ITV

Tag: 2024 Lok Sabha Elections

  • Times Now and Times Now Navbharat announce special programming line-up for 2024 General Elections

    Times Now and Times Now Navbharat announce special programming line-up for 2024 General Elections

    Mumbai:  As the race to power heats up in the 2024 Lok Sabha Elections, Times Network’s best in class English and Hindi news channels, Times Now and Times Now Navbharat announce an unmatched lineup of programmes, keeping viewers informed and engaged throughout the electoral saga.

    Offering a holistic news viewing experience, Times Now, India’s leading English News channel and election news headquarters under ‘MANDATE 2024’ & Times Now Navbharat, under ‘Jan Gan ka Mann’, will be at the forefront of election news coverage through a curated line up of properties, promising to make it exciting and captivating for the viewers.

    1. Election Yatra: Times Now’s one-of-a-kind ‘Election Yatra’ has set the pace for the elections. The ongoing Mobile Studio initiative, spanning 45 days, in a state-of-the-art Election Yatra Bus, has travelled over 4,500 kilometres and made its way through Uttar Pradesh, Rajasthan, Gujarat, Maharashtra, Karnataka, and Tamil Nadu. Engaging with local people and notable personalities in targeted communities, this mobile studio is the central hub for in-depth interviews and on-ground talk shows. Every day at 5pm, the Election Yatra, traces the dynamic initiative and gets real-time stories from various corners of the country.

    2. Election Premier League: Times Now’s first of its kind news show ‘Election Premier League’ at 6:30pm revolutionizes the way election coverage is presented, offering viewers an immersive experience akin to a sporting event with on-ground coverage of engaging stories and authentic voices from local communities.

    3. Politics First: A weekend show, at 11:30am, ‘Politics First’ emerges as a beacon of clarity amidst the cacophony of political news. This program is more than just headlines; it’s a comprehensive analysis that cuts through the noise to spotlight the political stories that truly matter. With a keen focus on elections, this show offers viewers an in-depth understanding of the political landscape, empowering them with knowledge and insights to make informed decisions.

    4. National Debate: The National Debate, an election-specific program delves deep into the issues defining our political landscape. With its dynamic format and engaging panelists, the show at 8pm serves as a catalyst for change, encouraging viewers to think critically and engage actively in the democratic process.

    5. Public Manch: A dynamic programme featuring influential personalities engages in discussion with a focus on youth-centric issues. This one-on-one chat show has hosted personalities such as Prashant Kishor, K Annamalai, Bansuri Swaraj, Tejasvi Surya, Himanta Biswa Sarma, among others, and boasts a lineup of eminent speakers including several politicians from the industry. Public Manch at Friday, 9pm is a must-watch for anyone interested in understanding the intricacies of Indian politics and society.

    6. Blueprint Explosive Exclusive: This high-impact, investigative news show at 6pm focuses on in-depth analysis, on an exclusive story to reveal hidden aspects of the current electoral events.

    7. Nation Wants To Know: Delving into the heart of election news with incisive analysis, dissecting the issues that define our political landscape, the show at 7pm is an answer to what the ‘Nation wants to know’.

    8. News Pulse: This powerhouse news bulletin, a blend of live on-ground reports is designed to ignite and satisfy viewers’ political curiosity. Offering compelling stories spanning across states ‘News Pulse’ at 7:30pm brings viewers closer to the pulse of the nation’s political landscape.

    9. India Upfront: At the heart of primetime, Padmaja Joshi, Senior Executive Editor, Times Now, leads the charge in a groundbreaking debate. Navigating the complexities of India’s political arena, at 8pm, distinguished journalist Joshi offers viewers an unfiltered, unbiased perspective that cuts through the noise and dives deep into the issues that matter most to the nation.

    10. The Newshour: Navika Kumar, Group Editor-In-Chief, Times Now and Times Now Navbharat unravels the day’s headlines with depth and nuance, backed by expert insights and comprehensive discussions. With a commitment to providing viewers a detailed understanding of current events, The Newshour at 9pm stands as a beacon of journalistic excellence.

    11. The Newshour: Agenda: A battleground of ideas, this debate-driven program at 10pm is committed to championing strong arguments and hard facts. With a dedicated team of experts and analysts, the show offers a conclusive standpoint on pressing issues that resonate with the common man, igniting conversations and shaping public opinion.

    12. Access: Through ‘Access’ Times Now shadows political contenders on their campaign trail, offering an insider’s look into their vision and the minds shaping our nation’s future. This show at 12:30pm on Saturdays and 2:30pm on Sundays, captures the essence of leadership and commitment.

    Times Now Navbharat, leading the reportage under ‘Jan Gan ka Mann’ brings instant news coverage, interactive talk shows, news bulletins and more exclusively capturing the pulse of the nation’s electoral journey for its discerning viewers. The dynamic programming line-up includes:

    1. Prime at 4: Guiding viewers through the intricate tapestry of election narratives that are reshaping our political landscape, is a compass in the ever-evolving world of politics, providing insightful analysis and expert commentary on the crucial developments that are setting the stage for the future of our nation.

    2. Desh Ka Mood Meter: Hosted by the versatile anchor Ranjit Kumar, this live, interactive platform offers a real-time pulse check of the nation. Featuring audience polls, enlightening panel discussions, and insightful analysis, Desh Ka Mood Meter at 6pm is where opinions converge, ideas collide, and pressing issues come to the forefront of public discourse.

    3. Big And Bold:  Big And Bold takes centre stage at 7pm, capturing the day’s most significant stories with unparalleled depth and clarity, combining comprehensive news analysis with on-the-ground reporting to deliver an all-encompassing view of the events that are shaping the world.

    4. Election Yatra: A groundbreaking journey with Election Yatra in the ‘Election Yatra Bus’ is an immersive experience that captures the raw essence of democracy. The ongoing 45 days comprehensive on-the-ground coverage and spirited talk shows on Times Now Navbharat spanning Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Delhi, and beyond. Election Yatra at 5pm closely follows the electoral process, giving viewers a front-row seat to the democratic spirit that drives our nation.

    5. Sawaal Public Ka: Featuring contrasting opinions, colliding ideas, and fiery discussions, ‘Sawaal Public Ka’ at 8pm fuels the quest for truth, challenging viewers to think critically and engage actively in the democratic process. This is more than just a debate; it’s a battleground of ideas where every voice matters.

    6. News Ki Pathshala: Experienced Senior Anchor Sushant Sinha invites viewers to join him in an engaging classroom format to break down the day’s biggest stories, making complex issues easy to understand and discuss. With a focus on clarity, context, and comprehension, this ‘Pathshala’ at 9pm empowers viewers with the knowledge and insights they need to navigate the news with confidence and conviction.

  • Higher time spent per day on OTT (96 mins) compared to TV (60 mins) by Young India – Axis My India December CSI Survey

    Higher time spent per day on OTT (96 mins) compared to TV (60 mins) by Young India – Axis My India December CSI Survey

    Mumbai: Axis My India, a leading consumer data intelligence company, reveals the latest insights into shifting media consumption habits in India. The survey highlights a notable 23% families report media consumption, resulting in a 3% increase from last month. Focusing on the ICC World Cup 2023 viewership, the study exposes diverse preferences, with 31% opting for traditional television and a significant 22% choosing the mode of mobile phones. The analysis of daily time allocation on media presents a clear trend toward digital platforms, especially for shorter durations, indicating a dynamic transformation in media consumption patterns. Axis My India’s findings offer a comprehensive view of the evolving media landscape, influencing the future of consumer behavior in India.

    The December net CSI score, calculated by percentage increase minus percentage decrease in sentiment, is at +9.9, which is an increase of +0.9 from the last month.

    The sentiment analysis delves into five relevant sub-indices – Overall household spending, spending on essential and non-essential items, spending on healthcare, media consumption habits, entertainment & tourism trends.

    The survey used Computer-Aided Telephonic Interviews and included 5,143 participants from 35 states and UTs. Among them, 72% were from rural areas and 28% from urban areas. In terms of regions, 23% were from the North, 24% from the East, 28% from the West, and 25% from the South of India. Among the participants, 60% were male and 40% were female. Looking at the largest groups, 30% were aged between 36 and 50 years old, while 25% were aged between 26 and 35 years old

    Commenting on the CSI report, Axis My India chairman & MD Pradeep Gupta said, “The vibrant media landscape illuminates the ever-shifting preferences of our audience. A dynamic surge is witnessed in media consumption surrounding the excitement around the ICC World Cup 2023, showcasing the immense and diverse appeal of this global event. Delving deeper into the fabric of media consumption, our study also uncovers a decisive move towards digital platforms, with viewers now carving their own unique paths. The average daily time spent on TV and Video Streaming Platforms/OTT unveils a fascinating narrative, signaling a pronounced tilt towards the latter, notably among the vibrant youth spending 96 minutes daily on OTT compared to 60 minutes on TV. These insights serve as a compelling call to advertisers and marketers”

    Key findings

    1.   Overall household spending has increased for 58% of the families, which is a decrease by 2% from last month. Consumption remains the same for 33% of families. The net score, which was +51 last month, has dipped to +50 this month.

    2.   Spends on essentials like personal care & household items have increased for 49% of families, which marks an increase by 5% from last month. Consumption remains the same for 36% of families. The net score, which was at +27 last month, has surged to +34 this month.

    3.   Spends on non-essential & discretionary products like AC, Car, and Refrigerators have increased for 15% of families. Consumption remains the same for 79% of families. The net score, which was +3 last month, is at +9 this month.

    4.   Expenses towards health-related items such as vitamins, tests, and healthy food have surged for 44% of the families, which marks an increase by 7% from last month. Consumption remains the same for 41% of families. The health score which has a negative connotation i.e., the lesser the spends on health items the better the sentiments, has a net score value of -30 this month.  

    5.   Consumption of media (TV, Internet, Radio, etc.) has increased for 23% of families which is an increase by 3% from last month. The net score, which was -1 last month, is at +2 this month.

    6.   Mobility has increased for 8% of the families, which is a increase of 1% from last month. The net score, which was -4 last month, is at -5 this month. Mobility remains the same for 78% of the families.

    On topics of current national interest

    1.   The survey delved into identifying the top milestone missions for India in a year filled with significant events, including the ICC World Cup and the G20 Summit. A significant 54% of respondents identified the Chandrayaan-3 lunar mission as the most defining milestone of the year. This sentiment is underscored by the remarkable success of Chandrayaan-3, India’s ambitious lunar mission. The event not only garnered widespread acclaim and also set a new record with 8.06 million concurrent views during its live stream, highlighting the nation’s growing prowess and interest in space exploration and scientific achievements.

    2.   The survey unveiled that a significant 62% of respondents watched the ICC World Cup 2023, showcasing the event’s wide-reaching appeal. Delving deeper into the modes of viewership, it was found that 31% of the respondents followed the matches on television, while a notable 22% of the respondents opted to watch the games on their mobile phones, highlighting the diverse ways in which audiences are consuming sports content in the digital age.

    3.   The study delved into the average daily time spent on TV and Video Streaming Platforms/OTT across various time brackets. The overall time spent on TV is 65 minutes per day compared to 61 minutes on OTT. The younger age group spend significantly higher time spent on OTT (96 minutes per day) compared to TV (60 minutes per day)

    4.   For those allocating less than 30 minutes, 14% of respondents reported spending their time on TV, while 15% preferred Video Streaming Platforms/OTT

    5.   In the 30 minutes to 1-hour category, 16% indicated TV usage compared to 13% for Video Streaming Platforms/OTT

    6.   Moving on to the 1-2 hour bracket, 24% opted for TV, while 18% chose Video Streaming Platforms/OTT

    7.   The percentages decrease for longer durations, with 10% on TV and 9% on Video Streaming Platforms/OTT for 3-4 hours

    1.   2% on TV and 3% on Video Streaming Platforms/OTT for 5-8 hours, and

    2.   Merely 1% for both TV and Video Streaming Platforms/OTT for 9 or more hours

    This breakdown illustrates the varying preferences in media consumption habits, emphasizing a notable shift towards digital platforms, especially for shorter durations.

       Expanding on the findings regarding age-wise distribution, the data from Axis My India provides insights into the percentage of individuals within different age groups who spend ‘1-2 hours’ watching TV on a typical day:

    1       23% of 18-25 age group dedicate this time to TV

    2       21% of 26-35 age group dedicate this time to TV

    3       27% of 36-50 age group dedicate this time to TV

    4       26% of 51-60 age group dedicate this time to TV

    5       25% of above 60 age group dedicate this time to TV

    This suggests a fairly even distribution of TV watching habits across different age groups, with a slightly higher inclination in the 36-50 age category.

    1   Examining the data on a typical day’s OTT viewership, distinct patterns emerge across various age groups:

    2       Among individuals aged 18-25, a notable 25% engage with OTT platforms,

    3       Slightly lower yet significant 24% from the 26-35 age group do the same.

    4       The prevalence decreases in the 36-50 age group, with 17% of individuals choosing OTT for their media consumption.

           Further down the age spectrum, the 51-60 age group and those above 60 exhibit similar preferences, with 12% from both demographics tuning into OTT platforms

    These findings highlight the varying degrees of adoption of OTT platforms across different age brackets, indicating a higher affinity among younger individuals for on-demand streaming services. This suggests a fairly even distribution of TV watching habits across different age groups, with a slightly higher inclination in the 36-50 age category.

    1.   The survey provided insightful data on household income, spending, and consumption patterns bringing to light a spectrum of sentiments regarding the nation’s economic conditions this year. 46% of the participants expressed a sense of financial upliftment in 2023 compared to 2022 terms of financial well-being. Meanwhile, 36% still hold 2022 in higher regard, feeling that the previous year offered better financial stability. Additionally, 18% of the respondents viewed 2023 as being on par with the previous year, indicating a sense of consistency in their financial experiences.

    2.   The survey offered valuable insights into the spending patterns of consumers over the past and upcoming six months, highlighting shifts in purchase priorities. According to the findings, a significant 49% of respondent s are leaning towards investing in mobile phones, signalling a strong inclination towards technology and connectivity. Following closely, 37% of the respondents are focusing on financial prudence, with choosing a bank account being a top priority, reflecting an increased awareness and emphasis on financial management. Additionally, personal mobility emerges as a significant factor, with 30% of the respondents showing a preference for acquiring two-wheelers, underlining the growing importance of personal transportation in daily life.

    3.   In the wake of BJP’s notable victories in recent state elections, the survey tapped into the public’s perception of influence in India’s political sphere. Reflecting on this political landscape, 60% of the respondents identified Prime Minister Narendra Modi as the most influential figure of 2023. This perception has been further bolstered by the Prime Minister’s active international engagements, including his pivotal role in the G20 summit and efforts towards elevating India’s presence on the global stage. These events have clearly struck a chord with many people, contributing to the increased recognition of Narendra Modi as a significant influencer this year.

    4.   The survey shed light on public awareness and participation in the Ayushman Bharat – Jan Arogya Yojana, a pivotal health insurance scheme by the Government of India. It was revealed that 27% of respondents are aware of the scheme but have not taken the step to enroll. This indicates a significant level of awareness about the scheme, yet highlights a gap between awareness and action. On the other hand, 28% of respondents are aware of the scheme and have actively enrolled in the scheme, suggesting a proactive approach towards availing the health benefits offered.

    5.   The survey provided insights into the public’s awareness and adoption of the 14-digit Ayushman Bharat Health Account (ABHA) card, a key component of India’s health digitisation efforts. It revealed that 84% of respondents, are unaware of the ABHA card, indicating a significant knowledge gap in this critical health initiative. This suggests a considerable gap in public knowledge regarding the ABHA and its benefits. On the other hand, 9% of respondents have actively obtained the ABHA card, indicating some level of engagement and uptake among the populace. Meanwhile, 7% of respondents, although aware of the ABHA, do not possess the card.

    6.   With the five state elections seen as a prelude to the 2024 Lok Sabha elections the December CSI Report highlights the keen interest among the public in political trends. A significant 67% of respondents had expressed their intent to watch the exit polls of these crucial state elections, indicating a high level of engagement and curiosity about the potential outcomes and their implications. In contrast, 32% of the surveyed population are not planning to tune in for the exit polls, suggesting varying levels of political interest and engagement across the public. 

  • News18 Bangla introduces new shows ‘Campus er Compass’ and ‘Cha e Garom’ ahead of 2024 Lok Sabha Elections

    News18 Bangla introduces new shows ‘Campus er Compass’ and ‘Cha e Garom’ ahead of 2024 Lok Sabha Elections

    Mumbai: In the run-up to the 2024 General Elections in India, News 18 Bangla has introduced two new shows: ‘Campus er Compass’ and ‘Cha e Garom’. This initiative aims to highlight the various facets of Bengal’s political landscape while providing viewers with comprehensive insights into the upcoming Lok Sabha Election.

    As the nation readies itself for the 2024 general elections, ‘Cha e Garom’ emerges as the embodiment of the common man’s aspirations and grievances. This segment provides an authentic window into the heart of the Bengali voters, offering unfiltered insights into their desires and expectations from political leaders. ‘Cha e Garom’ serves as a vital platform for ordinary citizens to express their hopes for a brighter future.

    On the other hand, ‘Campus er Compass’ is an invigorating program that delves deep into the realm of student politics within Bengal’s broader political landscape. This show fervently pursues answers to what the youth of Bengal demand from India’s political leadership. It provides an avenue for the vibrant and dynamic youth of Bengal to articulate their political views and expectations concerning the impending 2024 elections.