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Tag: 33 per cent

  • UK private equity fund acquires 33 per cent in Nimbus for Rs 2 billionUK private equity fund acquires 33 per cent in Nimbus for Rs 2 billion

    MUMBAI: UK-based private equity and venture fund 3i is acquiring around 33 per cent stake in Mumbai-based Nimbus Communications for $45.50 million (approx Rs 1.97 billion), a move which will mark its entry into the Indian market.
     
     
    The money will be deployed to fund sports rights acquisitions, develop global sports events, augment long term working capital, invest in TV production and infrastructure expansion, finance Indian language and international film production, Indian language film distribution, mobile content distribution, and develop further digital content production for wireless and video on demand platforms.

    Nimbus will explore investments in sports and lifestyle broadcasting. Says Nimbus Communications executive chairman Harish Thawani,“3i was able to combine its global media expertise and local execution skills to speedily conclude this investment. But above all, the chemistry between us has been fantastic and we share a common belief in the global abilities of Nimbus and that’s where I believe 3i will add strategic value.”

     
     

    Talking about 3i’s entry into the Indian market, managing director and co-head Asia Anil Ahuja says, “3i likes companies that seek aggressive growth tempered by prudent capital management. 3i believes that Nimbus with its impressive track record, management depth and global business strategy is well positioned to achieve its goal of becoming a billion dollar company by 2010.”

    London-based financial services consultant Euromax Capital was exclusively mandated in this transaction. Says Euromax Capital managing director Darshan Desai, “We have been at the forefront of building bridges between Western capital and Eastern enterprise. In this landmark deal, the largest private equity investment in the Indian entertainment industry, Euromax Capital has catalyzed the first Indian investment by Europe’s premier private equity house- 3i- into Nimbus which is India’s leading sports & media company.”

    Nimbus has a business mix of television, sports, motion pictures and digital content. It has produced over 5,000 hours of TV programming and currently airs 15 serials every week on various channels. Nimbus Sport International, the Singapore-based subsidiary company, is a sports marketing and production company. The current contracts include the management of commercial rights of International Cricket Council events mandated by the Global Cricket Corporation, the A1 Grand Prix World Cup of motor sport mandated by Team India and the Afro Asia Cup cricket mandated by the Asian Cricket Council.

    The company provides digital content to the mobile telecommunications industry and is also a fledgling producer of Indian language movies. Nimbus plans to take over a leading film distribution company soon to enter the distribution business, it said in a release.

    3i is a leading global private equity and venture capital, focusing on buyouts, growth and Venture capital and investments across Europe, the US and the Asia Pacific region. In the year to 31 March 31 2005, 3i invested $1.7bn. The Group is listed on the London Stock exchange and has over 1500 portfolio companies.

  • Manmohan Shetty hikes stake in Adlabs Films to 33 per cent

    MUMBAI: Adlabs Films Limited founder-promoter Manmohan Shetty has acquired 6.06 per cent (1516234 shares) stake on 15 July, taking his total holding to 33.16 per cent in the company.

    The mode of acquisition is off market gift transaction, Adlabs informed NSE.

    Recently, Anil Ambani acquired 51 per cent stake in Adlabs Films, a leading motion picture processing laboratory which also runs a chain of multiplexes.

  • US net ad revenue grows by 33 per cent

    MUMBAI: The Interactive Advertising Bureau (IAB) in the US and PricewaterhouseCoopers (PwC) have released the Internet Advertising Revenue Report.

    The report notes that Internet advertising in the US surged by 33 per cent in 2004 to a record $9.6 billion, surpassing levels seen during the early Web boom, and will grow at a similar rate in 2005,

     
     
    The $9.6 billion figure exceeded the previous revenue record in 2000 by nearly 20 per cent. Q4 2004 revenues totaled a record $2.69 billion, marking the highest quarter ever reported.

    IAB president and CEO Greg Stuart said, “Interactive Advertising has clearly become a mainstream medium and one that can no longer be ignored as a critical piece of any marketing mix. “The PwC 2004 reported figures indicate that Interactive is firing on all cylinders including display, search and classifieds and is squarely on track to surpass consumer magazine revenues.”

    Consumer advertisers continue to represent the largest category of advertisers accounting for 49 per cent of the 2004 annual revenues, up significantly from the 37 per cent reported for the same period in 2003. The largest sub-categories under the consumer umbrella include retail, automotive, leisure, entertainment and packaged goods. As a per cent of 2004 total revenues, computing and financial services account for 18 per cent and 17 per cent respectively, with Telecommunications and pharmaceutical and healthcare rounding out the total at four per cent and six per cent respectively.

     
     
    PricewaterhouseCoopers partner Tom Hyland notes, “The increased adoption of broadband will continue to evolve the face of interactive advertising as more compelling media ads and video formats are created. More and more, brand marketers will look to interactive as an integral platform to deliver rich experiences for brand building and enhancement.”

    PricewaterhouseCoopers director, advisory services Pete Petrusky says, “The revenue results reported for 2004 confirm a very healthy environment for online advertising, for both direct marketers seeking immediate performance results, as well as brand advertisers looking to create or enhance an image, product or service. Moreover, the Internet is the only medium to adopt a global standard for impression measurement, intended to simplify the buying and selling process for online advertising.”

     
     
    Ad Formats – Internet ad revenues broken down by ad formats for the 2004 full year revenue. Revenue figures are in millions. Market share is a percentage figure.
    Type of Advertising    2004 Revenue    Market Share    2003 Revenue    Market Share
    Display Advertising    1,829    19    1,526    21
    Sponsorship    770    8    727    10
    Slotting Fees    193    2    218    3
    Rich Media    963    10    727    10
    All Display    3,754    39    3197    44
    Search    3,850    40    2,543    35
    Classifieds    1,733    18    1235    17
    E-mail    96    1    218    3
    Referrals    193    2    73    1
    Conducted by the New Media Group of PricewaterhouseCoopers the Advertising Revenue Report was started by the IAB in 1996, and represents data from all companies that report meaningful online advertising revenues. The results are the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet.

    The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively.

    Founded in 1996 the IAB represents over 200 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86 per cent of online advertising in the US. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising.