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Tag: 4700BC

  • 4700BC and Netflix unveil new popcorn flavours with Karan Johar

    4700BC and Netflix unveil new popcorn flavours with Karan Johar

    Mumbai: 4700BC, a snacking brand, has partnered with Netflix to enhance the entertainment experience. This collaboration, featuring filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra, introduces two exclusive popcorn flavours: Sweet & Salty and Cheese & Caramel, designed to complement Netflix’s diverse content library.

    The partnership is based on the insight that people enjoy combining flavours at the cinema, a choice previously unavailable at home. 4700BC and Netflix aim to enhance the viewing experience, offering a flavour for every genre. The Sweet & Salty flavour blends sweetness with a touch of sea salt, while the Cheese & Caramel combines cheddar cheese with Himalayan Salt Caramel. These flavours will be available at major retailers, e-commerce platforms, and the 4700BC website.

    4700BC founder and CEO Chirag Gupta expressed his excitement about the partnership: “At 4700BC, we understand the strong connection between popcorn and entertainment. Our collaboration with Netflix allows us to bring this beloved snack into more homes, making it a staple for any content-watching experience.  This partnership is a natural fit, as both brands are committed to enhancing the entertainment experience for our consumers.”

    This launch is complemented with a visually stunning ad campaign that captures the essence of this collaboration. It begins with Netflix’s familiar “Who’s watching?” interface, where the three Karans humorously debate their favourite popcorn flavours while deciding what to binge-watch. The playful banter is resolved when Karan Johar, in his signature style, combines sweet and salty flavours, showcasing the joy of mixed tastes.

    Filmmaker Karan Johar added: “As someone who loves good cinema and great food, I believe this partnership between 4700BC and Netflix is a match made in heaven. It ensures that every time you sit down to watch something, it’s memorable, truly capturing the essence of enjoying premium snacks with top-tier entertainment. I’m thrilled to be part of this venture, where every moment and every bite are perfectly paired.”

    Netflix India head of marketing partnerships, Poornima Sharma expressed her excitement: “Snacking while watching content has always been a beloved tradition. These special-edition popcorn from 4700BC complement Netflix’s blockbuster entertainment, allowing us to elevate the cherished experience of snacking and watching films and series in the comfort of our homes. Exceptional content deserves exceptional snacks, and this partnership delivers just that.”

    This collaboration marks a significant milestone in brand partnerships, setting a new standard for immersive at-home experiences. The campaign centred around the theme “Best Enjoyed Together,” is slated to run across various platforms, inviting viewers to explore the perfect pairing of 4700BC Popcorn and Netflix content.

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  • 4700BC and Polar Bear redefine desserts with gourmet popcorn sundaes and milkshakes

    4700BC and Polar Bear redefine desserts with gourmet popcorn sundaes and milkshakes

    Mumbai: Snacking brand – 4700BC has collaborated with Polar Bear Ice Cream Parlour, celebrated for their delightful sundaes and seasonal creations, to launch a spectacular menu featuring the exquisite 4700BC Himalayan Salt Caramel Popcorn on National Ice Cream Day.

    This collaboration goes beyond the ordinary to introduce a fun and unique way to experience popcorn, bringing together the best of both brands. This partnership highlights the richness of Polar Bear’s ice creams and the exquisite taste of 4700BC’s Himalayan Salt Caramel Popcorn. The curated menu will feature delectable popcorn-infused sundaes and milkshakes, available at Polar Bear Ice Cream Parlours in Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Maharashtra.

    Customers can explore the newly launched menu at Polar Bear stores, featuring the choco pop sundae, butterscotch pop sundae, matinee popcorn sundae, and caramel popcorn milkshake. The mouth-watering matinee popcorn sundae and caramel popcorn milkshake will also be available online on Swiggy and Zomato

    The recent collaboration aims to elevate caramel popcorn’s presence in the dessert market, establishing it as a must-have component in sweet creations.

    4700BC founder and CEO Chirag Gupta said, “This collaboration with Polar Bear Ice Cream Sundaes is a testament to the versatility and quality of our snacks. We are excited to see our Himalayan Salt Caramel popcorn transcend its traditional snacking role and become an integral part of innovative dessert creations. By blending our luxurious popcorn with Polar Bear’s delightful sundaes and milkshakes, we aim to inspire new culinary experiences and set a new standard in the dessert industry.”

    Polar Bear Ice Cream Sundaes founder Kishore Rai said, “We are excited to be the first to introduce such a unique product in the market. Partnering with 4700BC aligns perfectly with our mission to create consumer-centric and experience-driven ice cream sundae options. This collaboration allows us to offer our customers a new level of indulgence, combining the best ice cream and gourmet popcorn. It not only enhances our menu but also supports our growth and expansion plans by increasing our brand’s visibility across India.”

    4700BC identified a growing demand for sweet snacks that combine distinctive flavour profiles, appealing textures, and aesthetic charm. By integrating gourmet popcorn into sundaes and milkshakes, 4700BC is redefining how consumers perceive popcorn. The Himalayan Salt Caramel Popcorn’s delightful salted caramel flavour and crunchy texture make it an irresistible addition to any treat.

    After delighting taste buds across the country with exquisite snacking products, 4700BC is venturing into new territory with innovative popcorn-based treats. This perfectly aligns with the brand’s vision of introducing exciting new options for its customers.