ITV

Tag: 70th Independence Day

  • Orient Electric pays unique tribute to martyrs to mark 70th Independence Day

    Orient Electric pays unique tribute to martyrs to mark 70th Independence Day

    NEW DELHI: ‘#DoALittleGood’, a tribute video in the honour of martyrs who lost their lives fighting for independence of the country has been launched by Orient Electric to mark India’s 70th Independence Day.

    The video is a subtle reminder to the masses that Independence Day is not just a mere public holiday but a day to remember our martyrs who have sacrificed their lives fighting for the country.

    Orient Electric is in the form of organising a surprise trip for two identified families over the long weekend. Unaware of the destination, the families are excited with an assumption of going to a holiday destination until they meet a man who directs them to a memorial and introduces them to the families of martyrs.

    The video reads a message for viewers ‘A tribute to our martyrs is a tribute to our freedom’, with a voiceover suggesting people to do some good this Independence Day by honouring the real heroes of the country and not just treating it as a holiday.

    CREATIVE DETAILS OF THE VIDEO:

    Brand: Orient Electric

    Brand Head: Anshuman Chakravarty

    Advertising agency – Contract Advertising (India) Pvt. Ltd.

    Creative team – Team Contract

    Production house – Bioscope films

    Duration: 2 min 25 sec

  • Orient Electric pays unique tribute to martyrs to mark 70th Independence Day

    Orient Electric pays unique tribute to martyrs to mark 70th Independence Day

    NEW DELHI: ‘#DoALittleGood’, a tribute video in the honour of martyrs who lost their lives fighting for independence of the country has been launched by Orient Electric to mark India’s 70th Independence Day.

    The video is a subtle reminder to the masses that Independence Day is not just a mere public holiday but a day to remember our martyrs who have sacrificed their lives fighting for the country.

    Orient Electric is in the form of organising a surprise trip for two identified families over the long weekend. Unaware of the destination, the families are excited with an assumption of going to a holiday destination until they meet a man who directs them to a memorial and introduces them to the families of martyrs.

    The video reads a message for viewers ‘A tribute to our martyrs is a tribute to our freedom’, with a voiceover suggesting people to do some good this Independence Day by honouring the real heroes of the country and not just treating it as a holiday.

    CREATIVE DETAILS OF THE VIDEO:

    Brand: Orient Electric

    Brand Head: Anshuman Chakravarty

    Advertising agency – Contract Advertising (India) Pvt. Ltd.

    Creative team – Team Contract

    Production house – Bioscope films

    Duration: 2 min 25 sec

  • 92.7 Big FM partners with Vodafone for campaign

    92.7 Big FM partners with Vodafone for campaign

    MUMBAI: 92.7 BIG FM has joined hands with Vodafone on Independence Day to launch a new campaign- One Nation, One Song, One Network. In line with this initiative, RJ’s from the radio station sang the national song at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity.

    The song went on air on August 15 at 12 pm. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered fantastic response so far with over 128K+ views.

    Driving the campaign, the RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The call for unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.

    Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”
     

  • 92.7 Big FM partners with Vodafone for campaign

    92.7 Big FM partners with Vodafone for campaign

    MUMBAI: 92.7 BIG FM has joined hands with Vodafone on Independence Day to launch a new campaign- One Nation, One Song, One Network. In line with this initiative, RJ’s from the radio station sang the national song at the same time across its 45 stations through Vodafone SuperNet with the aim to reaffirm the faith of our country in unity.

    The song went on air on August 15 at 12 pm. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered fantastic response so far with over 128K+ views.

    Driving the campaign, the RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The call for unity was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.

    Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”
     

  • Discovery Channel reveals what it takes To Be in the Indian Army’s Premier Strike Force

    Discovery Channel reveals what it takes To Be in the Indian Army’s Premier Strike Force

    New Delhi: Discovery Channel puts the audience through the toughest training of the Indian Army. The ‘Paratrooper Special Forces Operatives’ are amongst the sharpest and the deadliest soldiers who have earned an enviable niche in the Army. An average 10 per cent of the volunteers make it to this elite group, classifying it as one of the toughest military selection courses in the world.

    On the occasion of India’s 70th Independence Day, Discovery Channel’s exclusive INDIA’S PARATROOPERS: EARNING THE BADGE will give viewers a rare peek into the Indian Army’s training academy to reveal the intense training programs these soldiers undergo to perform unconventional warfare roles. Preparing for the unpredictable world of covert operations, counterterrorism, frontline combat and law enforcement, only the fastest, strongest and smartest survive. Watch the awe-inspiring story of courage and commitment in India’s Paratroopers: Earning the Badge on Monday, August 15 at 9 pm on the Discovery Channel. The programme will simulcast on Discovery Tamil.

    Known as Paratrooper Special Forces, these operatives wear the Maroon Beret and pin to their chest ‘The Balidaan Badge’ – the winged blade of sacrifice. To earn this distinguished honour, the volunteers complete a grueling 90 days’ probation wherein they are stretched to the limit of their endurance. Discovery Channel will give viewers a never-before-seen glimpse of a training module where only the bravest succeed to achieve the prestigious badge.

    Bonded by their heroic commitment, the probationers transition through an extreme selection process and a rigorous training regime. Not tasks for the fainthearted, the recruits are put through a series of punishing physical and mental routines including wading through chilling waters, sleep deprivation, exhaustion, uphill and downhill speed march, and the ultimate non-stop 100 KM endurance run. Focusing heavily on physical fitness and psychological strength, the combat training encompasses specialization in weaponry, demolition, navigation, evasion, survival, communication, medical, language and unconventional warfare.

    Learn what it takes to meet the exceptional standards of the most specialized forces in the world.

  • Discovery Channel reveals what it takes To Be in the Indian Army’s Premier Strike Force

    Discovery Channel reveals what it takes To Be in the Indian Army’s Premier Strike Force

    New Delhi: Discovery Channel puts the audience through the toughest training of the Indian Army. The ‘Paratrooper Special Forces Operatives’ are amongst the sharpest and the deadliest soldiers who have earned an enviable niche in the Army. An average 10 per cent of the volunteers make it to this elite group, classifying it as one of the toughest military selection courses in the world.

    On the occasion of India’s 70th Independence Day, Discovery Channel’s exclusive INDIA’S PARATROOPERS: EARNING THE BADGE will give viewers a rare peek into the Indian Army’s training academy to reveal the intense training programs these soldiers undergo to perform unconventional warfare roles. Preparing for the unpredictable world of covert operations, counterterrorism, frontline combat and law enforcement, only the fastest, strongest and smartest survive. Watch the awe-inspiring story of courage and commitment in India’s Paratroopers: Earning the Badge on Monday, August 15 at 9 pm on the Discovery Channel. The programme will simulcast on Discovery Tamil.

    Known as Paratrooper Special Forces, these operatives wear the Maroon Beret and pin to their chest ‘The Balidaan Badge’ – the winged blade of sacrifice. To earn this distinguished honour, the volunteers complete a grueling 90 days’ probation wherein they are stretched to the limit of their endurance. Discovery Channel will give viewers a never-before-seen glimpse of a training module where only the bravest succeed to achieve the prestigious badge.

    Bonded by their heroic commitment, the probationers transition through an extreme selection process and a rigorous training regime. Not tasks for the fainthearted, the recruits are put through a series of punishing physical and mental routines including wading through chilling waters, sleep deprivation, exhaustion, uphill and downhill speed march, and the ultimate non-stop 100 KM endurance run. Focusing heavily on physical fitness and psychological strength, the combat training encompasses specialization in weaponry, demolition, navigation, evasion, survival, communication, medical, language and unconventional warfare.

    Learn what it takes to meet the exceptional standards of the most specialized forces in the world.