Tag: 2 States

  • It’s a dry run at Box Office

    It’s a dry run at Box Office

    MUMBAI: Himesh Reshammiya’s latest foray on stardom, The Expose, sustained through the weekend enjoying its solo release status. And, a few did reward him for his sheer perseverance financing and acting in film after film. The film opened reasonably well on Friday morning to drop the same day in noon shows. The film managed a weekend of Rs 7.2 crore.

     

    Hawaa Hawaai has done very well in its first week to collect Rs 6.05 crore. Koyelaanchal has had a poor run at the box office ending its first week with Rs 2.25 crore.

     

    Mastram fails to titillate in the era of ‘porn on click of the mouse’ and manages to collect Rs 3.4 crore in its first week.

     

    Manjunath is rejected outright with shows cancelled at many of its screenings. Yeh Hai Bakrapur itself proves to be the bakra with a total loss one week run.

     

    2 States has added Rs 5.1 crore in its fourth week to touch the Rs 100 crore mark and taking its four week total to Rs 100.2 crore.

  • No hits at the BO

    No hits at the BO

    MUMBAI: Mastram, a film about a porn writer and his inspirations, has failed to attract attention. The film collects about Rs 2 crore during its first weekend.

     

     Koyelaanchal, a violent film about coal mafia is very poor. The film manages to collect just about Rs 1.35 crore for its opening weekend.

     

    Manjunath, a biopic about a whistle blower of UP oil mafia meets with poor response.

     

    Hawaa Hawaai, a pleasant film on ambitions of the underprivileged improved to some extent over the weekend on the word of mouth.

     

    Kya Dilli Kya Lahore manages to collect just about Rs 75 lakh in its first week.

     

    Purani Jeans collects Rs 1.25 crore in its first week.

     

    Revolver Rani adds a mere Rs 75 lakh in its second week thus taking its two week total to Rs 9.55 crore.

     

    2 States is strong even its third week. The film has added Rs 10.8 crore for the week to take its three week tally to Rs 95.1 crore.

     

    Bhootnath Returns collected Rs 30 lakh in its fourth week to take its four week total to Rs 36.35 crore.

  • Reliance MediaWorks partners with ‘2 States’

    Reliance MediaWorks partners with ‘2 States’

    MUMBAI: Reliance MediaWorks, the media and techno-creative solutions provider and a part of the Reliance Group has announced its association with the recently released 2 States.

     

     Produced by Sajid Nadiadwala and Karan Johar the film has been directed by Abhishek Varman and stars Arjun Kapoor and Alia Bhatt in lead roles. A film that depicts the diversity in the cultural fabric of India, 2 States is set in several parts of the country including Chennai, Delhi, Mumbai and Ahmedabad.  Thus VFX played an important role in easing the logistics and depicting different cities while still being shot at a studio.

     

     Reliance MediaWorks has been offering end-to-end visual postproduction services for films including VFX, DI and Digital Mastering, and 2 States is the latest marquee film that it has worked on. With 250 odd VFX shots, largely for chroma compositing and set extensions, the project entailed around 30-35 minutes of VFX work for the film.

     

    Dharma Productions chief executive officer Apoorva Mehta said, “The team at Reliance MediaWorks has always delivered high quality work at prompt timelines, helping us successfully complete the film and provide a visual delight to the audience.”

     

     Added Varman, “2 States is a very special film for me and in order to deliver my best I wanted to partner with the best creative partners. I’m very happy working along with the team at Reliance MediaWorks on this film.”

     

    To create the visual allure of different cities while maintaining the overall look of the film, the RMW team worked closely with legendary cinematographer Binod Pradhan, thus with his expertise, tactfully bringing together the vibrancy of Punjabi Delhi, the serenity of Chennai and the cultural vivacity of Ahmedabad.

     

     Pradhan said, “2 States is a movie rich in culture, colours and energy. To get a consistent look while maintaining the authenticity of each Indian province was the key focus. Reliance MediaWorks was an important partner in accomplishing this task.”

     

    Reliance MediaWorks senior colorist Ken Metzker said, “Working with an industry stalwart such as Binod Pradhan is always a great experience in itself. 2 States had the perfect balance of vibrancy and subtlety in its look, which allowed us to make the characters tell their story while looking good and not having the images overtake the storytelling. Looking forward to newcomer director Abhishek Varman’s next film.”

     

    Blending the VFX shots with the film seamlessly was an important task. 2 States is a romantic comedy and most of the VFX work involved was on account of logistical convenience for the shoot. So it had to be subtle and immersive.

     

     Reliance MediaWorks VFX head Prasad Sutar, who also headed the project said, “VFX technology today is no longer limited to action flicks and sci-fi movies. Directors today are wisely using it to ease the logistics and facilitate the shooting process, and with 2 States we have achieved that quite successfully.”

     

     Reliance MediaWorks CEO Venkatesh Roddam added, “It is always a pleasure to work with Dharma Productions. The team has worked dedicatedly to achieve the envisioned outcome. We are sure our work would be appreciated by viewers across the country.”

  • 9XM’s ‘Cast your Vote & Win’ contest with 2 States

    9XM’s ‘Cast your Vote & Win’ contest with 2 States

    MUMBAI: 9XM, India’s popular Hindi music channel, has associated with Dharma Productions and is enticing the viewers to vote by offering them free tickets to watch the upcoming movie – 2 States.  The initiative is called ‘Cast your Vote & Win contest’ is an extension to 9XM’s on-air election campaign titled Who is the idiot. As part of ‘Cast your Vote & Win contest’ 9XM has organized a  special screening of the latest Bollywood film 2 States on 24th April 2014, exclusively at the IMAX Big Cinemas, Wadala at 6:45pm.

     

    Encouraging the youth to vote and make the change, the Cast your Vote and Win contest provides the viewers and Bollywood movie buffs an opportunity to win free tickets to the latest Bollywood hit. The channel has also partnered with Big Cinema’s to promote this contest across 30 screens in Mumbai.

     

    Speaking of this association Mr. Siddharth Kadam – Marketing Head of Dharma Productions said “We are glad to be associated with 9XM’s election initiative Cast your Vote & Win. This contest on the channel will not only promote the movie 2 States but also motivate the youth to go out and exercise their right to vote. This is a great platform to connect with the youth and motivate them.”

     

    Commenting on this initiative Mr. Kapil Sharma, Vice President, Marketing 9X Media Pvt. Ltd said “The Cast your Vote & Win contest is an extension to our on-air campaign Who is the Idiot. The music video of Who is the Idiot has received a great response from our viewers. Our aim with this initiative is to create awareness among the people about the importance of voting and motivate them to exercise their right to vote. Like all of 9XM’s campaigns, we are engaging with them through music and humour.”

     

    Cast your Vote and Win contest will be promoted through venue and cafeteria branding at the multiplex and through branded slides during the movies. The contest will also be promoted across 9XM and through the digital platforms like Facebook, Twitter (#whoistheidiot) and Youtube.

     

    So ‘Dont be an idiot…Go Vote…Get counted…’

     

  • ‘2 States’ sizzles at box office

    ‘2 States’ sizzles at box office

    MUMBAI: 2 States, a youth oriented love story with all the traditional Indian ingredients packaged to contemporary tastes, took off with flying colours, the opening day being to near full houses at the multiplexes.

     

    The film maintained well on Saturday and peaked on Sunday as expected. The film collected Rs 37.6 crore for its opening weekend.

     

    Bhootnath Returns, which opened to weak collections on Friday, improved on Saturday and Sunday only to lose the momentum as the week progressed. After a weekend of Rs 18.2 crore, the film could add only Rs 10.1 crore over other four days to show Rs 28.1 crore at the end of its first week.

     

    Main Tera Hero sustained well in its second week to collect Rs 12.55 crore taking its two week total to Rs 48.75 crore.

     

    Ragini MMS 2 has added a symbolic Rs 20 lakh in its fourth week taking its four week total to Rs 47.05 crore.

     

    Queen reaches the end of its glorious run by adding another Rs 1.05 crore for its sixth week and taking its six week total to Rs 57.5 crore.

     

    The success of Queen has made the forthcoming Kangna Ranaut starrer Revolver Rani, a movie to look forward to in the film trade and also with the audience. On this count, the exhibitors expect more from this film than the other two releases slated for 25 April, Samrat & Co. and Kaanchi.

  • Revathi returns to Bollywood with 2 States

    Revathi returns to Bollywood with 2 States

    MUMBAI: Actress-director Revathi is set to make a comeback in Bollywood with 2 States.

     

    A screen adaptation of Chetan Bhagat‘s bestseller, 2 States is about a Punjabi boy who falls in love with a Tamil girl, which causes a regional-culture clash. Alia has been paired with Arjun Kapoor in the film. Seen in Hindi movies Love and Raat, Revathi is reportedly playing Alia‘s Tamilian mother.

     

    Revathi is quite happy and excited about the role. She will be seen in a prominent role in the movie and one schedule has already been shot.

     

    The 47-year-old had also directed critically acclaimed Hindi movie Phir Milenge with Shilpa Shetty, Salman Khan and Abhishek Bachchan in the lead roles.

     

    The film is being directed by Abhishek Verman and co-produced by Karan Johar and Sajid Nadiadwala under their respective banners Dharma Productions and Nadiadwala Grandson Entertainment.

  • Sajid Nadiadwala teams up with Karan Johar for 2 States

    Sajid Nadiadwala teams up with Karan Johar for 2 States

    MUMBAI: After a lot of speculation, Karan Johar has teamed up with Sajid Nadiadwala in Chetan Bhagat’s adaptation of ‘2 States’.

    The producers have zeroed in on Arjun Kapoor to play the lead role in the film which will be directed by debutant Abhishek Verman, son of veteran art director R Verman.

    It may be recollected that Nadiadwala had bought the rights of the Chetan Bhagat book and had initially planned to make the film with SRK that was to be directed by Vishal Bhardwaj.

    However, plans fizzled out after which Ranbir Kapoor stepped in and it was only then that it was decided to have a co-production with Karan Johar’s company Dharma Productions. Later, Imran Khan stepped in; however, he too opted out due to date problems.

    It is being said that Kapoor will play a typical Delhi boy who falls in love with a south Indian girl.