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Tag: 92.7 Big Fm

  • 92.7 Big FM to support Honda’s campaign

    92.7 Big FM to support Honda’s campaign

    MUMBAI:  92.7 Big FM, India’s largest and No. 1 private FM Network comprehensively utilized its 45 station spread across the country to meticulously support Honda’s latest campaign ‘Honda Amaze Longest Drive Through Amazing India’. The campaign which kicked off from the 15th of September and culminated on 9th Nov achieved the Guinness World Records™ for registering as the longest journey by a car in a single country. The campaign was supported by all-encompassing on-ground activities and on-air promotions across 30 Stations of the 92.7 BIG FM network, connecting with Honda fans and dealers to create a buzz about their power campaign.

    The brief received from the Client saw the Solutions and the Sales Team at 92.7 BIG FM come together to explore options that would deliver effective results for the campaign. Ensuring out of the box thinking and excellence in execution, the team put together a national plan with elements that ensures maximum buzz and talk-ability around the innovative campaign.

     

    From here-on there was no stopping this partnership and 92.7 BIG FM went all out from inviting dealers into the studio to interact with the RJ’s, RJ’s hosting live shows from across Honda showrooms interacting with customers through interesting games and other interactions and also collecting feedback.

     

    Speaking on the occasion, Hironori Kanayama, President & CEO of Honda Cars India Ltd., said “We are happy to announce that Honda Cars India has added yet another milestone to its journey by entering The Guinness World Records™ for the Longest journey by car in a single country”.

    He further added, “The drive through various terrains is testimony to the durability, quality and reliability of Honda Amaze. These qualities have found their way into the Indian market and the car has garnered excellent response from the customers.”

     

    Speaking of the partnership,Ashwin Padmanabhan, Business Head, 92.7 BIG FM stated, “It is our endeavor to offer audiences with clutter breaking and highly engaging content, while offering our partners the best solutions through the effective use of the powerful medium of radio. Having worked with Honda in the past we have a long standing association since they understand the power of radio. We are happy to have exclusively partnered with them on yet another exceptional campaign of driving through amazing India and further into the Guinness World Records”

    92.7 BIG FM has in the past worked closely with Honda on their property titled ‘Voice of Honda Brio’, which saw participants taking a test drive, post which they were given the opportunity to share their reviews on the radio network. This was accompanied with interesting segments like ‘Express your love for Brio’ and ‘Brio Love ka Time Check’. The campaign again was a success which has resulted in both partners synergizing excellently on various campaigns.

     

    The ‘Honda Amaze Longest Drive Through Amazing India’ campaign kick-started on September 15th,2014. It was flagged off at Jodhpur and went on to clock an astounding 23,800 kms during its drive, covering over 400 Indian towns across the length and breadth of India through mountainous terrains, coastlines, flat highways, congested city roads and the interiors of the country.

     

    Providing the campaign with its much needed boost, 92.7 BIG FM, India’s largest FM network successfully generated immense interest from the masses and assisted Honda in making this campaign an enormous success.

     

  • 92.7 BIG FM launches ‘Seher’ with Bhajan maestro Anup Jalota

    92.7 BIG FM launches ‘Seher’ with Bhajan maestro Anup Jalota

    MUMBAI: With the festival of lights right around the corner, the much needed positive aura has surrounded us in the form of decorations, preparations of sweets, shopping for new clothes, family get-togethers and more. Extending the celebrations, 92.7 BIG FM in a unique offering is all set to launch a special morning show called ‘Seher’ with bhajan samraat – Anup Jalota.
     
    Anup Jalota – one of the greatest bhajan and ghazal singers of all time has contributed immensely to the Hindi devotional music and ghazal scene. After CDs, concerts and a lot of popular songs in his kitty, the bhajan expert is now going to be available exclusively to 92.7 BIG FM listeners from 5 am to 7 am every morning!
     
    Starting with inculcating optimistic thoughts and actions, Anup Jalota will sign in to the show with a beautiful shloka and a positive thought for the day. The expert at maintaining great vibes and leading a mentally healthy life will then keep the momentum going with a resonating bhajan for the listeners and narrate the story and meaning behind each bhajan. In order to make the show more interactive and engaging, listeners will also be able to call the renowned bhajan exponent and even request for a particular bhajan that they would like to hear. Anup Jalota will then share his thoughts on necessary routine regulations and practices that one must imbibe and follow every day to feel good, positive and motivated. To add to all the melodies of the morning and the brimming optimism, Anup will also share one good habit for the day just before signing off, something that everyone must try to instill in their lives.
     
    Speaking of the show launch, 92.7 BIG FM  national business head Ashwin Padmanabhan stated, “We are delighted to introduce ‘Seher’ to our listeners. Mental health is as important as physical health and that is what we are trying to convey to our audiences out there. Moreover, with Diwali fast approaching, we decided it’s time to give our listeners, young and old, something positive and life-changing this New Year. Anup Jalota, the man synonymous with soulful bhajans and ghazals will be available to our audiences through Seher and we are certain that audiences are going to enjoy tuning-in to it.”
     
    With traditionally rooted bhajans and their interpretations, 92.7 BIG FM, at its cultural and traditional best is all set to launch the new show.

     

  • 92.7 BIG FM’s BIG Green Ganesha is back in its seventh successful year!

    92.7 BIG FM’s BIG Green Ganesha is back in its seventh successful year!

    MUMBAI: 92.7 BIG FM’s mega successful green campaign – BIG Green Ganesha enters its seventh year! With a vision, a thought for a better eco-friendly future was laid down in 2008 and the campaign was created.  BIG Green Ganesha aims at creating social consciousness towards making one of India’s largest and most popular festivals more ecologically sound and has so far touched over millions of Indians.

     

    With a massive on-ground newspaper collection drive already underway in 14 major cities across India, tons of newspapers collected from residential areas, celebrity houses, offices, shops and other commercial establishments will be supplied to renowned sculptors to transform them into artistic and beautiful Ganesha idols through paper mache and clay. The idols will be placed at prominent locations across cities where lakhs of people can come to pay their obeisance.

     

    With the aim to enrich content and build a stronger local connect, this year’s festivities get bigger and better with a 7-day radio marathon including special performances by popular local talents; inspirational short stories narrations on Lord Ganesha by Bollywood celebrities; dedicated time slots for devotional aarti and bhajans sung in local pandals with Musical Benchmarks; special vignettes of Baal Ganesha promoting eco-friendly celebrations and lots more.

     

    As a unique initiative, listeners will be asked to write about the obstacles they want to eliminate from their path of progress. The old newspapers contributed for Green Ganesha will be scribed with these obstacles.

     

    Furthermore, 92.7 BIG FM will also commence the BIG Green Ganesha Pandal Awards from 29th August 2014 with RJs and celebrities making the rounds to select some of the best and most eco-friendly pandals in the city.

     

    Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, “We are elated to enter the seventh year of one of our biggest campaigns. Growing strength to strength each year and garnering tremendous popularity among the masses along the journey, the campaign has set a benchmark to associate with, for environment friendly celebrations. As we aim to create social consciousness for greener celebrations, we always hope that people across the nation will also walk with us shoulder to shoulder to do their bit for a better, cleaner and greener environment. With the support from partners we hope we can make this campaign bigger, better and greener each year”

     

    BIG Green Ganesha 2014 is being conducted across 14 major cities in India including Mumbai, Bangalore, Hyderabad, Goa, Sholapur, Indore, Bhopal, Gwalior, Surat, Baroda, Mysore, Tirupati, Vishakhapatnam and Mangalore along with a paper collection drive in the towns around these cities like Virar, Vasai near Mumbai, Hoskote & Tumkur, near Bangalore, Kapra & Jeedimetla around Hyderabad, Navsari near Surat etc.

     

    One of the biggest green initiatives in the country, BIG Green Ganesha has over the years won awards for excellence in on-ground activations and creativity including the prestigious India Radio Forum Excellence in Radio Award and Golden Mikes.

  • Bhawana Somaaya appointed Entertainment Editor for 92.7 BIG FM

    Bhawana Somaaya appointed Entertainment Editor for 92.7 BIG FM

    MUMBAI: 92.7 BIG FM, India’s No. 1 and largest radio network, today announced the appointment of veteran journalist, critic, author and historian Bhawana Somaaya as Entertainment Editor. Bhawana-ji as she is fondly referred to in the office, has been associated with 92.7 BIG FM since 2009 in the capacity of Film Expert, sharing her credible film reviews, along with fascinating trivia on Bollywood. With this move, she will now be responsible for developing insights along with the team, delivering to audiences a more engaging and enhanced aural experience.  In her role as entertainment editor, Bhawana-ji will be an integral part of the think-tank for all entertainment related shows and activities of the business. She will also play an important part in bringing newer perspectives and providing inputs and insights on all shows related to Bollywood.

     

    Speaking of her appointment, Bhawana Somaaya stated, “RBNL is a powerful force and the organization has talent in every department. I’ve been working closely with the organization and I’m of the view that the office has a great vibe and an energetic environment. There is music all the way here, from the moment that I step out of my car till the time I’m seated inside the office. I’m grateful to have received this opportunity and I bring my sincerity to the work that this organization does. RBNL enriches my vision and I’m elated to begin my journey here and furthermore reinvent myself with a new medium and a new language.”

     

    Bhawana began her career as a reporter with Cinema Journal, an entertainment supplement of Free Press Journal back in the 70s and fast evolved into a renowned film critic in the industry. She later joined Movie as Assistant Editor and in a matter of just 4 years, she was promoted to the position of Joint Editor. Eventually she moved to Screen, the film weekly of the Indian Express Group as Editor in Chief. She has made significant contributions to the entertainment sector including writing 12 books, the last one titled Talking Cinema which released in October last year.

  • 92.7 Big FM celebrates Independence Day at the Wagah Border with ‘BIG Paigham – Sarhad Ke Naam’

    92.7 Big FM celebrates Independence Day at the Wagah Border with ‘BIG Paigham – Sarhad Ke Naam’

    MUMBAI: Independence Day is the only event where people across the country come together to celebrate regardless of their caste, creed or religion. As the nation celebrates the 68th year of Indian independence on 15th August 2014, 92.7 BIG FM too is all set to wave the Indian tricolor high up in the sky this year! In a one of its kind initiative, 92.7 BIG FM along with its RJs – RJ Siddharth, RJ Neelesh Misra and RJ Prateek will visit the Wagah border to celebrate this occasion with the BSF Jawans to soak in the feeling of freedom, patriotism and pride.

     

    As a part of this very special initiative, 92.7 BIG FM will connect with family and friends of the jawans before the journey; RJ Neelesh Misra will carry along their specially recorded messages and gifts to be conveyed to the jawans as a surprise from their loved ones.

     

    The entertaining celebrations will also comprise of a LIVE storytelling event based on a true story surrounding the life of a soldier and will be hosted at the Attari border by RJ Neelesh Misra and his team. RJ Prateek, on the other hand, will travel to the Wagah border on his bike with his comrades and collect gifts and messages for the soldiers from people along the way. RJ Siddharth will be an integral part of the celebrations, interacting with the jawans and providing updates via radio.

     

    Speaking of this initiative, Ashwin Padmanabhan, National Business Head, 92.7 BIG FM stated, “A day attributed to our nation can only be best spent with the ones who safeguard it. We are extremely delighted and honoured to execute an initiative as noble as this one. Through this initiative, we wish to make Independence Day a livelier and happier celebration for our Jawans and aim to spread this cheer throughout the country.”

     

    Jawans, who spend most of their time training, use their spare time entertaining themselves by singing songs, narrating stories around a campfire or simply writing back to their loved ones. This Independence Day, 92.7 BIG FM along with its RJs will spend time entertaining the jawans through a host of various fun activities and interactions. With jocks like RJ Siddharth – the most popular RJ of the highly rated Breakfast Show in Mumbai, RJ Neelesh Misra – famous lyricist and host of popular show ‘Yaadon Ka Idiot Box’ and RJ Prateek who comes with the promise of Happy Hours in the lives of the people from Delhi, listeners across the country will be witness to the unique celebrations LIVE through 92.7 BIG FM all day on August 15, 2014.

     

    While all of the 36 Hindi Speaking markets will air the day’s special LIVE from the Wagah border, 92.7 BIG FM has also developed a 360 degree marketing campaign to back this gracious initiative.

  • 92.7 BIG FM & Life OK announce nominations for ‘Big Life OK Now’ awards

    92.7 BIG FM & Life OK announce nominations for ‘Big Life OK Now’ awards

    MUMBAI: The second installment of Big Life OK Now Awards is back with a bang.  Introduced for awarding the best entertainers every month, the second installment of the awards will recognize and felicitate the best performances for the month of May.

     

    While Alia Bhatt and Varun Dhawan have been announced as the face of the new season, the nominations have been released and the voting lines open for audiences to choose their favourites! The grand award ceremony will be held on 23 June in Mumbai.

     

    Of the Bollywood releases in May, Xpose, City Lights and Hawaa Hawaai have got the maximum nominations across categories.

     

    While actors like Rajkummar Rao, Himesh Reshammiya, Yo Yo Honey Singh and Tiger Shroff have been nominated for their respective releases from last month, new comers like Kriti Sanon, Patralekha and Zoya Afroz dominate the nominations for their respective performances.

     

    The voting lines are now open with a robust mechanism in place encouraging voting via digital and social media, missed call services, mobile apps and SMS. Viewers can give a missed call on 18002700927 or can log on to the 92.7 BIG FM website- www.927bigfm.com/nowawards and the Life OK website www.lifeok.com/nowawards.

     

    Viewers can also download and access the Big Life OK Now Awards mobile app, SMS BLONA to 55454 along with category and nominee name or log on to the Facebook page of 92.7 BIG FM and acknowledge the efforts of their beloved stars.

     

    The young sensations of Bollywood – Alia Bhatt and Varun Dhawan will be the faces of the BIG Life OK Now Awards this season and along with them, some of the A-listers of B-town will also be present at the awards function – attending, performing and receiving awards. At the awards function this upcoming season, audiences can catch a special glimpse of the fun filled – Humpty Sharma Ki Dulhania as well.

  • 92.7 BIG FM signed up as official radio partner for Mumbai Metro!

    92.7 BIG FM signed up as official radio partner for Mumbai Metro!

    MUMBAI: With much excitement around the city owing to the inauguration of its first ever metro-rail route, Mumbai’s No.1 radio station 92.7 BIG FM, has officially partnered with Reliance Metro to capture the enthusiasm exclusively for its listeners. As a part of the tie-up, the station has geared up for a number of on-ground as well as on-air activities to give the listeners all the up-to-date news of the much anticipated beginning.

    To kick-off the launch, 92.7 BIG FM went on-ground taking the Breakfast show with RJ Siddharth LIVE from the Mumbai metro itself! RJ Siddharth engaged with listeners and first time commuters on the metro rail route giving real-time news updates regarding the look of the station, the facilities, the management, etc. Also, Wednesday, June 11th, will see a special episode of Yaadon Ka Idiot Box with Neelesh Misra in which the ardent story teller narrates one titled ‘Mumbai Metro’ encompassing all the positive changes in the common man’s life with the start of the metro in the city.

    92.7 BIG FM has also introduced a dedicated show called ‘Mumbai Metro’ every day from 6 – 7pm hosted by none other than the evening drive-time jock RJ Dilip. To ensure safety for travellers, the popular radio network will also run a ‘Do’s and Don’ts’ capsules with tips covering safety precautions while using the metro to travel. There will also be more capsules and testimonials talking about all the behind-the-scene action that Mumbaikars are completely unaware of – the never heard before story behind the construction of the many metro railway stations, the story behind building a bridge over the Andheri local railway lines without hampering the train services and lots more!

    With an excellent line-up of evergreen music layered with fresh capsules and shows, the tie-up between 92.7 BIG FM and Reliance Metro is most definitely an ideal combination of entertainment and information about the Metro that Mumbaikars have so eagerly waited for!

     

    Stay tuned for the latest on Mumbai Metro only on 92.7 BIG FM !

  • 92.7 Big FM 92.7 Rangeen FM Nokia Asha 501’s #Colorisin Campaign (baaki sab chota kar de)

    92.7 Big FM 92.7 Rangeen FM Nokia Asha 501’s #Colorisin Campaign (baaki sab chota kar de)

    Mumbai, August 12: 92.7 BIG FM, India’s No.1 and largest Radio Network went Rangeen, literally, for an entire day on August 7th, as part of its innovation for Nokia Asha 501’s #Colorisin campaign. The campaign saw the re-christening of 92.7 BIG FM to 92.7 Rangeen FM, to promote the latest colorful features of the Nokia handsets. The radio road-block saw execution in multiple local languages across the robust 45 station network of 92.7 BIG FM. Recently executed, the day long spike saw excellent traction amongst consumers, who interacted and engaged with the product on a more personal level through the effective mode of radio.

    With a clear brief from Nokia seeking out-of-the-box and distinctive innovations for its latest campaign, the team got thinking on how they could offer maximum value to the brand, ensuring high engagement with audiences while keeping with the quality of the programming

  • 92.7 Big FM announces sixth edition of big green Ganesha campaign across eight Indian cities

    92.7 Big FM announces sixth edition of big green Ganesha campaign across eight Indian cities

    Mumbai, 29 July 2013: 92.7 BIG FM, India’s No. 1 radio network, today announced the launch of the 6th edition of BIG Green Ganesha, its hugely popular and immensely successful campaign launched in 2008 as part of a vision for a better tomorrow. The initiative aims at instilling a sense of responsibility amongst citizens towards creating a better environment by celebrating Ganesh Chaturthi, one of India’s most widely followed festivals, in an eco-friendly way. This year’s campaign will be initiated in eight different cities that will involve Mumbai, Bengaluru, Hyderabad, Mysore, Tirupati, Sholapur, Vizag and Mangalore.

    The 2013 campaign is being launched by way of the brand new concept of ‘Ashta-Vinayak’, where eight unique eco-friendly paper mâché Ganesha idols will be installed at the eight locations in which the campaign will be run. In addition, the campaign will also attempt to set a record by collecting the maximum number of old newspapers from a single location and enter the prestigious ‘Limca Book of Records’. With the installation of 30 Ganesha Pandals, the campaign will be spread across 8 cities with the setting up of 48 paper mâché idols.

    Drawing attention to the massive use of toxins and non-biodegradable elements for the construction of Ganesha idols, the BIG Green Ganesha Campaign comes as a fresh reminder of change for all. A massive on-ground newspaper collection drive in residential areas, offices, shops and commercial establishments will mark the beginning of the campaign. The collected newspapers will be supplied to renowned sculptors and be used to create beautiful eco-friendly paper mâché Ganesha idols. The donation drive is a significant move since it educates the community and draws their support in order to create a better environment.

    The campaign will be promoted through high-decibel strategies and promotions involving an amalgamation of media networks that will include radio, print, outdoor, on-ground and digital. Apart from connecting with 1.5 crore people each year, more than 200 celebrities and 350 civic authorities will support the campaign.

    Commenting on BIG Green Ganesha Campaign 2013, Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “We are delighted to launch the 6th successive edition of the Big Green Ganesha Campaign, which is a fundamental part of our vision and responsibility to care for the environment. We believe that respecting the earth is the need of the hour. Whilst we spend time in prayer and celebration, we also do our bit towards creating a greener tomorrow by installing biodegradable and eco-friendly idols. We extend a warm welcome to all our partners in this sustainable celebration and would like to thank the community for the support that has helped make this campaign bigger each year.”

    Powered by the strong message it carries, the BIG Green Ganesha Campaign has witnessed unparalleled success and popularity, inspiring over a million people in multiple cities across India. The movement has cornered glory at prestigious global platforms including the Silver Radio Award at the New York Festivals and nine awards at the India Radio Forum 2013, proving that 92.7 BIG FM is not just about great music but passionate about creating a better world.