Tag: 9X Jalwa

9X media announces two appointments in programming

MUMBAI: 9X Media has strengthened its programming team by announcing the elevation of Abbas Syed as the VP, programming – 9X Jalwa, and Vishakha Gokhale as associate VP, programming – 9X Jhakaas. This would be in addition to their current roles as VP content acquisition, 9X Media Pvt Ltd (9X Media), and network music head, respectively. Both will report to Amar Tidke, chief programming officer of 9X Media.

Tidke said, “I am sure Abbas and Vishakha will continue with the great innovations on their respective channels and propel them to the next phase of growth. Their focused approach will help the channels to further increase their experience and delight amongst the viewers.”

With over 18 years of experience in strategic partnerships, content acquisition and creation, Abbas has worked across various media and entertainment companies. His association with Channel V, MTV Networks, MySpace India and Vodafone has helped him understand the audience preferences as well as the potential of innovative content created across platforms. He has been spearheading content acquisition across all the five music television channels operated by 9X Media.

Syed said, “My constant endeavour would be to entertain the viewers with content innovations across TV and digital platforms while airing the forever-hits music. Creation, curation and animation would be the prime focus on 9X Jalwa.”

Gokhale has been the network music head at 9X Media since the past two years. She comes with a varied experience of more than 12 years in the music and entertainment space. She was the national music manager at Radio City responsible for programming music across 20 radio stations in Hindi-speaking and South Indian markets. She was successfully heading the network music team across all channels operated by 9X Media.

Gokhale said, “We will focus on the amplification of viewer experiences and engagement across the television and digital platforms. In the next phase of growth for 9X Jhakaas, we will focus on innovative content specially curated for Marathi music fans across.”

March 13, 2018
FreeDish goes for second auction in May

NEW DELHI: After bagging three new general entertainment channels earlier this month, Doordarshan is all set for the 35th e-auction for its DTH platform FreeDish next week, thus marking the first time when a second e-auction is being held within the same month.

The e-auction confined to only non-news and current affairs channels is set for 25 May 2017 will have a reserve price of Rs 80 million as in the e-auction held on 9 May when Sony Wah, Zee Anmol Cinema, and 9X Jalwa successfully bid to come on the platform. Each bid came at the reserve price, Rs 80 million. The Parliament was informed earlier last month that Doordarshan’s DTH platform was soon getting approval to increase this capacity to 250 channels over the next two years.

But, DD got a jolt last month when its 33rd e-auction slated for 11 April could not be held. Although there was no official confirmation, indiantelevision.com learnt that FreeDish auction could not be held because there were no applicants. After final trials of MPEG4 and the success of the 32nd auction in February, the reserve price for the next auction has been raised to Rs 80 million from Rs 48 million per slot.

Until last year, the reserve price was Rs 43 million but one channel fetched the bid of Rs 70 million in the auction held on 14 February 2017.

Earlier last year, the price for one channel went up to Rs 53 million and gave DD the confidence to raise the price which had been Rs 37 million till 2015 but was raised to Rs 43 million for the 25th e-auction in January 2016.

The e-Auction will be conducted by M/s. C1 India Pvt. Ltd., Noida which also conducted the FM Radio Phase III auctions on behalf of Prasar Bharati.
The participation amount (EMD) in the e-Auction is Rs.28 million – up from Rs 15 million – which has to be deposited in advance before or by 12 noon on the date of auction along with processing fee of Rs.25,000 (non-refundable, up from Rs 10,000) in favour of PB (BCI) Doordarshan Commercial Service, New Delhi.

Incremental amount for the auction will be Rs One Million and the time for every slot e-auction will be of fifteen minutes duration. This may be extended by five minutes if a bid is received before the closing time.

Unsuccessful bidders will get back the participation amount of Rs 28 million within three weeks of the results.

However, Doordarshan has changed its payment regimen and made it stricter.

The first installment of 25 per cent of the bid price with the applicable service tax will have to be paid within one month from date of placement of channel.

The second installment of 25 per cent of the total bid price along with the applicable service tax will have to be paid within four months of placement of channel.

The third installment of remaining amount after adjusting the participation fee and previous installments but adding the applicable service tax will be deposited within seven months of placement of channel.

If any of the installments is not paid in time, a penal interest of 14.5 per cent per annum will be levied.

If there is failure in depositing an installment for two months, the deposited participation amount along with any installment paid will be forfeited and the channel discontinued after a 21-day discontinuation notice.

Doordarshan had in October last year formally announced that FreeDish was capable of carrying 104 television channels and 24 channels would be added to the existing 80 channels after the launch of MPEG4 technology.

In line with the ‘Digital India’ and ‘Make in India’, DD has implemented Indian CAS (iCAS) on DD FreeDish Platform. iCAS (which is an initiative of the central government) was introduced in the auction held last month. The introduction of iCAS will provide enhanced viewing experience.

DD officials said the existing viewers will continue to get 80 SDTV channels and 32 radio channels, but will have to obtain iCAS-enabled authorized set-top boxes for accessing all new channels.

Although Free Dish will remain free-to-air with no monthly or periodic fee, the viewers will be required to register with DD FreeDish on getting the new STB from Doordarshan authorized STB dealers.

DD officials said implementation of iCAS and authorisation of STB original equipment manufacturers (OEMs) by Doordarshan will give a major thrust to ‘Make in India’ and ‘Digital India’. At present, a majority of STBs are imported. However, the introduction of iCAS will help in standardization of STBs and encourage quality STB manufacturing in India.

With analogue having been switched off, Parliament had been told that many stakeholders feel that FreeDish is the best option in Phase IV which covers rural India.

FreeDish was launched with a modest bouquet of 33 channels in December 2004, and now carries eighty TV channels and 32 radio channels. This includes 22 Doordarshan channels and two parliamentary channels, seven general entertainment channels, 18 movie channels, 13 news channels, seven music channels, three religious channels and eight channels of other genres. The All-India Radio stations also piggy-back on the platform.

Also read:

MIB favours switching to DTH if consumers have problems with MSOs or LCOs

FreeDish aims to reach 150 channels, earned Rs 3 bn in a year

DD FreeDish auction next week, reserve price is Rs 80 million

May 17, 2017
How niche channels have fared so far in 2017

BENGALURU: A number of brands often advertise on niche or speciality television channels to target specific audiences. A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic. In this paper, the author has attempted to study the performance of five genres based on Broadcast India Research Council of India (BARC) data in terms of Weekly Impressions (000s) Sumsfor the top five channels for weeks 1 to 12 of 2017 through statistical analysis.

The five genre are (in alphabetical order)

(1) English Entertainment (6 Mega Cities : NCCS AB : 2+ Individuals)
(2) Infotainment (6 Mega Cities : NCCS AB : 2+ Individuals)
(3) Kids’ (All India (U+R) : NCCS All : 2 – 14 years Individuals)
(4) Lifestyle (6 Mega Cities : NCCS AB : 2+ Individuals)
(5) Music (All India (U+R) : NCCS All : 2+ Individuals)

This paper must be read with a caveat: It deals only with the players present in BARC’s top 5 lists of channels per week and programmes per week for each genre. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 5 lists of channels and programmes have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total Impressions or Combined Weekly Impressions mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

In terms of Combined Weekly Impressions in (000s) Sums of the top five channels of each genre during the 12 week period under consideration in this paper, Music is the biggest genre, followed by the Kids genre. Please refer to the following table: It may be noted that BARC data for both these genres is from both urban and rural markets, as compared to data from 6 Mega Cities : NCCS AB : 2+ Individuals for the other three genres.BARC provides data for the most successful programmes for the Kids’ genre only.

Music Genre

The top channels that have appeared in the top 5 Music channels – All India (U+R) : NCCS All : 2+ Individuals list during weeks 1 to 12 of 2017 generally play Hindi Music. Some of the channels play pure Bollywood music, others a mixture of Bollywood and Hindi Music, and Hindi Classical Music while some others play a mix of Bollywood with a spattering of other Indian language and international music.

Five channels – Mastiii, B4U Music, 9XM, Sony MIX, 9X Jalwa have generally been present in the list during the 12 weeks under consideration, except during week 11, when MTV Beats came in at rank 5, while 9X Jalwa exited it in that week.

Sri Adhikari Brothers Television Network’s subsidiary TV Vision’s music channel Mastiii– (Hindi Classic Music) has been the top channel in the Music genre during all the 12 weeks of 2017 as per BARC data for the period. B4U Music from the B4U Group, owned by Lakshmi Mittal, Kishore Lulla and GokulBinani was the second most watched channel during the period. The9X Group’s music channel 9XM came at third spot followed by Sony Pictures Network India’s Hindi film music channel Sony MIX. The 9X Group’s Hindi Classic Music channel 9X Jalwa was the fifth most watched channel during the first 12 weeks of 2017.

Please refer to the chart below for channels and ranking.

Kids’ genre

Five channels have been consistently present in the top 5 Kids channels list All India (U+R) : NCCS All : 2 – 14 years Individuals during all the first 12 weeks of 2017. They are NICK, Cartoon Network, Pogo TV, Hungama and Disney Channel.

Viacom’schildren’s 24-hour pay channel in Hindi, with the option of English, Tamil and Telugu audio feed on DTH, NICK (Nickelodeon) has topped the top 5 channels list during the period under consideration in this paper. Time Warner’s Turner Broadcasting’s Cartoon Network India was the second most watched children’s channel during weeks 1 to 12 of 2017. The channel primarily airs animated shows in four different languages: English, Hindi, Telugu and Tamil. Turner’s Pogo TV was the third most watched kids channel during the period, followed by Disney Channels Worldwide’sHungama TV having Hindi, Telugu and Tamil dubbed content at fourth place. The Walt Disney Company’s Disney Channel available in English, Hindi, Telugu and Tamil(although many shows broadcast on the channel are only available in Hindi) was ranked fifth during the period under consideration.

Please refer to the list below.

As mentioned above, BARC provides data for the most successful programmes for the Kids’ genre only. Hindi films and programs based on the Indian animated series Motu Patlu on NICK and Pogo TV and Indian animated comedy adventure ChhotaBheem on Pogo TV were among the most successful children’s programs during the weeks under consideration.

Infotainment

Five channels from the Infotainment genre – Discovery Channel, History TV 18, National Geographic Channel, Animal Planet and Nat Geo Wildfound a place in the top 5 channels list in terms of Combined Weekly Impressions (000s) Sums during the first 12 weeks of 2017.

Discovery Communications Discovery Channel in Hindi, Telugu and Bengali along with English and a dedicated channel in Tamil was the most watched Infotainment channel during the first twelve weeks of 2017. Viacom’s History TV18 in eight languages – English, Hindi, Bengali, Gujarati, Marathi, Tamil, Telugu and Urdu was the second most watched channel during the period under consideration. 21st Century Fox and National Geographic Society’s National Geographic Channel came next, followed by Discovery Communications Animal Planet. 21st Century Fox and National Geographic Society’s Nat Geo Wild was the fifth most watched channel during the period under consideration in this paper.

Lifestyle

Five channels have been consistently present in the top Lifestyle channel list (6 Mega Cities : NCCS AB : 2+ Individuals) during the first twelve weeks of 2017. They wereLiving Foodz, Fox Life, Food Food, FYI TV18 and TLC.

The Essel Group’s Living Foodz channel was the most watched Lifestyle channel in weeks 1 to 12 of 2017. Fox Broadcasting Company’s Fox Life was the second most lifestyle channel during the same period. Celebrity chef Sanjeev Kapoor, Malaysian Astro, and Mogae Consultantschannel Food Food came next, followed by A+E Networks and TV18’s FYI TV18 channel that is available in 8 languages including English, Hindi, Tamil, Telugu, and Bengali at fourth place. Discovery Communications TLC was the fifth most watched Lifestyle channel during the first 12 weeks of 2017.

Please see the list below:

English Entertainment

During the first twelve weeks of 2017, the English Entertainment genre was dominated mainly by five channels – Comedy Central, STAR World, Zee Café, Colors Infinity SD and AXN, except for 3 of the 12 weeks when Fox’s FX channel entered the list, while AXN exited it.

Viacom’s Comedy Central topped the lists in seven of the twelve weeks under consideration, followed by Star India’s Star World which topped the lists for five weeks. The Essel Group’s Zee Café was third, with Viacom 18’s Colors Infinity SD. Sony Pictures Network India’s AXN at fifth place.

Please refer to the chart below:

April 3, 2017
Animated ‘Ramayana’ a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

This follows acquisition by nexGTv of the digital telecast rights from HT Media. With Diwali just around the corner, the content addition highlights nexGTv focus on delivering highly-relevant India-centric entertainment solutions to viewers around the world.

The platform also recently tied up with several reputed content developers and media firms such as Culture Machine and Inavit Digital Pvt. Ltd. in order to add more diversity to its content library, already including 150+ Live TV channels, movies, shows and videos.

nexGTv COO Abhesh Verma said, “With the festival fast approaching, our acquisition of the global digital rights to Ramayana could not have been timed better. We are confident that our viewers will be delighted with the latest addition, as they get a chance to relive the quintessential triumph of good over evil on-the-go through nexGTv.”

Made available for seamless viewing across multiple devices and platforms, nexGTv viewers can watch 30 episodes of Ramayana as a part of its free content catalogue. The series can be accessed be either through www.nexgtv.com or through the nexGTv mobile app, available on both Android and iOS.

With over 25 million downloads, nexGTv is the flagship, multi award-winning application from DigiVive. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.

DigiVive focuses on creating offerings in line with trends, with best-in-class content. Its partners include leading telecom operators and OEMs.

nexGTv launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between two and to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also launched nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, Dirty Politics and many more. The company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform.

nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine, will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What’s Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter, as well as its French-Chinese web series, Ex-Model, in order to diversify its offerings with high-quality international content.

SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.

October 27, 2016
Animated ‘Ramayana’ a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

This follows acquisition by nexGTv of the digital telecast rights from HT Media. With Diwali just around the corner, the content addition highlights nexGTv focus on delivering highly-relevant India-centric entertainment solutions to viewers around the world.

The platform also recently tied up with several reputed content developers and media firms such as Culture Machine and Inavit Digital Pvt. Ltd. in order to add more diversity to its content library, already including 150+ Live TV channels, movies, shows and videos.

nexGTv COO Abhesh Verma said, “With the festival fast approaching, our acquisition of the global digital rights to Ramayana could not have been timed better. We are confident that our viewers will be delighted with the latest addition, as they get a chance to relive the quintessential triumph of good over evil on-the-go through nexGTv.”

Made available for seamless viewing across multiple devices and platforms, nexGTv viewers can watch 30 episodes of Ramayana as a part of its free content catalogue. The series can be accessed be either through www.nexgtv.com or through the nexGTv mobile app, available on both Android and iOS.

With over 25 million downloads, nexGTv is the flagship, multi award-winning application from DigiVive. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.

DigiVive focuses on creating offerings in line with trends, with best-in-class content. Its partners include leading telecom operators and OEMs.

nexGTv launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between two and to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also launched nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, Dirty Politics and many more. The company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform.

nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine, will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What’s Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter, as well as its French-Chinese web series, Ex-Model, in order to diversify its offerings with high-quality international content.

SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.

October 27, 2016
Special programming initiative by 9X Jalwa

MUMBAI: 9X Jalwa will commemorate the birth anniversary of RD Burman with power packed programming initiatives. Starting June 22, 2016, 9X Jalwa will air series of special RD Burman centric music blocks and vignettes from the award winning documentary of RD Burman by Brahmanand Singh.

The week-long programming titled ‘FULL RD’ will air every day between 9-10pm showcasing songs and special segments of RD BURMAN with the legendary singers, lyricist and RD himself. Specials of RD with other singing legends such as Lata Mangeshkar, Asha Bhonsle, Gulzar and Kishore Kumar will be played across the channel along with the vignettes. 9X Jalwa will also air Info graphics highlighting the career of RD BURMAN.

Commenting on ‘Full RD’, Imtiaz Baghdadi, Programming Head 9X Jalwa said, “Pancham Da a.k.a RD Burman is a music legend. His music compositions are forever young and are enjoyed by the youth even today. RD Burman’s music complements the essence of 9X Jalwa of airing forever young music. Besides curating the best of RD Burman playlist we have also put together creative info graphics highlighting the career of RD Burman. We are confident that Bollywood music lover will relish this musical treat on 9X Jalwa. ”

9X Jalwa will also showcase Full RD, a special musical on the legend featuring the very best of RD Burman. Full RD will air between 10-11pm and 7-8am and 3-4pm throughout the week.

‘Full RD’ on 9X Jawla will be promoted across the digital and social media platforms through contests and promos.

Stay tuned to 9X Jalwa to relish the special musical tribute called ‘Full RD’ from 22nd June to 27th June 2016.

June 22, 2016
Special programming initiative by 9X Jalwa

MUMBAI: 9X Jalwa will commemorate the birth anniversary of RD Burman with power packed programming initiatives. Starting June 22, 2016, 9X Jalwa will air series of special RD Burman centric music blocks and vignettes from the award winning documentary of RD Burman by Brahmanand Singh.

The week-long programming titled ‘FULL RD’ will air every day between 9-10pm showcasing songs and special segments of RD BURMAN with the legendary singers, lyricist and RD himself. Specials of RD with other singing legends such as Lata Mangeshkar, Asha Bhonsle, Gulzar and Kishore Kumar will be played across the channel along with the vignettes. 9X Jalwa will also air Info graphics highlighting the career of RD BURMAN.

Commenting on ‘Full RD’, Imtiaz Baghdadi, Programming Head 9X Jalwa said, “Pancham Da a.k.a RD Burman is a music legend. His music compositions are forever young and are enjoyed by the youth even today. RD Burman’s music complements the essence of 9X Jalwa of airing forever young music. Besides curating the best of RD Burman playlist we have also put together creative info graphics highlighting the career of RD Burman. We are confident that Bollywood music lover will relish this musical treat on 9X Jalwa. ”

9X Jalwa will also showcase Full RD, a special musical on the legend featuring the very best of RD Burman. Full RD will air between 10-11pm and 7-8am and 3-4pm throughout the week.

‘Full RD’ on 9X Jawla will be promoted across the digital and social media platforms through contests and promos.

Stay tuned to 9X Jalwa to relish the special musical tribute called ‘Full RD’ from 22nd June to 27th June 2016.

June 22, 2016
9X Media to live stream 3 channels via Lebara Play

MUMBAI: Music network 9X Media has joined forces with new multi-ethnic entertainment service, Lebara Play, to live stream 9XM, 9X Jalwa and 9X Tashan.

9X Media senior vice president – distribution Nitin Sharma said, “We are pleased to associate with Lebara and distribute our channels across countries and continents for the Indian diaspora. 9XM, 9X Jalwa and 9X Tashan have already gained immense popularity in India, and we are confident that the channels will resonate well with Lebara Play subscribers.”

Lebara Play offers access to more than 150 television channels and over 3,000 popular movie titles for streaming on mobile, computer and tablet.

Lebara Play CEO Aditya Thakur added, “Our partnership with 9X Media is great news for our customers and music fans in particular. The addition of 9XM, 9X Jalwa and 9X Tashan to our portfolio of channels will further boost the variety of entertainment options available to Lebara Play subscribers.”

October 30, 2015
BARC week 42: Star Sports 3, Mastii, Discovery Channel, MTV Nick dominate

MUMBAI: Star Sports 3 became the number one in the sports genre, while Nick continues to lead the kids genre according to BARC data on All India (U+R).

On the other hand, MTV led the youth genre, while Mastii bagged the first position in the music genre and Discovery Channel became number one in the infotainment genre in week 42.

SPORTS

In the sports genre, Star Sports 3 led the pack with 224753 (000Sums) followed by Star Sports 1 in the second spot with 213763 (000Sums) and Ten Sports stood in the third spot with 93026 (000Sums). In the fourth slot, Star Sports 2 scored 22473 (000Sums), whereas Sony Six with 19590 (000Sums) was on the fifth berth.

KIDS

In the Kids genre, Nick continues to lead with 108422 (000Sums) followed by Pogo TV in second spot with 96734 (000Sums) and Cartoon Network with 84656 (000Sums) in the third place. Hungama with 52018 (000Sums) and Disney Channel with 51671 (000Sums) held the fourth and fifth place respectively.

YOUTH

MTV led the pack in the youth genre with 15523 (000Sums) followed by Zing at second place with 10547 (000Sums) and Bindass on the third spot with 9563 (000Sums). Zoom secured fourth place with 6759 (000Sums), whereas Channel V was at fifth place with 4306 (000Sums).

MUSIC

In the music genre, Mastii captured the numero uno position with 114892 (000Sums) followed by B4U with 86558 (000Sums) and 9XM with 81097 (000Sums). Sony Mix grabbed the fourth slot with 44524 (000Sums), whereas 9X Jalwa with 38156 (000Sums) was in the fifth place.

INFOTAINMENT

Discovery Channel garnered the first place with 5688 (000Sums) followed by National Geographic Channel in the second spot with 4328 (000Sums) and History TV18 with 3582 (000Sums) in the third slot. Animal Planet secured the fourth spot with 3305 (000Sums) and Nat Geo Wild stood on the fifth berth with 1524 (000Sums).

October 29, 2015
9X Jalwa looks to hook media agencies with Dubsmash challenge

MUMBAI: Not only has the Dubsmash craze hooked stars and the common man alike, but television channels are also now making good use of the in-vogue platform. Hindi music channel 9X Jalwa, which launched a filler show 9X Jalwa Ki Dailoguebaazi in July, is now looking at engaging media agencies by throwing the 9X Jalwa Ki Dailoguebaazi Dubsmash Challenge on them.

What started with getting 9X Jalwa fans and viewers engaged with the competition via social media has now reached media agencies across Mumbai and Delhi.

According to 9X Jalwa vice president marketing Kapil Sharma, around 80 – 120 people from every agency will participate in the competition. “The reason why 9X Jalwa keeps doing these activities is to be on top of the mind of not only our viewers but media agencies as well. The idea is to reach out and connect with the media agencies,” Sharma said.

Besides promoting the challenge across television, digital and social media, the channel has taken this contest on-ground through trade activations across Mumbai and Delhi. “To promote this property and generally to have fun with media agencies, we have rolled out the Dubsmash challenge across several media agencies,” informed Sharma.

Three weeks back the channel opened entries for consumers and after gaining traction on social media, it approached media agencies.

Those participating in the competition include: Starcom, Group M, Lintas, Lodestar, Mediacom, MPG, Madison and ZO. The on-ground activation starts between 1 – 2 pm in the media agencies’ cafeteria, where people come and choose a song or any dialogue of their choice and make the Dubsmash video. Participants can perform individually or in a group and upload their entry. Winners get a chance to win a Bluetooth headphone or other general merchandise and every media agency will have one winner.

“We have done the activations with these media agencies in the past and have received a good response,” he added.

Since 9X Jalwa Ki Dailoguebaazi Dubsmash Challenges are being held only in media agencies, the channel is carrying the promotional activities in the same sector.

August 25, 2015