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Tag: 9X Media

  • Oneindia cashes in with Anand Sreenivasan as monetisation head

    Oneindia cashes in with Anand Sreenivasan as monetisation head

    MUMBAI: Oneindia is betting big on fresh leadership to fuel its next growth spurt. The digital news platform has roped in Anand Sreenivasan as its national head of monetisation and special projects, tasking him with steering revenue growth and bolstering advertiser partnerships across the country. For Sreenivasan, the mandate is expansive: drive sales strategy, client engagement, and revenue delivery across Oneindia’s bouquet of offerings, including digital, video, branded content, and strategic solutions. He will also be responsible for nurturing regional sales teams and connecting brands to millions of users in multiple Indian languages through campaigns that are not only data-driven but culturally resonant.

    The timing is crucial. India’s digital story is increasingly being written in vernacular tongues, and Oneindia already a strong player in multilingual media, is positioning itself to lead that charge. With over 20 years of experience, Sreenivasan brings the kind of firepower the company needs to capitalise on this moment.

    He most recently served as national head of branded content at Republic World until 2022, after stints at Quint Digital, AETN Media, and 9X Media.

    Explaining the move Oneindia CEO Ravanan N said: “In my first conversation with Anand Sreenivasan, I saw a leader who not only understands the market but also sees where it’s headed. His track record in building revenue engines and forging deep client relationships makes him invaluable as we strengthen our leadership in the multilingual digital space.”

    Sreenivasan himself is bullish on the challenge: “India’s digital growth story is being written in multiple languages, and Oneindia is at the forefront of that transformation. My goal is to unlock the full commercial potential of our reach and deliver campaigns that don’t just advertise, but truly resonate with audiences across every region and culture.”

    With 1,000-plus advertisers already on its roster and a growing user base across Hindi, Tamil, Telugu, Bengali, and more, Oneindia is looking to Sreenivasan’s vision and experience to cash in on the multilingual boom and deepen its footprint in the country’s diverse digital landscape.
     

  • Brijesh Magoo takes the reins as national programming head at Ishq FM

    Brijesh Magoo takes the reins as national programming head at Ishq FM

    MUMBAI — Radio maven Brijesh Magoo is back in the national saddle. The award-winning content strategist and brand innovation specialist has been named national programming head at 104.8 Ishq FM, marking a sharp career pivot after a year steering the Mumbai unit as creative lead and programming head.

    Magoo, a Mica postgraduate with over 18 years of experience across radio, TV and digital, is best known for crafting advertiser-funded IPs that blur the lines between storytelling and sales. From sharp copy to immersive campaigns, he’s built a reputation for fusing creativity with commercial impact.

    Before his latest elevation, Magoo held a series of high-impact roles at Ishq FM, climbing from Mumbai programming head to national creative lead. Prior to that, he spent six years at Red FM, where he rose from executive producer to assistant programming head. His early stints at Media2win, 9X Media and Jack in the Box Worldwide further honed his blend of copywriting and brand thinking.

    Expect the beats at Ishq to get bolder.

  • Rituraj Dasgupta rises to GM & head of brand solutions at ABP Network

    Rituraj Dasgupta rises to GM & head of brand solutions at ABP Network

    MUMBAI: Rituraj Dasgupta has stepped into a new role as general manager and head – brand solutions at ABP Network, where he will helm the company’s freshly-minted Created Business vertical. 

    The mandate? 

    A sharp blend of content, creativity and brand strategy to deliver impact-driven partnerships.

    With over two decades of experience across advertising, media sales, and integrated marketing, Dasgupta now leads marketing strategy, client success, and partnerships at one of India’s leading media houses. Prior to this, he served as deputy general manager at ABP Group, where he steered content-led marketing solutions for national clients in West Bengal, aligning editorial insights with business outcomes.

    From stints at Mid Day, 9X Media, DNA, and The Times of India, Dasgupta brings a deep understanding of stakeholder engagement and revenue-focused brand narratives. His career has been marked by an instinct for building tailored solutions and measurable results — a trait likely to define the next phase at ABP Network.
    Now based in Mumbai and operating on-site, Dasgupta is expected to spearhead the network’s ambition to turn storytelling into a business engine.

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  • 9X Media’s Bhupendra Makhi starts his new innings as CEO

    9X Media’s Bhupendra Makhi starts his new innings as CEO

    Mumbai: The largest music broadcaster, 9X Media has elevated Bhupendra Makhi to the position of chief executive officer (CEO). The new role allows him to spearhead strategic business developments for the company. His vivid experience will facilitate strengthening the company’s objectives and focus on areas to build business for the long term. Having a proven track record of producing excellent results, he will focus to embark on a new journey and take 9X Media to a higher level of growth by engaging audiences through its disruptive content.

    Bhupendra brings extensive knowledge of the financial sector as well as an impressive track record in the media & entertainment industry.

    During his long tenure with 9X, Bhupendra was also the company’s chief financial officer (CFO), having risen through the ranks from vice-president of finance. He has been with the company since 2007.

    Commenting on his elevation as CEO, Bhupendra Makhi said, “I am grateful to our investors and the board for entrusting me with this role. 9X Media has reached an important stage, having met significant milestones, and achieving positive performance. We remain highly encouraged and I look forward to continuing to work closely with all the teams for the benefit of the company and creating value for our stakeholders.”

  • AVOW onboards Sandeep Negi as associate director of sales, India

    AVOW onboards Sandeep Negi as associate director of sales, India

    MUMBAI: Mobile OEM user acquisition specialist, AVOW has appointed Sandeep Negi as its new associate director of sales, India. Negi will lead all of AVOW’s business development initiatives in the country as part of the company’s domestic expansion plans while positioning AVOW as a household name in the mobile OEM marketing ecosystem in the region. He will operate out of AVOW’s branch office in Bengaluru, and become its fifth member in this local office.

    Negi joins the company with 10-plus years of experience cutting across the agency, mobile, and online advertising arenas, with an extensive focus on international business development and global growth strategies. Prior to this, Negi had successful stints across some of India’s leading media companies, including Bennett Coleman and Co. (Times Group), Star TV Network (now part of Disney), and 9X Media. In his previous roles, Negi has played a pivotal role in assisting some of India’s most prominent players in the mobile app industry to access new markets & significantly scale their revenues.

    Speaking on the new appointment, AVOW co-founder Ashwin Shekhar said, “We are pleased to have Sandeep on board in the senior management team. AVOW is on a hyper-growth path in the mobile OEM marketing space. Within a short period of two years since entering the Indian market, AVOW has serviced many leading industry players such as Amazon Prime, Navi, upGrad, Byju’s, Matrimony.com, MPL, and WazirX, among many others, offering incremental user growth and engagement for their mobile apps.”

    “In line with our growth plans, we needed an experienced top management muscle to drive our expansion plans aggressively in India. Sandeep’s in-depth industry experience in business development, strategy, and strong expertise in driving growth are great value additions to AVOW and our team. He will play an important role in our efforts to educate mobile marketers and app developers about the benefits of mobile OEMs when integrated into their mobile marketing mix,” he added.

    In his new role at AVOW, Negi said, “AVOW’s one-stop solution for mobile OEM aggregation is steadily growing its presence in the mobile app ecosystem in India. Strengthening the company’s status as the most viable and lucrative advertising alternative to traditional play stores will be on top of my agenda. We are witnessing an increased interest from players within the financial, health, edutech, gaming, and m-commerce sectors in this market.”

    “Our aim will be to provide mobile app companies with a unique opportunity to access untapped mobile advertising inventory at scale and deliver a powerful consulting service by advising on how mobile marketers and app developers can best invest their marketing mix across alternative advertising channels for incremental user growth and engagement. I am delighted to be a part of AVOW’s growth trajectory in India and to be able to contribute to its mission,” he further said.

  • 9X Media’s CBO Punit Pandey decides to move on after 15-year association

    9X Media’s CBO Punit Pandey decides to move on after 15-year association

    Mumbai: 9X Media’s chief business officer Punit Pandey has decided to move on after a long stint of 15 years.

    Pandey has been part of the 9X Media journey right from the start and has played a crucial role in the success of the network. Being part of 9X Media’s executive team, Pandey has been working closely with the board of directors to drive the next phase of growth for the network.

    Pandey said, “I have had the most exciting and fulfilling journey at 9X Media Network. I am proud to be a part of the Network’s founding story. There hasn’t been a dull moment ever, as I have had the opportunity to work on varied roles with diverse mandates! From a single music television channel, 9X Media has evolved into India’s largest music television network, comprising several satellite channels, an Indie music label and compelling and unique digital products. Having worked for over 3 decades in the media and entertainment sector, I have now decided to take a short break before announcing my next move. I am pleased to leave behind a large tribe of happy music aficionados who have grown with 9X Media’s music television channels!”

    An industry veteran with over 30 years of experience in the media and entertainment sector, Pandey has also worked with some of the most iconic media brands like MTV, Zee TV, Rediff.com, Radio Mirchi, Mid-day and the Reliance Enterprise Business, among others. 

  • 9X Media restructures key positions in ad sales team

    9X Media restructures key positions in ad sales team

    Mumbai: 9X Media has restructured its ad sales team to optimise the sales resources and implement effective sales processes in every targeted customer segment. As a part of this development, Ajay Bedi, Darpan Kindalkar and Anusri Unnikrishnan have been elevated to National Sales Head of 9X Jalwa, 9X Tashan and 9X Jhakaas, respectively.

    While Ajay will report to Nihal Ghosh, Darpan & Anusri would report to Deepali Oroskar. The flagship Channel 9XM will be managed directly by Nihal.

    Commenting on the development, 9X Media chief business officer Punit Pandey said. “The entertainment industry, especially the music industry in India, is going through an exciting transition. The past two years have been difficult for a majority of people. In these difficult times, the music stood out as a companion. Music helped people to de-stress. Hence the consumption of music has increased. Being India’s largest music television broadcaster, we want to leverage this momentum. The restructuring of the ad sales team will take the network towards the next phase of success and achievements.”

    Commenting on the elevation, 9X Jalwa national sales head Ajay Bedi said, “I feel humbled by the faith put in me to lead the All India Sales for 9X Jalwa. The markets are opening up post-Covid and so is Jalwa evolving into a force to reckon with in the Hindi music genre. My priority would be to make brands across India aware of the scope, content creation and integration opportunities which 9X Jalwa presents and the programming initiatives which are being undertaken to be at par with the top channels in the music genre.”

    9X Jhakaas national sales head Anusri Unnikrishnan said, “I’m really excited to head ad sales nationally for 9X Jhakaas – India’s first Marathi music channel. Planning a post covid roadmap for 9X Jhakaas’ accelerated growth will be critical. FICCI KPMG says regional languages will make up 60 per cent of television consumption in 2025 from around 55 per cent in 2020. Regional Brands in India are driving the Bharat (Non-Metro) Consumption with a strong market share in tier two and tier three cities. 9X Jhakaas has a strong following with a young, affluent rural population along with urban audiences ensuring it will play a key role for advertisers who want to target Maharashtra which has India’s highest GDP by state and also the most urbanized.”  

    9X Tashan national sales head Darpan Kindalkar commented, “Regional markets about TV advertising have gone through a dynamic change over the last few years. Punjabi Music consumption is more devoted as compared to how music is consumed in other parts of our country. Since its inception, 9X Tashan continues to command that number one position in consumers’ hearts and grow that faithful tribe week on week. It has also opened up new advertising avenues for the brands over the years. I’m glad to be part of such a great heritage. Priority is to first take the revenues to pre-pandemic levels, along with opening other avenues for the brands through content creation, on-ground events, integrations, etc.”

     

  • 9X Media elevates Deepali Oroskar and Nihal Ghosh to SVP – ad sales

    9X Media elevates Deepali Oroskar and Nihal Ghosh to SVP – ad sales

    Mumbai: 9X Media has announced the elevation of Deepali Oroskar and Nihal Ghosh to senior vice president of ad sales. They both will report to 9X Media chief business officer Punit Pandey.

    Nihal will be in-charge of revenues for 9XM and 9X Jalwa and Deepali will lead the ad sales teams for 9X Tashan and 9X Jhakaas. Deepali and Nihal are both senior ad sales professionals with each of them having over 15 years of experience.

    “Deepali and Nihal have both been with the organisation for over a decade and have consistently proven their mettle,” said 9X Media chief business officer Punit Pandey. “They have led the ad sales teams to achieve better revenue targets and have performed extremely well. In their new roles, I am confident that they will achieve much success, steering the Network towards the next phase of growth.”

    “I am delighted to be a part of 9X Media,” said Nihal Ghosh. “From a single music television channel, 9X Media has evolved into India’s largest music television network comprising platforms both television and digital. It’s exciting as well as challenging to helm the ad revenue at 9XM and 9X Jalwa. My current focus will be on reinstating the Ad revenue to the pre covid levels and to put the channels back on the growth trajectory.”

    “This is indeed an exciting time to lead the ad sales function for 9X Tashan and 9X Jhakaas,” said Deepali Oroskar. “The pandemic has created disruption across all industries. It has drastically changed the way people consume and engage with media and content. Brands need to keep pace with the changing consumer psychographics. Regional channels have shown immense potential in attracting the new age consumer. My priority would be to make brands aware about these new dynamics and ensure an excellent run for our channels.”   

  • 9X Media CBO Punit Pandey takes additional charge of revenue

    9X Media CBO Punit Pandey takes additional charge of revenue

    Mumbai: 9X Media’s chief business officer (CBO) Punit Pandey has taken additional charge of revenue for the network. Being part of 9X Media’s executive team, he will continue to work closely with the board of directors to drive the next phase of growth for the network.

    An industry veteran with over 30 years of experience in business development, Pandey will now guide and mentor the sales team at 9X Media.

    Pandey’s deep understanding of the world of media and technology, his robust experience in cross- and multi-platform marketing and advertising, will prove extremely crucial in putting the network on the growth trajectory. Before getting into the business role at 9X Media, he successfully led the national sales team at 9X Media for over two years when the channel was launched in 2007.

    He has also worked with some of the most iconic media brands like MTV, Zee TV, Rediff.com, Radio Mirchi, Mid-day, and the Reliance Enterprise Business, among others.

    “I am extremely proud to be a part of 9X Media since the network’s inception in 2007. From a single music television channel, 9X Media has evolved into India’s largest music television network comprising platforms both television and digital,” said Punit Pandey. “I am excited to take charge of ad sales in these challenging times. I am also delighted to take our network’s large tribe of happy young music and entertainment consumers across screens, to the marketplace! My priority as revenue head is to steer the network towards the next phase of growth.”

  • 9X Media to launch YouTube channel Loppipops on Childrens’ Day

    9X Media to launch YouTube channel Loppipops on Childrens’ Day

    Mumbai: Music television network 9X Media is all set for the launch of its kids’ learning channel Loppipops on 14 November. The channel will bring together learning and music through a specially designed and curated playlist of kids’ rhymes and videos, presented by the popular duo Bade-Chote and their gang of animated characters, it said in a statement.

    Loppipops is intended as a destination for preschoolers to learn with music. It will ease the learning process for them through the effective use of engaging audio-visual content, bringing together the best of factual knowledge and playful animation.

     

    In the colourful land of Loppipops toddlers will learn letters, numbers, phonics, sing-along songs, moral values, and manners with Bade-Chote and their friends in child-safe screen-time. Bade-Chote will help them in creating an emotional connection with the characters, thus boosting their powers of grasping and further building their interest in learning, said the statement.

     

    Loppipops will be widely promoted across 9X Media Network and its social media handles. The channel will also be available across all audio and video streaming platforms in addition to YouTube, it added.

    “Loppipops will captivate the interest of its young audience in a fun and memorable manner. Over the years, Bade-Chote and their friends have become iconic household names. Extending the IP into the kids’ space was a natural progression with the ever-increasing demand for kid’s content,” stated 9X Media chief programming officer Amar Tidke.

    “Music is the building block of early learning and as a music network, we have over the years experimented in various ways to entertain our audiences through music. The endeavour here is to entertain and make learning fun. The Loppipops gang will engage the kids in ‘Child-safe’ screen time by providing them with the right edutainment,” he further added.