ITV

Tag: 360-degree

  • D2H brand increases focus on South, launches new customer awareness TVC campaign

    D2H brand increases focus on South, launches new customer awareness TVC campaign

    MUMBAI: D2H, brand of Dish TV India Limited, the world’s largest single-country DTH Company, has launched a 360-degree TVC campaign for its southern market, highlighting the maximum number of entertainment offerings by the brand. Titled “Go for Highera”, the campaign is urging customers to not settle for less, but ask for more. Conceptualized by Lowe Lintas, the TVC campaign is now live and is being rolled out in the three southern languages across the three southern states. 

    With an aim to connect with potential customers in South India, D2H’s ‘Go for Highera’ a 360-degree TVC campaign is being promoted on social media & digital platforms, cinema and print media to reach out to larger audience. 

    The TVC opens with a simile of splashing water to wake up the viewer by the protagonist to bust the myth about the content provided to customers in the name of highest channels offerings. The TVC ends with urging the viewer to wake up and go for the “higher than the highest” number of channels in his language. 

    Commenting on the campaign launch, Mr. Anil Dua, Group CEO – Dish TV India Limited said, “In the south, our D2H brand is a strong player. We have ramped up our distribution, strengthened our service network and enhanced our product, both in terms of content and attractive entry-level offerings. With our new campaign “Go for Highera”, we are aiming to take D2H brand to a leadership position. The campaign aims at highlighting our value proposition of providing best of regional content and establishing our content leadership in the market. The campaign brings out assertively that when it comes to content offerings in regional languages, D2H platform is clearly the best.”

    Speaking on the new advertising campaign, Mr. Sugato Banerji, Corporate Head- Marketing, D2H brand, said, “According to our in-house research and consumer insights, consumers are choosing DTH service basis the content offerings before any other factors come into play. This insight led us to strengthen our channels in each of the four south languages and bring ‘Go for Highera’ campaign for the south market to create an awareness among customers on content offerings. The campaign’s objective is to bust the myth about content leadership and translate that to favourable gains of market share.”

    Mr. Sajid Khan, Unit Creative Director, Lowe Lintas said, “The core idea of ‘Go for Highera’ campaign was to awaken the customers to not settle for anything that they’re being offered in the name of entertainment. With our collaboration with D2H, a brand of DishTV India Ltd, we’re creating awareness for the brand’s maximum entertainment offerings in the regional languages for its South subscribers. With this campaign, we’re hoping to make the brand more appealing to the target audience.”

  • Kings XI Punjab, 92.7 Big FM continue partnership

    Kings XI Punjab, 92.7 Big FM continue partnership

    MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

    On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

    With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

    The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

  • Kings XI Punjab, 92.7 Big FM continue partnership

    Kings XI Punjab, 92.7 Big FM continue partnership

    MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

    On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

    With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

    The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

  • DishTV rolls out new subscription pack for DAS Phase III markets

    DishTV rolls out new subscription pack for DAS Phase III markets

    MUMBAI: In an attempt to capture a chunk of analogue cable users in Phase III areas of Digital Addressable System (DAS), direct to home (DTH) company, DishTV is gearing up for an aggressive plan. 

     

    The company has launched a new subscription package called Dish99 and has also launched a campaign, which is catered to the specific needs of the phase III audience.

     

    The new subscription package gives users the freedom to choose and make their own monthly pack. Dish99 will give consumers access to 125 channels and services in digital quality and also top it up with a choice of custom-made 17 entertainment add-on packs ranging from Rs 25 – 75 and five regional add-ons for Rs 10 each. 

     

    Speaking on the same, a DishTV spokesperson said, “TV viewing is ubiquitous and the most affordable means of entertainment in the country. It has always been our endeavour to provide unparalleled and most innovative services to our customers for a unique TV viewing experience. Now, with the deadline of phase III of TV digitisation coming to a close, we aim to capitalise the huge captive user base, which would be switching from analogue cable to digital platform. Dish99 offers the ‘power to create their own pack’ and ensure seamless services with uninterrupted entertainment at cost effective rates to every household in India.”  

     
    To augment the digitisation drive in Phase III, DishTV has introduced a 360 degree multi-media campaign spanning TV, outdoor, radio, digital and online that leverages the power of popular TV celebrities. “This DAS campaign features DishTV’s relatable faces to strike a chord amongst the audience and create awareness about TV digitisation among every household to shift from analog to digital platform,” the spokesperson added.

  • Askme Bazaar ropes in Farhan Akhtar as brand ambassador

    Askme Bazaar ropes in Farhan Akhtar as brand ambassador

    MUMBAI: India’s consumer internet company Askme has roped in Bollywood star Farhan Akhtar as brand ambassador for its online marketplace Askmebazaar.com.

    As per the terms of the contract, Akhtar will endorse the company’s products and services through advertising campaigns.

    As the brand ambassador, Akhtar will be featured in a new integrated 360-degree campaign for Askmebazaar.com, which will run across TV, print and online channels from August 2015.

    Askme Group CMO Manav Sethi said, “We are delighted to have multi-talented Farhan Akhtar on board as this association will help build a strong connect between the brand and consumers. Farhan Akhtar who wears different caps of a singer, lyricist, actor and director, truly exemplifies our brand philosophy which is defined by simplicity, great design and ease of use with contemporary Indian features.”

    Akhtar added, “It’s a great feeling to be associated with Askme as the brand resonates fashion, style, and attitude and guarantees every purchase with its unique trust seal.”

  • Yes Bank adopting a 360 degree approach to the IPL

    MUMBAI: Yes Bank, which recently took the on-ground sponsorship of the IPL in a five year deal with the BCCI, is looking at endearing the brand across the masses. It is also a sponsor on Max’s coverage and is using the online medium as well.

    Speaking to indiantelevision.com, the company’s CMO Anindya Datta says the aim of associating with the IPL is to create greater awareness for the retail banking business. In terms of marketing a judicial mix of media is critical to him. “For us, on the ground and on-air sponsorships complement each other. We are sponsoring the fours package on Max’s broadcast. The aim is to create awareness of our seven per cent offering as well as build better brand visibility.”

    Meanwhile, on the ground the bank is looking to direct engagement with consumers in the branch serving areas. “Our visibility in the different stadiums will be high. Our aim is to have direct one-on-one engagements. Customised activities will be done which will be full of fun in nature. The IPL is the foremost event property and brings the country together. We were looking at a property that would have intense appeal across a wide section and would cut across regions. The aim of being with the IPL is to facilitate our brand recognition in terms of pan retail initiatives.”

    Online, Yes Bank will be active through social platforms like Facebook. There will be things done like contests. He added that while Yes Bank is involved in other sports like Golf and Polo, this deal takes its involvement in sports to a another level.

    “We have also been involved in badminton events. We were also on-board for the Goa Premier League in cricket. Obviously these are not as high profile as the IPL but they still offer visibility.”