Tag: 4G

How will Jio’s launch impact the digital ecosystem?

MUMBAI: Jio’s launch last week has caused a stir in the telecommunications industry. Calls and messages on the new network are free while mobile data is 3 to 5 times cheaper compared to competitors. For Jio as a disruptor this is a reasonable strategy: Silicon Valley’s leading VC Peter Thiel has said that “[start-ups] have to be 10 times better than second best”.

But in addition to rattling up the stock market, Jio’s strategy is likely to have a longer and beneficial impact on India’s digital ecosystem.

Jio has thrown a glove to other mobile operators by slashing service costs for consumers. While Jio’s offering is only available to LTE customers, that is not relevant: consumers on 2G or 3G will ask their carrier, why do they need to pay 3x to 5x more for slower internet speeds? This is likely to create a pricing war between India’s mobile operators. Such price wars have been commonplace across the world, latest example being Singapore just a few months ago.

As prices go down, more people will switch on their mobile data services for the first time. GSMA Intelligence estimates only 15% of people in India used mobile broadband in Q4 2015, while smartphone ownership would allow much higher rates already today. Cheaper data increases the share of smartphone users who use mobile data but also incentivizes feature phone owners to upgrade to a smartphone as the main benefit (online access) becomes affordable.

It wouldn’t be an exaggeration to say that this would accelerate the progress of digital democracy or the vision of digital India by breaking the perception barrier among the bottom of the pyramid. “Data is for everybody” would be the new mantra.

This will also spur the growth of affordable 4G devices and a multi-SIM environment; further reducing the customer loyalty towards the network. Customers will keep on switching for better price or data bandwidth.

This in turn helps the digital ecosystem grow. While India’s own services like Ditto TV, Hooq and Gaana are already present in the market, a majority of global digital merchants do not have India in their sights yet. Beside few smartphone owners and lack of access to online payment methods, low mobile data penetration has been one of the key roadblocks.

Globally, average Netflix users watch 133 hours of video per month which translates into roughly 133 gigabytes (GB) of data consumed. The average Spotify user listens to 28 hours of music (34-35 GB data) per month. In Western markets a large portion of this content is consumed through landline internet, so such data volumes are not an issue. But for a mobile-first market like India, they have so far made such digital services inaccessible to a large part of the population.

Reduced cost of data will then result in a bigger uptake of digital content services as users can consume more for less. Local providers will be able to increase their audience while international merchants like Netflix, Spotify, Apple and Amazon are going to reconsider their strategy for India in light of the changing ecosystem.

With the challenges of mobile data considerably reduced, all other factors point to growth and make India one of the most attractive markets for global merchants.

Another consequence of the data revolution is voice over IP services like Skype, Viber, and others will get more acceptance in the eco-system from the telecom operators; while this will create more opportunities for them we can see many home-grown companies ready to challenge their hegemonies. Obviously, for customers the more means the merrier.

While the pricing war will create a temporary setback for carriers, in the long run everyone will benefit. Consumers get affordable internet and access to more digital content. Carriers will be able to increase user stickiness (by negotiating and offering exclusive deals and co-promotions with digital service providers) and average revenue per user (from both increased data consumption and from providing carrier billing for these services).

(The author is the general manager of Fortumo India Mobile Payments. The views expressed are entirely his own and Indiantelevision.com does not subscribe to them)

September 5, 2016
How will Jio’s launch impact the digital ecosystem?

MUMBAI: Jio’s launch last week has caused a stir in the telecommunications industry. Calls and messages on the new network are free while mobile data is 3 to 5 times cheaper compared to competitors. For Jio as a disruptor this is a reasonable strategy: Silicon Valley’s leading VC Peter Thiel has said that “[start-ups] have to be 10 times better than second best”.

But in addition to rattling up the stock market, Jio’s strategy is likely to have a longer and beneficial impact on India’s digital ecosystem.

Jio has thrown a glove to other mobile operators by slashing service costs for consumers. While Jio’s offering is only available to LTE customers, that is not relevant: consumers on 2G or 3G will ask their carrier, why do they need to pay 3x to 5x more for slower internet speeds? This is likely to create a pricing war between India’s mobile operators. Such price wars have been commonplace across the world, latest example being Singapore just a few months ago.

As prices go down, more people will switch on their mobile data services for the first time. GSMA Intelligence estimates only 15% of people in India used mobile broadband in Q4 2015, while smartphone ownership would allow much higher rates already today. Cheaper data increases the share of smartphone users who use mobile data but also incentivizes feature phone owners to upgrade to a smartphone as the main benefit (online access) becomes affordable.

It wouldn’t be an exaggeration to say that this would accelerate the progress of digital democracy or the vision of digital India by breaking the perception barrier among the bottom of the pyramid. “Data is for everybody” would be the new mantra.

This will also spur the growth of affordable 4G devices and a multi-SIM environment; further reducing the customer loyalty towards the network. Customers will keep on switching for better price or data bandwidth.

This in turn helps the digital ecosystem grow. While India’s own services like Ditto TV, Hooq and Gaana are already present in the market, a majority of global digital merchants do not have India in their sights yet. Beside few smartphone owners and lack of access to online payment methods, low mobile data penetration has been one of the key roadblocks.

Globally, average Netflix users watch 133 hours of video per month which translates into roughly 133 gigabytes (GB) of data consumed. The average Spotify user listens to 28 hours of music (34-35 GB data) per month. In Western markets a large portion of this content is consumed through landline internet, so such data volumes are not an issue. But for a mobile-first market like India, they have so far made such digital services inaccessible to a large part of the population.

Reduced cost of data will then result in a bigger uptake of digital content services as users can consume more for less. Local providers will be able to increase their audience while international merchants like Netflix, Spotify, Apple and Amazon are going to reconsider their strategy for India in light of the changing ecosystem.

With the challenges of mobile data considerably reduced, all other factors point to growth and make India one of the most attractive markets for global merchants.

Another consequence of the data revolution is voice over IP services like Skype, Viber, and others will get more acceptance in the eco-system from the telecom operators; while this will create more opportunities for them we can see many home-grown companies ready to challenge their hegemonies. Obviously, for customers the more means the merrier.

While the pricing war will create a temporary setback for carriers, in the long run everyone will benefit. Consumers get affordable internet and access to more digital content. Carriers will be able to increase user stickiness (by negotiating and offering exclusive deals and co-promotions with digital service providers) and average revenue per user (from both increased data consumption and from providing carrier billing for these services).

(The author is the general manager of Fortumo India Mobile Payments. The views expressed are entirely his own and Indiantelevision.com does not subscribe to them)

September 5, 2016
Ambani’s disruptive digital India Jio “datagiri” gameplan

MUMBAI: The Mukesh Ambani-promoted Reliance Industries Ltd on 1 September unveiled ‘datagiri’ (dominace via data services) coupled with disruptive marketing tactics in classic Reliance style — all dedicated to Prime Minister Modi’s Digital India dream.

And while Ambani enumerated the many features of Reliance Jio service, the group’s telecoms and value-added services company, for about 45 minutes in a speech at RIL’s AGM here, there was mayhem on the stock markets. Crores of rupees were wiped off in fortunes as share prices of incumbent telcos tumbled. An analysis by a business news paper estimated that many listed telecoms companies, including younger brother Anil Ambani’s Reliance Communications, lost over Rs 11,0000 crore on the markets.

While the stock markets were witnessing a bloodbath, Ambani told his shareholders, “In the journey of time, there comes a few life changing movements. Our Prime Minister Shri Narendra Modi’s inspiring vision of a “Digital India” is one such movement. Jio is dedicated to realizing our Prime Minister’s vision for 1.2 billion Indians. Jio will give the `power of data’ to each Indian to fulfill every dream and to collectively take India to global digital leadership.”

Sample some facts: free voice call for Jio customers; data at almost 1/10the the price of those prevailing now; no roaming charges; one million Wi-Fi hotspots around the country by middle of next year; 100 per cent VolTe network that allows simultaneous usage of voice and data services; all customers to get freebies of voice calls, data usage and video streaming totally free 5 September to 31 December, 2016; a 4G network coverage of 18,000 cities and towns & and over 200,000 villages; student discount of 25% on data usage and a promised investment of about US$ 14 billion in the Reliance Jio ecosystem.

“The Jio ecosystem stands tall on five fundamental pillars (of) best quality broadband network with the highest capacity; a world of affordable 4G smartphones and wireless IP devices; compelling applications and content; superior digital service experiences and affordable and simple tariffs,” Ambani said, sending the Indian telecoms consumers, reeling under indifferent services provided by the present from incumbents, into a tizzy and queuing up for a Reliance Jio connection that has plans to cover 90 per cent of India’s population y March 2017.

Jio’s suite looks compelling. Apart from a state-of-the-art pan-India digital services business and fixed and wireless broadband connectivity offering superior voice and data services on an all-IP network, Jio will also offer end-to-end solutions that address the entire value chain across various digital services in key domains such as education, healthcare, security, communication, financial services, government-citizen interfaces and entertainment.

According to reports, the company filed its tariff plans with the Telecom Regulatory Authority of India (TRAI) on 1 September 2016.

Reliance Retail Ltd, another subsidiary of RIL, has introduced a slew of affordable 4G LTE smart-phones under the LYF brand, starting at Rs. 2,999. More feature-rich models will be available at progressively higher price-points like Rs. 3,999, Rs. 4999 and so on. The company has also tied up with smart-phone makers like LG, Samsung and Micromax to bundle Jio SIM and other free services.

If all these were not enough, Ambani announced setting-up of the a venture capital fund, where Jio will work on creating Jio Digital Entrepreneurship Hubs in key cities and towns of India. The Jio Digital India Start- up Fund has set aside Rs. 5,000 crore to be invested over the next five years.

“In this era, if you are not digital, and if you don’t have globally competitive digital tools and skills, you simply will not survive. You will get disrupted. You will be outcompeted. You will be left behind. You will become irrelevant. India and Indians cannot afford to be left behind. Today, India is ranked 155th in the world for mobile broadband Internet access, out of 230 countries,” Ambani elaborated, adding that Jio services are aimed at bringing India at par with developed telecoms market.

If things work out as planned, then India’s broadcast ecosystem can start seeing an even great shift in consumption of video on mobile handsets, smart TVs, and on on-the-go devices.

“Clearly, the data plans could lead to a price war in the segment with others being forced to follow suit,” says an industry observer. “All this is good for the consumer as prices will only head further south and the more they do, the more video will be consumed digitally. Which is fabulous for the OTT ecosystem that is currently being nurtured by independents and the broadcast majors.”

Jio Welcome Offer

The Jio ‘Welcome Offer’ provides an opportunity to every Indian to learn, try, customise and experience high quality digital services, without paying for the services up to 31 December, 2016 after which the applicable tariffs will apply.

The company also proposes to use this time period to fine-tune its services and resolving interconnection issues with incumbent players.

“In the last month alone, Jio customers suffered over 5 crore (50 million) call failures to other networks because of insufficient interconnect capacity,” Ambani said hinting at the all-out war being played out with incumbents accusing Reliance of not playing fair— an allegation tossed back by Reliance to competitors. “The onus is rightly on the incumbent operators not to misuse their market power by creating unfair hurdles,” Ambani reiterated.

Jio may extend the period of free services in case Jio subscribers are not able to get adequate experience of seamless connectivity across the network due to point of inter-connect congestion, mobile number portability restrictions and if the quality of service parameters are not as per the benchmarked by desired by company management.

Existing `invited’ or test users of Jio, who enrolled for the Jio Preview Offer, will be transitioned to the Jio Welcome Offer.

Tariff Plans

The Company filed detailed tariff plans with TRAI. Ambani enumerated the following principles used for formulating the tariff plans:

i)       Benefits of technology would be passed onto customers. All domestic voice calls for Jio customers will be absolutely free, across India and at any time. Domestic roaming charges will not apply in Jio tariffs.

ii)      Data tariffs have been made highly affordable, with full transparency, without any associated conditions. The company is offering the lowest LTE data rates in the world. Additionally, it would offer unlimited night time LTE data.

iii)      The Jio-Apps bouquet, which is worth Rs. 15,000 for an annual subscription, will be available complimentary for all active Jio customers up to 31 December 2017. This has been done to make digital life available to everyone.

iv) A special student discount offer, with 25% more data on the main tariff plans, would be offered to all students.

v) Jio has introduced a simple tariff structure with only 10 main plans, designed to fit every budget, as against the 22,000 tariff plans prevailing in the country today.

These are summarised here:

Industry Reactions

An official statement from British telecoms giant Vodafone India said, “We have always offered great value to our customers, backed by excellent customer service, a nationwide presence, and Vodafone SuperNet, our best network ever. We will continue to do so for our hundreds of million customers across the country.”

Cellular Operators Association of India (COAI), an apex body of telcos in India, which had gone public over differences with member Reliance Jio taking the war of words to the Prime Minister’s Office, welcomed the announcements.

“Reliance Jio is a valued member of the COAI. We wish to congratulate them on the announcement of the launch of their services. As a valuable member of the association, we welcome them with great warmth and applaud the bold vision of Mukesh Ambani and the innovation he proposes to bring to the industry,” Director General COAI Rajan S. Mathews said in a statement.

“We welcome Reliance Jio’s entry to the digital world and wish them the very best. We also welcome Jio’s call to leading operators to work together. As a responsible operator, we will fulfill all our regulatory obligations as we have always done,” Bharti Airtel, India’s largest telecom operator in terms of subscribers, said in a statement, adding,”Over the last 20 years, Airtel has been contributing towards building a digitally enabled India and remains fully committed to and take leadership in supporting the government’s Digital India vision. We will continue to innovate and deliver best-in-class products and services to our customers.”

Content aggregators and OTT players were also quick to hail Jio’s game plan. Zee Entertainment Enterprises MD and CEO Punit Goenka tweeted: “Mukesh Ambani’s #datagiri opens up a new chapter for the telecom industry and for the consumers! The data plans launched, which are cheapest across the world, are indeed a boon for content creators and consumers!”

Viacom 18 Group CEO Sudhanshu Vats said in a tweet that Reliance Jio is truly changing the face of India’s telecom sector. “This is #digitalrevolution!” he added. Viacom18 is a joint venture between Viacom Inc and RIL-controlled Network18 group that operates several news and entertainment TV channels, including Colors and Colors Infinity, apart from other media properties.

As many years back Reliance Telecommunications, part of an unified RIL under Dhirubhai Ambani, had created disruptions in the nascent Indian telecoms market, over a decade later his elder son, Mukesh, is replaying the disruption saga, albeit more digitally. Déjà vu indeed!

September 2, 2016
Ambani’s disruptive digital India Jio “datagiri” gameplan

MUMBAI: The Mukesh Ambani-promoted Reliance Industries Ltd on 1 September unveiled ‘datagiri’ (dominace via data services) coupled with disruptive marketing tactics in classic Reliance style — all dedicated to Prime Minister Modi’s Digital India dream.

And while Ambani enumerated the many features of Reliance Jio service, the group’s telecoms and value-added services company, for about 45 minutes in a speech at RIL’s AGM here, there was mayhem on the stock markets. Crores of rupees were wiped off in fortunes as share prices of incumbent telcos tumbled. An analysis by a business news paper estimated that many listed telecoms companies, including younger brother Anil Ambani’s Reliance Communications, lost over Rs 11,0000 crore on the markets.

While the stock markets were witnessing a bloodbath, Ambani told his shareholders, “In the journey of time, there comes a few life changing movements. Our Prime Minister Shri Narendra Modi’s inspiring vision of a “Digital India” is one such movement. Jio is dedicated to realizing our Prime Minister’s vision for 1.2 billion Indians. Jio will give the `power of data’ to each Indian to fulfill every dream and to collectively take India to global digital leadership.”

Sample some facts: free voice call for Jio customers; data at almost 1/10the the price of those prevailing now; no roaming charges; one million Wi-Fi hotspots around the country by middle of next year; 100 per cent VolTe network that allows simultaneous usage of voice and data services; all customers to get freebies of voice calls, data usage and video streaming totally free 5 September to 31 December, 2016; a 4G network coverage of 18,000 cities and towns & and over 200,000 villages; student discount of 25% on data usage and a promised investment of about US$ 14 billion in the Reliance Jio ecosystem.

“The Jio ecosystem stands tall on five fundamental pillars (of) best quality broadband network with the highest capacity; a world of affordable 4G smartphones and wireless IP devices; compelling applications and content; superior digital service experiences and affordable and simple tariffs,” Ambani said, sending the Indian telecoms consumers, reeling under indifferent services provided by the present from incumbents, into a tizzy and queuing up for a Reliance Jio connection that has plans to cover 90 per cent of India’s population y March 2017.

Jio’s suite looks compelling. Apart from a state-of-the-art pan-India digital services business and fixed and wireless broadband connectivity offering superior voice and data services on an all-IP network, Jio will also offer end-to-end solutions that address the entire value chain across various digital services in key domains such as education, healthcare, security, communication, financial services, government-citizen interfaces and entertainment.

According to reports, the company filed its tariff plans with the Telecom Regulatory Authority of India (TRAI) on 1 September 2016.

Reliance Retail Ltd, another subsidiary of RIL, has introduced a slew of affordable 4G LTE smart-phones under the LYF brand, starting at Rs. 2,999. More feature-rich models will be available at progressively higher price-points like Rs. 3,999, Rs. 4999 and so on. The company has also tied up with smart-phone makers like LG, Samsung and Micromax to bundle Jio SIM and other free services.

If all these were not enough, Ambani announced setting-up of the a venture capital fund, where Jio will work on creating Jio Digital Entrepreneurship Hubs in key cities and towns of India. The Jio Digital India Start- up Fund has set aside Rs. 5,000 crore to be invested over the next five years.

“In this era, if you are not digital, and if you don’t have globally competitive digital tools and skills, you simply will not survive. You will get disrupted. You will be outcompeted. You will be left behind. You will become irrelevant. India and Indians cannot afford to be left behind. Today, India is ranked 155th in the world for mobile broadband Internet access, out of 230 countries,” Ambani elaborated, adding that Jio services are aimed at bringing India at par with developed telecoms market.

If things work out as planned, then India’s broadcast ecosystem can start seeing an even great shift in consumption of video on mobile handsets, smart TVs, and on on-the-go devices.

“Clearly, the data plans could lead to a price war in the segment with others being forced to follow suit,” says an industry observer. “All this is good for the consumer as prices will only head further south and the more they do, the more video will be consumed digitally. Which is fabulous for the OTT ecosystem that is currently being nurtured by independents and the broadcast majors.”

Jio Welcome Offer

The Jio ‘Welcome Offer’ provides an opportunity to every Indian to learn, try, customise and experience high quality digital services, without paying for the services up to 31 December, 2016 after which the applicable tariffs will apply.

The company also proposes to use this time period to fine-tune its services and resolving interconnection issues with incumbent players.

“In the last month alone, Jio customers suffered over 5 crore (50 million) call failures to other networks because of insufficient interconnect capacity,” Ambani said hinting at the all-out war being played out with incumbents accusing Reliance of not playing fair— an allegation tossed back by Reliance to competitors. “The onus is rightly on the incumbent operators not to misuse their market power by creating unfair hurdles,” Ambani reiterated.

Jio may extend the period of free services in case Jio subscribers are not able to get adequate experience of seamless connectivity across the network due to point of inter-connect congestion, mobile number portability restrictions and if the quality of service parameters are not as per the benchmarked by desired by company management.

Existing `invited’ or test users of Jio, who enrolled for the Jio Preview Offer, will be transitioned to the Jio Welcome Offer.

Tariff Plans

The Company filed detailed tariff plans with TRAI. Ambani enumerated the following principles used for formulating the tariff plans:

i)       Benefits of technology would be passed onto customers. All domestic voice calls for Jio customers will be absolutely free, across India and at any time. Domestic roaming charges will not apply in Jio tariffs.

ii)      Data tariffs have been made highly affordable, with full transparency, without any associated conditions. The company is offering the lowest LTE data rates in the world. Additionally, it would offer unlimited night time LTE data.

iii)      The Jio-Apps bouquet, which is worth Rs. 15,000 for an annual subscription, will be available complimentary for all active Jio customers up to 31 December 2017. This has been done to make digital life available to everyone.

iv) A special student discount offer, with 25% more data on the main tariff plans, would be offered to all students.

v) Jio has introduced a simple tariff structure with only 10 main plans, designed to fit every budget, as against the 22,000 tariff plans prevailing in the country today.

These are summarised here:

Industry Reactions

An official statement from British telecoms giant Vodafone India said, “We have always offered great value to our customers, backed by excellent customer service, a nationwide presence, and Vodafone SuperNet, our best network ever. We will continue to do so for our hundreds of million customers across the country.”

Cellular Operators Association of India (COAI), an apex body of telcos in India, which had gone public over differences with member Reliance Jio taking the war of words to the Prime Minister’s Office, welcomed the announcements.

“Reliance Jio is a valued member of the COAI. We wish to congratulate them on the announcement of the launch of their services. As a valuable member of the association, we welcome them with great warmth and applaud the bold vision of Mukesh Ambani and the innovation he proposes to bring to the industry,” Director General COAI Rajan S. Mathews said in a statement.

“We welcome Reliance Jio’s entry to the digital world and wish them the very best. We also welcome Jio’s call to leading operators to work together. As a responsible operator, we will fulfill all our regulatory obligations as we have always done,” Bharti Airtel, India’s largest telecom operator in terms of subscribers, said in a statement, adding,”Over the last 20 years, Airtel has been contributing towards building a digitally enabled India and remains fully committed to and take leadership in supporting the government’s Digital India vision. We will continue to innovate and deliver best-in-class products and services to our customers.”

Content aggregators and OTT players were also quick to hail Jio’s game plan. Zee Entertainment Enterprises MD and CEO Punit Goenka tweeted: “Mukesh Ambani’s #datagiri opens up a new chapter for the telecom industry and for the consumers! The data plans launched, which are cheapest across the world, are indeed a boon for content creators and consumers!”

Viacom 18 Group CEO Sudhanshu Vats said in a tweet that Reliance Jio is truly changing the face of India’s telecom sector. “This is #digitalrevolution!” he added. Viacom18 is a joint venture between Viacom Inc and RIL-controlled Network18 group that operates several news and entertainment TV channels, including Colors and Colors Infinity, apart from other media properties.

As many years back Reliance Telecommunications, part of an unified RIL under Dhirubhai Ambani, had created disruptions in the nascent Indian telecoms market, over a decade later his elder son, Mukesh, is replaying the disruption saga, albeit more digitally. Déjà vu indeed!

September 2, 2016
TRAI commences exercise to explore growth of internet through Wi-fi networks

NEW DELHI: Noting that Wi-Fi networks offer affordable, scalable and versatile technologies that can facilitate the spread of Internet access in rural and urban areas alike, the Telecom Regulatory Authority of India today issued a consultation paper on Proliferation of Broadband through Public Wi-Fi Networks.

Through a set of twelve questions, the Authority has sought to get the opinion of stakeholders including internet and telecom service providers on how best Wi-fi (an acronym for Wireless Fidelity) can grow in the country. Comments have been invited by 10 August with counter-comments by 24 August.

At the outset, the regulator has noted that the growth of Internet penetration in India and realisation of its full potential is closely tied to the proliferation of broadband services. “Broadband” is currently defined to mean a data connection that is able to support interactive services, including Internet access, with the capability of a minimum download speed of 512 kbps. It therefore refers to a means of delivering high-speed Internet access services.

Broadband services can be delivered through a number of different access technologies, both wired and wireless, including Digital Subscriber Lines (DSL), optical fibre technology, cable TV networks and mobile broadband services like 2G/3G/4G. In addition to these, radio frequency signals (or spectrum) can also be used for the creation of “wireless local area networks” (WLANs), offering an effective mechanism for extending the “last-mile connectivity” of broadband connections to a wider segment of users.

Trai says Modern technology makes it possible to integrate a server with high storage capacity with the Wi-Fi hotspot equipment. As the cost of such servers has come down significantly, along with the cost of storage, and the form factors of such devices are very small, it should be possible to cache or download content for easy browsing even when the backhaul connectivity is not available. Such an arrangement can find great application in storing children’s study materials, educational data, agricultural and health related information, as well as movies and entertainment content, for the benefit of Wi-Fi users in areas with irregular connectivity, such as rural areas.

The regulator said that strictly speaking, Wi-Fi is a certification provided by the Wireless Broadband Alliance1 (WBA), which owns and controls the “Wi-Fi Certified” logo that can be applied to products that satisfy certain interoperability criteria.

WBA is a non-profit organization, formed in 1999, that promotes Wi-Fi technology and certifies Wi-Fi products if they conform to certain standards of interoperability.

The questions raised by Trai are:

Q1. Are there any regulatory issues, licensing restrictions or other factors that are hampering the growth of public Wi-Fi services in the country?

Q2. What regulatory/licensing or policy measures are required to encourage the deployment of commercial models for ubiquitous city-wide Wi-Fi networks as well as expansion of Wi-Fi networks in remote or rural areas?

Q3. What measures are required to encourage interoperability between the Wi-Fi networks of different service providers, both within the country and internationally?

Q4. What measures are required to encourage interoperability between cellular and Wi-Fi networks?

Q5. Apart from frequency bands already recommended by TRAI to DoT, are there additional bands which need to be de-licensed in order to expedite the penetration of broadband using Wi-Fi technology?

Q6. Are there any challenges being faced in the login/authentication procedure for access to Wi-Fi hotspots? In what ways can the process be simplified to provide frictionless access to public Wi-Fi hotspots, for domestic users as well as foreign tourists?

Q7. Are there any challenges being faced in making payments for access to Wi-Fi hotspots? Please elaborate and suggest a payment arrangement which will offer frictionless and secured payment for the access of Wi-Fi services.

Q8. Is there a need to adopt a hub-based model along the lines suggested by the WBA, where a central third party AAA (Authentication, Authorization and Accounting) hub will facilitate interconnection,
authentication and payments? Who should own and control the hub? Should the hub operator be subject to any regulations to ensure service standards, data protection, etc?

Q9. Is there a need for ISPs/ the proposed hub operator to adopt the Unified Payment Interface (UPI) or other similar payment platforms for easy subscription of Wi-Fi access? Who should own and control such payment platforms?

Q10. Is it feasible to have an architecture wherein a common grid can be created through which any small entity can become a data service provider and able to share its available data to any consumer or user?

Q11. What regulatory/licensing measures are required to develop such architecture? Is this a right time to allow such reselling of data to ensure affordable data tariff to public, ensure ubiquitous presence of Wi-Fi Network and allow innovation in the market?

Q12. What measures are required to promote hosting of data of community interest at local level to reduce cost of data to the consumers?

July 13, 2016
TRAI commences exercise to explore growth of internet through Wi-fi networks

NEW DELHI: Noting that Wi-Fi networks offer affordable, scalable and versatile technologies that can facilitate the spread of Internet access in rural and urban areas alike, the Telecom Regulatory Authority of India today issued a consultation paper on Proliferation of Broadband through Public Wi-Fi Networks.

Through a set of twelve questions, the Authority has sought to get the opinion of stakeholders including internet and telecom service providers on how best Wi-fi (an acronym for Wireless Fidelity) can grow in the country. Comments have been invited by 10 August with counter-comments by 24 August.

At the outset, the regulator has noted that the growth of Internet penetration in India and realisation of its full potential is closely tied to the proliferation of broadband services. “Broadband” is currently defined to mean a data connection that is able to support interactive services, including Internet access, with the capability of a minimum download speed of 512 kbps. It therefore refers to a means of delivering high-speed Internet access services.

Broadband services can be delivered through a number of different access technologies, both wired and wireless, including Digital Subscriber Lines (DSL), optical fibre technology, cable TV networks and mobile broadband services like 2G/3G/4G. In addition to these, radio frequency signals (or spectrum) can also be used for the creation of “wireless local area networks” (WLANs), offering an effective mechanism for extending the “last-mile connectivity” of broadband connections to a wider segment of users.

Trai says Modern technology makes it possible to integrate a server with high storage capacity with the Wi-Fi hotspot equipment. As the cost of such servers has come down significantly, along with the cost of storage, and the form factors of such devices are very small, it should be possible to cache or download content for easy browsing even when the backhaul connectivity is not available. Such an arrangement can find great application in storing children’s study materials, educational data, agricultural and health related information, as well as movies and entertainment content, for the benefit of Wi-Fi users in areas with irregular connectivity, such as rural areas.

The regulator said that strictly speaking, Wi-Fi is a certification provided by the Wireless Broadband Alliance1 (WBA), which owns and controls the “Wi-Fi Certified” logo that can be applied to products that satisfy certain interoperability criteria.

WBA is a non-profit organization, formed in 1999, that promotes Wi-Fi technology and certifies Wi-Fi products if they conform to certain standards of interoperability.

The questions raised by Trai are:

Q1. Are there any regulatory issues, licensing restrictions or other factors that are hampering the growth of public Wi-Fi services in the country?

Q2. What regulatory/licensing or policy measures are required to encourage the deployment of commercial models for ubiquitous city-wide Wi-Fi networks as well as expansion of Wi-Fi networks in remote or rural areas?

Q3. What measures are required to encourage interoperability between the Wi-Fi networks of different service providers, both within the country and internationally?

Q4. What measures are required to encourage interoperability between cellular and Wi-Fi networks?

Q5. Apart from frequency bands already recommended by TRAI to DoT, are there additional bands which need to be de-licensed in order to expedite the penetration of broadband using Wi-Fi technology?

Q6. Are there any challenges being faced in the login/authentication procedure for access to Wi-Fi hotspots? In what ways can the process be simplified to provide frictionless access to public Wi-Fi hotspots, for domestic users as well as foreign tourists?

Q7. Are there any challenges being faced in making payments for access to Wi-Fi hotspots? Please elaborate and suggest a payment arrangement which will offer frictionless and secured payment for the access of Wi-Fi services.

Q8. Is there a need to adopt a hub-based model along the lines suggested by the WBA, where a central third party AAA (Authentication, Authorization and Accounting) hub will facilitate interconnection,
authentication and payments? Who should own and control the hub? Should the hub operator be subject to any regulations to ensure service standards, data protection, etc?

Q9. Is there a need for ISPs/ the proposed hub operator to adopt the Unified Payment Interface (UPI) or other similar payment platforms for easy subscription of Wi-Fi access? Who should own and control such payment platforms?

Q10. Is it feasible to have an architecture wherein a common grid can be created through which any small entity can become a data service provider and able to share its available data to any consumer or user?

Q11. What regulatory/licensing measures are required to develop such architecture? Is this a right time to allow such reselling of data to ensure affordable data tariff to public, ensure ubiquitous presence of Wi-Fi Network and allow innovation in the market?

Q12. What measures are required to promote hosting of data of community interest at local level to reduce cost of data to the consumers?

July 13, 2016
BT to invest billions more on Fibre, 4G and customer Service

MUMBAI: BT announced a further wave of investment to help the UK remain the leading digital nation in the G20. Its Openreach and EE businesses will between them spend around six billion pounds in capital expenditure over the next three years in the first phase of a plan to extend superfast broadband and 4G coverage beyond 95 per cent of the country by 2020.

Ultrafast broadband will be deployed to a minimum of ten million homes and businesses in the same period, subject to regulatory support, with an ambition to reach twelve million. There will be an increased focus on Fibre to the Premises (FTTP) technology within this plan with the aim being to reach two million premises with the technology, mainly in new housing developments, high streets and business parks.

Customer service will be another area of focus with the company revealing a series of new initiatives to better meet the evolving needs of its customers.

BT Group Chief Executive Gavin Patterson said: “The UK is a digital leader today and it is vital that it remains one in the future. That is why we are announcing a further six billion pounds of investment in our UK networks, subject to regulatory certainty.

“Networks require money and a lot of it. Virgin and BT have both pledged to invest and we will now see if others follow our lead. Infrastructure competition is good for the UK and so is the current Openreach model whereby others can piggyback on our investment should they want to.

“G.fast is an important technology that will enable us to deploy ultrafast broadband at pace and to as many homes as possible. Customers want their broadband to be affordable as well as fast and we will be able to do that using G.fast. FTTP will also play a bigger role going forward and I believe it is particularly well suited to those businesses who may need speeds of up to 1Gbps. My ambition is to roll it out to two million premises and our trials give me confidence we will.

“Customer expectations are increasing all the time and we need to work hard to meet those new demands. That is why contact centre work is being returned to the UK and why Openreach is aiming to halve the number of missed appointments within a year. Customers want higher standards of service and we are determined to provide them with just that.”

Better Service

The internet has become increasingly central to people’s lives and BT today said it would respond with further investment in customer service across the company. A range of new initiatives were unveiled today with BT Consumer set to reduce the standard time to fix line faults by 24 hours as well as pledging to handle 90 per cent of its customers’ calls in the UK by March 2017. These new commitments follow the recent announcement that EE will handle 100 per cent of its customers’ calls in the UK by the end of this year.

Openreach also gave new service commitments with CEO Clive Selley telling his communication provider customers it will deliver ‘better service, broader coverage and faster speeds’. The business will hire 1,000 new engineers this year and provide further multi skill training for engineers so there is more flexibility in the work they can do for customers.

Openreach is also aiming to halve missed appointments to two and a half per cent within a year with an ambition to reduce them even further after that. A case management service team is also being established to step in and resolve problems for customers who have experienced two or more missed or unsuccessful appointments. The provision of dedicated business lines known as Ethernet will also increase by 20 per cent year on year.

Broader Coverage

The UK is the leading digital economy in the G20 with the highest superfast broadband coverage and take up in the EU ‘big five’. More than ninety per cent of UK premises can access superfast broadband across all fixed networks and that is set to rise to 95 per cent by the end of 2017. Meanwhile, more than 15 million people are using 4G via the EE network, the highest number for any operator in Europe.

BT’s next wave of investment will help Openreach take UK superfast broadband coverage beyond 95 per cent and the business also stands ready to address slow speeds in the final few per cent of the country should there be regulatory support for its plans. Long Reach VDSL has been identified as a potential solution and Open reach is set to run technical trials in the coming months.

EE meanwhile has said that it will extend its geographic 4G footprint from around 60 per cent today to 95 per cent by 2020. These parallel plans will ensure the UK is one of the best served countries in the world when it comes to superfast fixed and mobile services.

Faster Speeds

Ultrafast broadband will be a major area of focus for Open reach which today said it has an ambition to reach twelve million premises with ultrafast services by 2020, two million more than previously announced. The business has the largest FTTP network in the UK and it has been conducting further trials of this technology to prove it can reduce the cost of deployment, improve the customer experience and make it quicker to install. The trials are going well and the business believes it may be able to pass two million premises with this technology by 2020 helping to take overall ultrafast availability to twelve million.

FTTP is likely to be deployed to hundreds of thousands of SMEs in high streets and business parks – should there be demand – providing them with a service that offers speeds of up to 1Gbps without the need for a dedicated business grade line. The updated service will be developed by Openreach in the coming months taking the views of its communication provider customers into account.

FTTP will also be deployed to consumers in new property developments with Openreach announcing it would deploy the service for free at sites where there are more than 100 homes. It may also play a role in serving apartment blocks and some rural areas where it may provide the most appropriate solution.

Whilst some consumers will receive their ultrafast broadband via FTTP, most will receive it via G.fast, a technology which transforms the speeds customers can receive over a mix of fibre and copper. Customers taking part in the trials are currently receiving speeds of up to 300Mbps and these will reach up to 500Mbps in the next few years as the technology is deployed. Laboratory tests of XG-FAST, a future variant, have also shown that speeds of more than 5Gbps are possible over short copper lines demonstrating that copper has a role to play for many years yet.

May 5, 2016
BT to invest billions more on Fibre, 4G and customer Service

MUMBAI: BT announced a further wave of investment to help the UK remain the leading digital nation in the G20. Its Openreach and EE businesses will between them spend around six billion pounds in capital expenditure over the next three years in the first phase of a plan to extend superfast broadband and 4G coverage beyond 95 per cent of the country by 2020.

Ultrafast broadband will be deployed to a minimum of ten million homes and businesses in the same period, subject to regulatory support, with an ambition to reach twelve million. There will be an increased focus on Fibre to the Premises (FTTP) technology within this plan with the aim being to reach two million premises with the technology, mainly in new housing developments, high streets and business parks.

Customer service will be another area of focus with the company revealing a series of new initiatives to better meet the evolving needs of its customers.

BT Group Chief Executive Gavin Patterson said: “The UK is a digital leader today and it is vital that it remains one in the future. That is why we are announcing a further six billion pounds of investment in our UK networks, subject to regulatory certainty.

“Networks require money and a lot of it. Virgin and BT have both pledged to invest and we will now see if others follow our lead. Infrastructure competition is good for the UK and so is the current Openreach model whereby others can piggyback on our investment should they want to.

“G.fast is an important technology that will enable us to deploy ultrafast broadband at pace and to as many homes as possible. Customers want their broadband to be affordable as well as fast and we will be able to do that using G.fast. FTTP will also play a bigger role going forward and I believe it is particularly well suited to those businesses who may need speeds of up to 1Gbps. My ambition is to roll it out to two million premises and our trials give me confidence we will.

“Customer expectations are increasing all the time and we need to work hard to meet those new demands. That is why contact centre work is being returned to the UK and why Openreach is aiming to halve the number of missed appointments within a year. Customers want higher standards of service and we are determined to provide them with just that.”

Better Service

The internet has become increasingly central to people’s lives and BT today said it would respond with further investment in customer service across the company. A range of new initiatives were unveiled today with BT Consumer set to reduce the standard time to fix line faults by 24 hours as well as pledging to handle 90 per cent of its customers’ calls in the UK by March 2017. These new commitments follow the recent announcement that EE will handle 100 per cent of its customers’ calls in the UK by the end of this year.

Openreach also gave new service commitments with CEO Clive Selley telling his communication provider customers it will deliver ‘better service, broader coverage and faster speeds’. The business will hire 1,000 new engineers this year and provide further multi skill training for engineers so there is more flexibility in the work they can do for customers.

Openreach is also aiming to halve missed appointments to two and a half per cent within a year with an ambition to reduce them even further after that. A case management service team is also being established to step in and resolve problems for customers who have experienced two or more missed or unsuccessful appointments. The provision of dedicated business lines known as Ethernet will also increase by 20 per cent year on year.

Broader Coverage

The UK is the leading digital economy in the G20 with the highest superfast broadband coverage and take up in the EU ‘big five’. More than ninety per cent of UK premises can access superfast broadband across all fixed networks and that is set to rise to 95 per cent by the end of 2017. Meanwhile, more than 15 million people are using 4G via the EE network, the highest number for any operator in Europe.

BT’s next wave of investment will help Openreach take UK superfast broadband coverage beyond 95 per cent and the business also stands ready to address slow speeds in the final few per cent of the country should there be regulatory support for its plans. Long Reach VDSL has been identified as a potential solution and Open reach is set to run technical trials in the coming months.

EE meanwhile has said that it will extend its geographic 4G footprint from around 60 per cent today to 95 per cent by 2020. These parallel plans will ensure the UK is one of the best served countries in the world when it comes to superfast fixed and mobile services.

Faster Speeds

Ultrafast broadband will be a major area of focus for Open reach which today said it has an ambition to reach twelve million premises with ultrafast services by 2020, two million more than previously announced. The business has the largest FTTP network in the UK and it has been conducting further trials of this technology to prove it can reduce the cost of deployment, improve the customer experience and make it quicker to install. The trials are going well and the business believes it may be able to pass two million premises with this technology by 2020 helping to take overall ultrafast availability to twelve million.

FTTP is likely to be deployed to hundreds of thousands of SMEs in high streets and business parks – should there be demand – providing them with a service that offers speeds of up to 1Gbps without the need for a dedicated business grade line. The updated service will be developed by Openreach in the coming months taking the views of its communication provider customers into account.

FTTP will also be deployed to consumers in new property developments with Openreach announcing it would deploy the service for free at sites where there are more than 100 homes. It may also play a role in serving apartment blocks and some rural areas where it may provide the most appropriate solution.

Whilst some consumers will receive their ultrafast broadband via FTTP, most will receive it via G.fast, a technology which transforms the speeds customers can receive over a mix of fibre and copper. Customers taking part in the trials are currently receiving speeds of up to 300Mbps and these will reach up to 500Mbps in the next few years as the technology is deployed. Laboratory tests of XG-FAST, a future variant, have also shown that speeds of more than 5Gbps are possible over short copper lines demonstrating that copper has a role to play for many years yet.

May 5, 2016
Vodafone’s pug comes back to announce SuperNet

MUMBAI: Vodafone couldn’t have had a more impactful and adorable way to introduce its latest 4G services, Supernet, than to bring back its iconic pug. The K9 brand ambassador had been a witness to the brand’s growth over the years on the network front and the star of many a brand communications. Therefore the latest series of 15 seconds ads to announce Vodafone’s much anticipated 4G services was a good way to bring back Cheeka the pug and evoke a sense of nostalgia.

Announcing the launch of Vodafone SuperNet, Vodafone India consumer director Sandeep Kataria said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million (19.4 crore) customers across the country, all-round benefits of a seamless network experience, beyond just speed.”

The new campaign is being promoted with a high decibel 360 degree creative communication. Conceptualised by Ogilvy & Mather and produced by Nirvana Films, the three ads released so far, namely – Pug drums a beat, Pug ride a truck and Pug paints — effortlessly create a sense of familiarity and draw audience into their new 4G network, ‘Vodafone 4G SuperNet.

“The pug was a character we generally used when we did networks ads, with the last one being in 2012. Vodafone’s 4G service SuperNet required a network campaign and that’s why we thought to reintroduce everyone’s favourite Vodafone pug,” said Ogilvy & Mather Group creative director Kiran Anthony.

These aren’t really long stories that the creatives usually do for the brand. The new films are hardly 7 to 10 seconds of content and 15 second overall. It comes, does it work and is gone.

Explaining why they didn’t go for a full-fledged 60 seconder and stuck to a 15 second ad film, he added, “It is not always that you require a lengthy ad film. Sometimes a post-production can also do the job. Moreover, these 15 seconders will get much more frequency when shown on television, especially with the cricket matches that are going on. Normally there aren’t that many 60 sec ad slots. A 60 sec ad can come once or twice during a match, this can come 20 or 30 times.”

The agency is currently working on expanding the campaign and come up with a lengthy version of the ad soon.

March 15, 2016
Vodafone’s pug comes back to announce SuperNet

MUMBAI: Vodafone couldn’t have had a more impactful and adorable way to introduce its latest 4G services, Supernet, than to bring back its iconic pug. The K9 brand ambassador had been a witness to the brand’s growth over the years on the network front and the star of many a brand communications. Therefore the latest series of 15 seconds ads to announce Vodafone’s much anticipated 4G services was a good way to bring back Cheeka the pug and evoke a sense of nostalgia.

Announcing the launch of Vodafone SuperNet, Vodafone India consumer director Sandeep Kataria said, “Network plays a crucial role in enhancing customer experience. In our continuing endeavour to provide superior voice and data services, we have made significant investments to expand, upgrade and modernise our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million (19.4 crore) customers across the country, all-round benefits of a seamless network experience, beyond just speed.”

The new campaign is being promoted with a high decibel 360 degree creative communication. Conceptualised by Ogilvy & Mather and produced by Nirvana Films, the three ads released so far, namely – Pug drums a beat, Pug ride a truck and Pug paints — effortlessly create a sense of familiarity and draw audience into their new 4G network, ‘Vodafone 4G SuperNet.

“The pug was a character we generally used when we did networks ads, with the last one being in 2012. Vodafone’s 4G service SuperNet required a network campaign and that’s why we thought to reintroduce everyone’s favourite Vodafone pug,” said Ogilvy & Mather Group creative director Kiran Anthony.

These aren’t really long stories that the creatives usually do for the brand. The new films are hardly 7 to 10 seconds of content and 15 second overall. It comes, does it work and is gone.

Explaining why they didn’t go for a full-fledged 60 seconder and stuck to a 15 second ad film, he added, “It is not always that you require a lengthy ad film. Sometimes a post-production can also do the job. Moreover, these 15 seconders will get much more frequency when shown on television, especially with the cricket matches that are going on. Normally there aren’t that many 60 sec ad slots. A 60 sec ad can come once or twice during a match, this can come 20 or 30 times.”

The agency is currently working on expanding the campaign and come up with a lengthy version of the ad soon.

March 15, 2016