ITV

Tag: 9X Jalwa

  • 9X Jalwa registered 25% growth post revamp

    9X Jalwa registered 25% growth post revamp

    MUMBAI: Backed by the revamp process that started post August 2014 with the ‘forever young’ philosophy, 9X Jalwa is moving forward towards becoming a strong force in the television music industry.

     

    As per Television Audience Measurement (TAM) analysis, the channel has seen a 25 per cent growth post revamp in terms of weekly GRPs.

     

    Speaking to Indiantelevision.com about the revamp, 9X Media chief programming officer Amar Tidke said, “Forever young is a philosophy curated out of youth and music lovers who appreciated the revamp that we underwent. That is just the encouragement that we were thriving for. As part of the philosophical change, we have offered our viewers a theme in forever young and so far with the reaction that we have garnered, I must say the progress has been commendable.”

     

    The recently launched rating body Broadcast Audience Research Council India (BARC) placed 9X Jalwa at the second position with average weekly GRPs of 36 right after Mastiii. Jalwa’s sister channel 9XM competing in the same genre, garnered average ratings of 34. When asked if this competition affects the processing, Tidke opined, “Well it is true we are operating in the same genre and we are often asked if one eats into the other’s pie, but if you see, we are two different channels catering to the needs of two different sets of audience and the subtle difference separates each other.”

     

    “Innovations like Hits Forever, Love Forever, Melody Forever, Jalwa Superstar, Vintage, GenX and ClubX garnished the forever young philosophy. Going forward, we will continue the process of creating more such unique bands to keep our audience forever young, which is our main goal,” Tidke added.

     

    ClubX is the recent addition in the catalogue, which is a two-hour music band that airs every Friday and Saturday between 6 – 8 pm. The playlist for this band has been handpicked from some of the best party songs and will include foot – tapping numbers.

     

    Speaking on the marketing and promotional strategy of the channel, Tidke said, “9X Jalwa follows a 360 degree marketing strategy with interactive attention on social media platform. Also whenever there is a trending topic, which can be converted into a promotional activity, we aggressively push for it like we did with DDLJ, when everyone wanted the movie to not go out of Maratha Mandir. Besides that, we also tie up with different events like Kala Ghoda and Promax BDA. We manage to reach the target audience of brands efficiently because of our exclusive content.”

     

    Cadburys, HUL, Godrej and Reckitt are some of the brands that are closely associated with 9X Jalwa on a regular basis.

  • 9X Jalwa join hands with Lays

    9X Jalwa join hands with Lays

    MUMBAI: To provide an extra dose of entertainment to music lovers, 9X Jalwa has partnered with Ruffles Lays to present viewers with a special integrated show titled ‘Lays Magical 15’. In every episode of the show it will feature 15 blockbuster songs from Bollywood’s most prominent production banners like Rajshri Productions, Mukta Arts, Dharma Productions, RK Films etc.

     

    Besides the popular tracks, Lays Magical 15 will also feature interesting trivia around the film and its music.

     

    9X Media chief revenue officer (CRO) Pawan Jailkhani believes that the special show will provide the viewers with forever young flavour of Bollywood and help the brand reach out to its target consumers (15-24 age group).

     

    He further says: “Being the country’s largest music television network, 9X Media through its five channels is a big influencer amongst the youth. Our innovative and compelling content has always resonated well with our viewers. Majority of the big marketers and advertisers engage with us through cutting edge brand integration campaigns featuring our animated characters.”

     

    The show will air every Thursday at 7pm and repeats will be shown every Friday at 7pm.

  • 9X Jalwa’s treat to media agencies

    9X Jalwa’s treat to media agencies

    MUMBAI: Media agencies usually help clients target consumers for their campaign and are usually never on the receiving end. Trying to bring such an interaction to media agency offices in Mumbai, Delhi and Bengaluru is 9X Jalwa while promoting its new look.

    On 10 June, the channel had donned a new avatar with the tagline ‘Forever Young’, targeting viewers across all age groups who enjoy music that is enduring. The tagline also reflects the Bollywood playlist and music construct on the channel that is perpetual and never grows old.

    According to 9X Media VP marketing Kapil Sharma, consumers have been enjoying the new look on television and so it was high time to target the trade media to create the same amount of buzz. “It is the trade media that get their clients to spend high budgets on our channel. After attracting the consumer media the immediate next step we thought was to target the trade media and highlight this fact across the agencies.”

    Rather than treading the traditional route, it chose to go with fun creative activities in developed by Pure Media. It has created a unique game titled ‘Pic Charades’, which is a fun amalgamation of Pictionary and Dumb Charades using emoticons from instant messaging apps.

    The participating teams will compete with each other to guess the Bollywood songs using these emoticons. The songs featured in these games are from the 9X Jalwa playlist. The team with maximum points wins merchandises.

    Sharma says that through the activation the channel wanted to convey the message that songs remain forever young. “Primarily the songs that we play on Jalwa currently are from the 90s and 2000s. If you like a particular song, no matter how many times you listen to it, it still remains fresh.”

    As emoticons have become a part of everyone’s daily life, the channel thought it right to tap into it. “A lot of times you receive forwards on your personal messenger where you have to guess the name of a song or a movie by using emoticons. We thought this is something that people enjoy and have fun playing it. So why not draw an inspiration and create our campaign revolving around this entire thought,” he highlights.

    Apart from the activities, branding exercises will be done even in Chennai. Different cut outs, standees, posters and tent cards have been put across agencies. Mailers, ads and advertorials are being simultaneously released across trade websites and magazines.

    The engagement goes online as well. If a person misses the chance to participate when the contest is happening in the cafeteria, a tent card is left on the desk of the employee and he/she can email those answers.

    Moreover, the pictures of people participating and people winning prizes will be shared on the 9X Jalwa Facebook page. At present, 9X Jalwa has 126,259 likes on Facebook at the time of penning this article. However its Twitter page needs a push with just 1,280 followers.

    Sharma goes on to say that out of the total budget, 60-70 per cent is spent on the consumer related promotions and 30-40 per cent is spent for trade communications.

  • 9XO takes the social way

    9XO takes the social way

    MUMBAI: It seems that the 9X Media cluster is busy re-inventing itself. After 9XM, 9X Tashan and 9X Jalwa changed their looks; its international offering has also gone under the knife.

     

    What is unique about the re-invention is that 9XO, which airs international music, will allow a social networking experience with Twitter and Instagram updates of artists to its viewers.

     

    9XO channel head Luke Kenny understands his target audiences’ needs and feels that after viewing the same kind of music, structure, design there comes a saturation point in a viewers’ watching pattern. “Being a broadcaster, we have to keep re-inventing ourselves every now and then to give viewers a fresh dose of music and entertainment. If people get to see the same thing every day, it tends to become a blind spot for them,” he says.

     

    The new look of 9XO will allow the viewers to not only watch the latest and fresh tracks but also enable them to keep a tab on their favourite artists’ Twitter and Instagram updates.

     

    So what made them take the social media route? After a lot of research and surveys, the channel found out that most of its TG spends their time online rather than in front of the television screens. “We thought if we replicate their interactive platform with a medium which is music that is on television then it would form a different kind of network enabling us to connect with the TG seamlessly,” says Kenny.

     

    Along with the new look, the channel has also launched www.9XO.in, a website dedicated to help viewers discover great music. An in-house team worked on creating it as well as the new logo which is blue in colour symbolising the colour of internet.

     

    Elaborates programming head Clyde D’Souza that music programming is all about handpicked curation. “We at 9XO want to be your cool friend who introduce you to the latest dance hit, ballad or quirky music video. The social feed will help viewers get closer to artists. The website will help viewers discover and share awesome music on their Facebook and Twitter timelines.”

     

    Kenny feels that with technology, broadcasters too need to change. One needs to be in constant touch with the TG and should converse with them through social media. “Whenever we do something quirky or interesting on the channel via our packaging or any new ideas, we do get positive feedback from our viewers. Sometimes there are negative feedbacks as well, but we take it in our stride and try to better ourselves.”

     

    Such innovations have paid off as well. “We realised that if there is something new or different on the channel, it does get our competitors’ attention and keeps the client excited. Our advertisers and sponsors love the channel and when we innovate they are always encouraging and supportive,” reveals Kenny.

     

    With the revamp, the channel aims to create a link between the three mediums – internet, mobile and TV – on which the TG enjoys music. The main motto of getting the social media experience on-board was because it’s accessible on the go.

     

    The channel is looking to get more music related content as time goes by. “But again where the difference comes in, because there is music related content on the internet anyway but a lot of it doesn’t get watched. So we are going to be the curators of that content that can make our viewers discover more,” concludes Kenny.

  • 9X Tashan dons a new look

    9X Tashan dons a new look

    MUMBAI: It seems, 9X Media’s musical offerings are leaving no stone unturned to reach out to its target audiences. With 9X Jalwa being revamped recently, it’s time for the Punjabi music channel 9X Tashan to flaunt a brand new ‘tashan’ (style) with a revamped look.

     

    Come 12 June, viewers can feel the music viewing experience with a super cool look emphasising on a large canvas, enhanced audio quality and the sprinkling of chic hues in grey, silver and gold which has been designed by the in-house.

     

    Commenting on the new look 9X Tashan programming head Baljinder S Mahant said: “The new look of 9X Tashan reflects the youthful attitude of the Channel. The colour palate, the pacy graphics and the refurbished audio complement the large canvas, giving the viewer a ‘wow’ experience. Besides the on-air look, we have also introduced a ‘breaking news’ section on the Channel which will update the viewers on all the latest happenings in the Punjabi Music and Entertainment Industry. I am sure that the brand new Tashan of 9X Tashan will resonate well with our viewers.”

  • 9X’s new Jalwa

    9X’s new Jalwa

    MUMBAI: Gone are the days when there were only two music channels, MTV and Channel V. These are highly competitive times with a host of music channels and each one having to come up with newer ways to keep itself ahead of the pack.

    And so, one of 9X Media’s musical offerings – 9X Jalwa – has decided to reinvent itself with a fresh new look coupled with refreshed content plus a punchy tagline that reads ‘Forever Young.’

    10 June onwards, audiences will be able to see the revamped 9X Jalwa, complete with a fresh playlist and new on-air packaging.

    In the words of 9X Media SVP and content head Amar Tidke, “We are at work with music.” ‘Forever Young’ targets people across all age groups who enjoy music that is both enduring and forever young. The tagline also reflects the channel’s music construct which is perpetual and never grows old.

    Tidke says they wanted to try and do something new in music. “Our endeavour is constantly to keep our viewers engaged, enhancing overall experience. ‘Forever Young’, the new tag line, is the channel attitude. It’s the promise of the channel which is reflective of the music the channel plays.”

    The creatives have been done by an in-house team along with the design partner, Stars and Stripes, and are a mix of bright pink and blue hues.

    9X Jalwa’s new look was screened at the recently concluded GoaFest 2014 and according to Tidke, the response from the advertising fraternity was amazing. A Jalwa-themed party was organised with all things Bollywood, right from photo ops on the red carpet to life size cut-outs of popular actors to Bollywood style dance performances to contests round Bollywood.

    Says 9X Jalwa programming head Imtiaz Bhagdadi, “At 9X Jalwa, we pride ourselves in presenting our viewers with the best of Bollywood music across all eras. The new look further fortifies the 9X Media promise of providing the best music viewing experience on television. Along with the new packaging, the channel will also introduce Forever Dance, an hourly band dedicated to Bollywood dance numbers.”

    Part of the revisited 9X Jalwa include special music blocks like Hits Forever , Melody Forever and Love Forever. Additionally, there is Jalwa Superstars over the weekend that will feature interviews and songs round a particular superstar.

    What made the channel change its look and feel? “At 9X Jalwa, there has been growth month-on-month. It shows that people are loving it and enjoying it. It is a surprise for them,” says Tidke.

    Apart from GoaFest, the channel is promoting its new self through social media platforms like Facebook and Twitter. On Facebook, the channel has garnered 101,000 likes. Special promos have been created only for the television screen.

  • 9XM asks ‘Who is the Idiot’?

    9XM asks ‘Who is the Idiot’?

    MUMBAI: The on-going elections have caught the nation’s imagination like none other; be it the political parties themselves or the media which includes print, radio, television and digital.

     

     The latest to join the brigade is Bollywood music channel, 9XM, which has taken upon itself the onerous task of encouraging people to step out and vote. The channel has created a music video titled ‘Who is the Idiot’ in collaboration with Artist Aloud, Rapper BlaaZe, and Paul J, which urges viewers to wake up and cast their vote.

     

     ‘Who is the Idiot’ was launched on 9XM on 3 April and will be played across 9X music channels including 9X Tashan, 9X Jalwa, 9X Jhakaas and 9XO. “This is the way to talk to today’s youth- through music and dance. And that’s how we are educating them. We are playing the video every hour currently,” says 9XM content head Sunder Venketraman.

     

     The video shows a school annual day function, where kids are dressed up like politicians and elders are shown blind-folded. “We are not portraying any politician or political party in a negative way. The video is about being happy and enjoying the right to vote,” says Venketraman. “The idea was to show how, at times, we are so engrossed in our day-to-day work that we tend to take things that are of national importance, lightly. Our effort is to convey to our target group that there is a need to wake up and vote. We are urging the youth to take the elections seriously and take out time and vote.”

     

     To its credit, the video, choreographed by 9XM’s in-house creative team, features the channel’s lovable toon duo – Chhote and Bade. “9XM is a house of Chhote and Bade. At times, a message sent out by them is impactful and so, we had to use them in the video,” says Venketraman.

     

     The shooting was completed in one day. “But the pre-production took us almost 20 days and the post-production took five days. Since we were shooting with kids, we had to manage them well. Also, kids require a lot of attention. We were conscious about casting them,” informs Venketraman.

     

     ‘Who is the Idiot’ is also being promoted on YouTube, which has already got nearly 23,666 views. Apart from the main video currently being aired, eight 30-40 second videos have also been created. “The agenda is to wake up the youth. We are circulating the videos through Twitter, Google+, Facebook, WhatsApp, WeChat, BBM, Pinterest, Instagram and Vine.” Says 9XM SVP- Digital Vibha Gosher.

     

    Interestingly, the videos draw attention to unique characteristics of the now well-known names in politics in a humorous manner. “Through these videos, we are portraying the ordinary life of these politicians. So, like in one of the videos, we show a Sardar and how while he is trying to talk to everyone in the class, the teacher calls him and reprimands him, and so, he decides to stop talking. In another video, we show a kid who refuses to eat lunch, because he is fasting,” explains Gosher.

     

    How many youngsters will actually go out and vote is difficult to predict but 9XM deserves a thumbs up for the effort.

     

    Click on the link to watch the video

  • 9X Jalwa presents Fatafat Films

    9X Jalwa presents Fatafat Films

    MUMBAI: 9X Jalwa, the all time hit Bollywood music channel from 9X Media Pvt. Ltd, is launching a unique show called Fatafat Films, starting 8th March 2014 at 8 pm. Fatafat Films will showcase the all time Bollywood hit films in 6-7 mins capturing all the high points of the movie along with some of its popular songs.

    Each episode of the short format based show Fatafat Films will comprise of three Bollywood blockbusters rolled into a single well packaged episode. The films showcased on the show will be clubbed together based on the year of their release. The first few episodes of Fatafat Films will showcase the all time Bollywood hits such as Aradhana, Abhimaan, Guide, Yaadon Ki Baaraat, Saajan and Hare Rama Hare Krishna amongst others.  

    Speaking of Fatafat Films, Mr. Imtiaz Baghdadi, Programming Head – 9X Jalwa said “Today everything around us is going on a super fast track and even the audiences want something that they can enjoy but without spending too much time. Fatafat films- Bada Filmi  Dhamaka ab Chote Size Mein is yet another innovation in the music space from 9X Jalwa. The movies featured on this show have the best music of the era. With Fatafat Films we ensure that the Bollywood movie buffs not only enjoy three blockbuster movies in one episode but also make sure that they will relish the all time hit music too.”

    Fatafat films will be promoted across social media and digital platforms.

    Watch out for Fatafat Films only on 9X Jalwa every Saturday at 8pm and repeat telecast on Sunday 8pm.

     

  • 9X Media scores a hat trick with Universal Music

    9X Media scores a hat trick with Universal Music

    MUMBAI: India’s largest music network – 9X Media has completed a hat trick with Universal Music by collaborating again, on a music compilation for the iTunes Store. 9X Media’s all-time Bollywood hits channel 9X Jalwa has partnered with the leading music label Universal Music India to launch ‘9X Jalwa R D Burman Blockbuster Beats’ on iTunes. The compilation features 25 of the most popular Bollywood songs created by the legendry music director R D Burman and is exclusively available on the iTunes India store.

    9X Jalwa R D Burman Blockbuster Beats features some of the most popular and all time Bollywood hits such as Mehbooba Mehbooba, Aa Dekhen Zara, Dil Lena Khel Hai Dildar Ka, Yamma Yamma, etc. These 25 foot tapping numbers can be downloaded from iTunes Store for only Rs.150/-.

    Speaking of this collaboration Ms. Vibha Gosher, SVP – Digital, 9X Media Group, said, ”After the success of 9XO Fresh Hits and 9X Jalwa Blockbuster Beats, 9X Jalwa RD Burman Blockbuster Beats will be our third compilation with Universal Music. This compilation is our tribute to the most versatile and iconic music director of Indian Cinema. Our earlier integrations with Universal Music have received a phenomenal response with the albums featuring amongst the Top 10 iTunes albums. RD Burman tunes still makes the nation dance and we are extremely positive that this compilation will resonate well among Bollywood music lovers.”

    9X Jalwa R D Burman Blockbuster Beats will be promoted on 9X Jalwa through innovative in-video integrations, promo spots programmed at key tune-in times throughout the day. This would also be complemented with an equally aggressive marketing activity across social media communities of 9X Jalwa and Universal Music India.

    Vinit Thakkar, Digital Head, Universal Music India, says, “R.D. Burman is undoubtedly one of the biggest names in the Bollywood music industry, and a large amount of his catalogue content lies with us. Hence, we feel that the 9X Jalwa R.D. Burman Blockbuster Beats compilation was the ideal way in which to commiserate his death anniversary, through its offering of classic R.D. Burman hits to all his fans.”

    9X Jalwa R.D. Burman Blockbuster Beats compilation is available for Rs 150 on the iTunes store in India for download on iPhone, iPad, iPod touch, Mac or PC or at: www.iTunes.com/In.

     

  • 9X Media Network restructures national sales team

    MUMBAI: Music television network 9X Media Pvt Ltd has announced a national restructuring of its sales team which will come into effect from 26 April.

    Samir Kadam has been appointed national sales head at 9X Jalwa (the all time Bollywood Hits channel) and 9X Jhakaas (India‘s first Marathi music channel). He has earlier worked with Star Network, Zee TV and B4U. Before joining 9X Media, Kadam was handling the national sales for Star Jalsha Movies.

    The network has also elevated Anupama Gulati to handle the national sales responsibilities for the network‘s international music channel – 9XO. She will also head the brand solutions function for the network. Sachin Malhotra has been promoted to handle 9X Tashan sales across India. The sales responsibility for the group‘s flagship channel 9XM will be shared between Rajiv Sharma in North and Johnson Jain in West. All the sales heads will continue to report to 9X Media Group chief revenue officer Pawan Jailkhani. This structure will come into effect from the last week of April 2013.

    Jailkhani said, “The past 18 months have been very exciting for 9X Media Group. We have grown manifold times both in terms of ad revenues and our music channels offerings. Keeping in mind the current and future needs of our Network we have strengthened our sales team with internal and external appointments. This will enable more focused sales considering our diverse portfolio of music channels. I would also like to welcome Samir to 9X Media Group. I am confident that Samir will add tremendous value to the team.”