ITV

Tag: 7Up

  • 7UP SAYS GOLDEN TIMES ARE HERE

    7UP SAYS GOLDEN TIMES ARE HERE

    MUMBAI: When your time is right, everything that you touch will turn to Gold. It is this timeless insight that 7Up, the clear lemon refreshing drink is building on as the key insight for its new campaign that says- ‘Golden Times are Here.’

    In true 7Up style, the brand’s new campaign Golden Times encourages consumers to be their authentic cool self, chilled out and confident, in the belief that when the time is right, all you need to do is chill and everything will fall into place. The brand brings this insight alive with its new ‘shelf to media’ program where consumers can win gold every hour by sipping 7UP and chilling out. This campaign will be brought alive with a powerful TVC and amplified across multiple media. The creative idea has been conceptualized by creative agency DDB Mudra Group. You can watch the TVC here.

    Over 2 months, consumers stand a chance to ‘WIN GOLD EVERY HOUR’ and all consumers can win a Rs 20 Amazon Pay Voucher that can be availed on www.amazon.in or on the Amazon shopping mobile application.  The mega prize is a gold coin of 10 gms of 22 carat every hour between 10 am and 8 pm every day from 1st December 2018 to 31st January 2019.

    Speaking on the campaign, Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India said, “7Up is a cool and young brand that encourages consumers to be their optimistic self. We’ve always stayed close to consumer trends & local cultural insights, and that’s how our new campaign of “ Golden Times” was envisaged. We spoke with consumers and identified that In this speed age, consumers are looking for quick and quirky ways to stand out. We’ve brought this insight to life, where consumers could win gold every hour, all they need to do is chill with a 7UP and SMS the code under the cap.”

    Vishnu Srivatsav, Creative Head, DDB Mudra Group, South & East said, “We really wanted to communicate a simple insight that when your time is right you could chill and still win. And we wanted to bring it alive in the most evocative and culturally impactful way possible. Whether it’s the signature swag or the father son relationship, we wanted the communication to truly reflect the relevant culture.”

    The special initiative is applicable on the entire PepsiCo India Beverage portfolio, be it 7UP, Pepsi, Mountain Dew, Mirinda or Tropicana Slice on 250 ml, 300 ml, 500 ml, 600 ml, 750 ml, 1.2 litre, 2 litre and 2.25 litre packs. All that consumers need to do is to purchase their favourite PepsiCo beverage, SMS the 8-digit unique code printed behind the label or under the crown to +91 9223492234.  Post sending the SMS, the participant will receive an SMS confirmation containing 17-digit code which would be counted as valid entry. For Tamil Nadu, the participant has to answer a question, while for other states, the consumer entries will be fed into a randomizer.

  • 7UP launches limited edition throwback bottles

    7UP launches limited edition throwback bottles

    MUMBAI: Remember those good old days when rock-and-roll ruled the charts? When rotary phones were a fixture in every home? #Throwback is not just a hashtag but a reminder of the past; of times when cool had a different definition; when creative expression, retro designs, ‘flower power’ ruled the roost, and when Fido Dido was the man of the moment.

    This summer, beverage brand 7Up is all set to take consumers on a trip down memory lane with its new campaign, 7Up Back to Cool. The lemon flavour presents consumers with a blast from the past, with the launch of six vintage deigns.

    The limited-edition packaging is celebrating the spirit and soul of six different decades in history, starting from the 1950s and running through the 2000s.

    Printed on the bottles, the 1950s slogan screams out ‘Sure Is Swell’, a popular slang of the decade; while the ‘Far Out Flavour’ slogan captures the essence of the 1960s. The 1970s are depicted through the ‘Get Down, 7UP’ slogan and ‘Clearly The Uncola’ takes centre stage on the bottle label inspired by the 1980s.The 1990s bottle sees ‘King of Cool’ Fido Dido take a break while lying in his hammock. Rounding off the pack of six is the 2000s’ ‘Timeless Taste’ bottle slogan, which exemplifies how the clear drink has remained a favourite over the decades.

    The 7Up Vintage packaging is brought alive on screen through a TVC, conceptualised by creative agency BBDO, which shows the evolution of the different designs.

    PepsiCo India associate director of flavours marketing Gaurav Verma says, “7Up is a brand which is inherently cool and has retained its personality through the decades. Through the limited edition 7Up Vintage packaging, we have once again taken a unique and ‘cool’ approach to connect with today’s generation. In the age of throwbacks and selfies, the 7Up Vintage bottles are the perfect representation of our Shelf to Media strategy and we are confident the new, limited edition packaging will truly make 7Up stand out on retail shelves.”

    Excited about the launch, BBDO India chairman and chief creative officer Josy Paul adds, “These are collector’s items. Fido is the original daddy of cool! It’s so awesome that you want to own every one of these global vintage packs. And you want others to enjoy them to. How do you do that? With the 7UP Back to Cool promo offer! Now everyone has a chance to go back in time with a bottle of 7 Up! Nostalgia is cool!”

    7Up has rolled out a 360-degree marketing plan with the launch of the TVC which will be supported by massive outdoor and digital surround. The edgy new PET bottles will be available to consumers across all modern and traditional outlets across the country.

    The brand is also introducing limited-edition design merchandise, including bluetooth speakers, headphones, t-shirts and hoodies, notebooks, sippers and funky slap-bands inspired by the new packaging. Consumers will get a chance to win these merchandise through promo packs on select bottles only in Kerala, Karnataka, Tamil Nadu, Andhra Pradesh, Telangana and West Bengal.

  • 7UP launches new TVC for Nimbooz Masala Soda

    7UP launches new TVC for Nimbooz Masala Soda

    MUMBAI: As India gears up for the summer heat, 7UP Nimbooz Masala Soda, India’s chatpataka thirst quencher is back with a refreshing campaign and in a vibrant new avatar. The new communication has been designed to highlight the product’s proposition of ‘Asli Nimbu Maar Ke’ (contains real lemon) which has been a key differentiator for the product. The real lemon proposition also reflects in a new, clutter-breaking full-sleeved PET bottle which makes the eye-catching packaging stand out on shelves.

    The new TVC conceptualized by BBDO India and slotted to go on air on March 8, features actor and brand ambassador Anushka Sharma and has been directed by renowned film director Vikas Bahl. 
    Featuring a chatpataka soundtrack by music director Sneha Khanwalkar, the film begins at a pool party where everyone seems to be bored and annoyed by the heat. A DJ is seen playing music which no one is enjoying or even listening to. Anushka’s enters the party with a bottle of 7UP® Nimbooz Masala Soda and within moments, the scene changes into a vibrant pool party with a lot of song and dance.

    Speaking on the campaign, PepsiCo India associate director- Flavour Gaurav Verma said, “7UP Nimbooz Masala Soda has received a fantastic response from consumers and has carved out a distinct space in the beverages category. Designed in India, for Indians, the real lemon juice, soda and masala give the product a refreshing and authentic Indian taste. Our new film has been designed to dial up a direct association with the key product differentiator of real lemon juice and that’s how we came up with the proposition of ‘Asli Nimbu Maar Ke’. The new packaging has been designed to make the key elements more visible and aid higher recall.”

    Commenting on the TVC,  BBDO India CCO Josy Paul said “How do we bring alive the super tangy ‘chatpataka’ taste of 7 Up Nimbooz Masala Soda in 35 seconds? With a hyper splash of Anushka’s spicy performance that leaps out at you like a generous dash of ‘Asli Nimboo Maar Ke’. Our way of giving our favorite summer drink its moment of satisfying thirst-quenching glory!”

  • 7UP launches new TVC for Nimbooz Masala Soda

    7UP launches new TVC for Nimbooz Masala Soda

    MUMBAI: As India gears up for the summer heat, 7UP Nimbooz Masala Soda, India’s chatpataka thirst quencher is back with a refreshing campaign and in a vibrant new avatar. The new communication has been designed to highlight the product’s proposition of ‘Asli Nimbu Maar Ke’ (contains real lemon) which has been a key differentiator for the product. The real lemon proposition also reflects in a new, clutter-breaking full-sleeved PET bottle which makes the eye-catching packaging stand out on shelves.

    The new TVC conceptualized by BBDO India and slotted to go on air on March 8, features actor and brand ambassador Anushka Sharma and has been directed by renowned film director Vikas Bahl. 
    Featuring a chatpataka soundtrack by music director Sneha Khanwalkar, the film begins at a pool party where everyone seems to be bored and annoyed by the heat. A DJ is seen playing music which no one is enjoying or even listening to. Anushka’s enters the party with a bottle of 7UP® Nimbooz Masala Soda and within moments, the scene changes into a vibrant pool party with a lot of song and dance.

    Speaking on the campaign, PepsiCo India associate director- Flavour Gaurav Verma said, “7UP Nimbooz Masala Soda has received a fantastic response from consumers and has carved out a distinct space in the beverages category. Designed in India, for Indians, the real lemon juice, soda and masala give the product a refreshing and authentic Indian taste. Our new film has been designed to dial up a direct association with the key product differentiator of real lemon juice and that’s how we came up with the proposition of ‘Asli Nimbu Maar Ke’. The new packaging has been designed to make the key elements more visible and aid higher recall.”

    Commenting on the TVC,  BBDO India CCO Josy Paul said “How do we bring alive the super tangy ‘chatpataka’ taste of 7 Up Nimbooz Masala Soda in 35 seconds? With a hyper splash of Anushka’s spicy performance that leaps out at you like a generous dash of ‘Asli Nimboo Maar Ke’. Our way of giving our favorite summer drink its moment of satisfying thirst-quenching glory!”

  • 7UP to launch reality show on Udaya TV

    7UP to launch reality show on Udaya TV

    MUMBAI: Taking a step towards advertiser funded programming (AFP), PepsiCo India’s brand 7UP is all set to launch a six-week reality show titled 7UP UPstarters, which will feature original talent from South India.

     

    Featuring budding dancers, singers and actors, the first episode of 7UP UPstarters will premiere on 7 June on Udaya TV at 5.30 pm.

     

    The contest saw huge participation from aspiring singers, dancers and actors during the on-ground auditions across Tamil Nadu and Karnataka and through a unique wild-card system on Facebook.

     

    With talent including brake-dancers, classical singers, beat-boxers and acting enthusiasts among others, seven teams will fight to finish through a series of week-on-week performances. The winning 7-member team will win a cash prize of Rs 7 lakh.

     

    The grand-finale of the six-part series will be judged by actors and 7UP brand ambassadors Dhanush and Puneeth Rajkumar.

     

    PepsiCo India senior director marketing, social beverages Ruchira Jaitly said, “7UP UPstarters is not just another reality show but a search for the next generation of original, authentic talent from Karnataka. The entire journey from audition to the finale has been packaged into six action-packed episodes to bring viewers closer to the actual experience of each contestant.”

  • Channel [V] kicks off reality VJ hunt ‘VJ Freshers’

    Channel [V] kicks off reality VJ hunt ‘VJ Freshers’

    MUMBAI: Channel [V] has invited aspiring VJs to register for a reality cum talent hunt show VJ Freshers – the class of 2006.

    At present, the channel has nine VJs on board. In search for a new face, the channel is calling for potential VJs from Mumbai, New Delhi, Bangalore and Pune. The quest will be lead by the old VJs of the channel, Ranvir and Vinay.

    Channel [V] head honcho Amar K Deb says, “We are in the mood to shake things up again and we are looking for some freshers who have got what it takes to make the world sit up and take notice. We are going to find them, train them and hone their talent and attitude and then we are going to let them lose on television audience.”

    Interestingly, this is the first time the musi arm of Star India is running a VJ hunt.

    To create the buzz on the arrival of VJ Freshers and the opportunity it offers, the present VJs will visit various colleges in the cities and provide tips on careers. The channel will be also be using Star’s website indya.com to pull in more contestant to register.

    The VJs will be fanning out to various colleges to pick out those they believe have potential. The selected ones will be put through a series of interviews and tests to shortlist the best from each city. The contestants will have to face some verbal jousting with the jury and some action in front of the camera as well.

    The jury will select eight finalists who will spend a week in Goa wherein they will be put through tests, leading up to the selection of the winner. The whole process is expected to take three months. The television audiences will also be able to participate through six episode series that will be on air.

    Channel [V] has roped in Pantaloon and Maybelline as the main sponsors along with eight associate sponsors, which include Brylcreem, Moto Slvr, HP, 7UP, Scooty Pep+, McDonalds, Mrs Marino and Colgate Max Fresh.

    Pantaloon and Channel [V] are cross-marketing their respective brands through the VJ Freshers – the class of 2006. Pantaloon Retail, last year changed its positioning from a family-oriented store to a fashion store, sporting the baseline ‘Fresh Fashion’.

    According to Pantaloon president marketing Sanjeev Agrawal, “Pantaloon stands for fresh fashion. Channel [V] is a channel, which the youth identify with and Pantaloon Fresh Fashion also addresses youth.”

    The programme will be promoted through various Pantaloon outlets across the country. The customers will be awarded with special offers –‘cut the queue’ – in order to participate in the job hunt. At various outlets also, the VJ’s will interact with the customers. The outlets will run contests and will create the buzz through radio spots as well as through other media.