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Tag: 9X Tashan

  • 9X Media restructures key positions in ad sales team

    9X Media restructures key positions in ad sales team

    Mumbai: 9X Media has restructured its ad sales team to optimise the sales resources and implement effective sales processes in every targeted customer segment. As a part of this development, Ajay Bedi, Darpan Kindalkar and Anusri Unnikrishnan have been elevated to National Sales Head of 9X Jalwa, 9X Tashan and 9X Jhakaas, respectively.

    While Ajay will report to Nihal Ghosh, Darpan & Anusri would report to Deepali Oroskar. The flagship Channel 9XM will be managed directly by Nihal.

    Commenting on the development, 9X Media chief business officer Punit Pandey said. “The entertainment industry, especially the music industry in India, is going through an exciting transition. The past two years have been difficult for a majority of people. In these difficult times, the music stood out as a companion. Music helped people to de-stress. Hence the consumption of music has increased. Being India’s largest music television broadcaster, we want to leverage this momentum. The restructuring of the ad sales team will take the network towards the next phase of success and achievements.”

    Commenting on the elevation, 9X Jalwa national sales head Ajay Bedi said, “I feel humbled by the faith put in me to lead the All India Sales for 9X Jalwa. The markets are opening up post-Covid and so is Jalwa evolving into a force to reckon with in the Hindi music genre. My priority would be to make brands across India aware of the scope, content creation and integration opportunities which 9X Jalwa presents and the programming initiatives which are being undertaken to be at par with the top channels in the music genre.”

    9X Jhakaas national sales head Anusri Unnikrishnan said, “I’m really excited to head ad sales nationally for 9X Jhakaas – India’s first Marathi music channel. Planning a post covid roadmap for 9X Jhakaas’ accelerated growth will be critical. FICCI KPMG says regional languages will make up 60 per cent of television consumption in 2025 from around 55 per cent in 2020. Regional Brands in India are driving the Bharat (Non-Metro) Consumption with a strong market share in tier two and tier three cities. 9X Jhakaas has a strong following with a young, affluent rural population along with urban audiences ensuring it will play a key role for advertisers who want to target Maharashtra which has India’s highest GDP by state and also the most urbanized.”  

    9X Tashan national sales head Darpan Kindalkar commented, “Regional markets about TV advertising have gone through a dynamic change over the last few years. Punjabi Music consumption is more devoted as compared to how music is consumed in other parts of our country. Since its inception, 9X Tashan continues to command that number one position in consumers’ hearts and grow that faithful tribe week on week. It has also opened up new advertising avenues for the brands over the years. I’m glad to be part of such a great heritage. Priority is to first take the revenues to pre-pandemic levels, along with opening other avenues for the brands through content creation, on-ground events, integrations, etc.”

     

  • 9XM launches influencer-driven food show ‘9XM Ka Yum’

    9XM launches influencer-driven food show ‘9XM Ka Yum’

    Mumbai: Music channel 9XM has announced a new food show called “9XM Ka Yum” starting on 14 March at 5 p.m on 9XM, at 7 p.m on 9X Jalwa and 8 p.m on 9X Tashan.

    The show will feature some of India’s most popular food vloggers namely Harry Uppal, Chicken Leg Piece, Official Sahi Hai, Bhooka Sand, Sadi Gaddi. These vloggers will take you through an Indian street food journey exploring the cultural diversity of tastes and flavours. The show also offers insights into what it takes to be a successful content creator, said the statement.

    Besides featuring some of the most well-known food vloggers, the show will also serve a generous helping of humour from hosts – Bade and Chota. 9XM has conceptualised a signature “Yum” tune and interesting trivia to complement the show on TV.

    “Food and music are both happy spots for everyone,” said 9X Media chief programming officer Amar Tidke. “People bond over them as food and music are loved by family and friends. With ‘9XM Ka Yum’ we want to showcase the awesome work that’s being done by content creators from India and bring their amazing food stories to a larger audience. These creators are extremely popular amongst the youth and have a massive fan-following across the country. The ingredients of super-hit songs with bite-sized stories should work together for making a truly yummy dish!”

  • 9X Tashan launches lockdown special podcast

    9X Tashan launches lockdown special podcast

    MUMBAI: While the world grapples with the biggest pandemic ever, Punjabi music channel 9X Tashan has taken a step towards bringing people together and healing through music. 9X Tashan has launched a podcast titled 9X Tashan Lockdown Special Podcast featuring some of the biggest names from the Punjabi music industry. Through this unique initiative 9X Tashan aims to connect its audience with the music fraternity with a series of interviews focussed around the lockdown. Hosted by the young and effervescent HOST Youngveer, the Podcast will have fresh episodes every alternate day.

    9X Tashan programming head Himanshu Gupta said: “The world at large is still coming to terms with the impact of this pandemic. 9X Tashan together with the music fraternity wanted to do something that would alleviate anxiety and stress levels amongst people and also emphasise the importance of staying home and staying safe. From this emerged the idea of the podcast as it can be accessed at any time even after we’ve aired it on our channel. With podcasts getting popular globally and also in India we have launched this podcast for the digitally active Punjabi music lovers. In this podcasts we connect with some of the biggest names in the music industry and speak with them about how they are coping with it and get insights on how they’re using this time productively to make music. Listeners can expect some really interesting anecdotes, fun conversations and a generous serving of music on the 9X Tashan Lockdown Special.”

    9X Tashan Lockdown Special Podcast has an impressive line up of celebrities including Sukh-E, Sidhu Moosewala, Karan Aujla, Jazzy B, Satinder Sartaaj, Aastha Gill and more! 9X Tashan’s host Youngveer in his unique style, has got the celebrities to candidly talk about their lives in detail and perform unplugged versions of their hit songs on the Podcast. Along with some amazing in-depth conversations, the brightest minds of the Punjabi Music Industry also provide some helpful tips to upcoming musicians and singers, with a special message for their fans as well.”

    9X Tashan Lockdown Special Podcast will be distributed by our Podcast partners Ep. Log Media, across all leading audio streaming platforms. Fun excerpts from the interviews will be aired on 9X Tashan. The Podcast will be promoted on 9X Tashan’s digital pages.   

    Ep.Log Media founder & creative producer Rohan Thakar said: “Ep.Log Media has been focused on delivering lifestyle-driven podcasts in English and Indian languages like Hindi, Marathi and Gujarati for a personalised experience for the listeners. The new podcast in partnership with 9X Tashan, Lockdown Special is a step to entertain and help people to stay indoors and be with their favourite celebrities from Punjabi entertainment industry while they are working from home.”

    Subscribe to the free podcast 9X Tashan Lockdown Special & listen to the episodes on Ep. Log Media website and enjoy new episodes, on all leading audio streaming platforms!

  • SpotlampE 2019 special smashup only on SpotlampE, 9XM, 9X Jalwa & 9X Tashan.

    SpotlampE 2019 special smashup only on SpotlampE, 9XM, 9X Jalwa & 9X Tashan.

    MUMBAI: It’s that time of the year again! 9X Media's vibrant music label SpotlampE, is all set to rock the year end party with a unique Smash-up featuring a mix of SpotlampE’s latest hit songs. The SpotlampE 2019 special smashup airs all through the month on SpotlampE, 9XM, 9X Jalwa and 9X Tashan.

    Featuring the latest hit songs Belly Ring by Mika Singh, Na Na Na by Viruss, Busy Busy by Neha Pandey, Ishqa by Payal Dev and Stuff by Rossh; SpotlampE 2019 special smashup is a cracker of release mixed by DJ Dalal from UK! The smashup is all set to burn the dance floors this season and become the party anthem to welcome year 2020.

    Commenting on the initiative, SpotlampE chief content & operating officer Rajitta Hemwaani said, "It been a killer year for us right through the beginning of 2019 as we launched and continue to launch the best in new and established names from india and globally too. What better way to end the year with an amalgamation of all hits mixed to a crescendo! Look out; we have many more of these winners coming up in 2020!"

    The SpotlampE 2019 special smashup will be promoted across the social media handles of SpotlampE, 9XM, 9X Jalwa and 9X Tashan. This Smashup will be available on leading music streaming platforms such as Spotify, Amazon Music, Gaana.com, JioSaavn and on radio channels BIG FM, Radio City, Radio Mirchi and Fever FM among others.

    So stay tuned to 9XM, 9X Jalwa and 9X Tashan to catch the latest SpotlampE special Smashup or log on to http://bit.ly/2RrYOrM  

  • 9X M’s Audience – Brand Connect ties with Pepsi for campaign

    9X M’s Audience – Brand Connect ties with Pepsi for campaign

    MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.

    As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.

    9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

    Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.

    PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

  • 9X M’s Audience – Brand Connect ties with Pepsi for campaign

    9X M’s Audience – Brand Connect ties with Pepsi for campaign

    MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.

    As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.

    9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

    Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.

    PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

  • 9X Media launches audience Brand Connect to create innovative brand properties

    9X Media launches audience Brand Connect to create innovative brand properties

    MUMBAI: 9X Media Pvt. Ltd has created a separate division called Audience Brand Connect (ABC) to handle the business of branded content for the network. ABC will help brands create intellectual properties and will narrate their brand stories beyond the 30-second ad format.  The new division will develop bespoke advertising and promotion options for marketers across 9X Media’s music channels namely 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO.

    ABC will be headed by 9X Media VP of ad sales Uday Thareja. Thareja will continue to report to Pawan Jailkhani.

    Commenting on the initiative, 9X Media Pvt. Ltd. chief revenue officer Jailkhani said, “In the recent past, we have been successful in creating branded content shows such as #Asktrack and The Sunday Flea Market. Both these shows received an overwhelming response from the consumers. We now want to take the branded content business to the next level with the launch of Audience – Brand Connect. Our youth centric content and the wide reach across HSM (Hindi Speaking Market) through our music channels, give us better insights into this business.”

    “Marketers are looking at providing consumers a unique experience and better entertainment options while promoting their brands. They are investing in the creation of innovative brand properties with better shelf lives. We are confident that Audience – Brand Connect will be beneficial to the advertisers and also keep our viewers entertained with innovative programming,” he further added.

    The property will offer branded content, sponsorships and new media deals across all the Hindi and Regional music channels operated by 9X Media. It will also include co-created customized shows, on-ground large format events and consumer engagements on the digital platform.

    ABC will also take into consideration data and brand analytics while creating branded content shows. The consumer behavior through the network’s digital base will also be considered while strategizing on brand solution requirements for the clients.   

     

  • 9X Media launches audience Brand Connect to create innovative brand properties

    9X Media launches audience Brand Connect to create innovative brand properties

    MUMBAI: 9X Media Pvt. Ltd has created a separate division called Audience Brand Connect (ABC) to handle the business of branded content for the network. ABC will help brands create intellectual properties and will narrate their brand stories beyond the 30-second ad format.  The new division will develop bespoke advertising and promotion options for marketers across 9X Media’s music channels namely 9XM, 9X Jalwa, 9X Tashan, 9X Jhakaas and 9XO.

    ABC will be headed by 9X Media VP of ad sales Uday Thareja. Thareja will continue to report to Pawan Jailkhani.

    Commenting on the initiative, 9X Media Pvt. Ltd. chief revenue officer Jailkhani said, “In the recent past, we have been successful in creating branded content shows such as #Asktrack and The Sunday Flea Market. Both these shows received an overwhelming response from the consumers. We now want to take the branded content business to the next level with the launch of Audience – Brand Connect. Our youth centric content and the wide reach across HSM (Hindi Speaking Market) through our music channels, give us better insights into this business.”

    “Marketers are looking at providing consumers a unique experience and better entertainment options while promoting their brands. They are investing in the creation of innovative brand properties with better shelf lives. We are confident that Audience – Brand Connect will be beneficial to the advertisers and also keep our viewers entertained with innovative programming,” he further added.

    The property will offer branded content, sponsorships and new media deals across all the Hindi and Regional music channels operated by 9X Media. It will also include co-created customized shows, on-ground large format events and consumer engagements on the digital platform.

    ABC will also take into consideration data and brand analytics while creating branded content shows. The consumer behavior through the network’s digital base will also be considered while strategizing on brand solution requirements for the clients.   

     

  • 9X Media is NOT UP for sale: Pradeep Guha

    9X Media is NOT UP for sale: Pradeep Guha

    MUMBAI: Recent media reports spurred speculations that the Pradeep Guha led 9X Media, which has New Silk Route Advisors as a private equity fund holder, is up for sale. However, refuting all such rumours, Guha tells Indiantelevision.com, “There is no truth behind the published statements. I have read the report myself and I was shocked. Let me clarify that 9XM is not up for sale.”

     

    The network now operates five channels namely 9XM (Bollywood music), 9X Jhakaas (Marathi music), 9XO (International music), 9X Tashan (Punjabi music) and 9X Jalwa (forever young Bollywood music).

     

    New Silk Route holds 80 per cent stake in 9X Media while Guha owns 15 per cent.

     

    “Being a media company that has been operating for so many years, eventually the private equity had to come out at some point. And that’s all that we are talking about at this stage. This does not imply any managerial or operational changes in the network or channel,” Guha explains.

     

    The network was started by former Star India CEO Peter Mukerjea and his wife Indrani Mukerjea.

  • 9X Media to live stream 3 channels via Lebara Play

    9X Media to live stream 3 channels via Lebara Play

    MUMBAI: Music network 9X Media has joined forces with new multi-ethnic entertainment service, Lebara Play, to live stream 9XM, 9X Jalwa and 9X Tashan.

     

    9X Media senior vice president – distribution Nitin Sharma said, “We are pleased to associate with Lebara and distribute our channels across countries and continents for the Indian diaspora. 9XM, 9X Jalwa and 9X Tashan have already gained immense popularity in India, and we are confident that the channels will resonate well with Lebara Play subscribers.”

     

    Lebara Play offers access to more than 150 television channels and over 3,000 popular movie titles for streaming on mobile, computer and tablet.

     

    Lebara Play CEO Aditya Thakur added, “Our partnership with 9X Media is great news for our customers and music fans in particular. The addition of 9XM, 9X Jalwa and 9X Tashan to our portfolio of channels will further boost the variety of entertainment options available to Lebara Play subscribers.”