ITV

Tag: 3 Idiots

  • ‘Three Idiots’ to get massive Chinese release this month

    ‘Three Idiots’ to get massive Chinese release this month

    PANAJI: A total of 900 prints of Raj Kumar Hirani‘s ‘3 Idiots‘ are being released in China – making the largest release of any Indian film that country.

    Stating this, producer Vidhu Vinod Chopra also announced that the film is being made in Hollywood by a filmmaker there, and in Italian.

    He said the Chinese release comes on the heels of the huge success of this film in Hong Kong and Taiwan.

    He attributed the success of the film to the fact that human emotions were the same everywhere.

    He categorically said that the film was only inspired by Chetan Bhagat‘s book and not based on it as it was vastly different. 

  • UTV acquires filming rights of Chetan Bhagat’s Revolution 2020

    UTV acquires filming rights of Chetan Bhagat’s Revolution 2020

    MUMBAI: UTV Motion Pictures has acquired the filming rights of Chetan Bhagat‘s latest fiction novel Revolution 2020.

    UTV said that the novel will be turned into an epic drama with strong roles for the lead cast. The book has great roles for its key protagonists, as it narrates the story of three central characters – Gopal, Raghav and Aarti whose destinies are intertwined.

    UTV Motion Pictures CEO Siddharth Roy Kapur said, “We have been in discussions with Chetan for a while to do something together. When he shared his latest book with us even before it was published, we read it cover to cover in a single sitting.

    “It‘s simply un-putdownable. He has crafted such a dramatic plot with such sharply defined characters, that you‘re constantly wondering how things will play out. The issues he deals with in the book are those today‘s youth will instantly relate to and identify with. We‘re very excited to work with him on making a great film from what we all believe is a great book.”

    Chetan Bhagat added, “Yes, UTV finally managed to seduce me. A great offer, immense excitement about the story and a wonderful team with a track record makes me feel they can do justice to Revolution 2020, a story very close to me and the readers‘ hearts.”

    Every book authored by Bhagat so far has been optioned for movie rights. Rajkumar Hirani‘s 3 Idiots was based on Bhagat‘s first novel, Five Point Someone; while Hallo was made on One Night @ Call Centre.

    His later works like 2 States and 3 Mistakes of my Life are also slated to be made into movies by other production houses.

  • 3 Idiots grosses Rs 9 mn in 2-week run in Hong Kong

    3 Idiots grosses Rs 9 mn in 2-week run in Hong Kong

    MUMBAI: After almost two years of its releasing in India and breaking all box office records, the Vidhu Vinod Chopra film 3 Idiots released recently in Hong Kong and within two weeks, has done a business of over Rs 9 million.

    Said Vinod Chopra Films CEO Sameer Rao, “The phenomenal success of 3 idiots in its Hong Kong re-release is testimony to the power of its content and the universality of its message. All of us at VCF are extremely proud of the film‘s continuing run in various international markets, including Taiwan, Korea and now, Hong Kong.”

    The film has grossed over $600,000 in 4 weeks and is currently ranked no. 4 in the box office. The Aamir Khan-starrer is being aggressively promoted with print and advertising budget of about $1.5 million.

    In Taiwan, where the Rajkumar Hirani-helmed film had a longer box-office run as compared to other English releases, 3 Idiots raked in half a million dollars.

  • Huawei Devices signs Chetan Bhagat as brand associate

    Huawei Devices signs Chetan Bhagat as brand associate

    MUMBAI: Huawei Devices has signed author Chetan Bhagat as brand associate for its smartphones and tablets category.

    The Chinese telecommunications company is all set to introduce its flagship range in India – an Android 3.2 powered tablet – Mediapad and Vision cloudphone – a smartphone based on cloud services.

    Under his association with Huawei, Bhagat an engineer from IIT, will support the launch of Huawei’s products ranging from smartphones to tablets and will also be a part of all digital, above the line (ATL) and below the line (BTL) activities. His upcoming book Revolution 2020 will also be used to engage customers.

    Bhagat known for his youth oriented novels Five Point Someone (2004), One Night @ the Call Center (2005), The 3 Mistakes of life (2008) and 2 states-the story of my marriage (2009) has also inspired Hindi films like 3 Idiots and Hello.

    Huawei Devices marketing and solutions director Anand Narang said, “Huawei’s latest range of Smartphones and tablets cater to the youth and we are positive that our association with Chetan Bhagat will help us engage youth in meaningful ways. Chetan is an innovator who has created an entirely new market in Indian publishing. And this aspect of his personality is in sync with Huawei which is an innovator with its focus on leading-edge technology and design.”

    Bhagat added, “As an engineer from IIT, I have always been very interested in technology and its applications. Telecom has been one of the fastest growing sectors in India and Huawei has played a big part in this growth. I have also discovered that it is rated as one of the most innovative companies in the world by many prestigious publications like the Economist. I am really looking forward to be associated with their latest range of Smartphones and Tablets.”

  • Salman’s Dabangg scores on TV behind 3 Idiots

    Salman’s Dabangg scores on TV behind 3 Idiots

    MUMBAI: India‘s Hindi general entertainment channels are riding high on Bollywood. Salman Khan aka Chulbul Pandey, the corrupt police officer from Uttar Pradesh, has inched closer to Aamir Khan‘s 3 Idiots in performance on television, recording the second-highest ratings for a Hindi movie in recent times.

    Dabangg, the biggest blockbuster of 2010, clocked a 9.2 TVR as Colors added 64 GRPs (gross rating points) from the movie premiere on 28 November. It drew in 35 million viewers in the Hindi speaking market, as per Tam data.

    3 Idiots, a more popular film, had clocked a record 10.9 TVR on Sony Entertainment Television.

    Dabangg enabled Colors to cross 300 GRPs after a gap of 11 weeks. The Viacom18 channel closed the week ended 4 December with 345 GRPs. The channel, however, remained at its second position as the genre leader Star Plus gained 37 GRPs to end the week with 415 GRPs.
     
    Dabangg also raced past popular soaps to become the top-rated show across the GEC space for the week. The closest rival, Saathiya Saath Nibhana, on Star Plus earned 6.4 TVR, a glaring gap that is rare in today‘s highly competitive and fragmented GEC space.
     
     So will Colors be able to sustain the GRP spike?

    “Colors has got a huge spike due to the Salman Khan movie. It will, however, be interesting to see what the channel offers in the 9-10 pm slot once Bigg Boss gets over,” says a media observer.Meanwhile, Star Plus‘ growth in the week ended 4 December has come from weekday primetime (+7), weekday others (+3), weekday afternoon (+2), weekend original programming (+22), weekend others (+7), and weekend movies (+13). However, the channel saw a decline in weekend events (-17) as in the previous week, a television award show event had fetched a TVR of 4.

    Zee TV (183 GRPs) and Sony Entertainment Television (181 GRPs) slipped by 23 and 20 GRP points respectively. The two channels maintained their third and fourth positions even as the gap between them is narrowing.