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Tag: 50th Anniversary

  • Sholay turns 50: UMG for Brands announces exclusive partnership

    Sholay turns 50: UMG for Brands announces exclusive partnership

    MUMBAI: Yeh Dosti hum nahin todenge, 
    todenge dum magar Tere saath na chodenge   

    Universal Music Group for Brands India is hoping this iconic song picturised on Dharmendra and Amitabh Bachchan  from the classic Sholay still holds some pull on audiences 50 years from the time it was released on cinema screens and is celebrated as one of the most perfect pieces of film making  emerging from India. 

    The company  has struck an exclusive partnership with Sholay Media Entertainment to manage all brand collaborations for the iconic film’s 50th anniversary in 2025, according to Preeti S Nayyar SVP &  business head for India and South Asia.

    The landmark 1975 film, widely regarded as a defining masterpiece of Indian cinema, continues to hold significant cultural influence across generations. With its memorable dialogues, characters, and music, Sholay has maintained its position as a touchstone in India’s collective memory.

    “The milestone presents a unique opportunity for brands to align with this iconic film,” noted Nayyar, “leveraging its cultural and emotional impact to create meaningful connections for consumers and fans.”
    Interested companies can access licensing opportunities for the film’s music, iconic dialogues, legendary characters, and unforgettable moments through UMG for Brands India. The partnership aims to help brands evoke nostalgia, drive engagement, and build pop culture connections.

    Brands looking to honour Sholay’s enduring legacy are encouraged to contact UMG for Brands India directly to explore collaboration opportunities
     For after all as the song goes: 
    Arre, meri jeet teri jeet
    Teri haar meri haar, sun, ae mere yaar
    Tera gham mera gham
    Meri jaan teri jaan, aisa apna pyaar
    Jaan pe bhi khelenge
    Tere liye le lenge…
    Jaan pe bhi khelenge
    Tere liye le lenge sab se dushmani
    Yeh dosti hum nahin todenge
    Todenge dum, magar tera saath na chhodenge.

    So be it!

     

  • On its 50th Anniversary, HISTORY TV18 unveils “Moon Landing: The Lost Tapes.”

    On its 50th Anniversary, HISTORY TV18 unveils “Moon Landing: The Lost Tapes.”

    MUMBAI: On the 50th anniversary of NASA’s most audacious achievement, "Moon Landing: The Lost Tapes" reveals the incredible true story of mankind’s greatest leap. “Moon Landing: The Lost Tapes” premieres 19th July, 10 PM exclusively on HISTORY TV18.

    On July 16, 1969, the world watched as the three Apollo 11 astronauts attempted the impossible: to ride a controlled explosion off Planet Earth, land on another celestial body and return home. As the nine-day mission proceeded, audio from mission control captured the drama as it unfolded— each moment revealing new dangers, new decisions and new wonders. For the first time on television, this documentary utilizes “lost tapes” of the astronauts, recorded before and after the mission, along with rare film and photos.

    The Americans were not the only ones trying for the moon in July of 1969…the Soviets were there, too. President Nixon had already prepared a eulogy for the possible death of the astronauts on their mission to the moon.

    The documentary reveals the doubts and fears of the astronauts as they stood on the brink of history.  The mission was nearly aborted twice, as the crew faced a mysterious alarm sounding in the spacecraft, and when fuel levels ran dangerously low.