Tag: 9XM

Catch 9XM On Stage with Salim Sulaiman

MUMBAI: 9XM, India’s popular Bollywood music channel is all set to enthrall the viewers with a brand new property 9XM On Stage. 9XM On Stage celebrates the best of Bollywood music through large scale live events. 9XM On Stage partnered with Salim Sulaiman for a tribute to the Indian Armed forces. 9XM On Stage will be telecast as 1 hour concert to be aired on 9XM at 7pm on Saturday 9th February and on 9X Jalwa at 11am on Sunday 10th February 2019

The special episode will feature the popular tracks played by Salim Sulaiman at the concert along with performances by singers Jonita Gandhi, Raj Pandit, Vipul Mehta and the very famous Manga-niyars from Rajasthan. The performers had the audience dancing on some of the best Bollywood music. The on-ground event was attended by around 3500 people all from the Indian Armed forces and their families.

Speaking about the concert, Salim-Sulaiman said “We are grateful to 9XM for bringing together such a musical night for the Indian Armed forces and their family members. Our Nation’s borders are safe because of our soldiers who undergo many hardships to provide us a safe and secure environment across our Country. It was an honour to dedicate an evening of music and entertainment as a tribute and thanksgiving to the armed forces and make it a night for everyone to Remember.”

Speaking of the special episode created for the viewers Mr. Amar Tidke, Chief Programming Officer 9X Media Pvt. Ltd. said “9XM On Stage celebrates the best of Bollywood music through large scale live events. The first concert in association with Salim Sulaiman was dedicated to the Indian Armed Forces who have been sacrificing their lives for our Nation. It was an outstanding experience to watch the families of these soldiers enjoying and dancing to foot tapping Bollywood music. We are truly honoured to have been given this opportunity to entertain them with our music. ”

9XM On Stage episode will feature the tracks like Kurbaan Hua, Haule Haule, Mar Jaawaan, O Re Piya, Dance Pe Chance, Chak De and many more.

The special episode will be promoted across 9XM and 9X Jalwa. The promotions also include Radio spots and screens branding at multiplexes across Delhi Mumbai. The episode will also be promoted across Social media and digital platforms.

Keep watching 9XM to catch the special episode of 9XM On Stage on 9th February 2019 at 7pm and on 10th February 2019 at 11am on 9X Jalwa .

February 7, 2019
Niche channels bank on differentiated content in new TRAI tariff regime

MUMBAI: One worry that broadcasters seem to have from the impending TRAI tariff scheme that will commence from 1 February 2019 is the reception of their niche and differentiated channels. While GECs, sports and news channels don’t have much to worry, the others will have to fight for TV space.

Here, differentiated content will play a role in ensuring genres like kids, infotainment and lifestyle are picked by viewers. 9x Media chief business officer and group business head Punit Pandey explained that out of 100 FTA channels, 26 are Doordarshan (DD) channels that are mandatory and the remaining are left with cable operators to choose. This choice depends on consumer pull and commercial deals with broadcasters. “I have commercial deals with almost all the big operators, where there is no reason for them not to give my channel. Music as a category is something that people like to have. So my commercial deal, consumer pull and music as a genre are the three reasons that will help us get in the 74 slots. But, according to me, a commercial deal is enough to get listed in the slot of 74 because I’ve paid to get in there,” he said.

About the music genre’s content strategy, Pandey said that the cluster, except for 9xo that plays English songs, plays popular Bollywood songs which cut across divisions. He said, “As a Bollywood channel, our reach is far more than a non-film music channel, which is typically niche. For 9xm, we continue playing popular hit music. What adds to our advantage is our footprint in the regional market. Regional is going to grow and we are already there.”

Viacom18, which has youth and a music channels MTV and MTV Beats, claims to not fall under the niche category.Viacom18 youth music and English entertainment head Ferzad Palia claims that it caters to a wide audience of 309 million viewers. He said that broadcasters who have not invested in differentiated content or have not found a clear way to differentiate themselves are the ones who may face the pressure of being selected or rather not being selected.

MTV claims to follow a content-focused strategy while having differentiated product. Palia feels that if you have become an integral part of someone’s viewing habit, they will select you anyway. The channel also recently informed that the time spent on its channel had doubled. “Therefore, if our time spent has doubled that means we are doing something right because more people are watching us and we are becoming closer to the audience. I think we are in this advantageous position because of the unique offering that we have for the youth’s life,” he said.

Zee TV business head Aparna Bhosle expects this order to usher in good days for the industry. Being a leader in the GEC category, it doesn’t have to worry much but she expects significant changes in viewing patterns to take place. According to her, people consume at max 130 channels when surfing. So, some channels may not make it to a viewer's list.

Sony Sab, Pal business head Neeraj Vyas firmly believes that segmentation of audiences will be a reality. Till now, people were copying mass-pulling shows from competitors, but now each will have to focus and create for their own audience.

Meanwhile, Disney India revamped its Disney XD channel to Marvel HQ. It is pertinent for one to assume that it might be its strategy due to the new tariff regime. The Walt Disney Company (India) executive director and head of product media networks Devika Prabhu said that the channel was creating a base so that it is ready by summer and kids would be habituated to it.

Apart from content, bundling of the channels also plays a major role which is done by the broadcasters, cable and DTH operators. Apparently, Sony pulled the plug from a few of its channels—Sony Le Plex HD, Sony ROX HD and Sony Ten Golf HD since it didn’t rake in sufficient viewership. Simultaneously, others are converting to FTA channels. Recently, Business Television India (BTVI), an English business news channel, converted to FTA following the new regime. This could be a sigh of relief for the advertisers where their reach would be higher. FTA channels have the advantage of having advertising revenue because of higher reach.

As far as ad rates are concerned, Pandey is confident it won’t be impacted while Vyas prefers to wait and watch for the MRP to unfold and the consumers' response. It will take four to five months for the regime to settle and advertisers, according to Pandey, are likely to wait and watch before changing pricing. He said, “Ad rates are not increased or decreased by one month’s performance. The advertisers or the agencies look at consistency; they do not change rates in a month’s time till the time it settles. Moreover, there are big events such as IPL, and the elections which will have serious pull.”

Broadcasters have taken it upon themselves to educate consumers about the new tariff regime and also hinting at picking their own packs and channels. Pandey is bullish about the reach of his network and does not feel the need for full-page ads or outdoor hoardings.

Palia replied that Viacom18 has been informing the consumers because it’s the network’s duty to educate consumers on how they can access their channels and their favourite shows under the new tariff order. “We are not trying to hard sell our channels to anyone,” he clarified.

We are inching closer to the D-date and hoping that TRAI does not give in to another extension demand, as it has been prone to do previously. By early or mid-February, we are likely to get a sense of direction that the industry will be taking.

January 28, 2019
9XM On Stage with Salim Sulaiman

MUMBAI: To celebrate the Republic Day week, 9XM – India’s most popular Bollywood music destination announces the launch of 9XM On Stage a splendid musical night created in honour of the Indian Armed Forces. 9XM On Stage with popular music composer duo Salim–Sulaiman, will be held at the Army grounds, Colaba, Mumbai on 23rd January 2019 at 6 pm. The musical concert will be attended by over three & half thousand people all of whom belong to the Indian Armed Forces.

9XM On Stage with Salim-Sulaiman concert will also have popular Bollywood singer Jonita Gandhi, singer Raj Pandit, Indian Idol winner Vipul Mehta and the very famous Manganiyars from Rajasthan, entertaining the audience.

Commenting on the musical concert, Punit Pandey, Chief Business Officer, 9X Media Pvt. Ltd. said, “At 9X Media we continue to deliver a SHAANDAAR experience to our viewers through our television screens. This has led our viewers to bookmark our Channels as their favourite music destinations. Likewise, with 9XM On Stage we are set to bring the same experience on ground. 9XM On Stage will celebrate the best of Bollywood music through large scale live events. We are pleased to partner with the talented music composers Salim and Sulaiman Merchant. The concert is our tribute to the Indian Armed Forces who have been sacrificing their lives for our Nation. Through the concert, we plan to bring a smile on the faces of the Indian Armed Forces and their family members. We are sure that Salim-Sulaiman will enthral the audiences with their melodious and catchy numbers. Going forward, our patrons can look out for more grand musicals under 9XM On Stage.”

Speaking about the concert, Salim-Sulaiman said “We are grateful to 9XM for bringing together such a musical night for the Indian Armed forces and their family members. Our Nation’s borders are safe because of our soldiers who undergo many hardships to provide us a safe and secure environment across our Country. It is an honour to dedicate an evening of music and entertainment as a tribute and thanksgiving to armed forces and make it a night for everyone to Remember.”

9XM has associated with SOL Productions to create an exclusive episode of 9XM On Stage with Salim Sulaiman concert. The hour-long episode will be aired on 9XM and 9X Jalwa around the second week of February.

Speaking of the special evening Brigadier Ashish Ahuja said “We are pleased that 9XM has taken an initiative to honour the armed forces with such an extravagant show. It is a rare occasion where the Armed Forces personnel and their families can together watch a live Bollywood musical concert. We would also like to express our gratitude towards all the musicians who will be putting together such a splendid and extravagant evening for us. 9XM On Stage with Salim Sulaiman is a treat designed for the Armed forces and this will definitely resonate with the audience.”

January 18, 2019
Paytm Inbox makeover includes addition of cricket, entertainment

Vijay Shekhar Sharma has always believed in changing the game. On Monday, Paytm made another significant announcement that’s in line with its founder’s motto. With a complete makeover of its Inbox, Paytm is now set to offer a multitude of services including live TV, real-time news and cricket updates, popular videos, and games to its users

“We are now rolling out the full stack service under ‘Paytm Inbox’ on our super app. We have partnered with several content providers to ensure the best of infotainment is delivered to you,” the company said in a blog post.

The Paytm Inbox will now contain additional features and not just messages and order details. The new functionality has been rigorously tested and is now available on iOS. Android users will have access to the services later this week.

To access Paytm Inbox, all you need to do is tap on the inbox tab on the extreme left. While Chat has been a key feature of the in-app messaging service, Paytm is now improving user engagement with addition of more options.

The Noida-based company has joined hands with several publishers and game brands to provide content within the app to their consumers.

Aaj Tak, Bloomberg Quint, 9XM, India Today, Mirror Now, Zoom, and ET Now are among Paytm’s collaborators for live TV services.

Like other news aggregators, the app will offer content from the Indian publishers as well. Not just that, users will also have access to multiple games.

The Paytm app was overhauled earlier this year in April with a redesigned home and profile page and the Passbook tab.

June 19, 2018
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

A study done by video intelligence platform Vidooly Media Tech said that Indian users largely consume music content on YouTube. In the music segment, Hindi and electronic music were the two most popular genres among YouTube users and the music videos generated over 3 billion views.

Observing the trend in the television space, the channels that kick-started their existence as a pure-play music channels are now experimenting with reality shows or shifting their focus to youth-centric content. Several music channels have changed their programming line-up in a bid to put their finger on the viewer’s pulse.

Launched in 1996, MTV rolled out its first reality show in 2003 – Roadies. After that, there was no turning back as the channel cut down music content in favour of youth-based shows. Roadies has completed 15 seasons while Splitsvilla is on its 10th. The list goes on with Dropout, Girls on Top, Kaisi Ye Yaariyan, India’s Next Top Model, Love School etc. Bigg Boss 11 is the latest addition which will be its first time on the music channel.

One can ask the question – what happens to the music content ratio? It might have decreased because of the captive audience in India, or it might be a deliberate strategy to move towards youth-centric shows or because of the report by Vidooly that said about the music content consumed more over YouTube.

Adding more to the context, Channel V launched in 1994 and during its heydays, the channel launched several iconic campaigns. Later, In search of greener pastures, Channel V became youth focussed. Attempts were made to rebrand Channel V as a reality show channel, moving away from its music-only programming. The plans, however, did not come to fruition as the channel shifted its focus away from music and it lost much of its popularity and TRPs. Therefore, viewership dropped drastically. In 2016, this mistake was corrected: it went back to playing music videos on loop. Nevertheless, it was too late for Channel V to regain popularity, and Star India decided to shut down operations.

There comes another channel called Zing, formerly known as Zee Muzic and Music Asia, which is an India-based music television channel owned by Zee Entertainment Enterprises, which broadcasts in Hindi and other regional languages. It also features humour, animation, spoofs and celebrity lifestyle in addition to music. Shows like Pyaar Tune Kya Kia, Aye Zindagi and Love Diaries are among the shows added to the list with an intention to grab the eyeballs of the viewers.

The Times Group’s Indian glamour and entertainment television channel—Zoom which started out as a music, Bollywood and serial channel, pulled serials quite quickly off the air, within months it was a music + Bollywood news channel. The OTT platform Viu is now experimenting with the OTT-to-TV format. It has tied up with lifestyle channel Zoom to broadcast its shows, Spotlight and Gehraiyaan to bring in larger audiences.

Breaking away from the mould, Sony Mix still stays pure to music. MTV Beats is one that shows celebrity-curated theme-based music shows like Fit Stop with Sunny Leone and House Party with rapper Badshah. Mastiii has shows that are related to music too.

Also, Zee Entertainment Enterprises’ 9XM has the popular The Bakwaas Show where film stars come to promote their films. Do Pal Ka Interval is a humorous take on the upcoming Bollywood movies based on their trailer and story.

Although the music content on music channels is steadily diminishing, the jury is still out on whether consumption of music will become an online phenomenon. Only time will tell if the move to reality shows will pay dividends in the long run for the channels.

December 9, 2017
Mastiii retains lead, MTV Beats HD enters chart

MUMBAI: In week 26 of Broadcast Audience Research Council (BARC), all India (U+R) did not see significant changes in the chart. Mastiii being the champ, witnessed increase in numbers from 158171 Impressions (‘000s) to 161622 Impressions (‘000s) and stayed in the lead.

Last week’s second place holder 9XM maintained its position with increase in numbers from 110258 Impressions (‘000s) to 115710 Impressions (‘000s) in week 26.

B4U Music got pushed back to the fourth position with 85383 Impressions (‘000s), whereas, Sony MIX climbed up the chart with 94798 Impressions (‘000s), positioned at the third position in week 26.

For detailed report, read here:

BARC Week 26: Mastiii continues to be at the top; MTV Beats HD enters chart

July 7, 2017
Mastiii unbeaten, 9XM trumps B4U in BARC week 18

MUMBAI: In week 18 of Broadcast Audience Research Council (BARC), all India (U+R) Mastiii dipped in numbers from 162998 Impressions (‘000s) to 154900 Impressions (‘000s) but it retained the number one spot.

Last week’s third place holder 9XM increased its numbers from 94866 Impressions (‘000s) and surpassed B4U Music in week 18 with 96891 Impressions (‘000s) and got the second place. B4U Music witnessed a dip from 102453 Impressions (‘000s) to 94564 Impressions (‘000s). It claimed the third place.

For detailed report, read here:

BARC Week 18: Mastiii remains matchless, 9XM beats B4U Music

Also Read:

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‘Refreshed’ Sony Mix aims to bring in more fluidity and minimalism, says Vyas

Laqshya launches branded IPs and content division

May 12, 2017
Zingaat is the Las Vegas of Marathi entertainment, says Vikas Varma

After creating 9XM, Hummra M, Music F Fatafati, Bflix Movies, Dicky “Speak” Pvt Ltd CEO Vikas Varma has launched his own Marathi music TV channel Zingaat. Apart from Varma, Ramesh Jassani, Shirish Ruparel and Narayan Sharma own shares in the company. “All four of us bring tremendous television, advertising and media experience to the table making this a formidable combination of content, distribution, advertising, sales and marketing. The four musketeers, together, are the life force of Zingaat,” said Verma.

In conversation with Indiantelevision.com’s Parvinder Sandhu, Vikas Varma shares his plans and insights into his channel. Excerpts:

Where did you see space for a new Marathi music channel? Weren’t there a plenty already?

A space or a vacuum need not exist for a product that is giving the viewers an entirely refreshing and new entertainment experience. Zingaat, as the name proclaims, is such a viewing experience, totally in tune with today’s Marathi viewer. Marathi movies and music, unjustly so, have for too long lived under the shadow of Bollywood. However, that has changed dramatically in the last few years. Marathi movies and music claimed and achieved its rightful top position and it was important to create a TV channel that reflects and celebrates just that. Thus, Zingaat.

Zingaat looks a little like what 9XM Hindi Music channel used to look when it was #1. Your comments on that.

9XM was created by me in 2007, which immediately became #1 in its second week of launch. But, that was in 2007, which I refer to as ‘Version-1’. After this, I created the Bhojpuri Music Channel, Hummra-M, which too became #1 and then Music-F Fatafati, the Bangla Music Channel, with similar results. Those were ‘Version-2 & 3’.

Zingaat is a fantastically upgraded and entertaining music channel, where I have used the accumulated experience of last 10 years, since I created 9XM, Hummra-M and Music-F Fatafati. Zingaat is as different from 9XM as iPhone-1 is different from iPhone-7. That, Zingaat is the only TV channel celebrating the new face, success and pride of Maharashtra, makes it even more exciting and fulfilling for me.

Shall we say Zingaat could have been inspired by ideas such as Sony Rox’ that primarily focuses on huge mainly-Hindi music popular in the sub-continent and among the diaspora across the globe?

The only inspiration that Zingaat had and continues to seek, is the joy and celebration of music. It is the Zingaat way of life. Our viewers experience this and participate in this joyfulness, eagerly and happily.

What has been your research in this context? What is your target group?

Youthfulness, music and joy has the infinite power to attract humans of all ages and demographics. Zingaat is this sparkling, joyful TV Channel that personifies these qualities. These qualities are highlighted by our Channel Super Heroes called, Ussal, Missal and Maddy. They sing, dance, play pranks, recite poems and represent the free spirit of Zingaat and all our viewers. One does not need research to tell us that almost everyone loves candy. However, under the hood of our brand Zingaat, lies the result of some serious content selection, which has been mood-mapped to perfection.

Our Super Heroes, Ussal, Missal and Maddy have been inspired by the colours of the rainbow and sound of falling rain, however the technology used to create them are cutting edge 3-D animation tools.

Which genres of music do you plan to have? Have any reality shows been planned too?

Zingaat is the Las Vegas of Marathi entertainment. Only the best acts come here. So, the display window showcases only Hit-Pe-Super-hit. Expect only the best of best on Zingaat. Yes, a few shows are in the pipeline, and we are very excited to be showcasing these products for the first time and in this manner to our viewers.

What are the marketing plans for Zingaat?

We have an extensive marketing plan in progress right now. This includes over 500 billboards all over Maharashtra as well as radio and TV spots. Our focus is also the interiors of Maharashtra where we will be taking road-shows and high-energy ground activation. That apart, we are organising contests for our viewers, with high-value premium gifts. And, not to forget movie halls and cinemas, where Zingaat will spread its joy and fun.

How are the viewers responding to Zingaat. How is the feedback?

The response has been phenomenal and in my experience, and unprecedented. Zingaat has a “Selfie’ showcase for our viewers on its TV screen which runs constantly 24X7. We have been getting thousands of beautiful selfies from our viewers non-stop. We are delighted to show-off our viewers happy faces on our channel. This is the age of the smart phone and Zingaat complements that as a ‘smart channel’.

Excited viewers result in super excited advertisers who have been meeting us and want to be a part of our mission to heighten viewer experience. So, a lot of Zingaat razzle-dazzle is spreading its magic all around. All I can say is, the party has just begun, wear your fanciest clothes and jump in!

Also Read :

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Gadkari unveils Marathi edition of Subhash Chandra’s ‘The Z Factor’

April 20, 2017
How niche channels have fared so far in 2017

BENGALURU: A number of brands often advertise on niche or speciality television channels to target specific audiences. A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic. In this paper, the author has attempted to study the performance of five genres based on Broadcast India Research Council of India (BARC) data in terms of Weekly Impressions (000s) Sumsfor the top five channels for weeks 1 to 12 of 2017 through statistical analysis.

The five genre are (in alphabetical order)

(1) English Entertainment (6 Mega Cities : NCCS AB : 2+ Individuals)
(2) Infotainment (6 Mega Cities : NCCS AB : 2+ Individuals)
(3) Kids’ (All India (U+R) : NCCS All : 2 – 14 years Individuals)
(4) Lifestyle (6 Mega Cities : NCCS AB : 2+ Individuals)
(5) Music (All India (U+R) : NCCS All : 2+ Individuals)

This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists of channels per week and programmes per week for each genre. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of channels and programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total Impressions or Combined Weekly Impressions mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

In terms of Combined Weekly Impressions in (000s) Sums of the top five channels of each genre during the 12 week period under consideration in this paper, Music is the biggest genre, followed by the Kids genre. Please refer to the following table: It may be noted that BARC data for both these genres is from both urban and rural markets, as compared to data from 6 Mega Cities : NCCS AB : 2+ Individuals for the other three genres.BARC provides data for the most successful programmes for the Kids’ genre only.

Music Genre

The top channels that have appeared in the top 5 Music channels – All India (U+R) : NCCS All : 2+ Individuals list during weeks 1 to 12 of 2017 generally play Hindi Music. Some of the channels play pure Bollywood music, others a mixture of Bollywood and Hindi Music, and Hindi Classical Music while some others play a mix of Bollywood with a spattering of other Indian language and international music.

Five channels – Mastiii, B4U Music, 9XM, Sony MIX, 9X Jalwa have generally been present in the list during the 12 weeks under consideration, except during week 11, when MTV Beats came in at rank 5, while 9X Jalwa exited it in that week.

Sri Adhikari Brothers Television Network’s subsidiary TV Vision’s music channel Mastiii– (Hindi Classic Music) has been the top channel in the Music genre during all the 12 weeks of 2017 as per BARC data for the period. B4U Music from the B4U Group, owned by Lakshmi Mittal, Kishore Lulla and GokulBinani was the second most watched channel during the period. The9X Group’s music channel 9XM came at third spot followed by Sony Pictures Network India’s Hindi film music channel Sony MIX. The 9X Group’s Hindi Classic Music channel 9X Jalwa was the fifth most watched channel during the first 12 weeks of 2017.

Please refer to the chart below for channels and ranking.

Kids’ genre

Five channels have been consistently present in the top 5 Kids channels list All India (U+R) : NCCS All : 2 – 14 years Individuals during all the first 12 weeks of 2017. They are NICK, Cartoon Network, Pogo TV, Hungama and Disney Channel.

Viacom’schildren’s 24-hour pay channel in Hindi, with the option of English, Tamil and Telugu audio feed on DTH, NICK (Nickelodeon) has topped the top 5 channels list during the period under consideration in this paper. Time Warner’s Turner Broadcasting’s Cartoon Network India was the second most watched children’s channel during weeks 1 to 12 of 2017. The channel primarily airs animated shows in four different languages: English, Hindi, Telugu and Tamil. Turner’s Pogo TV was the third most watched kids channel during the period, followed by Disney Channels Worldwide’sHungama TV having Hindi, Telugu and Tamil dubbed content at fourth place. The Walt Disney Company’s Disney Channel available in English, Hindi, Telugu and Tamil(although many shows broadcast on the channel are only available in Hindi) was ranked fifth during the period under consideration.

Please refer to the list below.

As mentioned above, BARC provides data for the most successful programmes for the Kids’ genre only. Hindi films and programs based on the Indian animated series Motu Patlu on NICK and Pogo TV and Indian animated comedy adventure ChhotaBheem on Pogo TV were among the most successful children’s programs during the weeks under consideration.

Infotainment

Five channels from the Infotainment genre – Discovery Channel, History TV 18, National Geographic Channel, Animal Planet and Nat Geo Wildfound a place in the top 5 channels list in terms of Combined Weekly Impressions (000s) Sums during the first 12 weeks of 2017.

Discovery Communications Discovery Channel in Hindi, Telugu and Bengali along with English and a dedicated channel in Tamil was the most watched Infotainment channel during the first twelve weeks of 2017. Viacom’s History TV18 in eight languages – English, Hindi, Bengali, Gujarati, Marathi, Tamil, Telugu and Urdu was the second most watched channel during the period under consideration. 21st Century Fox and National Geographic Society’s National Geographic Channel came next, followed by Discovery Communications Animal Planet. 21st Century Fox and National Geographic Society’s Nat Geo Wild was the fifth most watched channel during the period under consideration in this paper.

Lifestyle

Five channels have been consistently present in the top Lifestyle channel list (6 Mega Cities : NCCS AB : 2+ Individuals) during the first twelve weeks of 2017. They wereLiving Foodz, Fox Life, Food Food, FYI TV18 and TLC.

The Essel Group’s Living Foodz channel was the most watched Lifestyle channel in weeks 1 to 12 of 2017. Fox Broadcasting Company’s Fox Life was the second most lifestyle channel during the same period. Celebrity chef Sanjeev Kapoor, Malaysian Astro, and Mogae Consultantschannel Food Food came next, followed by A+E Networks and TV18’s FYI TV18 channel that is available in 8 languages including English, Hindi, Tamil, Telugu, and Bengali at fourth place. Discovery Communications TLC was the fifth most watched Lifestyle channel during the first 12 weeks of 2017.

Please see the list below:

English Entertainment

During the first twelve weeks of 2017, the English Entertainment genre was dominated mainly by five channels – Comedy Central, STAR World, Zee Café, Colors Infinity SD and AXN, except for 3 of the 12 weeks when Fox’s FX channel entered the list, while AXN exited it.

Viacom’s Comedy Central topped the lists in seven of the twelve weeks under consideration, followed by Star India’s Star World which topped the lists for five weeks. The Essel Group’s Zee Café was third, with Viacom 18’s Colors Infinity SD. Sony Pictures Network India’s AXN at fifth place.

Please refer to the chart below:

April 3, 2017
Ponds’ Googly Woogly melody on 9XM

MUMBAI: 9XM, the popular Bollywood music platform, gas recreated the iconic Pond’s Cold Cream tune ‘Googly Woogly Wooksh’. This popular jingle has been done as a music video by 9XM for Pond’s cold cream, a Unilever brand.

The new rendition has been sung by popular Bollywood singers Monali Thakur and Armaan Malik. They are also featuring in the music video composed by Jeet Gannguli while Swanand Kirkire has penned its lyrics.

The music video is airing on 9XM and is being broadcast across the Channel’s YouTube and other social media platforms.

The ‘Googly Woogly Wooksh’ music video exclusively launched on 9XM is part of the brand integration campaign by 9X Media’s Audience Brand Connect (ABC) division.

9X Media chief revenue officer Pawan Jailkhani said, “The ‘Googly Woogly Wooksh’ video has received an overwhelming response from the viewers with over 2.5 million YouTube views in just a couple of days.”

January 2, 2017