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Tag: 92.7 Big Fm

  • This Diwali, Big Magic & 92.7 Big FM presents ‘Ji Sirji’

    This Diwali, Big Magic & 92.7 Big FM presents ‘Ji Sirji’

    MUMBAI: Big Magic poised to be the ultimate comedy destination from Reliance Broadcast Network Limited, launches yet another innovative concept from its bouquet of differentiated content titled Ji Sirji.

     

    In line with its integrated programming strategy, this is the fifth successive show being launched by the network, which will air from November 11th, every Wednesday, Thursday at 10 PM on Big Magic and Wednesday, Thursday at 9 PM on 92.7 Big FM.

     

    Versatile actor Anup Soni will be seen taking the audiences on a hilarious ride, as he would bring forth day to day shenanigans in a professional work set-up, focusing on the relationship between bosses and their subordinates in the form of funny sketches. The show will also witness various actors playing roles of subordinates, who are usually at the receiving end of the whims and fancies of their respective bosses. One of the popular names playing a subordinate on the show is actor Gaurav Sharma, who is known for his character of Pappu from Total Nadaniyaan.

     

    Talking about the new integrated offering, Big Magic creative director Bimal Unnikrishnan said, “Our current programming strategy revolves around conceptualizing content that resonates easily with our target audience, with a high degree of humor and entertainment. The relationship between a boss and his subordinate is an interesting, relatable theme.

     

    Ji Sirji will bring forth this very relationship in an unconventional style, with funny, topical sketches, one that hasn’t been seen before by the audience. Moreover, with our integrated approach, we are widening our reach by tapping viewers and listeners on both our mediums of dominance.”

     

    Each episode of Ji Sirji will see multiple sketches, each focusing on a profession, various types of bosses and their behavior. Anup Soni will be seen playing a boss who has an OCD issue to being unreasonable, sadist, foolish, insecure and many more. Moreover, he will portray bosses across professions, switching between a corporate executive, government babu and even a truck driver!

     

    Big Magic is available across all DTH players such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators as Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.

  • Big Magic & Big FM to launch comedy show

    Big Magic & Big FM to launch comedy show

    MUMBAI: After launching an integrated satirical comedy show called Fakebook with TV actress Kavita Kaushik, Reliance Broadcast Network’s entertainment channel Big Magic and 92.7 Big FM will be launching yet another integrated series.

     

    The series called Comedy Ka Rocket will be presented in a completely fresh, upbeat and contemporary avatar; designed for viewers to embrace the weekend with variety comedy entertainment.

     

    The first few episodes of Comedy Ka Rocket will be around Dussehra (23rdOctober), Indian weddings (30th October) and Diwali (6th November) on BIG Magic at 9 pm and every Sunday at 12 pm on 92.7 BIG FM.

     

    Sharing some insights on the new series, Big Magic creative director Bimal Unnikrishnan said,”In sync with our viewers preferences and new programming strategy, we have conceptualised Comedy Ka Rocket, a series which will appear every Friday with optimal comedic content and an amalgamation of all genres of comedy. We are aiming to take entertainment a notch higher, with new innovations in content designing and programming. We are sure our viewers will enjoy the show and will see this as one of the best ways to embrace the weekend.”

     

    The show will have three hosts namely Karan Tacker, Vishal Singh and Gaurav Khanna, who will take audiences on a rib-tickling riot. They will be joined by different celebrities every week, adding to the fun quotient.

     

    Big Magic will celebrate the festive season through a #FullOnLoL feast of sketches, spoofs, song parodies, mimicry, candid content, stand-up acts, dances, fun interactions with celebrities and lots more. The Dussehra special episode Bollywood Ke Villain will features popular villain Shakti Kapoor as a special guest. 

     

    Taking a cue from the essence of this festival, villains will take centre stage this time round instead of the heroes. They will be celebrated and their importance in the life of a hero will be showcased in full splendour.

     

    Celebrating the Wedding season, Sana Kapoor of Shaandaar fame will be seen as the celeb walk-in and the event will focus on the madness that surrounds a bollywood themed Indian wedding. The audience will witness a glimpse of the hilariously chaotic moments that leads up to a Big Fat Indian wedding. Celebrating Diwali with Bollywood Ke Patakhe, Sana Saeed and Natasa Stankovic will enthral audiences with their dance performances.

  • 92.7 BIG FM’s big green ganesha gains support from CM of Maharashtra and Ministry of Environment

    92.7 BIG FM’s big green ganesha gains support from CM of Maharashtra and Ministry of Environment

    MUMBAI: 92.7 BIG FM’s BIG Green Ganesha, in its eighth year garnered support from the Chief Minister of Maharashtra,  Devendra Fadavnis, Environment Minister  RamdasKadam, Environmnet Minister for state Praveen Pote,  Upper Chief Secretary of Environment Department Malini Shankar and  Member Secretary of Maharashtra Pollution Control Board P. Anbagalan who donated newspapers for the cause.

    In a press conference held to flag of the eco-friendly initiative, the government dignitaries shed light on the importance of ecological practices during the festival of Ganesh Chaturthi.

    This year, the eco-friendly drive was even bigger as Kapil Sharma one of the popular comedian and Bollywood actor, was the face of the property. The radio station also saw increased support from people and celebrities like Asha Bhosle, Imran Khan, Kangna Ranawat, Nawazuddin Siddiqui, Kanika Kapoor, Ayushman Khurana, Sadhna Sargam, Anup Jalota and Rekha Bhardwaj among others who pledged their support by donating newspapers to create eco-friendly Ganesha idols to promote the noble cause.  

    Face of the property and comedian, Kapil Sharma said, “92.7 BIG FM’s initiative, BIG Green Ganesha is an amazing step towards embracing an eco-friendly way of life. I am happy to be a part of this noble cause. I appeal to all my fans to join this drive and actively be a part of BIG Green Ganesha.”

    Speaking about the initiative, 92.7 BIG FM’s spokesperson said, “I am delighted that BIG Green Ganesha, in its 8th year has now become an important part of the green crusade and has seen such tremendous support from government dignitaries, celebrities and of course, the people that participated in this drive. We are proud that this initiative and its objectives are helping us create a green environment for our future generations.”

    Birla White marketing services general manger Kedar Rele said, “Ganesh Chaturthi marks the start of the festivities in India which then initiates the purchase cycle. BIG Green Ganesha presents a unique branding opportunity as it drives sustainability at its core. The ideology behind Birla White wallcare products, of being environmentally sensitive, was the starting point of the association with 92.7 BIG FM’s most successful and award winning initiative, BIG Green Ganesha.”

  • 92.7 Big FM celebrates R D Burman’s songs

    92.7 Big FM celebrates R D Burman’s songs

    MUMBAI: If you are a Hindi movie buff and can’t stop yourself from humming the songs from industry’s golden era of music, chances are 90 per cent of them are by R D Burman, who is fondly remembered as Pancham Da. His life was all about tunes, melodies and to celebrate this passion and dedication towards the art, 92.7 Big FM has announced a unique on air concert titled Yadon mein Pancham from 22 June to 27 June at 7 pm.

     

    The program will feature a vast repertoire of evergreen classics that will be a treat for all Pancham Da fans of the radio station.

     

    What’s more, to liven up your stereos will be singing sensations Akriti Kakkar, Kanika Kapoor, Tochi Raina, Benny Dayal and Abhinanda Sarkar, paying tribute to the maestro with their own renditions of his  songs. Some of these include Dum Maaro Dum, Humein Tumse Pyaar Kitna, O Haseena Zulfon Wali, Rimjhim Gire Saawan, Piya Tu Ab Toh Aaja, Chura Liya Hain Tumneamongst others.

     

    Expressing her excitement on being part of the show popular singer Tochi Raina stated, “Pancham Da’s talent remains unmatched even today. I loved his style of music. He belonged to Tripura where there were a lot of jungles and any kind of sound fascinated him; that fascinates me because I believe that it explains his love for music and his desire to creating newer music. I feel privileged to able to pay a tribute to R.D. Burman and there is no better way than to sing his songs.”

     

    The on-air unplugged concert will be supplemented by entertaining interviews with the artists by RJs across the 92.7 Big FM network in India. 

     

    92.7 Big FM national business head Ashwin Padmanabhan said, “With R.D. Burman’s everlasting music spread across a broad spectrum of music lovers, it still rules the list of our favourites even after two decades. There is no better way to commemorate his birth anniversary than to have our musicians of the new generation come together to pay tribute to R.D Burman’s timeless music through an on-air concert on the country’s only retro music station 92.7 BIG FM, Hit Thee Hit Rahenge.”

     

     The Yadon Mein Pancham on-air concert will be supported by 360 degree marketing initiatives including teaser promos during morning and afternoon shows across India’s largest FM network – 92.7 Big FM.

  • 92.7 Big FM ranks as the most trusted media-radio brand

    92.7 Big FM ranks as the most trusted media-radio brand

    MUMBAI: 92.7 Big FM has ranked as the most trusted brand in the radio category in the recently Brand Trust Report 2-15. 

     

    The brand has taken the top-most trusted slot in India, maintaining a lead of 14 ranks over the next brand. This is the first time that a FM Radio brand has made it to the list.

     

    Only two radio brands could make it to the list where 92.7 Big FM took the top slot. Other players did not make it to the report.

     

    Commenting about the achievement, Reliance Broadcast Network CEO Tarun Katial said that this is the first time that a radio brand has made it to the list, which means that radio as a platform, a product and a service is getting its due share and recognition now.

     

    “We are humbled by the honour. This will only give us the impetus to do better to enjoy the trust of our listeners and stakeholders,” he added. 

     

    According to 92.7 Big FM business head Ashwin Padmanabhan this award only reiterates that it has understood the pulse of both its consumer and customer. “We take this opportunity to thank all our stakeholders for trusting us. We will continue to offer pioneering initiatives that positively impact the society,” he said. 

     

    This year’s study involved 15,000 hours of fieldwork covering consumer-influencers across 16 cities in India and generated three million data points and 20,000 unique brands from which the top 1000 brands have been listed.

  • Paritosh Painter joins Reliance Broadcast as network creative director

    Paritosh Painter joins Reliance Broadcast as network creative director

    MUMBAI: Reliance Broadcast Network Ltd (RBNL) has appointed actor, writer, director, television and theatre personality Paritosh Painter as its network creative director.

     

    In his new role, Painter will be looking into all the overall creative conceptualization and creation of differentiated content at Reliance Broadcast TV and radio business – Big Magic & 92.7 BIGFM. He will report to RBNL CEO Tarun Katial.

     

    Katial said, “Paritosh and Big have been associated with each other for years since he has been a creative mastermind behind some of our iconic shows as Har Mushkil Ka Hal Akbar Birbal. I believe that Paritosh is one of the astute creative minds of today who has clear roadmap in evolving a character or a relationship with his unique story-telling.”

     

    “He is one of the best content developers of our industry today. Considering our long-term association and the fact that he has immense knowledge about several aspects of the media and the industry, we decided to consolidate his position in the network and rightfully use his expertise across our brands and properties,” Katial added.

     

    Painter said, “I am looking forward to this new opportunity that has come my way. I have had a great working experience with the company so far. I hope, with my inputs and expertise, I will able to take the brand to the next level.”

     

    Having over 15 years of experience in the field of entertainment, Painter has directed over 23 plays in Hindi and English and has done 2500 shows across the globe. Besides this, he has scripted several Bollywood films like Dhamaal (2007), Paying Guest (2009) and All The Best: Fun Begins (2009). His repertoire also includes stand-up comedy, content development and producing shows on television.

  • 92.7 Big FM, Virender Sehwag join hands with Goonj for 4th edition of Daryadili

    92.7 Big FM, Virender Sehwag join hands with Goonj for 4th edition of Daryadili

    MUMBAI: 92.7 Big FM has always been at the forefront to contribute to the welfare of the nation. The largest FM conglomerate is all set to announce the 4th successful year of its heart-warming initiative – Daryadili. In an endeavor to support people battling against the bitter cold each year, 92.7 BIG FM has been bracing its 3 year old campaign by bringing together people from different strata of  society  to provide warm winter clothes and other  essentials to those in need.  A marquee initiative, Darya Dili 2014 will see the coming together of Radio Industry’s No. 1 Network – 92.7 BIG FM with Ace Cricketer Virender Sehwag and renowned NGO Goonj to support and uplift the marginalized. Over the last three successful years of the campaign, 92.7 BIG FM has been scaling up its social campaign to go pan India across its 45 station network dramatically increasing the reach to 4.3 Cr. To help accomplish the bold mission this year, the face of Darya Dilli, Virender Sehwag will come on the breakfast show every morning and promote auctions with a message.

     
    Eminent celebrities such as Sunidhi Chauhan, Farah Khan, Smriti Irani, Bappi Lahiri, Chetan Bhagat and Shaan have whole heartedly come forward to support the campaign. Renowned BIG FM RJs- RJ Siddharth, Yaadon Ka Idiot Box fame Neelesh Misra, Celeb RJ Richa will contribute to the cause. In Hyderabad, BIG FM RJs along with NGO will appeal listeners to educate kids from the street. In Bangalore and Chennai 92.7 BIG FM will support the under-privileged to hone their hidden talents and skills along with NGO Bhumi. In Chennai, RJs will appeal listeners to provide lesser privileged kids with stationary, toys and books. 92.7 BIG FM RJs across the country will touch the philanthropic side of listeners to make a positive impact on society.

     
    Speaking on the occasion, National Business Head, 92.7 BIG FM, Mr. Ashwin Padmanabhan stated, “92.7 BIG FM has always pioneered initiatives that contribute to the welfare and well-being of the society. It wasn’t long ago when we launched Darya Dilli with the aim of bringing people together to assist and aid those in need and it gives me great pleasure to announce that we have made good progress in a short span of just 3 years.  We are also delighted to announce the expansion of our campaign down south and Maharashtra that increases the reach to more than 4.3 crore across the nation. It is humbling to see how an idea that we thought of three years ago, has grown from strength and strength and today we have here with us a cricketing icon, Mr. Virender Sehwag, who has chosen to come forward and associate with us for this noble cause.”

     
    Speaking of his association with 92.7 BIG FM and Darya Dilli, Virender Sehwag stated, “It is with a deep sense of humility that I have associated with Daryadili. Making an effort to give warm blankets in the sheer cold of the north is a cause I’m personally and emotionally involved with.   These initiatives bring people together to realize, understand and contribute to building a more caring and compassionate society. I am extremely proud to be associated with 92.7 BIG FM, a brand that has been at the forefront of the helm in their endeavor to sensitize everyone towards issues that plague people every year and the steps one can really take to help one another.”

     

  • Big Star Entertainment Awards set to ring in the New Year on Star Plus

    Big Star Entertainment Awards set to ring in the New Year on Star Plus

    MUMBAI: The Big Star Entertainment Awards celebrates the biggest entertainers of the year across the fields of bollywood, television, music, sports and their contribution to the entertainment industry.  A joint initiative between 92.7 Big FM and Star Plus, the fifth edition of Big Star Entertainment Awards is all set to air on Star Plus on the New Year’s eve.

    Last year, the popular award show attracted a TVT of 12.4 and it is touted to only get bigger this year. The award function will be marketed across radio, television, print and social media to ensure maximum tune-ins.

    Speaking of the fifth edition of the Big Star Entertainment Awards, Reliance Broadcast Network CEO Tarun Katial stated, “The award and our partnership with Star Plus has matured wonderfully and we are happy to once again bring together a congregation of the finest entertainers from across industries. This is part of our endeavour to empower audiences with a democratised award which allows them to choose their most favourite entertainers. We look forward to celebrating the evening with the industry and offering audiences an engaging watch on New Year’s eve.”

    As seen each year, the Big Star Entertainment Awards will be 100 per cent based on people’s choice right from the nominations to the final winners. Voting process will be carried out through radio, television and digital mediums.

    Entertaining the viewers year after year, the Big Star Entertainment Awards recognises and felicitates the talented members of the industry.

     

  • 92.7 Big FM joins the ‘Swach Bharat Abhiyan’ in Goa

    92.7 Big FM joins the ‘Swach Bharat Abhiyan’ in Goa

    MUMBAI: 92.7 Big FM, has always been in the forefront to support meaningful initiatives and pave the way for a better and happier nation. Taking the ‘Swach Abhiyan’ campaign vision further, 92.7 Big FM launched the initiative in the scenic state of Goa.

     
    19 November marked the launch of the ‘Swach Abhiyan’ campaign in Goa which was fronted by Goa’s most popular RJ, RJ Prince Jacob of 92.7 Big FMin the presence of

    •         Mridula Sinha – Hon. Governor, State of Goa

    •         Francis D’Souza – Deputy Chief Minister, Goa

    •         Manoj Patil – President, Rotary Club of Panjim

    •         Sanman Kenkre – Station Head, 92.7 BIG FM Goa

    •         Mahesh Kumbhar – Programming Head, 92.7 BIG FM Goa

    •         Shailesh Seth – Station Engineer, 92.7 BIG FM Goa

    RJ Prince Jacob who has an enormous following in Goa was nominated by the governor of Goa, Smt. Mridula Sinha herself to launch the Swach Abhiyan campaign in the picturesque state. 92.7 BIG FM’s RJs – RJ Namrata, RJ Aaryan and RJ Uday also contributed to the Swach Abhiyan cleanliness drive.

     
    The Swach Abhiyan launch took place near Goa Media College, Bambolim, Goa with over 200 people joining in to support the initiative among whom there were 100 NSS students and around 50 NCC cadets. Moreover, staff members of 92.7 BIG FM came in full swing to support the cleanliness drive so as to help maintain the exquisiteness and beauty of the state of Goa. The response was overwhelming; so much so that Mr. Francis D’Souza and Smt. Mridula Sinha appreciated 92.7 BIG FM’s efforts and congratulated the FM Network for bringing the nationwide cleanliness initiative to Goa and successfully launching it.

     
    The ‘Swach Abhiyan’ campaign was launched by Prime Minister of India, Narendra Modi, on the occasion of leader, pioneer and freedom fighter – Mahatma Gandhi’s 145th birthday. While people across the nation are waking up to this vision, 92.7 BIG FM, India’s No. 1 FM network is all set to propagate the sacrosanct cause by launching the Swach Abhiyan campaign in Goa!

     

  • 92.7 Big FM elevates Jay Mehta to station head, Mumbai

    92.7 Big FM elevates Jay Mehta to station head, Mumbai

    MUMBAI: 92.7 Big FM has announced the elevation of Jay Mehta as station head, Mumbai. Mehta joined 92.7 Big FM in August 2014 in the position of sales head – Mumbai and has been an ace performer, steadily growing revenues for the station. In his role as station head, Mehta’s primary responsibility will be to manage the P&L of the station, ensuring profitability as the station continues to deliver excellent value to listeners and advertisers alike.

     

    Mehta will report to 92.7 Big FM business head Ashwin Padmanabhan.

     

    Mehta carries with him over a decade’s work experience, with companies like Uninor, Idea Cellular, Bharti Airtel and Reliance Communications. His key strengths include innovations, strategy formulation and execution, brand launches, brand associations, and sales and distribution. He has to his credit, been a key part of the launch team of two telecom giants in India – Uninor and Idea Cellular and has been instrumental in seeding the brands during its initial periods.

     

    Padmanabhan said, “It is an absolute delight to meet and work with committed employees like Jay. His relationship skills and ability to deep dive and understand the Clients requirements and offer suitable solutions, is phenomenal. We couldn’t have found anymore more apt for this role than Jay and I am confident he will lead the entire team to the next level.”

     

    Mehta added, “I am privileged to be acknowledged so early in my association with BIG FM and thank the management for the same. My clear focus going forward is to make Big FM synonymous with radio, to increase revenue share and to build a strong cohesive team that delivers excellent clutter breaking content to listeners and value to advertisers.”

     

    Jay has a superlative educational record with a distinction in Masters in Management Studies (MMS) – Marketing from Chetana College Mumbai and a Bachelor of Commerce (BCOM) degree with distinction from Narsee Monjee Institute of Commerce and Economics Mumbai.