ITV

Tag: 2

  • Pakraman 1, 2, 3… fatigue setting in?

    Pakraman 1, 2, 3… fatigue setting in?

    MUMBAI: One can have too much of a good thing! Even cricket is not immune to this phenomenon. The following data which deals with the India Pakistan series over the past three years shows why.

    Back in 2004, when India toured Pakistan after a long time, there was a huge sense of anticipation. Some of the ODIs on Ten Sports alone got TVRs of 10 and 12. The deciding ODI when DD is factored in delivered a magnificent combined TVR of over 22.

    After this one would have thought that the sky was the limit. Wrong! In 2005 when Pakitan came down the maximum rating that DD was able to get was 6.68 for the ODIs. The average ratings was 4.41. This time around even with India winning the series the average rating on Ten Sports was 5.50. Ten Sports got a high of 6.86 for the fourth ODI.

    For those wondering whether the sharing of feed had an impact this may come as a surprise. DD would not have added much. Ten Sports in fact managed better ratings than DD for the ODIs. Viewers clearly prefer Ten Sports to DD though the coverage may be exactly the same. It may be recalled that Ten had shared its ‘dirty’ feed with DD.

    For the week 12 -18 Feb 2006 c&s 4+ Tam data shows that Ten Sports’ coverage of the ODIs got far better ratings than DD. In the Tam Top 100 c&s 4+ Ten Sports came in at number 11 and 12 for the third and fourth ODIs at a TVR of 6.9 and 6.8. The broadcaster also comes in at number 23.

    DD meanwhile, came in at number 55 with a TVR of 2.7. Clearly viewers are not searching for the pubcaster on their remote control.
    There is still the question of fatigue. An industry observer expressed some concern over this. After all ad rates are going up. However, he says that cricket will continue to attract a premium in terms of sponsorship as it has a passionate following that nothing else on television can match. He also points to the fact that any show once it has been on air will start experiencing fatigue. Perhaps with cricket the feeling is that it is immune.

    The big question than is what kind of ratings would be delivered should India play a match with Pakistan during the Champions Trophy that takes place in September (telecast on Set Max and DD). Most observers believe the ratings will be better. That is because this is a unique event that does not happen too often (whatever may be the BCCI’s views on the matter). The same logic holds true for the World Cup. Some food for thought at a time when the BCCI has decided to have a series against Australia practically every year from 2007.

    If there is a constant though in all this it is the fact that Test matches ratings were low compared to ODIs even in 2004 and will probably stay that way. Of course the period of play is much longer.

  • Hero Honda launches ‘Glamour’, 2 more launches by year-end

    BANGALORE: Hero Honda Motors launched their new model ‘Glamour’ along with the corresponding new ‘g’ logo to ensure leadership position in the growing premium deluxe segment. A change from the traditional, was that Glamour was a South India only launch as against the previous all India launches of yore. The bike for now will be available only in the Southern part of the country.

    During the launch, Hero Honda Motors chairman Brijmohan Lall says, ” I am sure ‘Glamour’ will further strengthen our leadership position in the premium deluxe segment which is currently witnessing a high growth and will continue to do so in coming years.”

    Lall stated that additionally two new offerings, one a scooter and the other a power segment motorcycle, would be launched in the market towards this year-end. He, however, refused to divulge any further information.

    The aesthetics of the motorcycle were designed keeping in mind the desires of customers in this segment after a research study. Glamour sports a next-gen visor to lend it a suitable persona and an aerodynamic look, which has been further strengthened by the contemporary shape of multi-reflector winkers. The motorcycle comes equipped with a big and elegantly contoured fuel-tank, which enables the rider to have a comfortable leg position.

    The flush-type lock on the fuel tank is apparently first-of-its-kind in this segment. It also adorns a new tripod instrument panel. The Glamour model comes with the 125 cc ‘Quantum Core’ engine has been developed specially for Indian customers and is set to consolidate Hero Honda’s leadership in the fast growing deluxe segment of the two-wheeler industry in the country according to the company officials.

    Glamour is available in four variants – drum/kick, drum/self, disc/kick, disc/self and in 10 colors including new and first time shades like impulse orange and vibrant green metallic priced at
    Rs 44,500 (Drum + Kick version Bangalore ex-showroom).

    The motorcycle will be available through Hero Honda’s wide sales network of almost 2000 sales and service points, which include over 500 dealerships spread across the country.

    JWT, FCB Ulka and Percept are handling the creatives. Hero Honda Motors head marketing P S Sunder revealed that the ad spends were Rs 1.5 billion, of which only 25 per cent goes towards the print media while the remaining 75 per cent will be spent on all other business promotional activities.

    Hero Honda has a 45 per cent piece of the market pie in South India as against a 50 per cent portion nationally. Of this a major chunk of sales would probably be to the rural areas, which are generally supplied and serviced by the nearest city or town. Besides, the motor major is confident of exporting 100,000 bikes across all their models to Columbia, Peru, Sri Lanka, Bangladesh, Nepal and the Middle East this year as against 65,000 last year and about 150,000 next year to these countries. Currently Hero Honda exports 10,000 bikes every month to these countries, of which about 4000 two-wheelers go to Columbia alone.

    Lall also announced the setting up of a new manufacturing plant – the third one – at an undecided location, with investments of Rs 5 billion over the next three years, of which Rs 3 billion would be the initial spend.

  • Universal Music, BBC Worldwide unlock the doors to broadcast archive

    Universal Music, BBC Worldwide unlock the doors to broadcast archive

    MUMBAI: In a deal struck with BBC Worldwide, the commercial arm of the BBC, Universal Music has exclusively licensed the rights to exploit content relating to its portfolio of artists from the corporation’s extensive archive of TV and radio content. In addition, Universal will work with BBC Worldwide to identify archive material which could create new broadcast programming opportunities in the UK and overseas.

    The archive covers the entire history of rock and pop, as well as including hundreds of hours of classical music. Universal and BBC Worldwide are identifying programme material relating to artists in the Universal stable – including U2, Elton John, The Who, Cream, Van Morrison, Jimi Hendrix, Sting, Bee Gees, The Police, ABBA, and The Cure – which can be used to create a wide range of product for global release.

    Under the terms of the licence, BBC archive material of Universal artists could be used to produce, in conjunction with the artists, a wide range of commercial products, including albums, DVDs and downloads. The first music to be used from the BBC archive under the new deal is the 27 tracks included on Universal’s Top 10 Cream retrospective I Feel Free – Ultimate Cream. The deal is unique in its potential to deliver both commercial value and public service benefit to the BBC. Material from both the BBC and Universal’s archives becomes available, creating a pool of distinctive audiovisual content that the BBC can draw upon to create new music-related programming for broadcast in the UK, and for BBC Worldwide to exploit internationally.

    The arrangement is expected to reward both BBC Worldwide and Universal Music with further strategic benefits, as both companies work together to maximise the value of the unique BBC archive, and deepen the relationship between the broadcaster and the music industry going forward. The deal is the first of its kind between BBC Worldwide and a key music industry partner, and is part of the company’s strategy to work with the music industry in deriving greater value from the wealth of music-related material in the corporation’s archive.

    Universal Music chairman Lucian Grainge said, “The BBC archive offers a wealth of material that will be of interest to fans of our strong portfolio of heritage and new music artists. I am delighted to have led the way for the music industry in working with the BBC to unlock this valuable resource.” BBC Worldwide CEO John Smith said, “The BBC has always worked closely with the music industry to showcase talent and bring the latest new music to its audiences. This arrangement with Universal is not only a good example of the BBC and BBC Worldwide commitment to partnering with the commercial sector, but also builds on the public value of the assets we have.”

    The BBC television archive, which encompasses over 500 million feet of film, or 400,000 hours of video, from the 1930s to the present day, includes a wide range of footage relevant to Universal Music’s portfolio of artists.