ITV

Tag: 9XM

  • Ponds’ Googly Woogly melody on 9XM

    Ponds’ Googly Woogly melody on 9XM

    MUMBAI: 9XM, the popular Bollywood music platform, gas recreated the iconic Pond’s Cold Cream tune ‘Googly Woogly Wooksh’. This popular jingle has been done as a music video by 9XM for Pond’s cold cream, a Unilever brand.

    The new rendition has been sung by popular Bollywood singers Monali Thakur and Armaan Malik. They are also featuring in the music video composed by Jeet Gannguli while Swanand Kirkire has penned its lyrics.

    The music video is airing on 9XM and is being broadcast across the Channel’s YouTube and other social media platforms.

    The ‘Googly Woogly Wooksh’ music video exclusively launched on 9XM is part of the brand integration campaign by 9X Media’s Audience Brand Connect (ABC) division.

    9X Media chief revenue officer Pawan Jailkhani said, “The ‘Googly Woogly Wooksh’ video has received an overwhelming response from the viewers with over 2.5 million YouTube views in just a couple of days.”

  • Music genre emerges top gainer in HSM: Chrome week 33

    Music genre emerges top gainer in HSM: Chrome week 33

    MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

    9XM emerged as the most benefited channel with 89.9 percent OTS in week 33.  

    With the Olympic fever on, the sports genre showed an increase of 1.3 per cent across India with DD Sports leading the genre with 89.4 per cent OTS.  

    Youth in the HSM booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. Channel V led the tally with 88.7 per cent OTS.

    Doordarshan’s DD News was the chart topper with 97.4 per cent OTS as Hindi News in HSM observed a growth of 0.7 per cent.

    The business news genre in six metros showed a drop of 0.9 per cent and was among the losers with CNBC Awaaz scoring 82.6 per cent OTS.

    Aastha emerged as the most affected channel with 97.7 per cent OTS even as the religious genre saw a drop of 0.4 per cent.

  • Music genre emerges top gainer in HSM: Chrome week 33

    Music genre emerges top gainer in HSM: Chrome week 33

    MUMBAI: With a marked increase of 2 per cent, the music genre emerged as the top gainer in Chrome’s Opportunity to See (OTS) analysis for the Hindi speaking market (HSM).

    9XM emerged as the most benefited channel with 89.9 percent OTS in week 33.  

    With the Olympic fever on, the sports genre showed an increase of 1.3 per cent across India with DD Sports leading the genre with 89.4 per cent OTS.  

    Youth in the HSM booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. Channel V led the tally with 88.7 per cent OTS.

    Doordarshan’s DD News was the chart topper with 97.4 per cent OTS as Hindi News in HSM observed a growth of 0.7 per cent.

    The business news genre in six metros showed a drop of 0.9 per cent and was among the losers with CNBC Awaaz scoring 82.6 per cent OTS.

    Aastha emerged as the most affected channel with 97.7 per cent OTS even as the religious genre saw a drop of 0.4 per cent.

  • 9X M’s Audience – Brand Connect ties with Pepsi for campaign

    9X M’s Audience – Brand Connect ties with Pepsi for campaign

    MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.

    As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.

    9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

    Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.

    PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

  • 9X M’s Audience – Brand Connect ties with Pepsi for campaign

    9X M’s Audience – Brand Connect ties with Pepsi for campaign

    MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.

    As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.

    9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

    Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.

    PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

  • Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    MUMBAI: After successful conceptualization and running of various channels like 9XM, Music Fafafati, Hummra M, CEO of Dicky Speak Pvt Ltd Vikas Varma along with few more promoters is all geared up to launch a new Hindi FTA movie channel called BFlix Movies. The channel possesses a mixed bag of old and new movies.

    It will cater to the ever changing persona of Bollywood. Varma resonates that movies channels, movie halls or multiplexes do not create or produce their own movies but create an environment in which movies are the most fun and entertaining to watch. Breaking free from this notion, the channel will evolve with the constantly changing demands of the viewers and will have structural flexibility in environment to surprise and delight them.

    “Bflix Movies is the ‘gen-next’ movies channel. The entire experience of the channel is very musical and in harmony with the movies we play. If movies are the tea that our viewers drink in the afternoon, then Bflix Movies is a dash of zingy lemon in the tea. In the nights we are the rum in your coke and in the mornings we are the lover you awake with. To sum it all, Bflix Movies is the twinkle in your eye even on your most boring day”, says Varma.

    The channel is available on all major cable and DTH networks in India and has already started airing on Insat4a.

    A small yet passionate team has been created to not get lost in the war of bureaucracy and designations. It will focus on the underlying ideology, clarity of intent and simplicity of execution on TV.

    The channel has another supporter, Kamaal R Khan as part of its team and will constantly play @kamaalrkhan tweets on the channel. He is already creating a lot of buzz about this on his social media accounts.

    “I personally am a big fan of his tweets and among his 1.1 million (11 lakh)  fans on Twitter”, voices Varma.

    Adding further, “It’s great for the ego of the people involved with the channel. It does very little to garner viewership and certainly does nothing to retain it. We launched 9XM with zero marketing and in two weeks we beat MTV, which was #1 at that time. The same was applied to Hummra M and Music F Fatafati. If the channel is good, it will garner viewers irrespective of its B2C marketing spends”.

    “Brand mirroring platforms on Facebook, Twitter, YouTube, etc. will be created for the Bflix Movies community and space for our viewers to interact. A ‘mood-map’ will also be created airing tailor made content as per the audience’ demand,” he informed.  

  • Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    Vikas Varma to head BFlix Movies channel; airs 24*7 live tweets from KRK

    MUMBAI: After successful conceptualization and running of various channels like 9XM, Music Fafafati, Hummra M, CEO of Dicky Speak Pvt Ltd Vikas Varma along with few more promoters is all geared up to launch a new Hindi FTA movie channel called BFlix Movies. The channel possesses a mixed bag of old and new movies.

    It will cater to the ever changing persona of Bollywood. Varma resonates that movies channels, movie halls or multiplexes do not create or produce their own movies but create an environment in which movies are the most fun and entertaining to watch. Breaking free from this notion, the channel will evolve with the constantly changing demands of the viewers and will have structural flexibility in environment to surprise and delight them.

    “Bflix Movies is the ‘gen-next’ movies channel. The entire experience of the channel is very musical and in harmony with the movies we play. If movies are the tea that our viewers drink in the afternoon, then Bflix Movies is a dash of zingy lemon in the tea. In the nights we are the rum in your coke and in the mornings we are the lover you awake with. To sum it all, Bflix Movies is the twinkle in your eye even on your most boring day”, says Varma.

    The channel is available on all major cable and DTH networks in India and has already started airing on Insat4a.

    A small yet passionate team has been created to not get lost in the war of bureaucracy and designations. It will focus on the underlying ideology, clarity of intent and simplicity of execution on TV.

    The channel has another supporter, Kamaal R Khan as part of its team and will constantly play @kamaalrkhan tweets on the channel. He is already creating a lot of buzz about this on his social media accounts.

    “I personally am a big fan of his tweets and among his 1.1 million (11 lakh)  fans on Twitter”, voices Varma.

    Adding further, “It’s great for the ego of the people involved with the channel. It does very little to garner viewership and certainly does nothing to retain it. We launched 9XM with zero marketing and in two weeks we beat MTV, which was #1 at that time. The same was applied to Hummra M and Music F Fatafati. If the channel is good, it will garner viewers irrespective of its B2C marketing spends”.

    “Brand mirroring platforms on Facebook, Twitter, YouTube, etc. will be created for the Bflix Movies community and space for our viewers to interact. A ‘mood-map’ will also be created airing tailor made content as per the audience’ demand,” he informed.  

  • GenY Medium grows by 300 per cent in 2015-16

    GenY Medium grows by 300 per cent in 2015-16

    MUMBAI: Digital marketing company GenY Medium (GenY) has recorded a growth of 300 percent  in addition to gaining 15 new key clients to its portfolio in 2015-26. Since its inception in 2012, GenY has been growing at 100 percent CAGR year on year.

    GenY credits its success to the unique technology stack which improves digital marketing effectiveness.

    Speaking on this growth story, GenY CEO Yashwant Kumar said, “Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team’s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY”

    During the year, the agency expanded its portfolio in high growth verticals of healthcare, lifestyle, entertainment, B2B marketing and startups with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys, MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone.GenY also expanded its operations to Bangalore and  New Delhi and doubled itsemployee strength to over 90 in the past year.

  • GenY Medium grows by 300 per cent in 2015-16

    GenY Medium grows by 300 per cent in 2015-16

    MUMBAI: Digital marketing company GenY Medium (GenY) has recorded a growth of 300 percent  in addition to gaining 15 new key clients to its portfolio in 2015-26. Since its inception in 2012, GenY has been growing at 100 percent CAGR year on year.

    GenY credits its success to the unique technology stack which improves digital marketing effectiveness.

    Speaking on this growth story, GenY CEO Yashwant Kumar said, “Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team’s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY”

    During the year, the agency expanded its portfolio in high growth verticals of healthcare, lifestyle, entertainment, B2B marketing and startups with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys, MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone.GenY also expanded its operations to Bangalore and  New Delhi and doubled itsemployee strength to over 90 in the past year.

  • ShopClues’ exclusive launch of Sunday Flea Market on 9XM

    ShopClues’ exclusive launch of Sunday Flea Market on 9XM

    MUMBAI: ShopClues makes a grand move towards Television through its recent tie-up with India’s leading Bollywood Music Channel, 9XM. The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’. Airing every Sunday from 11 am to 1 pm, ‘Shopclues.com presents Sunday Flea Market’ proffers an exciting shopping experience to the tunes of Bollywood Chartbusters.

    The show rides on the popular concept of Online Flea Market pioneered by ShopClues, with the same name. Since inception, ShopClues’ Sunday Flea Market has been a real game changer in the Indian Ecommerce space. This merchandizing property curates a mix of Products Under Rs. 1000 to replicate the experience of a ‘Shani Bazaar’ or ‘Mangal Bazaar’, hence it is modelled to the frame of local neighbourhood bazaars. Featuring Unstructured Product Categories like Daily Utilities, Garden Needs, Kitchen Storage, Hardware, Electronics & Automotive Accessories etc., it caters to the needs of consumers of every age group.
    This prized proposition brings the serendipity of finding Unusual Products online such as a Skipping Rope or a Mosquito Killer Racket, which are often pursued in a local street market on a Sunday. The eagerness to explore and buy all the day-to-day utilities at home triggers the impulse shopping behaviour of consumers. Its Low Price Point coupled with Unit Quantity element propels merchants to sell such products at amazingly low prices. Tapping the curiosity and excitement of consumers, it brings the most Paisa-Vasool Deals to the table, every Sunday. This first-ever Online Flea Market is now streaming on TV to entice the large viewer base of 9XM.

    ‘Shopclues.com presents Sunday Flea Market’, is an anchor-based show where viewers get to watch the latest Bollywood songs along with introduction to the Aflatooni Products of Sunday Flea Market. Now, shoppers across India have another medium to access the Best Deals on almost everything they need in their daily life.

    Speaking about the association ShopClues marketing AVP Nitin Agarwal said, “Sunday Flea Market has been one of the most successful merchandising propositions in the Indian e-commerce segment and now we bring this amazing offering on TV. Our consumers and viewers of 9XM can now enjoy a delightful cocktail of shopping and entertainment with ‘Shopclues.com presents Sunday Flea Market’. The partnership with 9XM is certainly going to be a mutually beneficial one as both brands are very popular and have a massive appeal.”

    Commenting on the initiative 9X Media chief revenue officer Pawan Jailkhani said “Shopclues.com presents Sunday Flea Market, is a first of its kind show on Indian television where viewers get to shop while getting entertained with the latest chart buster Bollywood songs. We are pleased to partner with Shopclues.com in this endeavour. Sunday Flea Market will definitely resonate with the young music lovers across India.”