ITV

Tag: 71st Republic Day

  • DViO Digital Recreates Vande Mataram for Gaana

    DViO Digital Recreates Vande Mataram for Gaana

    MUMBAI: On the occasion of India’s 71st Republic Day this weekend, DViO Digital conceptualized this recreation of Vande Mataram for a campaign for India’s favorite music streaming app.

    India has always been hailed around the world for its unity and strength with a beautiful diversity seen across its landscape, food, people, religion, language & customs. This essence is what makes India, ‘INDIA’ with all of its beauty & exuberance. To celebrate India’s vibrancy in diversity Gaana unveiled ‘Vande Mataram- The National Song of India since 1950’.

    This goosebump-inducing rendition, speaks to the soul of the nation & creates a shared space, cutting across the boundaries, to amalgamate different cultures together. This ode to our motherland, which played a vital role during the Indian Independence movement, has a renewed sense of significance during these dark days where there is an urgent need to rekindle the commitment, we as citizens have to our country.

    This version of Vande Mataram features artists from nine different linguistic backgrounds that are Malayalam, Assamese, Urdu, Hindi, Marathi, Punjabi, Odia, Telugu & Bengali to portray that in spite of our regional differences, we have one united identity and that is – ‘ONE INDIA’. The imagery of the video which begins with black & white scenes through the lens of diversity then transforms into a colorful visual symbolizing the vision and hope for an integrated & vibrant future.

    Prashan Agarwal , CEO of Gaana said, “Music is one of the few strains of humanity that has the sublime power to cut across cultures, faiths, and borders to evoke our shared sense of culture, folklore, and music. To that effect, we have curated playlists that bring out the flavor of our music and our people as we tip our hats to one of the greatest songs that celebrates our spirit of unity. This Republic Day, we invite every Indian to discover and celebrate the music of our nation – only on Gaana.”

    Sowmya Iyer, Founder & CEO of DViO Digital commented, “Never before has there been a need to recommit to the sense of patriotism and India. DViO believes in bringing the wealth of artists from all over the country and brands together to create more unique co-branded content. And this was our initiative in that direction. Gaana is one of the most enterprising brand we have worked with who believe in promoting great talent and also regional music.  

    DViO Digital successfully executed this campaign in association with Qyuki, as the Artist connect partner & Kavit Mody Production as its Production partner.

    Catch the New Gaana Exclusive “Vande Mataram – The National Song of India since 1950” here:

  • Prayanj Special School children enthral everyone with their spectacular performance this Republic Day!

    Prayanj Special School children enthral everyone with their spectacular performance this Republic Day!

    Mumbai : According to the industry reports, Autism Spectrum Disorder (ASD) affects an estimated 1 in 60 children in India today. Hence Growel’s 1O1 Mall in Kandivali in partnership with Prayanj Special School celebrated India’s 71st Republic Day in a truly unique way by spreading public awareness on Autism. Present at the event was popular TV Actor Gautam Rode, to encourage the special kids and support the cause.

    The Republic Day celebrations commenced with a spectacular musical show which was organised by the differently-abled kids from Prayanj Special School. Along with the National Anthem, the kids sang Bollywood and patriotic songs. The kids also showcased their artistic talent by exhibiting handmade embroidered handkerchiefs and macramé art. The celebrations ended with the Republic Day Parade inside the mall.

    Speaking for the cause, Gautam Rode, TV Actor said, “The kids were absolutely a delight to watch as they presented the Republic Day musical show. I am just amazed at the sheer talent they possess. These children with ASD need our care and attention along with daily encouragement. I am extremely happy to be here and spread awareness on Autism.”

    Mrs. Namrata Chedda, Founder, Prayanj Special School said, “Priyanj Special School is extremely grateful to Growel’s 1O1 Mall for providing an excellent platform to our students to showcase their talents and put a spotlight on their abilities, thus supporting our cause. Our students are thrilled to be here and be a part of the Republic Day celebrations. We would like to exhort people to spread awareness about differently-abled individuals and help them find their niche in society. We urge everyone to accept them as they are and offer them opportunities as per their talents and sensitivities to make them contributing members of society.”

    Sachin Dhanawade, Chief Operating Officer (COO), Retail & Real Estate, Growel’s 101 said, “Individuals on the autism spectrum need our constant encouragement and support. As a society we need to be more inclusive and help children with autism in becoming a functional member of the society. The Autism awareness campaign is our small step in this direction on this Republic Day. We thank Gautam for supporting this cause and a big thanks to Prayanj Special School Children for making this Republic Day extra special for us.”

    Growel’s 1O1 Mall is committed to playing an active role towards the betterment of the society and surroundings they operate in. Over the years, Growel’s 1O1 Mall has taken many social initiatives like donating anti-pollution masks to Mumbai Traffic Police, engaging customers to support Solar Lamp donation to the tribal residents of the SGNP, workshops on the welfare of stray dogs, and also beautification of the flyover wall overlooking the mall entrance gates.