ITV

Tag: 3D

  • Hotstar innovates; to explore 3D virtual reality with Kabaddi World Cup

    Hotstar innovates; to explore 3D virtual reality with Kabaddi World Cup

    MUMBAI: The Twenty First Century Fox owned video streaming platform is setting new benchmarks. First, it announced that it had become the most downloaded video app in India with the figure at about 90 million. Then it announced that it was looking at a watch time of a billion minutes a day. And then it made it possible for users to download its portfolio of local TV shows, movies and sports highlights to the phone Now it has announced that it will be streaming the upcoming Kabaddi World Cup in Ahmedabad from 7-22 October in stereoscopic 3 D virtual reality, something which has been rarely attempted in more developed streaming markets.

    All that viewers have to do to enjoy the 3D VR experience on is don the Samsung VR headsets and Google Cardboard devices while watching the action on both IoS and Android handsets. The VR experience will allow sports fans to get a complete panoramic view of the game and the stadium using touch and gyroscope. Fans will also be able to switch between different cameras in a 360 degree experience, thereby taking full control of their experience

    “We owe our loyal and growing platform users the very best video experience in the world,” says Hotstar CEO Ajit Mohan. “Fans in India look to Hotstar to set the benchmark for video streaming. We are excited to bring a dramatic new live experience to sports fans.”

    To enable this dramatic new experience, the Kabaddi World Cup games are being shot in stereoscopic 3D using two camera pods (in addition to the multi camera setup of the traditional production) including 12 cameras per pod, which allows for an immersive production and stereoscopic capture. Users of Samsung Gear VR will have access to the Hotstar app on the Oculus store, another groundbreaking initiative from the video streaming service.

    The live VR stream for the Kabaddi World Cup will be available to fans in two formats: a personalized, 2D user-controlled experience for viewers without headsets, and in full stereoscopic, TrueVRTM for Google Cardboard and Gear VR headsets. It is the first time VR content from a live event of this magnitude will be available on multiple headsets and mobile operating systems.

    Hotstar users will be able access the live TrueVR feed by either selecting the Google Cardboard feature in Hotstar’s iOS and Android apps or by downloading the Hotstar Gear VR app from the Oculus Store.

    The Kabaddi World Cup will see 12 National teams participating from across the globe. These teams have been divided into two groups, namely A and B. Group A comprises of India, Bangladesh, South Korea, Australia, England and Argentina, while Iran, Thailand, Japan, the US, Poland and Kenya are placed in Group B. Tournament favourites India begin their tournament journey with the first match against South Korea on 7 October , 8 pm IST onwards.

    The Kabaddi World Cup, meawhile, has managed to attract five sponsors among which figure Patanjali Special Chawanprash as co-presenting sponsor, Volini, Thums Up, Indo-Nissin as partners with the fifth sponsor being Syska LEDs. Star has made the telecast of the Cup available in four languages: while Star Sports 1 and 2 will provide English commentary. Star Sports 2 and 3 will provide the Hindi feed and Suvarna Plus and Maa Movies will telecast in Kannada and Telugu respectively

  • Pogo celebrates ‘Chhota Bheem’ ka Super Birthday

    Pogo celebrates ‘Chhota Bheem’ ka Super Birthday

    MUMBAI: Come May, and it’s celebration time for Chhota Bheem fans! Fun, frolic, cakes and cookies and a bundle-full of happy times is in store for the viewers as Chhota Bheem celebrates his Super Birthday on 1 May on POGO with the premiere of the first ever 3D animated movie, exciting new episodes and to top it all a lucky winner gets a chance to celebrate Chhota Bheem’s birthday at his home.

    So let the good times begin as Pogo celebrates Chhota  Bheem’s birthday with the premiere of Main Hoon Super Bheem 3D Movie on 1May 2016 at 10:30AM. Chhota Bheem and his friends take a ride with Sky Dragon to the magical realm Saamantar. They befriend Baboks, the people of the kingdom and understand their strong and proud race that age to protect the ‘Jadooi Jantar.’ But the Evil Hokum has a different plan in mind and threatens to acquire the Jantar with destruction. Hokum approaches with anger and spells, and Bheem & team gear ahead to take him down along with his minion Barooda. This magical fantasy ride with Chhota Bheem is just the first piece of cake.

    POGO TV has lined up special new episodes of Bheem and his friends from 1st May, every Sunday at 9.30AM. Come, be a part of Bheem’s adventures across the sea, in the sky with foot-tapping beats and loads of fun.

  • Pogo celebrates ‘Chhota Bheem’ ka Super Birthday

    Pogo celebrates ‘Chhota Bheem’ ka Super Birthday

    MUMBAI: Come May, and it’s celebration time for Chhota Bheem fans! Fun, frolic, cakes and cookies and a bundle-full of happy times is in store for the viewers as Chhota Bheem celebrates his Super Birthday on 1 May on POGO with the premiere of the first ever 3D animated movie, exciting new episodes and to top it all a lucky winner gets a chance to celebrate Chhota Bheem’s birthday at his home.

    So let the good times begin as Pogo celebrates Chhota  Bheem’s birthday with the premiere of Main Hoon Super Bheem 3D Movie on 1May 2016 at 10:30AM. Chhota Bheem and his friends take a ride with Sky Dragon to the magical realm Saamantar. They befriend Baboks, the people of the kingdom and understand their strong and proud race that age to protect the ‘Jadooi Jantar.’ But the Evil Hokum has a different plan in mind and threatens to acquire the Jantar with destruction. Hokum approaches with anger and spells, and Bheem & team gear ahead to take him down along with his minion Barooda. This magical fantasy ride with Chhota Bheem is just the first piece of cake.

    POGO TV has lined up special new episodes of Bheem and his friends from 1st May, every Sunday at 9.30AM. Come, be a part of Bheem’s adventures across the sea, in the sky with foot-tapping beats and loads of fun.

  • Amish Tripathi turns five kids into storytellers for Airtel

    Amish Tripathi turns five kids into storytellers for Airtel

    MUMBAI: The newly released video from Airtel titled Udaan is sure to take one down memory lane to childhood days which were full of ideas, however fantastic they were.

    Created by J. Walter Thompson the three minute video featuring bestselling author Amish Tripathi plays on the ‘dreams come true’ theme, where these children bring their stories to the people through an unexpected platform.

    Through the five kids — Nisha, Arya, Anshu, Anjali and Eklvaya — one is reminded how easy it is to be honest with our ideas without any fear of judgement. The viewers are won over by their innocent yet powerful imagination, which creates ample impact when we realise that these stories would have remained untold and the kids have would grow up eventually, shunning their unbashful creativity.

    That is when Amish Tripathi came into the picture and urged the kids to finish a story with him, a story that was eventually showcased at the Jaipur Literature Festival, where the kids took to stage in front of a hall full of audience. The effectiveness of the ad comes to light as we find out that the kids never really met Amish Tripathi in person, and their presence at the literature festival was through 3D imaging and hologram, possible through Airtel’s strong connection. While the association with Jaipur Lit Fest came from Airtel, it was JWT Delhi team’s vice president and executive planning director Shujoy Dutta who conceptualised the ‘entire scheme of getting a writer to inspire the kids to write.’

    When asked what the mandate from the client was, J. Walter Thompson Delhi managing partner and head Sanjeev Bharagava said, “The mandate really was what kind of presence that the brand should have at the Jaipur Literature Festival, so we had to devise something that could be associated with it and also create a positive awareness for the brand.”

    Carried out through phases spanning across six weeks, JWT’s rural team scouted around gramin (rural) areas at several less privileged schools to identify these five bright minds.

    “It was difficult because we required a different expertise to put everything together as wonderfully. There was an outreach team that worked rurally, there was a strategic team that thought of the idea, there was a digital team that carried out the campaign online — four different disciplines that were really involved to bring this idea live. That we carry it out seamlessly was the real challenge,” Bhargava shared.

    Justifying why Amish Tripathi was the best person to connect with the kids as well as be the spokesperson for the brand Bhargava said, “I feel Amish is a kind of author who has depth in his writing. We didn’t want to go the populist way and chose just any bestselling author, we wanted someone who would resonate with the core thought of the campaign.”

    With six weeks’ worth of content that culminated in the ultimate showcase of experiential marketing when the kids came alive through holographs that were powered by Airtel, the tough nut to crack was the content code for the video. The crux of the effort is the digital proliferation which the campaign brings to the fore cleverly and masterfully.

  • Amish Tripathi turns five kids into storytellers for Airtel

    Amish Tripathi turns five kids into storytellers for Airtel

    MUMBAI: The newly released video from Airtel titled Udaan is sure to take one down memory lane to childhood days which were full of ideas, however fantastic they were.

    Created by J. Walter Thompson the three minute video featuring bestselling author Amish Tripathi plays on the ‘dreams come true’ theme, where these children bring their stories to the people through an unexpected platform.

    Through the five kids — Nisha, Arya, Anshu, Anjali and Eklvaya — one is reminded how easy it is to be honest with our ideas without any fear of judgement. The viewers are won over by their innocent yet powerful imagination, which creates ample impact when we realise that these stories would have remained untold and the kids have would grow up eventually, shunning their unbashful creativity.

    That is when Amish Tripathi came into the picture and urged the kids to finish a story with him, a story that was eventually showcased at the Jaipur Literature Festival, where the kids took to stage in front of a hall full of audience. The effectiveness of the ad comes to light as we find out that the kids never really met Amish Tripathi in person, and their presence at the literature festival was through 3D imaging and hologram, possible through Airtel’s strong connection. While the association with Jaipur Lit Fest came from Airtel, it was JWT Delhi team’s vice president and executive planning director Shujoy Dutta who conceptualised the ‘entire scheme of getting a writer to inspire the kids to write.’

    When asked what the mandate from the client was, J. Walter Thompson Delhi managing partner and head Sanjeev Bharagava said, “The mandate really was what kind of presence that the brand should have at the Jaipur Literature Festival, so we had to devise something that could be associated with it and also create a positive awareness for the brand.”

    Carried out through phases spanning across six weeks, JWT’s rural team scouted around gramin (rural) areas at several less privileged schools to identify these five bright minds.

    “It was difficult because we required a different expertise to put everything together as wonderfully. There was an outreach team that worked rurally, there was a strategic team that thought of the idea, there was a digital team that carried out the campaign online — four different disciplines that were really involved to bring this idea live. That we carry it out seamlessly was the real challenge,” Bhargava shared.

    Justifying why Amish Tripathi was the best person to connect with the kids as well as be the spokesperson for the brand Bhargava said, “I feel Amish is a kind of author who has depth in his writing. We didn’t want to go the populist way and chose just any bestselling author, we wanted someone who would resonate with the core thought of the campaign.”

    With six weeks’ worth of content that culminated in the ultimate showcase of experiential marketing when the kids came alive through holographs that were powered by Airtel, the tough nut to crack was the content code for the video. The crux of the effort is the digital proliferation which the campaign brings to the fore cleverly and masterfully.

  • Tata Motors bets big on experiential marketing; rolls out ZICA ‘7 Senses’

    Tata Motors bets big on experiential marketing; rolls out ZICA ‘7 Senses’

    MUMBAI: Tata Motors has unveiled a unique immersive marketing campaign titled ‘7 Senses’ for it’d recently launched ZICA. 7 Senses is designed to give a complete experience of the car, making all the senses work together to create an emotion that is greater than the sum of its parts. The campaign will unfold in a phased manner and will cover all seven senses namely sight, smell, sound, taste, touch, intuition and equilibrium.

     

    According to Tata Motors passenger vehicles business unit president Mayank Pareek, with #madeofgreat campaign the company has charted a new course in its brand building and transformation journey. “We continue to roll-out compelling campaigns with an aim to bring our consumers closer to the brand. We are gearing up for the ZICA launch and as a build-up to the launch, it is imperative we provide our customers with an immersive experience of the car and further help build a brand recall. Through the ZICA ‘7 Senses’ campaign we will not only ensure that our customers experience the car, but also cherish the experience.”

     

    ZICA 7 Senses: The campaign has been derived out of the insight to make one feel livelier and young at heart rather than mundane like daily chores of automated choices.

     

    Sight: ZICA truly embodies the company’s Impact Design language, a philosophy which forms the over-arching design brand and stands for ‘Immediate Impact at first sight. Lasting Impact over time. To truly experience the youthful, energetic and bold character of the car even before it is launched, Tata Motors will be rolling out a Virtual Test Drive App that elevates the simplicity of 2D Video into an immersive 3D experience.

     

    Smell: ZICA is a fresh product that will connect with the youth as well as anyone who is young at heart. It will make a person feel great while also making him/her look aspirational to their peer group. Distilling these attributes into a bottle, Tata Motors will be introducing the ZICA signature fragrance that captures the spirit of youth.

     

    Sound: Recognising the dynamic consumer world where connectivity is an increasing need for all, ZICA comes equipped with an audio acoustics system designed exclusively by HARMAN. With an eight speaker audio system and speed dependent volume control, ZICA will deliver a new level of driving and ownership experience.To further enrich this surround sound – like experience, Tata Motors will introduce the ZICA anthem, a soundtrack of a new generation, that can be played on the HARMAN infotainment system. The superior quality of the infotainment system and the peppy beats of the anthem is sure to pump you up.

     

    Taste: Tata Motors truly understands that life isn’t just about the big achievements, but about the little victories in life. To celebrate these little joys of life, the company will introduce ‘The Zica Chocolate,’ which will allow an individual to reward themselves for the goals achieved in life.

     

    Touch: The ConnectNext Infotainment System delivers the entire world at your fingertips. ZICA introduces new segment-first applications like the Smart NAVI and the Juke-Car app. The first-of-its-kind NAVI app displays TBT (Turn By Turn) Navigation when connected to a smartphone via Bluetooth. The NAVI app also provides guidance on Estimated Time of Arrival (ETA) and Next Maneuver, which helps in simplifying navigation while driving. Along with Bluetooth pairing, it also supports speed volume control, steering wheel mounted information controls and phonebook on-the-fly.

     

    The Juke-Car application, a first-in-segment feature, utilises mobile hotspot to create a virtual network and host a service for sharing list of available songs in the device. All connected devices can view the song list on the hotspot device. Users can place their requested song queuing. The Juke-Car app then plays the songs one after the other. All this and more is just a touch away in the ZICA.

     

    Intuition: With the intelligently designed 22 utility spaces, ZICA comes with more storage spaces than its competitors, which gives a new dimension in intelligent design, making traveling in a ZICA more intuitive than ever before.

     

    The car comes loaded with multiple storage spaces such as a smart driver side pocket, cup-holders on front console, tab holder in glove box, smart recessed storage on dashboard, which make the drive experience very comfortable.

     

    Equilibrium: The ZICA has been designed and programmed to deliver best-in-class fuel economy and a peppy driving experience with segment-first features. Turning the key puts all the senses into overdrive and when the car is in motion, it helps one leave all worries miles behind without her/him even knowing it, that is when one attains complete balance in life and this is true Equilibrium.

  • 10 key mobile consumer trends for 2016

    10 key mobile consumer trends for 2016

    MUMBAI: ZenithOptimedia has unveiled 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands.

    Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via mobile than via all devices combined by 2018, the agency’s 2016 Trends reveal some of the ways in which people will shift to a truly mobile lifestyle.

    Entitled ‘Empowering The Mobile Consumer,’ the 10 trends highlight the need for brands to adopt a truly ‘mobile first’ approach to marketing, as mobile moves from becoming just another medium in the mix, to the underlying platform for brand communication.

    Trend 1 – From text to speech: Voice search revolutionises the mobile experience

    Voice search has been available for nearly eight years now, but few consumer regularly use the facility. However, progress with speech recognition technology – making the facility easier and more reliable – and the move from mobile browsers to apps, is set to drive voice search in 2016. Brands will need to reassess their search strategies to take advantage of the different way in which people vocalise their searches.

    Trend 2 – Go native: Custom-fit content for mobile consumers

    With the rise of adblocking and banners becoming increasingly ineffective on mobile, ZenithOptimedia predicts native advertising will become an increasingly important way to engage consumers. Native ads match the form and function of the editorial environment in which they appear and circumvent the increasing adoption of privacy products that strip away banner and pop- up ads. Brands will need to assess the changes they need to make to the creative process in order to make native a key part of their marketing strategy.

    Trend 3 – Emojional Intelligence: Brands speak the new mobile language

    Emoji – digital images or icons that express an idea or emotion – are increasingly becoming part of the language of the mobile consumer. For millennials, emoji represent the language of now and opportunity. While some people are not interpreting the characters correctly, emoji can transcend cultural and language boundaries and present brands with a new and authentic way to engage millennials.

    Trend 4 – The message is the medium: Brands use instant messaging to engage consumers

    As the likes of Facebook and Twitter lose their appeal with millennials and Generation Z, instant messaging apps are set to become the platform of choice as young consumers become more interested in personal relationships with selected groups of friends and family. For brands, instant messaging is about delivering experiences that are more personalised and interactive, and have a higher chance of converting a transaction.

    Trend 5 – Humanising m-commerce: Personal shopping goes mainstream

    While mobile presents a wealth of new digital opportunity, consumers are becoming dissatisfied with automated recommendation services and are seeking personalisation with a human touch. ZenithOptimedia expects concierge-like services to spread beyond fashion and high-end retail to new categories in 2016, democratising the personal shopping experience. Several high-street brands in Europe are introducing personal styling appointments that are free of charge and can be easily booked via the mobile web. The agency expects this combination of mobile and in-store personalisation to grow in 2016.

    Trend 6 – The Mobile Wallet: The rise of a new marketing platform

    The Mobile Wallet – technology enabling consumers to pay in-store for products and services with their mobile phones – will emerge as a new marketing platform in 2016. Over the past year or so a host of ‘mobile wallets’ have launched – such as Apple Pay and Android Pay – and these are set to evolve into an effective marketing platform offering both services and brand content. China is leading the way here with mobile wallets offering services related to payments, such as loyalty programmes, bill sharing and coupons.

    Trend 7 – 3 is a Magic Number: 3D printing goes mainstream

    ZenithOptimedia believes that 3D printing will revolutionise consumer journeys over the next two years by becoming a faster, cost-effective method of providing consumers with new options to customise products based on their own data. As the technology improves and becomes cheaper, the 3D printing market is expected to quadruple by 2020 (source: Forbes), with China leading the consumer market with annual growth of 173 per cent. For brands, the opportunity is to deliver faster and cheaper products and to provide consumers with a truly customisable brand experience.

    Trend 8 – New brand spaces: Retail experiences for the mobile consumer

    More brands are making use of temporary physical spaces where consumers don’t just shop, but have shopping experiences. These spaces will increasingly allow consumers to have physical interactions with brands they have discovered or interacted with via the mobile web. Using mobile, shoppers can now shop seamlessly anytime, anywhere, but this rarely gives them serendipity – pop- up spaces enable brands to provide surprise and meaningful engagement.

    Trend 9 – Servicing the m-shopper: Deliveries go round the clock

    Online shoppers are now demanding faster and more convenient delivery. ZenithOptimedia believes that new technology and the rise of the sharing economy will allow brands to dispatch deliveries swiftly while fitting in with consumers’ busy schedules. For example, Norwegian start-up Nimber matches travellers with parcels through a location based algorithm, and Shutl offers local deliveries within 90 minutes, using an Uber-like approach.

    Trend 10 – Mobile reality: Augmented experiences on the move

    ZenithOptimedia believes virtual and augmented reality will become a mainstream consumer experience thanks to the launch of new cheaper headsets and the rise of mobile virtual reality apps. More smartphones are being designed with virtual reality in mind, and mobile devices will become the main driver of VR experiences. VR is already become an entirely new way for consumers to experience video on their smartphones. ZenithOptimedia ran the very first 360 degree video ad on Facebook in the UK for Nestle.

  • #fame gets Lauren Gottlieb on ‘Ask me anything’ series

    #fame gets Lauren Gottlieb on ‘Ask me anything’ series

    MUMBAI: ‘Ask Me Anything’ is back on the #fame app and this time with Lauren Gottlieb, who shot to stardom with her stint in India’s first dance based 3D movie Any Body Can Dance.

     

    Gottlieb will answer all questions about her dancing career, her time in India, her like and dislikes and more. Right from her journey as a contestant in popular American dance show So You think You Can Dance to becoming a judge on the on-going Indian celebrity dance showJhalak Dikhlaja, Gottlieb has come a long way.

     

    She will also talk about her ramp debut at the recent Fashion event and her popular item numbers.

     

    Gottlieb will be live on 16 September at 8 pm on the #fame mobile app.

  • Blue Pixels Animation Studios is geared for its MIPCOM debut

    Blue Pixels Animation Studios is geared for its MIPCOM debut

    MUMBAI: It is time for the biggest content market in the world which takes place in the small picturesque village of Cannes in the south of France. MIPCOM which attracts more than 12,000 participants from more than 100 countries, is held at Palias des Festivals off the Croissette.

     

    And their sole purpose: vigorously buy and sell content – for every screen, whether television or the phablet or online or the phone and for every window – whether terrestrial or IPTV or pay per view or VOD. It’s the biggest platform for broadcasters and distributors to meet, exchange ideas, thoughts and content worldwide.

     

    Blue Pixels Animation Studio director Vivek Bolar is kicked about his company’s date with MIPCOM this year. Says he, “It is our first year at MIPCOM as an exhibitor and we know it will give us ample opportunities to meet distributors, know them and get their feedback on the content that we have created.”

     

    The five-year old production house strives to create entertaining stories and memorable characters. As an artist driven studio, it is built around an exceptional and talented team of artists. Having its feet firmly in 3D animation, Bolar believes it has a strong hold in architectural visualization and has been recently expanding into intellectual property (IP) creation.

     

    The reason for attending MIPCOM this year he reveals is that it’s a platform where his company can interact with the distributors. “All the broadcasters and distributors attend MIPCOM and MipJunior. We have updated our work which we will show them and hopefully should close a few deals or get further insights on how to get it better.”

     

    He recalls the moment when he attended MIFA event that was conducted in Annecy this year. “Our IP, “Ande Pirki” made its first global appearence in MIFA and we opened to some excellent reviews.”

     

    This MIPCOM, their main focus will be to showcase  the updated promo and a  webisode to the distributors and broadcasters. Based on the response and feedback , it plans to create 7-minute 52 episodes.

     

    Focusing not only on linear television, it has also created a special content for the digital audiences.

     

    Not aiming to target any specific market, Bolar believes, it has an advantage and can be sold all over as the content is non-verbal. “We are going through a distributor, who can leverage their contacts throughout the world and can sell the content as far and fast as possible.”

     

    The animation studio plans to target all platforms – whether it is IPTV, mobile, VOD or free to air platforms. ” but right now our main focus is to create contents  for linear and digital platforms only” .

     

    So what does the studio expect from Mipcom this year? “To close some great deals for this IP,” signs off Bolar.

     

     

  • Stream TV to display 4KTVs with glasses-free 3D at CES 2014

    Stream TV to display 4KTVs with glasses-free 3D at CES 2014

    MUMBAI: Stream TV Networks is all set to showcase its consumer-ready 4KTVs featuring breakthrough Ultra-D glasses-free adjustable 3D technology during CES 2014. Of the various sizes to be brought to market by the company’s brand partners in 2014, the 50″ and 55″ models will be on display at CES 2014 to be held from 7-10 January at the Las Vegas Convention Center.

    Some of the TVs will be accompanied by the seeCube-4K™, an external device that converts a wide range of content – 2D or 3D stereoscopic sources –  to 2160p glasses-free 3D in real time.

     Stream TV has ported its real time conversion technology to the new Qualcomm 8074 processor, and a second version of the TV will carry the conversion technology built into a chip, significantly reducing costs. 

    Using complex algorithms, the Ultra-D technology converts 1080p/2 million pixel content into a 4K/8 million pixel viewing experience. Users can connect their satellite or cable service, VOD, Blu-ray player, Xbox or PlayStation, as well as watch internet content from Netflix, Hulu, YouTube, Baidu TV, PPStv, iQYi tv, Totou TV and other video sites with ease.

    “Ultra-D presents a never-before-seen glasses-free 3D viewing experience,” said Stream TV Networks CEO Mathu Rajan in a release. “There’s a lack of 4K content out there, but by generating millions of new pixels with depth information, we truly take advantage of what a 4K screen can offer,” he added.