii Star Wars and Mastiii Doubles.

Mastiii Star Wars is a one-of-its-kind musical war between the stars of Bollywood, which within its very first week of telecast, has witnessed a 80% GRP rise in viewership. Aired every Sunday from 6 pm to 7 pm, the show will have a predefined theme or situation within which the stars will be pitted against each other. For example, if the theme selected is college romance, then two back-to-back songs of different actors will be played on the channel. Viewers will have to judge the stars by voting for the best star in college romance.

A real time voting mechanism has been implemented where the viewers can vote on the Twitter handle and Facebook page of Mastiii channel while the show is going on. The winners amongst the stars will be announced throughout the next week from Monday to Friday. The link to vote for the stars will be reflected on the screen during the show. This one hour show will have approximately 10 songs per show along with 5 predefined themes.

Mastiii Doubles will have two songs from the same actor, actress, singer or music composer back-to-back.The show is already shaking grounds by leading the music genre in that given day part by bagging an incremental gain of 83% where as competitors like 9XM and Sony Mix were faced with a decline. Mastiii Doubles will be telecast twice in a day from Monday to Saturday between 9am to 10am in morning and 5pm to 7pm in evening. On Sunday, the show will be aired at 9 am to 10 am in the morning and 5 pm to 6 pm in the evening.

Sab Group CEO Manav Dhanda said, “At Sab Group, innovation is the basis of our foundation. Mastiii being the number one channel in its category, the onus to evolve music as a genre lies on us; which we continue to do with our two new shows. Our focus remains on providing unique content with an aim to engage and interact with the viewer.”

Other shows on the channel include Hit Hai Toh Bajega, Hit Melodies, Just Arrived, Just Mohabbat, Love AajKalAurKal, Evergreen Hits and the Golden Era by Anu Kapoor. Mastiii has been dominating the music genre with their channel’s unique programming being the differentiating factor.

April 13, 2016
Chrome week 3: Sports genre tops chart with 3.7% OTS

MUMBAI: The sports channels’ genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis across India by registering an increase of 3.7 per cent. DD Sports was the leader with 75.8 per cent OTS in week 3.

Next up, the kids genre with 3.7 per cent gain in the same market took the second spot in the list of top gainers. Nickelodeon led the tally with 72 per cent OTS.

The religious channels’ genre in Hindi Speaking Market (HSM) too noted a growth of 3.3 per cent with Aastha emerging as the chart topper with 91.1 per cent OTS.

Last but not the least, music channels in an identical market observed a 2.8 per cent rise with 9XM in the number one slot with 81.8 per cent OTS.

Meanwhile, witnessing a drop of 0.5 per cent, the English News channels’ genre in the six metros topped the loser category with Lok Sabha TV scoring 91.4 per cent OTS.

On the other hand, with a drop of 0.1 per cent, the English movies genre in six metros was in the second spot with Movies Now emerging as the most affected channel with 57.9 per cent OTS.

January 27, 2016
Chrome week 3: Sports genre tops chart with 3.7% OTS

MUMBAI: The sports channels’ genre emerged as the gainer in Chrome’s opportunity to see (OTS) analysis across India by registering an increase of 3.7 per cent. DD Sports was the leader with 75.8 per cent OTS in week 3.

Next up, the kids genre with 3.7 per cent gain in the same market took the second spot in the list of top gainers. Nickelodeon led the tally with 72 per cent OTS.

The religious channels’ genre in Hindi Speaking Market (HSM) too noted a growth of 3.3 per cent with Aastha emerging as the chart topper with 91.1 per cent OTS.

Last but not the least, music channels in an identical market observed a 2.8 per cent rise with 9XM in the number one slot with 81.8 per cent OTS.

Meanwhile, witnessing a drop of 0.5 per cent, the English News channels’ genre in the six metros topped the loser category with Lok Sabha TV scoring 91.4 per cent OTS.

On the other hand, with a drop of 0.1 per cent, the English movies genre in six metros was in the second spot with Movies Now emerging as the most affected channel with 57.9 per cent OTS.

January 27, 2016
Three ad campaigns to watch out for on Republic Day

MUMBAI: Marketers are forever in search of new engaging ways to connect with consumers, but consumers, at the end of the day, are people. In India, the word ‘people’ has a varied connotation with the country having a population of over a billion, nestling several languages, religions and cultures. Hence a message targeted at a few million might not connect with the rest.

While the Indian calendar is checkered with festivals that trigger traction from several millions, there are few things that connect the 1.8 billion as one like cricket, a national crisis or even our pride as Indians.

Creatives understand this well, and have time and again thrilled, moved, excited and even tickled us with these instances of Indian-ness. This Republic Day too, there are a handful of brands riding the patriotic wave and delivering some version of the many facets of what makes us Indian. Indiantelevision.com handpicks a few for our readers.

9XM’s #OneDreamOneIndia

A Republic Day video preaching religious harmony has been done to death and therefore is commonplace. But what about a video that reflects unity of several political ideologies? That is exactly what we see in this 90-second video where actors — who are clearly depicting stalwarts from major political parties in India — join hands to stand up against any threat to the nation. Going on air on 25 January, the ident ‘OneDreamOneIndia’ is sung by JSL Singh and Ranjit Bawa capturing the nation’s spirit of unity and freedom. The ident will be promoted across social media platforms and YouTube. After laughing at several newspaper cartoons that make fun of the rivalry between the national parties, and cracking up at their puppet parodies on television and digital medium, this new initiative from 9XM comes as a breath of fresh air.

Gaali Free India

Our constitution grants us free speech and by virtue of it we are free to use the language we choose, even if it is vulgar. But have we stretched our freedom too far to notice that ‘gaali’ has become part of our vocabulary? A question Water Communications’ founder and director Vandana Sethhi asks the nation through an innovative campaign.

Inspired by Prime Minister’s ‘Swachh Bharat’ initiative, the campaign gives an interesting spin off and seeks cleanliness in speech.

Videocon: FlagOfChange

The tricolour of Indian national flag evokes several emotions. It also carries the burden of several freedom fighters who gave their lives to gift us this day when we walk free with pride. It also carries the pride of the leaders of that time who gave their blood and sweat in building the Constitution. And yet we see many amongst us who take this for granted and bring down the decades worth of effort in a minute by giving into petty temptations. To some, it’s for extra cash, while for others, it might be to save themselves from bureaucratic hassles. This powerful short-film by Videocon created by Rediffusion Y&R reminds us of the burden of the Indian flag and urges everyone to start changing our mindset, at the same time inserting a message on anti-corruption.

January 25, 2016
Three ad campaigns to watch out for on Republic Day

MUMBAI: Marketers are forever in search of new engaging ways to connect with consumers, but consumers, at the end of the day, are people. In India, the word ‘people’ has a varied connotation with the country having a population of over a billion, nestling several languages, religions and cultures. Hence a message targeted at a few million might not connect with the rest.

While the Indian calendar is checkered with festivals that trigger traction from several millions, there are few things that connect the 1.8 billion as one like cricket, a national crisis or even our pride as Indians.

Creatives understand this well, and have time and again thrilled, moved, excited and even tickled us with these instances of Indian-ness. This Republic Day too, there are a handful of brands riding the patriotic wave and delivering some version of the many facets of what makes us Indian. Indiantelevision.com handpicks a few for our readers.

9XM’s #OneDreamOneIndia

A Republic Day video preaching religious harmony has been done to death and therefore is commonplace. But what about a video that reflects unity of several political ideologies? That is exactly what we see in this 90-second video where actors — who are clearly depicting stalwarts from major political parties in India — join hands to stand up against any threat to the nation. Going on air on 25 January, the ident ‘OneDreamOneIndia’ is sung by JSL Singh and Ranjit Bawa capturing the nation’s spirit of unity and freedom. The ident will be promoted across social media platforms and YouTube. After laughing at several newspaper cartoons that make fun of the rivalry between the national parties, and cracking up at their puppet parodies on television and digital medium, this new initiative from 9XM comes as a breath of fresh air.

Gaali Free India

Our constitution grants us free speech and by virtue of it we are free to use the language we choose, even if it is vulgar. But have we stretched our freedom too far to notice that ‘gaali’ has become part of our vocabulary? A question Water Communications’ founder and director Vandana Sethhi asks the nation through an innovative campaign.

Inspired by Prime Minister’s ‘Swachh Bharat’ initiative, the campaign gives an interesting spin off and seeks cleanliness in speech.

Videocon: FlagOfChange

The tricolour of Indian national flag evokes several emotions. It also carries the burden of several freedom fighters who gave their lives to gift us this day when we walk free with pride. It also carries the pride of the leaders of that time who gave their blood and sweat in building the Constitution. And yet we see many amongst us who take this for granted and bring down the decades worth of effort in a minute by giving into petty temptations. To some, it’s for extra cash, while for others, it might be to save themselves from bureaucratic hassles. This powerful short-film by Videocon created by Rediffusion Y&R reminds us of the burden of the Indian flag and urges everyone to start changing our mindset, at the same time inserting a message on anti-corruption.

January 25, 2016
9X Media is NOT UP for sale: Pradeep Guha

MUMBAI: Recent media reports spurred speculations that the Pradeep Guha led 9X Media, which has New Silk Route Advisors as a private equity fund holder, is up for sale. However, refuting all such rumours, Guha tells Indiantelevision.com, “There is no truth behind the published statements. I have read the report myself and I was shocked. Let me clarify that 9XM is not up for sale.”

The network now operates five channels namely 9XM (Bollywood music), 9X Jhakaas (Marathi music), 9XO (International music), 9X Tashan (Punjabi music) and 9X Jalwa (forever young Bollywood music).

New Silk Route holds 80 per cent stake in 9X Media while Guha owns 15 per cent.

“Being a media company that has been operating for so many years, eventually the private equity had to come out at some point. And that’s all that we are talking about at this stage. This does not imply any managerial or operational changes in the network or channel,” Guha explains.

The network was started by former Star India CEO Peter Mukerjea and his wife Indrani Mukerjea.

January 12, 2016
9XM to launch crowd sourced music AFP with Askme

MUMBAI: Getting innovative with advertiser funded programming (AFP), music channel 9XM has partnered exclusively with Askme.com to present a one-of-a-kind crowd sourced music show on Indian television. Titled #Asktrack, this advertiser funded show will curate its play list for each episode from audiences’ request on a variety of social media platforms like Twitter, Facebook and Whatsapp.

“Normally in a channel, it’s the programming team that decide what songs to play. But through this new show we are asking our audience to tell us what to air for them. In this endeavour we are happy to have Askme.com on board as our partners for#AskTrack and are confident that this viewer’s request show will resonate with the music lovers across India,” explains 9X Media chief revenue officer Pawan Jailkhani.

9XM viewers can select their favourite songs from the shortlisted songs presented across 9XM social media platforms. The songs, which garner the maximum number of votes will be used in the playlist for the 90 minutes break less music band.

Known for its innovative brand collaborations, the channel is banking on Askme.com’s brand concept to bring light to their new show through this partnership with the website.

“Askme.com as client has a similar target audience as what as a channel and broadcaster 9XM delivers to. The eyeballs we want to grab are also whom Askme.com wants to reach out to. Both Askme.com and the show share a similar brand identity. Therefore it also makes sense for them to ride on our target audience to deliver their brand message,” Jailkhani shares, adding that the show, which took six months to bring into place, was conceptualised keeping Askme.com’s crowdsourcing model in mind.

Pointing out that the whole concept is more of a trail for the channel, 9XM is not looking to heavily monetise it yet. For the AFP, 9XM will have Askme.com as the exclusive partner and is not looking to monetise the show with other brands. “This is more like an experiment for us to bring such a concept to Indian television for the first time. Askme.com as a brand finds it immensely synergised with their brand communication and hence they are onboard with us. It’s a larger commercial deal, which involves sponsoring and other things that we are doing for the show,” Jailkhani says.

When it comes to marketing, the channel is going digital heavy as that is where their target audience is. “Apart from promoting the show across our networks electronically, we are focusing greatly on social media. Therefore a majority of our marketing spends are going into the digital campaign,” Jailkhani shares.

Speaking about the association, Askme.com head digital strategy and CMO Manav Sethi said, “We are excited to partner with 9XM to launch #AskTrack, a unique concept, which will allow customers to request songs through social media. With this initiative we are continuing with our objective of offering another unique service to our consumers who are inclined towards music. We are confident that this partnership will be beneficial for both – 9XM and Askme.”

The new show that goes on air on 21 December will be aired from Monday to Friday at 5:30 pm.

Viewers can click on the FB/Twitter link to vote for their favourite songs; the playlist will also be shared on www.9xm.in/asktrack to enable seamless voting experience for the viewers.

December 18, 2015
Chrome week 48: English Entertainment genre witness 3.5% growth

MUMBAI: The English entertainment genre has emerged as the top gainer in six metros with the growth of 3.5 per cent, making Zee Café the number one channel with 51.8 per cent Opportunity To See (OTS) according to week 48 of Chrome Data Analytics & Media.

Second on the list is the English Movies genre with a growth of 1.5 per cent in the six metros. Movies Now bagged the pole position with 55.9 per cent OTS.

Infotainment on all India basis bagged the third spot in the pack with 0.6 per cent growth. History TV 18 garnered the first place in the genre with 79.8 per cent OTS.

Music genre in the Hindi Speaking Market (HSM) stood at number four with 0.5 per cent growth, wherein 9XM led the chart with 85.2 per cent OTS.

Hindi Movies, English News, Business News and Sports are among the top losers of week 48.

Hindi Movies in HSM witnessed a drop of 0.6 per cent and Max with 92.7 per cent OTS becomes the most affected channel in the genre.

English News on second number saw a downfall of 0.5 per cent in six metros. Lok Sabha TV led the genre with 92.7 per cent OTS.

Business News in six metros dropped by 0.5 per cent and CNBC Awaaz stood at number one in the section with 76.6 per cent OTS.

Sports section witnessed the drop in ratings by 0.2 per cent and DD Sports was the most affected channel in the segment with 74.3 per cent OTS.

December 7, 2015