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Tag: 2020 Tokyo Olympics

  • Tokyo Olympics: Adani Group comes onboard as sponsor for IOA

    Tokyo Olympics: Adani Group comes onboard as sponsor for IOA

    Mumbai: There’s palpable excitement in the air as the mega global sporting event, Tokyo Olympics 2020, after a year’s delay due to the Covid-19 pandemic, finally kicks off on 23 July. Brands have also come out in full support of the Indian squad at the Olympics- some via curating Olympic-special campaigns, or by representing the Tokyo-bound athletes, to coming onboard as sponsors.

    The Indian Olympic Association (IOA) on Friday announced that it has roped in Adani Group as a sponsor for the 2020 Tokyo Olympics and the future.

    “We are happy to inform you about one more sponsorship which is confirmed by Adani Group to IOA for the Olympics since our last update to you on 16th July. Adani Group has confirmed to us a good sponsorship association and support for the future also,” said IOA secretary-general Rajeev Mehta in an official statement.

    Earlier, IOA had announced that SFA Pvt Ltd had joined as one of its sponsors for the multi-sport event.

    “We are happy to inform you about one more sponsorship which is confirmed by SFA Pvt Ltd to IOA since our last update to you on 14th July,” said Rajeev Mehta. “SFA has confirmed to us a sponsorship of Rs one crore,” he added.

    IOA had earlier entered sponsorship agreements with MPL Sports Foundation as the ‘Principal Sponsor’ covering the Tokyo Olympic Games, 2022 Asian Games, and Commonwealth Games.

    The IOA then confirmed global nutrition company Herbalife as one of its sponsors.

    As per the IOA, MPL will pay a total of Rs eight crore to IOA and in addition to this sports kit for the 2022 Asian Games and Commonwealth Games, the Indian contingent will also be supplied by them.

    In June, JSW Group was also roped in as a sponsor for the Tokyo 2020 Olympic Games. In a statement issued by IOA chief Narinder Batra and secretary Rajeev Mehta, the IOA had said that JSW’s CEO Parth Jindal had confirmed the sponsorship of Rs one crore to the governing body.

    Additionally, Amul had also come forward to support IOA for the Tokyo 2020 Olympic Games. Amul’s sponsorship is for Rs one crore for a period till 31 December.

  • Tokyo Olympics: Sony Sports announces Live studio show SPORTS EXTRAAA

    Tokyo Olympics: Sony Sports announces Live studio show SPORTS EXTRAAA

    New Delhi: With two days to go for the start of 2020 Tokyo Olympics, the official broadcaster Sony Sports channels on Wednesday announced their Live wraparound studio show SPORTS EXTRAAA for mega-coverage of the international sports event. The network has also unveiled the eminent line-up of panellists it has on boarded for the show.

    The global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil & Telugu on the newly launched SONY TEN 4 channels from 23 July as well as livestreamed on its on-demand OTT platform SonyLIV.

    The panel will share insights in real-time on the LIVE studio show. It will feature former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam.

    The network has also roped in noted Sprinter and four-time Olympic medalist, Yohan Blake for the special show. “Not only will the viewers in India watch me proudly represent my country at the games but they will also watch me provide insights on the performance of the world’s finest on this grand stage. I am looking forward to adding to my Olympics tally of two gold and three silver. All eyes are on the strong Indian Athletics contingent of 26 athletes who qualified for the games and we are looking forward to their performance at Tokyo,” said Blake.

    SPORTS EXTRAAA will be hosted by Sony Sports’ multi-sport specialists Arpit Sharma, Ridhima Pathak and Raman Bhanot as well as feature sports journalists Ayaz Memon and Gaurav Kalra. It will also invite Parth Jindal, Mustafa Ghouse, Manisha Malhotra, Rushdee Warley and other well-known guests from the sports fraternity to talk about different aspects of high-performance sports like athletic performance management, handling pressure, and share their insights on the performance of athletes in Tokyo. 

    “We have received a tremendous response from advertisers and sponsors who have come on board to voice their support for the Indian contingent. A cutting-edge advertising innovation will feature ‘Split-screen ads’ that will allow premium sponsors to feature much closer to the numerous Live key sporting action and moments,” the network said in a statement.

    Coca-Cola India Pvt Ltd, JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Herbalife Nutrition & Lenovo are some of the sponsors onboard.

    Sony Pictures Networks India, chief revenue officer, distribution and head – sports business, Rajesh Kaul said, Sony Sports is leaving no stone unturned to ensure the country is aware about its athletes. “Our studio show, SPORTS EXTRAAA, will feature a stellar line-up of International and Indian Sporting Greats bringing in their expert analysis on all the key sporting action that our Indian Athletes will feature in at Tokyo. Our broadcast will also feature a huge panel of specialised multi-sporting commentators to call the high-performance Olympic Games’ action in Hindi, English, Tamil and Telugu,” he added.

    The network has also launched a campaign “Hum Honge Kamyab,” to invoke a sense of national pride and galvanise the nation to rally behind the Indian contingent & champion the cause of Indian Athletes for #Tokyo2020. It has also collaborated with the ministry of youth affairs and sports as well as eminent personalities across sectors to catalyse the Olympic momentum in the nation for the landmark event.

    https://www.youtube.com/playlist?list=PLM02DhrrkptNqqRcGH89OoNIV0qCcb6Cn

    The Live coverage of Olympic Games Tokyo 2020 will be available on SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi, SONY TEN 4 channels in Tamil & Telugu from 23 July to 8 August.

  • Sportskeeda gears up for special coverage of 2020 Tokyo Olympics

    Sportskeeda gears up for special coverage of 2020 Tokyo Olympics

    New Delhi: The countdown for the 2020 Tokyo Olympics has begun, and fans couldn’t be more excited. The biggest sporting spectacle starts in less than 10 days while adhering to all the necessary Covid-19 protocols.

    Multi-sports platform Sportskeeda, which recently claimed the number two spot on the Comscore sports website rankings in India is also set to bring all the major action from the Olympics. The platform has been previously recognised for its coverage of Olympic Games Rio 2016 by then sports minister Ajay Maken.

    This year, Sportskeeda aims to bridge the gap between the viewers and the on-field action with the latest updates through several avenues like Medal Tally tracker, Live Blogs, Exclusive Videos, Expert Analysis, Feature Articles, SKLive video series, and much more, it announced on Thursday.

    The experts’ panel at Sportskeeda will consist of former Olympics athletes and sporting legends like Anju Bobby George, Srikanth Kidambi, Abhinav Bindra, Vijender Singh, and Somdev Devvarman, along with several seasoned journalists.

    Sportskeeda’s Olympics content head, Suromitro Basu said, “Olympic Sports content has always been a core part of Sportskeeda’s editorial coverage, and we plan to engage our users with engaging content throughout the Games. A pool of top experts, journalists, and athletes will regularly bring out all the relevant narratives covering the whole gamut of India’s contingent and Sportskeeda also offers customized and innovative brand integration/advertising options on its platform, which would enable brands to reach out to a large audience during the event.”

    People all over the world have had to brave several tough setbacks during the pandemic, and that includes Olympics athletes who have spent their whole lives training for this moment. India’s formidable contingent of 119 athletes, with the likes of PV Sindhu, Saurabh Chaudhary, and Neeraj Chopra will be cheered by billions back home as they strive to attain glory at the Games. “Sportskeeda wishes them all the very best for Tokyo, and the Sportskeeda team will be at the forefront, cheering for and celebrating their incredible feats,” he said.

    Founded in 2009, Sportskeeda claims to serve 200Mn+ readers annually and clocks 50Mn+ monthly users with its vibrant coverage of sports like Cricket, Football, Olympic Sports, Wrestling, Esports, and Gaming.