Tag: 2 broke girls

  • Star World to air Crazy Ex-Girlfriend and 2 Broke Girls from 25 April

    Star World to air Crazy Ex-Girlfriend and 2 Broke Girls from 25 April

    MUMBAI: Get ready for a laughter riot this summer as Star World and Star World HD is all set to premiere two award winning comedy series namely Crazy Ex-Girlfriend S1  and 2 Broke Girls S4-5  this April. Nominated by the Emmys and People Choice awards as some of the best comedy shows in the past few years – 2 Broke Girls shall mark its return with seasons 4 & 5 and Crazy Ex-Girlfriend will premiere its season one from 25 April 2016 onwards.

    2 Broke Girls season 4 and 5 will air Monday to Friday at 8:30 pm while Crazy Ex-Girlfriend season 1 will air Monday to Friday at 10 pm.

    Best friends cum room-mates cum business partners, Caroline Channing and Max Black are back with their witty humor and dreams to make their cupcake business. And that’s not all; the Season 4 premiere episode features the very glamorous Kim Kardashian West making a guest appearance. 

    Crazy Ex-Girlfriend is a musical comedy starring popular actress and comedian Rachel Bloom, winner of the Golden Globe Award and Critics’ Choice Television Award for her role on the show. The show is about Rebecca Bunch, a young, successful and single lawyer who uproots herself from a thriving life in New York City to move to California in the hope of getting back together with her ex-boyfriend Josh. 

  • Star World to air Crazy Ex-Girlfriend and 2 Broke Girls from 25 April

    Star World to air Crazy Ex-Girlfriend and 2 Broke Girls from 25 April

    MUMBAI: Get ready for a laughter riot this summer as Star World and Star World HD is all set to premiere two award winning comedy series namely Crazy Ex-Girlfriend S1  and 2 Broke Girls S4-5  this April. Nominated by the Emmys and People Choice awards as some of the best comedy shows in the past few years – 2 Broke Girls shall mark its return with seasons 4 & 5 and Crazy Ex-Girlfriend will premiere its season one from 25 April 2016 onwards.

    2 Broke Girls season 4 and 5 will air Monday to Friday at 8:30 pm while Crazy Ex-Girlfriend season 1 will air Monday to Friday at 10 pm.

    Best friends cum room-mates cum business partners, Caroline Channing and Max Black are back with their witty humor and dreams to make their cupcake business. And that’s not all; the Season 4 premiere episode features the very glamorous Kim Kardashian West making a guest appearance. 

    Crazy Ex-Girlfriend is a musical comedy starring popular actress and comedian Rachel Bloom, winner of the Golden Globe Award and Critics’ Choice Television Award for her role on the show. The show is about Rebecca Bunch, a young, successful and single lawyer who uproots herself from a thriving life in New York City to move to California in the hope of getting back together with her ex-boyfriend Josh. 

  • Romedy Now completes 2 years; commands 58% share in English GECs

    Romedy Now completes 2 years; commands 58% share in English GECs

    MUMBAI: English general entertainment channel (GEC) Romedy Now has completed two years and as per Broadcast Audience Research Council (BARC) India data, the channel today commands 58 per cent share viewership in the genre. Additionally, 18 shows out of the top 25 shows in the English GEC genre are on Romedy Now.

     

    What’s more, as compared to last year, the channel’s ad rates have also gone up by 50 – 60 per cent. 

     

    Since its launch on 22 September, 2013, Romedy Now has been home to some of the most romantic movies and funniest shows. Shows like FRIENDS, Ally Mcbeal, Witches Of East End, 2 Broke GirlsFriends With Better Lives and Jane The Virgin have all partnered in the growth of the channel and have contributed to its success.

     

    Speaking on the channel completing two years, Times Network head English entertainment cluster senior vice president Vivek Srivastava said, “The channel has done very well in the last two years in terms of numbers. We are constantly number one in BARC India and TAM Media Research (TAM). Romedy doesn’t command the share of mind but the share of heart and that’s the strength of our brand. The channel command 58 per cent viewership in the genre and in the last 13 weeks, 18 shows out of the top 25 shows in English GEC space are on Romedy Now. That is the power of the content we have. Moreover, Romedy Now is not compared with the movie channels’ segment but with the English entertainment space. That said, even if it were compared with the movie channels’ segment, it holds the leadership position.”

     

    Recently Romedy Now added an extra hour of content with The Ellen DeGeneres Show, which is being simulcast in India with the US. “The mood of the channel determines the content that we acquire and the mood of the channel is happy. So any romantic movie or feel good factor will feature on the channel and that is the kind of content that we acquire,” he added.

     

    Throwing light on the channel’s ad revenue compared to last year as well as the category of clients that have come on board, Srivastava said, “We have almost doubled our revenues as far as Romedy is concerned because it is the only segmented and differentiated brand in the category. It has a very strong appeal so advertisers’ pull on the brand has been fantastic. The ad rates have gone up by 50 – 60 per cent from last year. We don’t have to hard sell the brand and that’s an advantage we have. E-commerce, automobile, jewellery and FMCGs are the big category clients that we have on board.”

     

    As part of the second anniversary celebrations, the channel premiered the Pierce Brosnan and Emma Thompson starrer British comedy The Love Punch on 22 September at 9 pm.

     

    Romedy Now has also launched an anniversary contest called ‘Happy 2gether.’

     

    On the programming front, the channel launched one of America’s best sitcoms – Hot in Cleveland on 21 September, which is being aired from Monday to Friday at 8.30 pm. In October the channel is planning to launch Addicted to Love in the romantic slot at 9 pm, whereas November will see How I Met Your Mother launching. For Diwali, the channel will be airing a special called Diwali Delights as well as the Romedy of the month movie – Girl Most Likely.

  • Star World unleashes marketing blitzkrieg for ‘Weekend Binge’

    Star World unleashes marketing blitzkrieg for ‘Weekend Binge’

    MUMBAI: Star World is all set to launch its new Weekend Binge slot from 25 April.

     

    Weekend Binge is a property, which is designed to bring a new TV viewing experience to Indian viewers. To take this innovation to the next level, Star World has created an integrated marketing campaign with the channel’s first-ever mascot – Binge Baba, to add fun and excitement to the campaign.

     

    Keeping in mind the growing need for uninterrupted entertainment, Star World Weekend Binge will give viewers a chance to watch all seasons of television’s popular series at one go, thereby showcasing more than 1200 hours of shows and premiering more than 30 shows across 52 weekends for its viewers.

    The Binge line-up includes popular shows like How to Get Away with Murder, Homeland, 2 Broke Girls, Modern Family, Two and a Half Men and Agents of Shield, among several others.

     

    The mascot Binge Baba is positioned as the epitome of an indulgent lifestyle. Star World has conceived Binge Baba to drive home the maxim of the property – it is for those who can’t have enough and want more, in this case, the complete story of a show at one go. As the brand’s voice, Binge Baba will spread the message of ‘indulgence is good’ every weekend. The channel is leading all marketing efforts for the property through Binge Baba.

     

    With the support of various engagement activities for this flagship property, multi-dimensional efforts have been initiated across cities like Mumbai, Delhi and Bangalore. Apart from leveraging the network strength to drive visibility for this innovation, the channel is also undertaking a cinema campaign across 120+ screens in its core markets to capitalize on the buzz around Avengers: Age of Ultron. Star World will not only run promos during the screening of the movie but will also be using branding opportunities to build visibility.

     

    The new initiative will also be promoted in upscale shopping malls across metros and at major domestic airports. In addition to this, to gain further visibility in Bangalore, the channel is also launching an outdoor campaign. Star World will also be taking the digital route with a powerful reach campaign that is being rolled out to target core consumers. 

     

    To mark the launch of this innovative property Star World is also rolling out an office contact program with focus on trade in Mumbai, Delhi and Bangalore by giving key offices and their employees a chance to binge on their favorite ice creams as they get ready to binge watch the biggest international shows on the channel starting 25 April from 12 pm.

     

    A Star spokesperson said, “Star World Weekend Binge will mark a new beginning and set a new trend for consuming content in India and to support this innovative initiative, we have ensured that no stones are left unturned with the marketing of this property. Our objective was to create a differentiated marketing campaign and developing a mascot like Binge Baba is a step in that direction. The character has already gained popularity amongst our core target audiences on digital and we are very excited with the positive response and sentiments that are being built for this weekend innovation of ours.”

  • Romedy Now set to air romcom ‘Dharma and Greg’

    Romedy Now set to air romcom ‘Dharma and Greg’

    MUMBAI:  Love knows no reason and boundaries. It can be unpredictable and can happen in a blink of the eye. When an unconventional Dharma falls for a conservative defense attorney Greg, they take love at first sight to a whole new level. Come November, and viewers can get ready for a crazy ride with the mismatched couple ‘Dharma and  Greg,’ every Monday to Friday at 7:30 pm on Romedy Now.

     

    When a free-spirited, bohemian Yoga instructor Dharma Finkelstein (Jenna Elfman), meets a sophisticated, straight-forward lawyer, Greg Montgomery (Thomas Gibson) on the subway, sparks fly.  From getting hitched on their first date to meeting the parents, these two lovebirds set out to prove that they’re a match made in heaven. With constantly clashing parents, Dharma and Greg stumble their way through love, convinced that they’re perfect for each other.

     

    This November viewers can meet the lovable Dharma and Greg as the adorable couple proves that opposites do indeed attract. The latest addition to the channel, Dharma and Greg will air at 7:30pm every weeknight followed by Friends at 8pm and 2 Broke Girls at 8 30pm.

  • Romedy Now sets the festive season aglow this October

    Romedy Now sets the festive season aglow this October

    MUMBAI: One of India’s English General Entertainment channel, Romedy Now has the perfect celebration in store for viewers to magnify the Diwali bonanza. It has come up with three new properties – Welcome Goodness (Dusshera Special), Diwali Delights, and the Romedy Sparkler. Presenting the best series such as F.R.I.E.N.D.S., 2 Broke Girls and many more along with the best movies, Romedy NOW will make sure you have a truly terrific Diwali filled with happiness, love and laughter.

     

    This season, party it up with your favorite characters from Ally McBeal, F.R.I.E.N.D.S, Two Broke Girls, Jake in Progress and Traffic Light. From two cupcake entrepreneurs, to three best friends at different stages in their life, Romedy NOW has the best guest list this October. Whether you’re hanging out with your favorite Manhattan gang, a hopelessly romantic lawyer or a Don Juan celebrity publicist, Romedy NOW is the place to be.

     

    Dusshera is a special time to remember the goodness and happiness that surround us celebrate every night at 9pm and 11pm. With a vibrant line-up featuring Spanglish, PS I love You, No Strings Attached, Grown Ups, 28 Days, Message In A Bottle, The Devil Wears Prada, That Thing You Do, Crazy, Stupid, Love and the Best Exotic Marigold Hotel, join Romedy NOW for nine colorful nights of revelry culminating on October 3rd 2014.

     

    Gather your family and friends close and have a blast this Diwali with your favorite destination for love and laughter. Starting Saturday 4th October 2014, celebrate the joy of family and togetherness with a heartwarming line-up on Romedy NOW featuring The Family Stone, The Notebook, Guess Who, Madagascar, Monster-in-Law, Horrible Bosses, License to Wed, 17 Again, America’s Sweethearts, 28 Days, What’s Your Number and 27 Dresses. Gear up for a sparkling Diwali every night 8 PM onwards from 4th October to 23rd October 2014 with Diwali Delights, powered by Snapdeal.com.

     

    As the Diwali fireworks light up the night sky, join in the celebrations with the Romedy Sparkler this month – The Lucky One, powered by HUL. Do you believe in second chances? When fate protects marine Logan Thibault (Zac Efron) during combat and sends him travelling halfway across the world for a photograph, he finds everything he’s been searching for. Don’t miss the magic as a battered marine and wary, single mother learn to love again in this incredible story of fate and second chances on Saturday, 18th October 2014 at 11PM.  

  • Romedy Now makes Friday’s more fantastic!

    Romedy Now makes Friday’s more fantastic!

    MUMBAI: Romedy NOW has announced the launch of two new series called ‘Jake in Progress’ and ‘Traffic Light’. The channel that also airs the popular series like F.R.I.E.N.D.S., Ally McBeal, Better off Ted, 2 Broke Girls and Friends with Better Lives will now also add these two new series to its extensive line-up assuring its audience a dose of love and laughter. Starting Friday, 25 July 2014 at 8pm viewers can witness the on-goings in the life of a celebrity publicist with ‘Jake in Progress’; followed by ‘Traffic Light’ starting Friday, 1 August 2014 at 8:30pm, which showcases the life of three friends at different stages of their lives.

     

    The suave New York celebrity publicist Jake Phillips (played by John Stamos) wants to put the brakes on his fast-paced life in ‘Jake in Progress’. After years of flings, he wants the real thing and be a one-woman-man. There’s just one glitch – he can’t be can’t tied down. Jake is constantly on his toes saving his clients from career-ruining situations. Jake is the go-to guy for everything. But in the bargain he lands himself in impossibly ridiculous situations. He also has to play the go-between for his shrew of a boss Naomi and the staff/clients. Where is the time for love? So when Naomi tries to hook him up with her photographer sister Kylie, he has the door slammed on his face right on the first date! Kylie happens to be just one of the girls he had a one-night-stand with and never called again. Jake has to make Kylie come around but foiling his plans is her ex-boyfriend, the nutty Patrick, who will make life hell for Jake every instance he can.  Finding the perfect woman is work in progress for Jake in this rib-tickling series.

     

    The fun doesn’t stop just at watching the series. Fans can indulge in conversations with fellow fans.  They can check out what the need to tame down can do to the best of us… whether going from ‘I sleep early…in the morning’ to ‘Early to bed, early to rise’ or from ‘Spent $1,000 on a wild night out’ to ‘Enrolled for Yoga class for $300’ and many more such posts on Facebook that one can relate to. What vice would fans like to say goodbye to? They can do so on Twitter with #IfICouldChange hashtag. Also if one is looking for Mr. Right like Jake they can check out the  facebook page for more updates!

     

    From Jake’s mad antics to friendship and love, Traffic Light will remind fans that friendship and love are really sweet and bring so much happiness to one’s life but they can also complicate life! Three guys Adam, Mike and Ethan have been buddies since college and now in their 30s, they are all at different stages of life. Mike (David Denman) is a lawyer and a family man looking for a few moments of ‘me time’ once in a while. Adam (Nelson Franklin) has just moved in with his crackerjack of a girlfriend Callie and is soon finding out the big difference between a girlfriend coming over a lot and a girlfriend who has moved in. Ethan (Kris Marshall) is the footloose and fancy-free perpetual bachelor who is very charming but finds the proverbial all the fish in the single pond are fast being taken. Watch their different lives intertwine and their moments of friendship, love and infuriation all at once will make for the most humorous experience.

     

    The two new series promise a lot of love in abundance on Romedy NOW.

  • Romedy NOW announces 4 new series this month

    Romedy NOW announces 4 new series this month

    MUMBAI: Romedy NOW will raise the entertainment quotient starting 25th April, with 4 new series, making it the only English GEC to have the widest range of content. While viewers are relishing the coolest line up of series such as ‘Witches of the East End’, ‘Ally McBeal’, ‘Kitchen Confidential’ and the most recent ‘Friends with Better Lives’, a lot more entertainment is just around the corner to add to their daily dose of Love & Laughter. The exclusive English General Entertainment destination offers an additional line-up of 4 new series – ‘1600 Penn’, ‘Back in the Game’, ‘Better off Ted’ and ‘2 Broke Girls’. The channel takes another gigantic step in reinforcing itself as the top Indian English GEC with these four awesome new series.

    Commenting on the launch of the series, Shantanu Gangane, Times Television Network – English Entertainment Channels, Cluster Head – Marketing, said “Romedy NOW has established its leadership in the English GEC space in less than 6 months. While we are getting positive feedback from our viewers on the series that we have already launched, we are taking a step further to bond with our viewers with 4 new exclusive & refreshing series launches. These 4 new series offer different shades of love & laughter and promise variety and super entertainment throughout the summer season.”

    The Election fever is soaring high. While the candidates are passionately struggling to win, The Most Powerful Man In The US, The President has to contend with battles of his own in ‘1600 Penn’, as his dysfunctional family messes about not just with his image but also the affairs of the state. Catch President Dale Gilchrist (Bill Pullman) and his family living in the White House comprising a trophy wife Emily (Jenna Elfman), a couch potato and goofy for an elder son Skip, an overachieving elder daughter Becca, a genius youngest kid Xander and an eccentric schoolgirl daughter Marigold. Enjoy the antics and exploits from 25th April, Friday, 8 PM.

    A young single mother Terry Gannon (Maggie Lawson) dumps her loser husband and temporarily moves in with her estranged father who is a former baseball player but now just a beer-chugging opinionated couch potato. She has left a world of baseball behind but is drawn into it again as she has to train her son’s underdog little league baseball team. Watch her trials and triumphs in ‘Back in the Game’, Friday, 8:30 PM starting 2nd May.

    ‘Better off Ted’ is a satirical sitcom about an ethical man Ted Crisp (Jay Harrington) working for an unethical science and technology R & D company. Work for this single father and company head involves things such as creating a suicidal turkey, and he loves his job! Follow his hilarious day-to-day situations and eccentricities of the scientific minds as he starts contemplating about the questionable practices of his company. The experiments begin on Saturday, 10th May, 8 PM.

    Finally! Enjoy the wo-mance of two girls in their mid-20s Max Black (Kat Dennings) and Caroline Channing (Beth Behrs) who are as different as chalk and cheese. But they have one thing in common – They are both broke! One of the most popular and hilarious US series and winner of Emmy Awards and People’s Choice Awards, ‘2 Broke Girls’ chronicles the lives of the two penniless girls – Max is an impoverished girl used to the hardships & Caroline the rich brat who goes bust after her scamster father is caught. The joyride starts from Saturday, 10th May, 8:30 PM.

    Every evening is a perk with the 4 new series only on Romedy NOW!

  • Lindsay Lohan forays into television, once again

    Lindsay Lohan forays into television, once again

    MUMBAI: The highly anticipated Oprah Winfrey Network (OWN) documentary series Lindsay, directed by Emmy-nominated filmmaker Amy Rice (By the People: The Election of Barack Obama), follows movie star and media sensation Lindsay Lohan (Mean GirlsLiz & Dick) on her journey through recovery following a very public period of crisis.

     

    Lohan became an instant fan favourite and earned widespread critical acclaim when she was cast as the lead role of twin sisters Hallie and Annie in the Disney remake of The Parent Trap. She went on to star in several feature films including her mega hit Mean Girls, which cemented her movie star status. Lohan is no newcomer to television, having guest starred in pop culture favourites Ugly BettyGlee and Anger Management, and is one of few actors to have appeared multiple times as the host of Saturday Night Live

     

    Having had her career and personal life sidelined by her public struggles, Lohan is strikingly candid about her life and is more determined than ever to get back on her feet. The series is produced with OWN by Pilgrim Studios and is executive produced by Craig Piligian, Nicholas Caprio and Johnny Gould. Amy Rice, Ralph Wikke and Mitch Rosa are co-executive producers.

     

    In this honest, no-holds-barred account, viewers will see an intimate, unflinching look into the life of one of the world’s most sought-after celebrities.

     

    Cameras follow Lohan as she returns to New York, reunites with friends and family, and attempts to build a new life. As she works to stay on track amid the demands and pitfalls of fame, she opens up as never before, discussing everything from her emotional recovery process to her exhausting run-ins with the paparazzi.

     

    Soon after Lindsay, Lohan will be seen in the hit comedy series, 2 Broke Girls as Claire Guinness, a soon-to-be-bride who asks Max and Caroline to make her wedding cake. As Max and Caroline get to know her, it quickly becomes clear that Claire has trouble making decisions.

  • English entertainment that tickled TV viewers in 2013!

    English entertainment that tickled TV viewers in 2013!

    MUMBAI: Life would be so boring without TV, ain’t it? As we bid adieu to the year 2013, we look at the comedy shows that kept us entertained throughout the year.

     

    Modern Family

    The show, presented in the mockumentary style, has become almost complacent in its greatness. The writing and acting are so consistent and good that one can’t think of missing the episodes. It’s almost disappointing that the show can’t seem to get any better. But that’s the trouble when you set such a high bar of quality.

     

    The Big Bang Theory
    Many awards have been given to Jim Parsons (and for good reason). The supporting performances are just as good. Simon Helberg has kept his comedy while becoming far less creepy now that he’s married and has also been to the outer space. Raj’s romantic woes were a surprisingly serious spiral of depression all season. And the women have been fantastic, especially when they spend time together. There’s a good reason for this to be one of the most-watched comedy on TV.

     

    2 Broke Girls

    In its third season, the life of the two waitresses in their mid twenties—Max Black and Caroline Channing , seems to have become more interesting. From the selection of the cast to the writing is simply outstanding. In addition to Kat Denning’s brilliant comic timing, her character’s chemistry with Caroline is worthy of a mention.

     

    Two & A Half Men

    Finally, the show went back to its old days with good jokes. Walden finally turned into a fan character, while Jon Cryer’s remains irrestible as Alan.

     

    How I Met Your Mother

    After a lackluster season eight, HIMYM rebounds magnificently with this ninth season. Criston Meloti as The Mother is perfectly cast, and adding her to the cast is a shake-up that the show desperately needed.