MUMBAI: Viacom18 Media Pvt. Ltd. today announced its sweeping victory at the recently concluded 2014 PromaxBDA Asia Awards, on 4 December in Singapore, taking home 14 awards.
The PromaxBDA Awards recognize excellence in on-air promotion, branding and advertising on programming, channel or brand. Awards were open to satellite, cable, broadcast, television, radio station and associated new media, their agencies and production houses.
2014 PromaxBDA Asia Award Categories Won
GOLD
· Best Children’s Promo – Nick Dekho Dekho Tum Song Promo
· Best Children’s Campaign – Nick Class Mein Blast
· Best Script – Comedy Central Tees “Territories”
· Funniest Spot – MTV Soap-Box Spot
· Something for Nothing – Indie Talkies Promo
· Most Innovative Use of Digital – Anger Management – Destructomatic App
· App-Titude Award – MTV Count Your Drinks App
· Best Print Campaign – MTV Youth Marketing Forum 2014
SILVER
· Best Comedy Promo – Weekend Stache “P.T.”
· Best Integrated Marketing Campaign – MTV Sent The Youth In India To Polling Booths (MTV Rock The Vote – RTV)
· Funniest Spot – The Dot is Sexy – Rock the Vote
· Something For Nothing – Webbed Season 2 Teaser
· App-Titude Award – MTV Indies App and Website
· Best On-Air Ident – MTV Channel Ident