ITV

Tag: 92.7 Big Fm

  • 92.7 Big FM’s RJ Balaji honoured with CNN News18 IOTY award by Arun Jaitley

    92.7 Big FM’s RJ Balaji honoured with CNN News18 IOTY award by Arun Jaitley

    MUMBAI: 92.7 BIG FM Chennai’s most loved celebrity radio jockey RJ Balaji who has received immense recognition for his show ‘Take It Easy’ and for his exceptional contribution towards humanitarian causes has added yet another feather to his cap. RJ Balaji received the prestigious award from honourable finance minister Arun Jaitley at the 10 edition of CNN News 18 Indian of the Year Award, for the spirit of selfless volunteerism that the people of Chennai displayed during the marauding floods of December 2015. It is a matter of great pride for Chennai as RJ Balaji has been felicitated with the award that represents the people of Chennai.

    Speaking on the prestigious win, RJ Balaji said, “Nobody imagines for a disaster like this to occur. For the first time, an RJ and an actor teamed up and brought the spirit of the city alive. I am humbled at receiving the Indian of the Year Award. However, this award does not belong to me. It belongs to the lakhs of volunteers who extended their support to the social movement. It belongs to and represents the people of Chennai. The catastrophic Chennai floods were an awakening for not only the people of Chennai; but for the nation too. The Chennai floods were the worst disaster in 100 years and also the best thing that happened to us in decades. We all were wearing a mask being made out of caste, creed, religion, race, money and authority, but all those mask were washed away by the rain and we understood that we are all just humans after all and all that matters is to remain one. It brought out the true spirit and volunteerism of the people in Chennai to help each other at the time of need. It was for this reason that the city was able to bounce back in a week.”

    CNN News 18 Indian of the Year; a property of Indian media house CNN-News18 is an annual award which recognizes contribution of individuals in their respective fields of politics, sports, business, entertainment, public service and global Indian. RJ Balaji has been bestowed upon by the ‘People of Chennai’ award under the ‘Public Service Category’. This award represents the spirit and determination of the citizens of Chennai exhibited during the devastating Chennai floods and how they stood united to manage the catastrophe.

    RJ Balaji demonstrated extraordinary prowess of being a responsible RJ and a citizen when he went out on ground zero to manage the herculean task of providing relief to flood ridden Chennai. He went out of his way to provide assistance and live updates on 92.7 BIG FM’s ‘Take It Easy’ show, and later considering the gravity of situation took matters in his own hands. RJ Balaji, the brain behind ‘Chennai Micro Fund Trust’ along with actor Siddharth and singer Chinmayi, started #ChennaiMicro on twitter. With this began the largest flood relief operation on social media.

    Commenting on RJ Balaji’s efforts a spokesperson from 92.7 BIG FM said, “We are very proud of RJ Balaji, who led a huge and difficult task of managing an outreach to an entire city during the devastating times of the Chennai Floods. Having been bestowed upon by the ‘CNN News 18 Indian of the Year Award’, is an exceptional honor for the city of Chennai. It is also a moment of pride for us as a radio network, being a powerful medium to reach out to the people in times of need as well as to have contributed our support to RJ Balaji and the cause in the best way possible.”

  • 92.7 BIG FM to create water conservation awareness this World Environment Day

    92.7 BIG FM to create water conservation awareness this World Environment Day

    MUMBAI: 92.7 BIG FM has long been at the forefront of addressing social issues through its on-air and on-ground campaigns. Continuing its endeavor of underscoring yet another rampant social problem, 92.7 BIG FM is encouraging participation from children to helm its environment awareness drive on the occasion of World Environment Day 2016. As a part of the drive last year, 92.7 BIG FM entered the Limca Book of Records with 12500+ entries. This year too, the radio network aims to go a notch higher by widening the scale of the drive in a bid to break its previous record.

    Amplifying its reach nationwide, 92.7 BIG FM will conduct a national drive on June 5 at 6:30 AM across its 45 stations to create awareness among children below 15 years of age through a painting competition. Aiming to execute this simultaneously across locations, the FM network will target participation by over 15000 kids. Leveraging on the network’s reach, this initiative aims at not only educating the future generation, but also their families and listeners about the significance of water conservation.

    The competition will require children to express the importance and implications of water conservation through art. To register for the drive, children can send in their entries at www.927bigfm.com/savewater or SMS BIG PANI to 55454.

    Speaking on the initiative, a spokesperson from 92.7 BIG FM said, “Being a mass oriented platform that is at the forefront of underscoring social issues, we aim to motivate people to contribute towards planet earth. As part of the campaign, it is only fitting that our painting competition is being driven by children – the bright future generation. On behalf of 92.7 BIG FM, we sincerely urge all our listeners to show their support in whatever capacity they can.”

    92.7 BIG FM’s nation-wide water conservation awareness initiative will be backed by an extensive on-air, on-ground and digital promotion campaign.

    Additionally, in Mumbai, 92.7 BIG FM is going the extra mile to address the water scarcity faced by Maharashtra by joining hands with noted social activist- Mayank Gandhi and Fulora Foundation. Extending a helping hand towards Mumbai for Maharashtra initiative, Bollywood actor Kunal Kapoor’s crowd-funding platform ‘Ketto’ is raising funds to help the water stressed regions of Beed District. So far, Mumbai Big FM listeners have contributed INR 13 lacs through fulora.ketto.org.

  • 92.7 BIG FM to create water conservation awareness this World Environment Day

    92.7 BIG FM to create water conservation awareness this World Environment Day

    MUMBAI: 92.7 BIG FM has long been at the forefront of addressing social issues through its on-air and on-ground campaigns. Continuing its endeavor of underscoring yet another rampant social problem, 92.7 BIG FM is encouraging participation from children to helm its environment awareness drive on the occasion of World Environment Day 2016. As a part of the drive last year, 92.7 BIG FM entered the Limca Book of Records with 12500+ entries. This year too, the radio network aims to go a notch higher by widening the scale of the drive in a bid to break its previous record.

    Amplifying its reach nationwide, 92.7 BIG FM will conduct a national drive on June 5 at 6:30 AM across its 45 stations to create awareness among children below 15 years of age through a painting competition. Aiming to execute this simultaneously across locations, the FM network will target participation by over 15000 kids. Leveraging on the network’s reach, this initiative aims at not only educating the future generation, but also their families and listeners about the significance of water conservation.

    The competition will require children to express the importance and implications of water conservation through art. To register for the drive, children can send in their entries at www.927bigfm.com/savewater or SMS BIG PANI to 55454.

    Speaking on the initiative, a spokesperson from 92.7 BIG FM said, “Being a mass oriented platform that is at the forefront of underscoring social issues, we aim to motivate people to contribute towards planet earth. As part of the campaign, it is only fitting that our painting competition is being driven by children – the bright future generation. On behalf of 92.7 BIG FM, we sincerely urge all our listeners to show their support in whatever capacity they can.”

    92.7 BIG FM’s nation-wide water conservation awareness initiative will be backed by an extensive on-air, on-ground and digital promotion campaign.

    Additionally, in Mumbai, 92.7 BIG FM is going the extra mile to address the water scarcity faced by Maharashtra by joining hands with noted social activist- Mayank Gandhi and Fulora Foundation. Extending a helping hand towards Mumbai for Maharashtra initiative, Bollywood actor Kunal Kapoor’s crowd-funding platform ‘Ketto’ is raising funds to help the water stressed regions of Beed District. So far, Mumbai Big FM listeners have contributed INR 13 lacs through fulora.ketto.org.

  • 92.7 Big Fm creates awareness about water conservation on World Environment Day in 45 cities

    92.7 Big Fm creates awareness about water conservation on World Environment Day in 45 cities

    MUMBAI: 92.7 Big FM has been at the forefront of addressing social issues through its on-air and on-ground campaigns. Continuing its endeavor of underscoring yet another rampant social problem, 92.7 BIG FM is encouraging participation from children to helm its environment awareness drive on the occasion of World Environment Day 2016. As a part of the drive last year, 92.7 BIG FM entered the Limca Book of Records with 12500+ entries. This year too, the radio network aims to go a notch higher by widening the scale of the drive in a bid to break its previous record.

    Amplifying its reach nationwide, 92.7 BIG FM will conduct a national drive on June 5 at 6:30 AM across its 45 stations to create awareness among children below 15 years of age through a painting competition. Aiming to execute this simultaneously across locations, the FM network will target participation by over 15000 kids. Leveraging on the network’s reach, this initiative aims at not only educating the future generation, but also their families and listeners about the significance of water conservation.

    The competition will require children to express the importance and implications of water conservation through art. To register for the drive, children can send in their entries at www.927bigfm.com/savewater or SMS BIG PANI to 55454.

    Speaking on the initiative, a spokesperson from 92.7 BIG FM said, “Being a mass oriented platform that is at the forefront of underscoring social issues, we aim to motivate people to contribute towards planet earth. As part of the campaign, it is only fitting that our painting competition is being driven by children – the bright future generation. On behalf of 92.7 BIG FM, we sincerely urge all our listeners to show their support in whatever capacity they can.”

    92.7 BIG FM’s nation-wide water conservation awareness initiative will be backed by an extensive on-air, on-ground and digital promotion campaign.

    Additionally, in Mumbai, 92.7 BIG FM is going the extra mile to address the water scarcity faced by Maharashtra by joining hands with noted social activist- Mayank Gandhi and Fulora Foundation. Extending a helping hand towards Mumbai for Maharashtra initiative, Bollywood actor Kunal Kapoor’s crowd-funding platform ‘Ketto’ is raising funds to help the water stressed regions of Beed District. So far, Mumbai Big FM listeners have contributed INR 13 lacs through fulora.ketto.org.

  • 92.7 Big Fm creates awareness about water conservation on World Environment Day in 45 cities

    92.7 Big Fm creates awareness about water conservation on World Environment Day in 45 cities

    MUMBAI: 92.7 Big FM has been at the forefront of addressing social issues through its on-air and on-ground campaigns. Continuing its endeavor of underscoring yet another rampant social problem, 92.7 BIG FM is encouraging participation from children to helm its environment awareness drive on the occasion of World Environment Day 2016. As a part of the drive last year, 92.7 BIG FM entered the Limca Book of Records with 12500+ entries. This year too, the radio network aims to go a notch higher by widening the scale of the drive in a bid to break its previous record.

    Amplifying its reach nationwide, 92.7 BIG FM will conduct a national drive on June 5 at 6:30 AM across its 45 stations to create awareness among children below 15 years of age through a painting competition. Aiming to execute this simultaneously across locations, the FM network will target participation by over 15000 kids. Leveraging on the network’s reach, this initiative aims at not only educating the future generation, but also their families and listeners about the significance of water conservation.

    The competition will require children to express the importance and implications of water conservation through art. To register for the drive, children can send in their entries at www.927bigfm.com/savewater or SMS BIG PANI to 55454.

    Speaking on the initiative, a spokesperson from 92.7 BIG FM said, “Being a mass oriented platform that is at the forefront of underscoring social issues, we aim to motivate people to contribute towards planet earth. As part of the campaign, it is only fitting that our painting competition is being driven by children – the bright future generation. On behalf of 92.7 BIG FM, we sincerely urge all our listeners to show their support in whatever capacity they can.”

    92.7 BIG FM’s nation-wide water conservation awareness initiative will be backed by an extensive on-air, on-ground and digital promotion campaign.

    Additionally, in Mumbai, 92.7 BIG FM is going the extra mile to address the water scarcity faced by Maharashtra by joining hands with noted social activist- Mayank Gandhi and Fulora Foundation. Extending a helping hand towards Mumbai for Maharashtra initiative, Bollywood actor Kunal Kapoor’s crowd-funding platform ‘Ketto’ is raising funds to help the water stressed regions of Beed District. So far, Mumbai Big FM listeners have contributed INR 13 lacs through fulora.ketto.org.

  • Kings XI Punjab, 92.7 Big FM continue partnership

    Kings XI Punjab, 92.7 Big FM continue partnership

    MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

    On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

    With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

    The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

  • Kings XI Punjab, 92.7 Big FM continue partnership

    Kings XI Punjab, 92.7 Big FM continue partnership

    MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

    On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

    With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

    The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

  • Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

    Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

    MUMBAI: Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic now aims to entertain music lovers with a new show – The Golden Years 1950 – 1975 by initiating the Zee Classic Radio Train in Mumbai. The new show, a musical journey with Javed Akhtar, is a celebration of 25 years of timeless music. The Golden Years 1950 -1975 is produced by EVPL, presented by Dettol, co-powered by State Bank of India and Good Knight Fast Card.

    Local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet Javed Akhtar through their in-built sound system. This pioneering activity will not only entertain lakhs of daily commuters of local trains, but also offer them a respite from the humdrum of a busy city life says Zee Classic.

    Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more and more people. The channel has partnered with the retro radio station – 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini, amongst others is also active in full swing.

    Commenting on the 360 degree marketing promotion, Zee Hindi Movie Cluster business head Ruchir Tiwari said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey. ”

  • Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

    Zee Classic launches ‘The Golden Years 1950 -1975’ on Mumbai locals

    MUMBAI: Adhering to its core proposition of ‘Woh Zamaana Kare Deewana’, Zee Classic now aims to entertain music lovers with a new show – The Golden Years 1950 – 1975 by initiating the Zee Classic Radio Train in Mumbai. The new show, a musical journey with Javed Akhtar, is a celebration of 25 years of timeless music. The Golden Years 1950 -1975 is produced by EVPL, presented by Dettol, co-powered by State Bank of India and Good Knight Fast Card.

    Local trains in Mumbai are exclusively branded as Zee Classic Radio trains. These trains are playing classic melodies along with the untold stories narrated by the veteran lyricist and poet Javed Akhtar through their in-built sound system. This pioneering activity will not only entertain lakhs of daily commuters of local trains, but also offer them a respite from the humdrum of a busy city life says Zee Classic.

    Zee Classic has also made other innovative partnerships across media platforms to make the show accessible to more and more people. The channel has partnered with the retro radio station – 92.7 BIG FM for special segments which is airing songs from yesteryears aided by untold stories and trivia about the music. A robust digital campaign encompassing platforms like Twitter, Facebook, Miss Malini, amongst others is also active in full swing.

    Commenting on the 360 degree marketing promotion, Zee Hindi Movie Cluster business head Ruchir Tiwari said, “The channel has always gone beyond the usual with innovative shows and content. For the latest offering, ‘The Golden Years 1950 – 1975, A musical journey with Javed Akhtar’ we will entertain and engage audience through various platforms i.e. radio, television and experiential marketing. These routes will enable us to reach out to various touch points and take the audience on a soulful journey. ”

  • Big Magic Ganga announces ‘Mele Ka Big Star’ season 7

    Big Magic Ganga announces ‘Mele Ka Big Star’ season 7

    MUMBAI:  Reliance Broadcast Network’s regional channel Big Magic Ganga has launched season 7 of Mele ka Big Star, after a resounding response for the previous 6 seasons. Combining the biggest melas of Uttar Pradesh and Bihar, Mele ka Big Star will bring forth hidden talent from across the Hindi heartland.

     

    The channel has roped in Dabur Red Paste as a presenting sponsor and Reliance Cement as the powered by sponsor.

     

    With 92.7 Big FM as the Radio partner, Mele ka Big Star is spread across nine cities and nine mela’s and will reach out to more than 15 million people from the region. Viewers can also tune in to Big Magic Ganga for details or submit their auditions through Mele ka Big Star app which is available at the Google Play Store.

     

    In addition to this, a high decibel marketing approach to the show will facilitate an extensive forum for marketers to directly connect with their consumers. The show will be promoted through TV, radio, digital and print.

     

    Speaking about the property, a spokesperson from Big Magic Ganga said, “ Mele ka Big Star has come a long way, ever since we launched the first season in 2012. The response from the audience has been overwhelming and it only encourages us to go out there to put up a bigger and better show with every passing season. With season 7, we are trying to raise the bar in terms of audience engagement. Like every year, our aim is to bring talent from the Hindi heartland to the world at large, and we are confident of yet another successful season.”

     

    The grand finale will be aired on Big Magic Ganga and the winner will be presented with the title of Mele ka BIG Star-season 7 and an opportunity to showcase his or her act on one of Big Magic Ganga’s special shows.

     

    The show has already travelled to some of the biggest melas of the Hindi heartland including Kumbh, Sonepur, Meerut Nauchandi, Aligarh Numaish etc. More than 7,500 performers have lived their dream on Mele Ka Big Star’s unique platform.