ITV

Tag: 9X Jhakaas

  • 9X Media restructures key positions in ad sales team

    9X Media restructures key positions in ad sales team

    Mumbai: 9X Media has restructured its ad sales team to optimise the sales resources and implement effective sales processes in every targeted customer segment. As a part of this development, Ajay Bedi, Darpan Kindalkar and Anusri Unnikrishnan have been elevated to National Sales Head of 9X Jalwa, 9X Tashan and 9X Jhakaas, respectively.

    While Ajay will report to Nihal Ghosh, Darpan & Anusri would report to Deepali Oroskar. The flagship Channel 9XM will be managed directly by Nihal.

    Commenting on the development, 9X Media chief business officer Punit Pandey said. “The entertainment industry, especially the music industry in India, is going through an exciting transition. The past two years have been difficult for a majority of people. In these difficult times, the music stood out as a companion. Music helped people to de-stress. Hence the consumption of music has increased. Being India’s largest music television broadcaster, we want to leverage this momentum. The restructuring of the ad sales team will take the network towards the next phase of success and achievements.”

    Commenting on the elevation, 9X Jalwa national sales head Ajay Bedi said, “I feel humbled by the faith put in me to lead the All India Sales for 9X Jalwa. The markets are opening up post-Covid and so is Jalwa evolving into a force to reckon with in the Hindi music genre. My priority would be to make brands across India aware of the scope, content creation and integration opportunities which 9X Jalwa presents and the programming initiatives which are being undertaken to be at par with the top channels in the music genre.”

    9X Jhakaas national sales head Anusri Unnikrishnan said, “I’m really excited to head ad sales nationally for 9X Jhakaas – India’s first Marathi music channel. Planning a post covid roadmap for 9X Jhakaas’ accelerated growth will be critical. FICCI KPMG says regional languages will make up 60 per cent of television consumption in 2025 from around 55 per cent in 2020. Regional Brands in India are driving the Bharat (Non-Metro) Consumption with a strong market share in tier two and tier three cities. 9X Jhakaas has a strong following with a young, affluent rural population along with urban audiences ensuring it will play a key role for advertisers who want to target Maharashtra which has India’s highest GDP by state and also the most urbanized.”  

    9X Tashan national sales head Darpan Kindalkar commented, “Regional markets about TV advertising have gone through a dynamic change over the last few years. Punjabi Music consumption is more devoted as compared to how music is consumed in other parts of our country. Since its inception, 9X Tashan continues to command that number one position in consumers’ hearts and grow that faithful tribe week on week. It has also opened up new advertising avenues for the brands over the years. I’m glad to be part of such a great heritage. Priority is to first take the revenues to pre-pandemic levels, along with opening other avenues for the brands through content creation, on-ground events, integrations, etc.”

     

  • 9X Jhakaas celebrates Ganesh Chaturthi with a series of on air and digital initiatives

    9X Jhakaas celebrates Ganesh Chaturthi with a series of on air and digital initiatives

    MUMBAI: 9X Jhakaas, Marathi Music channel is all geared up to celebrate Ganesh Chaturthi with series of special on-air and digital initiatives. The channel for the first time will stream Lalbaughchya Rajachi Aarti LIVE across the 9X Jhakaas Facebook and Youtube handles – starting 2nd September, Ganesh devotees can get their Lalbaugcha Raja cha Darshan on the go every day at 12noon and 8pm.

    The channel has created a special animated music video titled Bappa Re featuring the Network’s characters celebrating this auspicious festival, starring Bade-Chote, Ullu Da Pattha, Halkat Sawaal, OBot, Chochya and SpotboyE. The same will be aired across the digital handles of the channel all through the festival.

    ‘Jhakaas Bappa’ the contest created to engage with the social media communities of 9X Jhakaas, calls for pictures of Ganesh idols at home or at mandals. The best decorated Ganpati pictures will be featured on 9X Jhakaas social media handles daily during the grand festival.

    9X Jhakaas Maha Ganapati special on air initiatives will include latest Ganapati special songs in the Bhaktinaad Music Band and the (deferred live) airing of Lalbaugcha Rajachi Aarti, daily at 7 am, 3 pm and 7 pm.

    Watch the Lalbaughcha Rajachi aarti live, the best of songs on Lord Ganesha and much more starting 2nd September 2019 onwards.

  • ZEEL acquires 9X Media for Rs 1.6 bn

    ZEEL acquires 9X Media for Rs 1.6 bn

    MUMBAI: Rumours around this acquistion have been doing the rounds for sometime. And they were denied for reasons of corporate and stock market compliance. But now  Zee Entertainment Enterprises Limited (ZEEL) has finally announced that it has signed a definitive agreement to acquire  the Pradeep Guha-headed 9X Media and its subsidiaries from private equity firm New Silk Route and other shareholders for an all cash consideration of Rs. 1,600 million.

    9X Media, along with its subsidiaries, operates a bouquet of six music channels – 9XM (Latest Bollywood), 9X Jalwa (Evergreen Hindi), 9X Jhakaas (Marathi), 9X Tashan (Punjabi), 9XO (English), 9X Bajao (Hindi Classics). 

    On completion of the acquisition, these channels will be added to ZEEL’s current portfolio of 33 channels. The acquisition is in line with the company’s strategy to cater to a diverse audience by offering targeted products. Besides significantly expanding its Hindi music portfolio, it gives ZEEL access to the regional music genre. It also increases its regional footprint with foray into the Punjabi market. 

    9X Media’s bouquet of channels has established a strong viewership on the back of the unique brand identity created over the years. In addition to strengthening ZEEL’s television bouquet, these channels will complement the music label and movie production businesses. 9X Media’s popular Bollywood news portal, SpotboyE, will also be a part of the transaction. The Company is confident of utilizing network synergies to bring down the costs and significantly improve the profitability of these channels.

    ZEEL MD and CEO Punit Goenka said, “Continuing with our strategy of expanding into regional markets and niche genres, we are pleased to announce this acquisition which strengthens our music portfolio. Music is an integral component of consumer’s entertainment pie and we will offer our consumers a wider array of choices through these channels. 9X channels enjoy leading market shares in their respective segments and will benefit immensely from our network’s strength to achieve higher growth potential and cost synergies. I am confident that these channels will make our entertainment bouquet even more compelling for the audience.”

  • 9X Jhakaas ropes in Ashwinikumar Patil as programming head

    9X Jhakaas ropes in Ashwinikumar Patil as programming head

    MUMBAI: 9X Media Pvt. Ltd has announced the appointment of Ashwinikumar Patil as head of programming for 9X Jhakaas. Patil would be reporting to 9X Media chief programming officer Amar Tidke.

    Commenting on the hire, Tidke said, “9X Jhakaas has grown manifold times since its launch 4 years ago. Today, the Channel is a major player in the Marathi music and entertainment industry. I welcome Ashwinikumar on board. I am sure his rich and diverse experience will be of immense value to 9X Jhakaas as the Channel enters the next phase of growth.”

    With over 12 years of experience in programming and production, Patil has worked across a broad spectrum of media and entertainment companies including Zee Marathi, Zee Talkies, etc. He started his career as a Radio Jockey on Big FM Mumbai station. Later he went on to launch the Solapur, Indore and Gwalior radio stations at Big FM. He has also held the position of regional non-fiction head at Reliance Big Productions.

    Speaking on joining 9X Jhakaas, Patil added, “I am extremely pleased to be a part of the young and vibrant team at 9X Jhakaas. The Channel has achieved an unprecedented growth in a very short span of time and has played a crucial role in reviving the Marathi film & music industry. I look forward to a very productive and successful future with 9X Jhakaas.”

  • 9X Jhakaas ropes in Ashwinikumar Patil as programming head

    9X Jhakaas ropes in Ashwinikumar Patil as programming head

    MUMBAI: 9X Media Pvt. Ltd has announced the appointment of Ashwinikumar Patil as head of programming for 9X Jhakaas. Patil would be reporting to 9X Media chief programming officer Amar Tidke.

    Commenting on the hire, Tidke said, “9X Jhakaas has grown manifold times since its launch 4 years ago. Today, the Channel is a major player in the Marathi music and entertainment industry. I welcome Ashwinikumar on board. I am sure his rich and diverse experience will be of immense value to 9X Jhakaas as the Channel enters the next phase of growth.”

    With over 12 years of experience in programming and production, Patil has worked across a broad spectrum of media and entertainment companies including Zee Marathi, Zee Talkies, etc. He started his career as a Radio Jockey on Big FM Mumbai station. Later he went on to launch the Solapur, Indore and Gwalior radio stations at Big FM. He has also held the position of regional non-fiction head at Reliance Big Productions.

    Speaking on joining 9X Jhakaas, Patil added, “I am extremely pleased to be a part of the young and vibrant team at 9X Jhakaas. The Channel has achieved an unprecedented growth in a very short span of time and has played a crucial role in reviving the Marathi film & music industry. I look forward to a very productive and successful future with 9X Jhakaas.”

  • 9X Media is NOT UP for sale: Pradeep Guha

    9X Media is NOT UP for sale: Pradeep Guha

    MUMBAI: Recent media reports spurred speculations that the Pradeep Guha led 9X Media, which has New Silk Route Advisors as a private equity fund holder, is up for sale. However, refuting all such rumours, Guha tells Indiantelevision.com, “There is no truth behind the published statements. I have read the report myself and I was shocked. Let me clarify that 9XM is not up for sale.”

     

    The network now operates five channels namely 9XM (Bollywood music), 9X Jhakaas (Marathi music), 9XO (International music), 9X Tashan (Punjabi music) and 9X Jalwa (forever young Bollywood music).

     

    New Silk Route holds 80 per cent stake in 9X Media while Guha owns 15 per cent.

     

    “Being a media company that has been operating for so many years, eventually the private equity had to come out at some point. And that’s all that we are talking about at this stage. This does not imply any managerial or operational changes in the network or channel,” Guha explains.

     

    The network was started by former Star India CEO Peter Mukerjea and his wife Indrani Mukerjea.

  • Nick gets govt nod for Rs 940 crore foreign investment; INX proposal for Jhakaas rejected

    Nick gets govt nod for Rs 940 crore foreign investment; INX proposal for Jhakaas rejected

     
    NEW DELHI: The Government has approved a proposal by Nickelodeon Asia Holdings Pte. Ltd. (Nick Asia), a company incorporated in Singapore, to acquire 50 per cent equity interest in Prism TV Private Limited, a company incorporated in India.Involving foreign direct investment of Rs 940.5 crore, the acquisition is from Shinano Retail Private Limited, one of Prism’s shareholders.
     
    Following the clearance by the Foreign Investments Promotion Board (FIPB), approval has been given to Eros International Media Limited for making downstream investment by way of acquisition of shares of an Indian company for non-cash consideration, that is, by issuance of shares of the applicant company to the existing shareholders of the investee company. This does not involve any foreign investment.
     
    Meanwhile, permission has been denied to INX Music having 70.85 per cent indirect foreign investment to undertake the additional activity of broadcasting of a non-news and current affairs channels in various Indian languages.
     
    The proposal was that the 9X Jhakaas Marathi Channel shall be merged into INX Music Pvt Ltd.
    The Finance Ministry has deferred a decision on proposals by two multi system operators. Hathway Cable and Datacom Limited has sought approval for increasing foreign investment limit for FIIs, FPIs, etc. under the Portfolio Investment Scheme from 49 per cent of its issued and fully paid up share capital to 74 per cent.
     
    Den Networks had also sought approval for increase in foreign investment limit beyond 49 per cent and up to 74 per cent by FIIs, NRIs, FPIs, and other eligible foreign investors through route of Secondary Market/Open Market purchase. 
     
  • 9X Jhakaas & Marathi movie ‘Welcome Zindagi’ ink promotional tie-up

    9X Jhakaas & Marathi movie ‘Welcome Zindagi’ ink promotional tie-up

    MUMBAI: In a marketing and promotional tie-up with the forthcoming Marathi movie Welcome Zindagi, 9X Jhakaas has launched a contest wherein viewers will get an opportunity to win a new Nano car.

     

    The contest titled ‘Jhakaas Welcome Zindagi, kick-started on 9 June and will be aired on the channel at regular intervals through the day.

     

    The contest’s promo features the hero of Welcome Zindagi – Swapnil Joshi. The actor will inform the viewers about the contest details and the prizes. To participate in the contest, 9X Jhakaas viewers can type ‘JWZ’ and send a text message to ‘54646’, every time they see an animation of a Nano car zip through their TV screens.

     

    The person with maximum number of text messages will win the grand prize of Nano car, whereas runners-up will receive gifts such as Welcome Zindagi branded T-shirts, mugs, etc.

     

    9X Jhakaas head of programming Rohan Rane said, “We are delighted to partner with Marathi film heartthrob Swapnil Joshi and Welcome Zindagi and offer our viewers a brand new car. 9X Jhakaas was launched with an aim to provide a platform to the Marathi film and music industry. Since then, we have been able to associate with each and every new Marathi film. We are extremely pleased that today, no Marathi movie releases without a Jhakaas promotion.”

  • FIPB puts off INX Music’s merger bid for 9X Jhakaas

    FIPB puts off INX Music’s merger bid for 9X Jhakaas

    NEW DELHI: In a setback, the Foreign Investments Promotion Board (FIPB) of the Finance Ministry has yet again deferred a decision on the proposal for the merger of the Marathi channel 9X Jhakaas into INX Music.

     

    The proposal was by INX Music Private Limited to undertake the additional activity of broadcasting of a non-news and current affairs channel by merging 9X Jhakaas.

     

    INX Music aggregates and distributes music content for TV channels, having 70.85 per cent indirect foreign investment. Its proposal had earlier been deferred in January this year.

     

    In August 2014, INX Music had made a fresh application to get clearance from the FIPB for this purpose. This would have effectively meant that 9X Media would have been on course to transfer its channel Jhakaas to its subsidiary arm INX Music.

     

    The FIPB also deferred again an approval sought by Insight Media City (IMC) India for uplinking and downlinking of general entertainment channel (non-news category) and up-linking and down-linking of news & current affairs channel (news category).

     

    The proposed activities of IMC also includes production, sale and purchase of movies; conducting arts, educational and business events; establishing media education institute; production and sale of programme contents; operation of radio stations; and media support services such as consultancy & marketing services.

     

    Earlier this year, the FIPB had deferred a proposal by IMC India for allotting shares to a non-resident Indian.

     

    IMC was incorporated on 21 March, 2013. FIPB was informed that IMC has received inward remittance of Rs 2.40 crore from the NRI Alungal Mohammad and shares would be allotted to the NRI investor after FIPB approval. The existing shareholding in IMC is entirely held by resident Indians.

     

    After the FIPB approval, 17.4 per cent of the total share capital in IMC India will be held by Mohammad, whereas the remaining 82.6 per cent will be held by resident Indians.

     

    Meanwhile, the FIPB has approved a proposal by Integrated Databases India Limited (IDIL), Delhi, seeking permission to issue equity shares to Nikkei Business Publications, Inc., Japan, equivalent to 20 per cent of the shareholding of IDIL. This would involve foreign direct investment of Rs 7 crore.

     

    It also cleared a proposal by Hubert Burda Media India for further infusion of capital by its parent company involving FDI of Rs 4.67 crore.

     

    On the other hand, Springer (India) was allowed to transfer shares from Springer SBM Holding Limited, Mauritius to Springer Science +Business Media Singapore, Singapore.(NR-NR) not involving any FDI.

     

    IPG Advertising and Business Services was allowed to convert into a limited liability partnership firm. No fresh FDI is involved.

  • Govt. defers decision on 9X Jhakaas merger into INX Music

    Govt. defers decision on 9X Jhakaas merger into INX Music

    NEW DELHI: The Finance Ministry has deferred a decision on a proposal by Insight Media City for uplinking and down linking of general entertainment channel (non-news category) and uplinking and down linking of news and current affairs channel (news category).

     

    Following the recommendations by the Foreign Investments Promotion Board (FIPB), the Ministry also deferred a decision on the proposal under which the Marathi channel 9X Jhakaas will be merged into INX Music.

     

    INX Music has 70.85 per cent indirect foreign investment and proposes to undertake the additional activity of broadcasting of a non-news and current affairs channels in various Indian languages.

     

    Decision was also deferred on a proposal by India Value Fund IV for making downstream investment in companies engaged in ISP and Multi Subscriber Operator (MSO) activities.

     

    Chorus Call INC, USA will also have to wait as the FIPB deferred its proposal for increase in the foreign equity from 74 per cent to 100 per cent in Chorus Call Conferencing Services India engaged in providing services like transmission of voice, video and data.

     

    FIPB also deferred a decision on Thaicom Public Company Limited, Thailand, proposal for incorporating a WoS for providing leasing of satellite space for video broadcasting DSNG, VSAT services.