ITV

Tag: 9XE

  • 9XE and portal 9xe.com is now SpotboyE and SpotboyE.com respectively

    9XE and portal 9xe.com is now SpotboyE and SpotboyE.com respectively

    MUMBAI: 9XE, the popular bollywood news destination and show which airs on 9XM, will be seen in a brand new avatar as SpotboyE, starting 28 December 2015. SpotboyE will be a daily show and will now air on 9XM and on 9X Jalwa. The name change will also be seen on the Bollywood news portal 9xe.com which will now become SpotboyE.com.
     

    Commenting on the new avatar as SpotboyE, 9X Media Chief Programming Officer Amar Tidke said, “We are excited at the launch of SpotboyE, our first step towards providing content that is platform agonistic. Being the early adapters of the second screen we realise that the youth want to consume content on the go. Hence the format is conceptualised and executed keeping it edgy and crisp. We are confident that our differentiated content delivered across platforms and channels will resonate with all those who love their Bollywood.”

     

    SpotboyE is targeted at viewers who want to get the latest news on their favourite Bollywood Stars, Films, etc, at the earliest. This Bollywood insider will provide exclusive Bollywood content such as movie trailer, behind the scene exclusive pictures, events, movie stills and much more. SpotboyE will also launch an app across iOS and android platforms

     

    Commenting on the launch of SpotboyE.com, 9X Media SVP and Digital Head Vibha Gosher said, “India loves everything Bollywood and its beautiful people. 9X Media has constantly entertained and engaged Bollywood fans across 9XM, 9X Jalwa and 9XE. SpotboyE is a bigger and better avatar of 9XE. SpotboyE is a Bollywood insider on the move. Get all the updates as they happen by downloading the SpotboyE application (iOS and Android) or the official website (SpotboyE.com). We deliver news first. Armed with a fantastic team of journalists, SpotboyE will soon be India’s favourite destination for confirmed Bollywood News, Exclusive Interviews, Exclusive Movie Reviews by Khalid Mohamed, Box Office Collection, Music updates, Fashion and TV Entertainment besides loads of fun engaging content”

     

    SpotboyE will be promoted across digital and social media platforms via ads and banners. 

  • 9XM celebrates Bollywood with ‘9XE’

    9XM celebrates Bollywood with ‘9XE’

    MUMBAI: From the latest and the hottest buzz of the B-town to celebrity interviews, from trending story of the day to spotting celebs late at night, from the celebs’ twitter updates to their other escapades, music channel 9XM is ready to celebrate Bollywood with its new offering ‘9XE’.

     

    A show for all the accurate news on Bollywood in true 9XM style, the channel aims to be a differentiator from the crowd. The 30-minute show claims to be witty, edgy and fast paced. It will be hosted by the Canadian actor and former Kingfisher Calendar model,  Mia Uyeda and air every Monday and Friday at 9pm.

     

    With the new property, the channel breaks away from its set pattern of just showcasing Bollywood music. According to 9X Media content head Amar Tidke, it wants to build the channel as a destination. “Being a music channel and playing the latest Bollywood songs, launching a property around Bollywood only makes sense. This destination will further be a differentiator for us as well.”

     

    The show will feature original content shot by the channel itself and will also see a host of fresh talent faces (in terms of presenters).  The packaging, styling and tonality of the show is very youth centric.

     

    The strategy adopted by the channel was pretty much clear. Monday’s will be more like a preview by airing box office collections over the weekend and Friday’s will be more from a movie reviews perspective.

     

    “It is not going to be either like a straight reportage or sensationalise things for the heck of it,” adds Tidke on the tone of the show. He further reveals that the programme takes almost two to three days to shoot and a day to edit.

     

    To engage with the large base of Bollywood fans on the internet, 9XE will have a strong presence across various digital platforms where the viewers can further continue to interact and get more of it.

     

    The channel has created a dedicated website -www.9xe.com, a dedicated social media presence on Facebook, Twitter and YouTube ( /9XETheShow) and on Instagram (/9XE_THE_SHOW).

     

    9X Media SVP and digital head Vibha Gosher believes that for the first time it has created a destination. “We have never done this before and hence, have treated it like an individual entity, like a separate company.”

     

    Doing justice to it on the digital platform, it has also created a lot of exclusive content available only for the digital buffs.

     

    “You design a television show keeping the television audience in mind. The digital audience is used to have a lot of fun and in a casual manner. The way we are presenting our content on the digital front is different from the show. There is a lot more that one can see on the digital platforms,” adds Gosher.

     

    For instance, on the YouTube channel, it will have news desk every single day which is a news story. “Again news will be news and we know everyone else will also have the same story to tell, but what we are striving towards is a unique take on that event by giving our own perspective,” states Gosher.

     

    Also, the channel has rolled out an Android application. “We have launched it and it is currently available for download. We are empowering it as and when we get more and better content,” says Gosher while adding that in a month’s time, it will also launch an iOs app.